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1© 2015 The MathWorks, Inc.
The Rise of Engineering-Driven
Analytics
Jason Ghidella, PhD.
Senior Manager, Design Automation
2
The Rise of Engineering-Driven Analytics
3
The Rise of Engineering-Driven Analytics
4
Descriptive & Diagnostic
Predictive
Prescriptive
Apply robust, statistically-motivated methods to data produced from complex systems to
understand what has happened and why,
predict what will happen, and
suggest decisions or actions.
Past Future
Analysis AnalyticsData
5
Descriptive & Diagnostic
Predictive
PrescriptiveDecisionSupport
DecisionAutomation
Limited
users, scope
& technology
Pervasive
users, scope,
& technology
Analytics are now pervasiveApply robust, statistically-motivated methods to data produced from complex systems to
understand what has happened and why,
predict what will happen, and
suggest decisions or actions. DecisionSupport
6
Big Data Compute Power Machine Learning
We have data• Engineering
• Business
• Transactional
We have compute• Desktop
Multicore, GPU
• Clusters
• Cloud computing
We know how• Neural Networks• Classification
• Clustering
• Regression
• …and much more…
Analytics are pervasive – Why Now?
What’s New in MATLAB and
Simulink
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The Rise of Engineering-Driven Analytics
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Example – ScaniaAutomatic emergency braking using sensor fusion and analytics
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Model-Based Design and Machine Learning Combined
Vehicle logs of video and radar data
Machine
learning to develop
fusion
algorithms
for situation
detection
Predictive Model deployed on vehicle
Keynote: Speed of
Development: The Future
of Machine Building
Model Based Designto simulate, test and
perfect the application
80 TB of data
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Transactions
Keystroke logs
Geolocation
Social profile
Sensor
Images
Audio
Video
Using now
Planned
Source: Gartner Big Data Industry Insights, March 2016
Engineering Data
Business Data
Level of Industry / User Adoption
Consider the Data in Data Analytics
12
Architecture of an analytics system
Data from
business
systems
Data from instruments
and connected systems
Analyticsand Machine
Learning
13
Architecture of an analytics system
Data from
business
systems
Data from instruments
and connected systems
Analyticsand Machine
Learning
Predictive Model deployed in smart systems
using Model-Based Design
Predictive Model deployed on cloud and
business systems
MATLAB & Simulink Integrates in
Embedded Systems and
Enterprise IT Workflows
14
Example – BuildingIQAdaptive building energy management
15
25% cost
reduction
16
Real-time, closed-loop optimization algorithms
Predictive Model deployed on cloud with client system
and real-time data feeds
DATA - Billions of data points:Physics, energy cost, power, internal temperatures,
ambient temperatures, ambient humidity, building
operation schedule, comfort bounds, etc.
Weather
Feeds
Current energy
costs & demand
Analytics and
Machine Learning
plus system identification,
control theory & more
MATLAB Toolboxes Just Work –
and work together!
17
We could rapidly translate our
prototypes into production
algorithms that deal reliably
with real-world noise and
uncertaintyBorislav Savkovic, BuildingIQ
Why MATLAB?
Robust numerical algorithms
Extensive visualization and analytics tools
Industry-robust and reliable mathematical
optimization routines
Good object-oriented framework
Ability to interface with Java (for backend work)
Running MATLAB in the cloud in production
Unit-testing framework
MATLAB Impeccable Numerics
for Trusted ResultsWhy MATLAB?
Robust numerical algorithms
Industry-robust and reliable mathematical
optimization routines
18
We could rapidly translate our
prototypes into production
algorithms that deal reliably with
real-world noise and uncertaintyBorislav Savkovic, BuildingIQ
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Site makes recommendations using
Image Processing techniques on
the fashion photos
Analytics in e-commerce
20
Business Data
Social profile
Geolocation
Keystroke logs
Transactions
Engineering Data
Images
Analytics in e-commerce
Predictive
Model
Offer to
Customer
IMPROVED
Use Image Processing
to add image data to the model,
improving performance
21
The Rise of Engineering-Driven Analytics
Medical Devices
AeronauticsOff-highway vehiclesAutomotive
Oil & GasIndustrial Automation Clean Energy
Retail Finance Healthcare management Internet
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Sensor Data (~1 minute)
10-100 sensors/machine
Quality State (~40 minutes)
Classification using
Statistics, Machine Learning, and Neural Networks
Predictive Maintenance for polymer-based production machines
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Deployment – a MATLAB App used by machine operators
M153
Get More from Your Data
with Data Analytics
M157
State OK
State NOT OK
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25
The need for data scientists
Domain
expertise
Coding and
integration skills
Statistical and
mathematical
knowledge
26
What they say
• Expand university programs
• Train existing analysts
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28
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IoT open data platform for students and makers
Built-in MATLAB analysis Simulink support via Raspberry Pi
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IoT open data platform for students and makers
31
Student Contestuse process control data
to improve semiconductor yields
21 teams competed
Wafer Big Data in Hadoop
MATLAB used by winning
team and 2nd place team
The Tough Fight for
One More Bit
32
MATLAB lets you be your own data scientist
MATLAB & Simulink are Designed
and Documented to be Easy for
Engineers and Scientists to Use
33
Example –First consumer otoscope in a mobile devicemachine learning and computer vision
34
The Rise of Engineering-Driven Analytics
Be your own Data Scientist!
Big DataCompute
Power
Machine
Learning
Limited
users, scope,
& technology
Pervasive
users, scope,
& technology