The The RoaringRoaring

20’s20’sSocial Change in American Society

Increasing Increasing ConsumerismConsumerism

• CREDIT• Advertising~

o Billboards~Celebrities~Sex Appeal

• Want vs. Need• More products to buy• Personal Prosperity

Sports ManiaSports Mania

• Increased Leisure Time• Increased Income• “Age of Play” Tennis, Golf, Football, Boxing

(Jack Demsey), Baseball, Swimming (Gertrude Ederle), Basketball

• Hero Status• Segregation

Harlem RenaissanceHarlem Renaissance• Harlem, NY- Cultural Center• JAZZ – Louis Armstrong• Black Pride• Other Arts recognized:

o Aaron Douglas and Langston Hughes

• Brought Cultures together-Night Clubs

ProhibitionProhibition• 18th Amendment – Supposed to End

Social Problems• Speakeasies/Bootleggers• Organized Crime - Al Capone• Difficult to enforce - Elliot Ness• Repealed 21st Amendment

Popularity of Radio Popularity of Radio and Moviesand Movies

• KDKA- Election of 1920• Music-News-Shows• Birth of Hollywood

Stars- Pickford, Chaplin, Bow, Valentino

• Rags to Riches/Moral Decline• Major entertainment of the decade

Improved Improved TransportationTransportation

• Henry Ford-Model T- Affordable• New Industries• New Freedom-

Connections-Travel-Entertainment• Charles Lindbergh-

“The Spirit of St. Louis”• Barnstormers• Commercial Airlines

Changing Role of Changing Role of WomenWomen

• Work during WWI• Right to Vote- 19th Amendment• Involvement in Politics – Jeanette

Rankin• “Flappers”• Birth Control – Margaret Sanger• Challenge Traditions