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The Sandals Exper ience Sydney Henry
Operates in 6 islands/15 properties
Ten thousand staff/team members
Significant contribution to per capita GDP
Employment in agriculture, ground transportation, hospitality, tour operations
Education
Green houses in support of children’s nutritional needs
Developing value added products from recycled materials
Environment
Marine protected areas
Tree planting projects
Environmental awareness campaigns
Community
Supporting farm cooperatives/farmers groups, women and youth
Demonstration Plots, Aquaponic Farms,
Agencies
Cooperatives
Corporation
Profit
People Policy
Products
Extension Officers:- tech support, Interpret policy, advice on marketing, prices, standards Farmers ;-Training, Product development, Marketing Higglers, buying and selling
Farm Produce Consistency in quality, quantity supply to meet demand Proper post Harvesting, Storage, transportation
Standards, certification and traceability regulation. Planning, implementation Institutional Framework
Parish Overview 39 Hotels in Negril (JHTA Members) Tourism employs almost 60,000 Jamaicans in
Westmoreland. 9782 Farmers (Female-2942, Male-6840) Eight (8) extension areas Savanna-La-Mar, Williamsfield, Grange- hill, Little London, Darliston, Bethel Town, New Works, Leamington Main Crops – Sugar Cane, Corn, Dasheen,
Vegetables, Irish Potato, Sweet Potato, Coco, Scotch Bonnet Pepper, West Indian Red Pepper, Sweet Pepper, Banana, Plantain, Sorrel, Pineapple.
Held every last Wednesday of each month (so as to not conflict or directly compete with the municipal markets).
Assist 35 registered RADA farmers monthly.
It positively impacts the lives of farmers from 6 Parishes (Hanover, Westmoreland, St. James, Trelawny, St. Elizabeth and Manchester).
75% of Farmers are usually from the Parishes of Westmoreland and St. Elizabeth.
It is supported by Hotels, Guest Houses, Restaurants, Supermarkets and Green grocers.
It brings synergy between local authorities and the farming community. (Negril Chamber of Commerce, JCF, JHTA, RADA, Farmers).
Lack of trust between Hoteliers and Farmers Lack of synergy between MOAF and MOT, JHTA. Negative cultural practices. (No Record Keeping,
C.O.P., Bad Post Harvest Management) Farmers are usually unable to wait for long
periods for payment. Farmers inconsistency in quantity and quality of
produce. Large hotels are reluctant in taking produce from
a farmer, they prefer to have a relationship with a single supplier which can supply multiple agricultural produce consistently. It simplifies their data base and reduces time and cost.
Reluctance of farmers in doing C.O.P. (Unable to tell when they are breaking even, operating at a loss or profit).
Farmers are usually unable to transport produce using a box body truck, crates and cooling systems due to the high cost associated with such assets.
Hotels’ reluctance in providing information regarding the quantity of produce used during the various seasons. This would help in production planning with MOAF, RADA and Farmers.
Sandals
MM
Farmers/Cooperatives Agencies
200 Individual Farmers served
100/150 farmers served through farmers markets
60/40% Import/Export supply/demand
Quality Assurance
Controlled value chain
Reduction of post harvest loss
Stable prices
Consistency in supply and quality of produce
Long term relationships with farmers/cooperatives/suppliers
Agriculture Business Information System (ABIS) provides relevant production data and farmer contacts in Jamaica to stakeholders including hotels.
Negril’s Farmer’s Market contributes approximately $7.5 mil JMD to approximately 35 farmers monthly. The most successful market contributed approximately $18 mil to 85 farmers and moved approximately 120,000 lbs.
Sandals Foundation built a Greenhouse in the Robins River Community in Westmoreland.
Through the JAMPRO Linkages Forum and the Negril Farmer’s Market RADA was able to get a few selected farmers supplying selected items to small and medium sized hotels (Seasonal).
Jamaica’s Tourism Enhancement Fund sponsoring the RADA Negril Farmers’ Market has facilitated in making it a monthly and permanent fixture in the tourist town of Negril.
As a result of the successes of the Negril Farmers’ Market, St. James RADA and St. Anns RADA have introduced similar strategies in Mobay and Ocho Rios which are prominent tourist areas.
Negril Farmers’ Market drives other socio-economic benefits. (Bike Taxi)
Sustainable policies/Standards and Regulations
Formal Institutional arrangements for groups/cooperatives
Micro Financing, Training, Business development
ICT’s as an emergent platform
Greater access to high quality fresh local produce Properly managed Farm tours Post Harvesting and storage opportunities Transportation processes