The Rise of Mobile: Creating A Social Strategy

Agenda

• The Future of the Mobile Industry• Mobile Motivation• Creating a Mobile-Social Strategy• Location-Based Services• Mobile Platform-Based Applications• Mock Client Strategies

• Mobile Ads• Questions

MobileSocial Strate

gy?

Mobile Domination

http://www.emarketer.com/Article.aspx?R=1009247http://www.businessinsider.com/mobile-will-eclipse-desktop-by-2014-2012-6

Mobile Motivation

http://advertising.aol.com/sites/default/files/content/download/attachment/one-sheet/finalshadesofmobileonesheet.pdf

Accomplish Socialize Prepare

Me Time Discover Shop

Creating a Mobile-Social Strategy

• Location-Based Services• Geographical information used to provide

information and/or entertainment•Mobile Platform-Based Apps• Applications designed primarily for mobile

use• Mobile Ads

Location-Based Services

• Trover• Sonar• Banjo• Foursquare

Trover

Mobile Platform-Based Apps

• Path • Fancy

• Hotel Tonight

• Viddy

Fancy

Step-Up Chart

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PrepareSocializeShopAccomplishMe Time Discover

Mock Client Strategy 1

• Post new and old products onto Fancy providing additional information• Work with retail

partners to create ecommerce presence

Mock Client Strategy 2

• Take pictures of Hilton properties around the United States

Mobile Ads

Target Impressions ClicksConnection

s CTR Imp-to-LikeClick-to-

Like CPC CPM CPF Frequency

Control5023505 5532 5304

0.110% 0.106% 95.88%

$1.21 $1.33

$1.26 3.16

Desktop1489589 1474 1344

0.099% 0.090% 91.18%

$1.03 $1.01

$1.12 2.18

Desktop Feed

120821 395 2640.327

% 0.219% 66.84%$0.9

1 $2.98 $1.3

6 1.00

Feed 202512 1156 8790.571

% 0.434% 76.04%$0.9

5 $5.42 $1.2

5 1.00

Mobile241981 1911 1490

0.790% 0.616% 77.97%

$0.95 $7.51

$1.22 1.09

Grand Total 7078408 10468 9281

0.148% 0.131% 88.66%

$1.09 $1.62

$1.23 2.51

http://adage.com/article/digital/study-facebook-mobile-ads-effective-pcs/235462/

Questions?