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The School Leader’s Guide
to Social Media
PJ Caposey, @MCUSDSupe
Superintendent Meridian CUSD 223
1)Name2)Position3)District4)Social Media
Self-Assessment1)Phobic2)Just not
there yet3)Begrudgingly
there4)Could teach
this class
PJ Caposey
@MCUSDSupe
815.980.0310
Personal journey in to social media
Big Ideas and Objectives
Understand SM ‘Phobia’
Explore History of SM and Current Trends
Analyze Pros and Cons of Varying SM Sites
Evaluate Options and Sign Up for SM, if Needed
Create SM Plan for Professional Growth
TECHNOLOGY CAN BECOME
A SOLUTION LOOKING FOR A
PROBLEM – IN A
SUBCULTURE (Education and
Educators) that frequently
perceives the introduction of
technology as a problem rather
than a solution
Yong Zhao
To “see the light’ of technology and social
media is not to condemn past practice.
A person you should know
Eric Sheninger
Ted Talk Ideas
Ted Talk Ideas
Ted Talk Ideas
Tips to overcome SM fear
Tip 1: Someone is going to tell your story –why not you
UNDERSTAND THE DATA
0
10
20
30
40
50
60
70
80
2005 2009 2014
Percent of 'online' adults on Social Media
Percent of 'online' adultson Social Media
PEW INTERNET AND LIFE PROJECT
What story could you tell on Social Media?
Tip 2: Never say anything on SM you would
not say with a microphone in front of
a gym full of people
Tip 3: Study exemplars
Simply
Top Educators on Twitter
IT IS OKAY TO WATCH
FROM AFAR AND LEARN
FOR A WHILE
#edchat
#VIFteachers
#21stcentskills
#duallanguage
#teacherstock
#globeducation
#edtech
#edpolicy
#VIFchat
Jerry Blumengarten
@cybraryman1
Educator & Writer trying to catalog the internet
for students, educators and parents.
http://cybraryman.com
Who around you (peers) do a great job?
TIP 4: Understand Trolls Exist
Dealing with a negative feedback
QUESTIONS?
IS Social Media PART OF BEING A TRANSPARENT COMMUNICATOR?
YOUARE THE
CEOOF YOUR
LIFE
Past, Present,
and Future of SM
The (ancient) past . . .
Social Networking Dark-Ages
(Pre-2002)
The past . . .
Social Networking grows up
The Present (Golden Age?)
POLL: What SM do you think your community uses the most?
• YouTube
•Google Plus and other Google Extensions
The Present (Golden Age?)
What SM do you use the most?
The Leading Edge
Voxer
G+
The Scary Part is Schools are not even reacting . . . This is not new . . . Data from 2012
HOW IS THE BUSINESS WORLD VIEWING IT?
1) Social Media 22% of digital marketing budgets
2) Director of Social Media is a very real job
3) More companies have 10+ employees with jobs directly linked to SM than zero
4) Video is the fastest growing platform for consumption
5) Top 3 goals of SM for business:
1) Brand awareness2) Drive website
traffic3) Share voice and
grow audience
QUESTIONS?
The Five SM apps/sites YOU Need to Know
Twitter (Tweetdeck or HootSuite)
Google Plus
YouTube
PRO CON
Twitter and Tweetdeck
PRO CON
PRO CON
Google + / (G+)
PRO CON
YouTube
PRO CON
Voxer
PRO CON
BONUS!!
EXPLORE SOMETHING
NEW TOGETHER
What other SM have you used or heard of . .
The World of Social Media
STUDENTS AND SOCIAL MEDIA
Leader Response to Student SM
OWN SM IGNORE SM
What else do we want a change in behavior
with our students, but almost universally do not teach what that behavioral change
should be?
SM QUOTEYou do not want to
become the SM police,
but you should feel
compelled to do
everything you can to
protect the health and
well-being of your
students.
Kids SM to be aware of
All aforementioned, plus:
SnapchatYik Yak
Public Relations
Know your target audience
What is good PR
Data?
Tracking SM analytics
CONNECT
CONTRIBUTE
BUILD YOUR BRAND
Connect with peers and like minds
One on
One Chat
In what ways can you use SM and electronic communication to contribute to the profession?
Personal and Building Branding
SM as PD Twitter has been the
single best,
FREE
Professional
Development
I have ever experienced!
Twitter Goals for the Day
• Have an active Twitter account• Have an accurate profile• Have a strategically decided upon profile pic (no
egg)• Have at least 20 followers• Follow at least 30 educational leaders• Have tweeted minimally 5 times• Have linked to at least 2 educational articles• Have used at least 2 specific and different
hashtags, including #IPASMAA
Great Minds
WhitakerBreaux
DufourPinkBurgess
Organized ChatsTHIS IS ONE PORTION OF ONE DAY OF CHATS
• 6:30am #BFC530: The Breakfast Club• 5:00pm #BadgeChatK12: Digital Badges Chat• 5:00pm #Thetitleonechat: Title I Chat• 6:00pm #engchat: English Teachers Chat• 6:00pm #engsschat: Combination of #engchat & #sschat (Last Mon. of month)• 6:00pm #kyadmin: Kentucky School Administrators• 6:00pm #sschat: Social Studies Teachers Chat• 6:30pm #DubChat: Dublin City Schools• 7:00pm #4thchat: Fourth Grade Teachers Chat• 7:00pm #Admin2B: Aspiring Educational Administrator Chat• 7:00pm #cdnedchat: Canada Educator's Chat• 7:00pm #collabed: Collaborative Education Chat: Sharing & Learning Together - details:
http://www.askteacherz.com/collabed.html (every 2nd Monday monthly)• 7:00pm #edtechchat: Educational Technology Chat• 7:00pm #flipclass: Flipped Classroom Teachers• 7:00pm #masspchat: Michigan Principals Chat• 7:00pm #musedchat: Music Teachers Chat• 7:00pm #teacherwellness: Teacher Wellness chat: preventing burnout/isolation & promoting
balance/coping - hosted by @atlteacher• 7:00pm #TLchat: Teacher Librarian Chat - Details http://tlchat.wikispaces.com/ - hosted by
https://twitter.com/NikkiDRobertson• 7:00pm #vachat: Virginia Ed Chat
All the major publishers, professional organizations, and periodicals
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
BONUS – Useful APPS!
Share APPS
Review
Understand SM ‘Phobia’
Explore History of SM and Current Trends
Analyze Pros and Cons of Varying SM Sites
Evaluate Options and Sign Up for SM, if Needed
Create SM Plan for Professional Growth
Get started! Pick one or both:
PR or PD and
get started ASAP
PD cannot be controlled. You can do
that no matter what!
Social Media AA Application and Dissemination Template
Self-Assessment of Current SM Usage
List social media platforms are you active on as a professional, what is your level of comfort using each, what is something new you might try moving forward.
Next Step -personal
Social Media Platform You Plan to Implement to Influence Personal Professional Growth.
Next Step –professional
Social Media Platform You Plan to Implement to Help Promote or Brand Your School.
Future Connections
List three educators, leaders, professional development providers you plan to connect with via social media.
Desired Outcome Overarching social media goal for the next six months.
Action Plan Five to Seven Sentences detailing plan on how to achieve personal social media goal.
PJ Caposey
@MCUSDSupe
815.980.0310
