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The role of Digital Communications in driving Brand Awareness for Mono Tango Shoes
Digital channels that can be used to enhance
Mono brand awareness
Digital channels that can be used to enhance
Mono brand awareness
Digital channels that can be used to enhance
Mono brand awareness
Offline and Online communications
interactions
Offline and Online communications
interactions
The effect of Digital Media on Brand Equity
The effect of Digital Media on Brand Equity
Social mediaOnline PR
Online Customer Care
WOMPeer
recommendations
Online Customer Care
Online sales
WOMOnline
Community Management
Online PR, Reputation
Management
Online PRInfluencers Outreach
The benefits of implementing an integrated communications plan for Mono
Tango Shoes
The benefits of Digital Media for Mono Tango Shoes brand
• Better reach and brand exposure
• Reduced cost and better ROI
The benefits of Digital Media for Mono Tango Shoes brand
• Brand development
• Better customer service and customer engagement
• Challenging more powerful competitors.
Summary: The advantages of using Digital Media
• Reach
• Interactivity
• Personalization and targeting
• Speed
• Enhanced relationships
