The Savoury Snacks Market in Western Europe

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Full Report Coverage for:Executive Synopsis 3 Product Markets

May 2020 16 Countries

48 Ctry/Prod. Markets

The Savoury Snacks Market in Western Europe 213 Companies **

From Food for Thought's continuously updated 337 Co. Market Shares International Food & Drink Database at www.fft-world.com Data is taken from:

1. INTRODUCTION FFT's Int'l Database

The Savoury Snacks Market in Western Europe totalled Euro 11.4 billion 160+ Product Markets

in 2018, and is forecast to grow by 3.0% annually to reach 13.2 billion by 2021. 30 Countries

Report coverage includes 16 countries and 3 product markets: 5000 Ctry/Prod. Markets

Countries: Austria, Belgium/Lux, Denmark, Finland, France, Germany, Greece, Ireland 10000+ Companies **

Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom 25000+ Co. Market Shares

, , , , , , ,

Prod.No. Product Name

5.31 Nuts

5.32 Savoury Biscuits

5.33 Extruded Snacks

Strategic Competitive Situation of the Top-10 Companies• The current major players are Intersnack with a market share of 21.7%,

followed by PepsiCo (19.9%) and Lorenz Snack (7.2%).

Top-10 Players 3D GRAPH DATA in Western Europe by Market Share

1. Intersnack 21.7%

2. PepsiCo 19.9%

3. Lorenz Snack 7.2%

4. Mondelez 4.4%

5. Dr. Oetker 2.8%

6. Orkla 1.7%

7. Unichips Int'l 1.6%

8. Black-stone&PAI 1.4%

9. Herkules PEF 1.1%

10. Borges 1.1%

# "Missing" bubbles may occur if two or more bubbles are exactly superimposed (see also key definintion at right).

## Maximum number possible this product group = 16 countries times 3 products, or 48 altogether.

* See Key Definition Box at right. ** Includes all holding, independant and subsidiary companies cited in report. Printed May. 15, 2020

, , , , , ,

Any choice of ctry & prod. markets possible online

* Key Definition: Market data refer to all products sold for final human consumption in retail, foodservice and

artisanal markets (own-produced for own sale), thus excluding industrial and intermediate

consumption and auto-consumption.

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0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

0 5 10 15 20 25 30 35 40 45 No. of "Countries x Product Markets in which company present †

Source: Food for Thought (FFT)

Total Market Share

Mark

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ance

Market Presence


Total Market Share

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STRATEGICPRESENCEOFTHETOP-10PLAYERS


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2. THE TOTAL MARKET BY COUNTRY

The Total Savoury Snacks Market by Country in 2018

• The largest country market, United Kingdom, makes up 29.7% of the total 2018West European savoury snacks market, worth Euro 11.4 billion (for 15.8%of the total population).

• The three largest Western Europe country markets, including Germany andItaly, make up 54.5% of the total West European savoury snacks market(for 50.0% of the total population).

• The five largest country markets, including Spain and France,make up 73.8% of the West European market (for 76.4% of the total population).

• This leaves a 26.2% share spread across the remaining 11 countries.

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United Kingdom

Germany

Italy

Spain France

Netherlands

Belgium/Lux

Other Countries


Total 2018 Savoury Snacks Market = Euro 11.4 billion


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3. THE TOTAL MARKET BY PRODUCT

The Total Savoury Snacks Market by Product in 2018 Figure 3-3A:TOTAL 2018 MARKETS

• The largest product market (among the 3 products currently selected)is Nuts, which makes up 40% of the total West European market worth Euros 11.4 billion, or Euros 4.5 billion.

• The next largest product market, Extruded Snacks, makes up 39% of the totalmarket, or 4.5 billion.

#####with 39% to Nuts and Extruded Snacks, make up

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Nuts

Extruded Snacks

Savoury Biscuits


Total 2018 Savoury Snacks Market = Euro 11.4 billion


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4. MARKET GROWTH BY COUNTRY

2013 – 2018 Absolute and Percentage Growth Rates by CountryALL SAVOURY SNACKS

• The best country market performances were recorded by:

2013 – 2018 Average Annual 2013 – 2018 Average

Change in Current Euro Millions Annual Real % Growth

Average per country: 22 Average per country: 2.79%1. United Kingdom 113 1. Ireland 5.2%2. Spain 43 2. Greece 4.6%3. Italy 38 3. Denmark 3.7%

• The full report presents complete country and product growth rates and forecasts

by volume and by value for all the 48 country & product markets presented in this report.

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0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0.0

20.0

40.0

60.0

80.0

100.0

120.0

2013–2018 Av. Ann. Change in Current Euro m. 2013–2018 Average Annual % Growth (constant prices)

Euro millions Av. Ann. % Growth (constant prices) *

Source: Food for Thought * Percent growth calculated in local currencies and current prices. Hence owing to an exchange rate effect, growth in Euro million terms can produce an opposite effect.


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5. MARKET GROWTH BY PRODUCT

- Absolute and Percent Growth Rates by Product in Western Europe

ALL SAVOURY SNACKS

• The best product market performances in Western Europe were recorded by:2013 – 2018 Average 2013 – 2018 Average

Annual Change in Current Euro Millions Annual Real % Growth

Western Europe Product Average 117 Western Europe Product Average 2.79%1. Extruded Snacks 131 1. Savoury Biscuits 2.36%2. Nuts 105 2. Nuts 2.52%3. Savoury Biscuits 55 3. Extruded Snacks 3.30%

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0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

0

20

40

60

80

100

120

140

2013–2018 Av. Ann. Change in Current Euro m.

2013 – 2018 Average Annual % Growth in Constant Prices

Euro m. Av. Ann. % Growth (constant prices) *

Source: Food for Thought (FFT)* Percent growth calculated in local currencies and current prices. Hence owing to an exchange rate effect, growth in Euro million terms can produce an opposite effect.


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6. MANUFACTURERS' BRANDS VS DISTRIBUTORS' OWN LABEL

Retail distributors' own label products continue to make inroads into manufacturers'branded products in many food and drink markets. Artisanal" products (own-produced for own sale) and unbranded products (important in say fresh fruit and vegetable markets) make up the rest of distribution.

In the total retail + foodservice market by value, manufacturers' branded productsmake up 78.8% of the Savoury Snacks market, and distributors' own label products 20.7%.In retail markets only, distributors' own label products make up 25.0%.

2018 Branded Products Vs Distributors' Own Label

7. THE FOODSERVICE Vs THE RETAIL MARKET

The Total Foodservice Market Versus the Total Retail Market in 2018

ALL SAVOURY SNACKS

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Branded 78.8%

Unbranded 0.6%

Own Label * 20.7%*


The 2018 West European market for Savoury Snacks = Euro 11.4 billion * Own label as percent of retail only = 25.0%

Retail: 83.0%

Foodservice: 17.0%

)

Source: Food for Thought(FFT)

The 2018 West European market for Savoury Snacks = Euro 11.4 billion


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8. THE TOP-10 PLAYERS IN WESTERN EUROPE– ALL SAVOURY SNACKS –

The Top-10 holding companies control 63% of these markets (see table below).

Altogether, 213 holding, independent and subsidiary companies are listed in the Full Report,and 337 individual country and product company market shares.

The Top-10 Companies in April 2020 by West European Market Share *ALL SAVOURY SNACKS

Com- Market Shares

pany Ultimate Holding Company Western Cumul-

Ranking Europe ative

1. Intersnack 21.69% 21.69%

2. PepsiCo 19.94% 41.63%

3. Lorenz Snack 7.24% 48.88%

4. Mondelez 4.44% 53.32%

5. Dr. Oetker 2.78% 56.10%

6. Orkla 1.67% 57.77%

7. Unichips Int'l 1.62% 59.39%

8. Blackstone&PAI 1.45% 60.83%

9. Herkules PEF 1.12% 61.95%

10. Borges 1.12% 63.07%

* Continuously updated, especially regarding M&As; weighted averages based on market data.

9. CONCLUSIONTo summarise, the West European Savoury Snacks market was worth Euro 11 billionin 2018, and the Top-10 West European companies, supplied 63% of this market in 2019.

The West European Savoury Snacks market is forecast to grow at an averageannual 3.00% in current prices during the 2018 - 2021 period.

10. ABOUT "FOOD FOR THOUGHT"FFT is an independent, international food and drink consultancy based in Geneva, Switzerland, in the heart of Europe. First launched in 1990, FFT's International Food & Drink markets database is its main activity (see next page). Individual bespoke projects are FFT's other major activity,making FFT a one-stop-shop corporate advisory going well beyond strategy consultancy andmarket research.

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The Savoury Snacks Market in Western Europe