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The Rise of Data Literacy
Jordan Morrow
Global Head – Data Literacy
Introduction
Jordan MorrowThe trail running analytical nerd.
analytics_time
3
Agenda
• Data Literacy: The Gap
• Defining Data Literacy
• Data Literacy Culture
Photo on <a
href="http://foter.com/re/203608">Foter
.com</a>
33% of employees in the US feel
data literate. Junior level
employees are at only 21%
74% agree that their company
would value them more if they
were data literate
93% of data literate employees
feel they are performing well in
their roles
Use Case
Democratization of Data
The process of expanding business information and the tools to analyze it out to
a much broader audience than traditionally has had access
- Google definition
Digital Transformation
9
Historically, reports established as
standards and sent out to groups.
Developers
Consumers
Example - Marketing
10
11
12
Creating environments and
cultures that facilitate the entire
organization with data
13
The analytics eco-system is
more than the sum of it’s
parts.
participants
X
data
X
engagement
The Data Literacy Skills Gap
Increasingly, this data literacy divide will
impede organizations of all shapes and
sizes from reaping higher rewards from
their data investments
- Forbes March 2017
Photo credit: art of imagined reality via Foter.com / CC BY-NC-SA
Defining Data
Literacy
Data LiteracyDemocratization of Data
Sel
f-S
ervi
ce A
nal
yti
csMachine LearningPredictive Algorithms
AI
SQLChief Data Officer
Digital Transformation
Big
Dat
a
Skills-Gap
Culture
4th Industrial Revolution
Defining
Data Literacy
Read
Work With Analyze
Argue With
What is Data Literacy?
Reading Data
What does it mean
to “read” data?
Working with Data
• Customer
sentiment
analysis
• Marketing
campaign
• Investment
decisions
Analyzing Data
Analysis can be:
- Predictive
analytics
- Data Viz
- Etc.
Photo on <a
href="http://foter.com/re/890902">Foter.com</a>
Arguing with Data
• Be skeptical
• Question
• Ask why
• Interrogate the
data
Building
Data Literacy
Curiosity
Culture Leadership
Learning
Data Literacy Best Practices
24
• Read my blog at qlik.com/blog
• Follow me on Twitter at @analytics_time
• Follow on LinkedIn: Jordan Morrow
Relevant Resources
ConclusionPhoto credit: benjaflynn via Foter.com / CC BY
Let’s have a drink!
Cocktail and
networking
reception!
Thank You