THE SEED MARKETING CHANNELS OF BADC

THE SEED MARKETING CHANNELS OF BADC

Prepared by Nuruzzaman

ID No.: 110106030

Program : BBA

Major : Marketing

Email: [email protected]

Department of Business Administration

Green University

Submitted to Department of Business Administration

Green University

January 22, 2015


January 22, 2015


Prepared by Nuruzzaman

ID No.: 110106030

Program : BBA

Major : Marketing



Green University

Submitted to Department of Business Administration

Green University

January 22, 2015

BANGLADESH AGRICULTURAL DEVELOPMENT CORPORATION “KRISHI BHABAN”

49-51, DILKUSHA COMMERCIAL AREA, DHAKA-1000. (SEED DISTRIBUTION DIVISION)

www.badc.gov.bd MEMO NO. DATE : 21/01/2015

TO WHOM IT MAY CONCERN

This is to certify that, Mr. NURUZZAMAN student of BBA program with major in

MARKETING from GREEN UNIVERSITY OF BANGLADESH, has completed the

internship program from September 10, 2014 to December 10, 2014 in Head Office of

Bangladesh Agricultural Development Corporation (BADC), Krishi Bhaban, 49-51,

Dilkusha Commercial Area, Dhaka-1000.

He possesses a pleasant personality and we wish every ssuccess in his life.

..................................

Shimul Bikash Das

Additional General Manager

Seed Marketing Division

BADC, Dhaka

DECLARATION

I do hereby declare that this report entitled “The Seed Marketing Channels of BADC”

submitted by me to Green University, for the degree of Bachelor of Business Administration

is an original work.

I also declare that the report has not been submitted earlier either partly or wholly to any

other University or Institution for any Degree, Diploma, Associate-ship, Studentship,

Fellowship and other similar title or prizes.

………………………

Nuruzzaman

ID No.: 110106030

Program : BBA

Major : Marketing



Green University

LETTER OF TRANSMITTAL 22 January, 2015

Mr. Murad Hasan

Assistant Professor & Chairman


Green University

Dear Sir

It is a pleasure to submit the Internship Report on “The Seed Marketing Channels

of BADC” by today. It is a fantastic opportunity for me to prepare the Internship Report

under your guidance, which really is a great experience. I have worked hard and tried my best

in order to prepare the Internship Report. I believe that it is e n co u r age m e nt fo r me

t o ge t i nvo lv ed w i t h su c h p ro c es s o f r ep o r t ing a nd a wa y t o e nr ic h

marketing knowledge. It will be a privilege for me to provide further

clarification on this report whenever it is necessary.

Thank you.

Sincerely Yours

Nuruzzaman

ID No.: 110106030

Program : BBA

Major : Marketing



Green University

SUPERVISOR’S CERTIFICATE

This is to certify that this report entitled “The Seed Marketing Channels of BADC”

submitted to Green University, in connection with the institution’s internship program is a

bona fide record of work done by ―Nuruzzaman” under my supervision at the “Bangladesh

Agricultural Development Corporation” from September 10, 2014 to December 10,

2014.

Prof. Dr. Md. Golam Samdani Fakir

Professor and Dean

Faculty of Business Administraton

Green University

Supervisor

Mr. Murad Hasan

Assistant Professor & Chairman


Green University

ACKNOWLEDGEMENT

At the very beginning, I would like to express my deepest gratitude to the Almighty Allah for

giving me the ability and the strength to finish the task successfully within the scheduled

time.

This report “The Seed Marketing Channels of BADC” has been prepared to fulfill the

requirement of BBA degree. I am very much fortunate that I have received sincere guidance,

supervision and co-operation from various persons.

I would like to express my heartiest gratitude to my supervisor, Mr. Murad Hasan, Assistant

Professor & Chairman, Department of Business Administration, Green University, for his

continuous guidance, encouragement, and patience, and for giving me the opportunity to do

this work. His valuable suggestions and strict guidance made it possible to prepare a well-

organized report.

I am also indebted to Mr. Shimul Bikash Das, Mrs. Tahmina Begum, Mr. Saiful Islam Khan

and all staffs of Bangladesh Agricultural Development Corporation (BADC) who kindly

spared for me much of their precious time in giving me support and information. During the

internship I was treated so cordially by the Bangladesh Agricultural Development

Corporation (BADC) officials and staffs that I feel the office like my second home.

Finally, my deepest gratitude and love to my parents for their support, encouragement, and

endless love.

Nuruzzaman

EXECUTIVE SUMMARY

This report is prepared on the basis of my three-month practical experience at Bangladesh

Agricultural Development Corporation (BADC). This internship program helped me to learn

about the practical scenario of a Agriculture Related Government Corporation. Bangladesh

Agricultural Development Corporation (BADC) is a dynamic and leading countrywide Seed

Production, Marketing, Irrigation Management and Fertilizer Management Organization.

This Corporation was established on 16th October, 1961. It was named East Pakistan

Agricultural Development Corporation (EPADC). After the Independence of Bangladesh the

name was replaced with Bangladesh Agricultural Development Corporation (BADC). This

report has been presented based on my observation and experience gathered from the

corporation. The organization has many divisions and departments but I am focusing more on

the Marketing Division as I only got the opportunity to work in this division.

The report mentions about the Marketing Strategies of Bangladesh Agricultural Development

Corporation (BADC). However Bangladesh Agricultural Development Corporation (BADC)

should work a lot to convince and sustain their existing customers. The findings are described

in details in this report in the later chapters.

After knowing the scenario of Bangladesh Agricultural Development Corporation (BADC) in

terms of the marketing strategy a lot of recommendation came up. The report also consist

recommendations and conclusion according to my point of view, which I think would

improve the marketing strategy of the organization if implemented.

TABLE OF CONTENTS

CHAPTERS TOPICS PAGE NUMBERS

CHAPTER ONE INTRODUCTION 1

1.1 INTRODUCTION 2

1.2 ORIGIN OF THE REPORT 2

1.3 OBJECTIVE OF THE REPORT 3

1.3.1 GENERAL OBJECTIVE 3

1.3.2 SPECIFIC OBJECTIVE 3

1.4 SCOPE OF THE REPORT 4

1.5 METHODOLOGY 4

1.5.1 SELECTION OF THE TOPIC 4

1.5.2 SOURCES OF DATA 5

1.5.2.1 PRIMARY SOURCES 5

1.5.2.2 SECONDARY SOURCES 5

1.5.3 COLLECTION OF DATA 5

1.5.4 CLASSIFICATION, ANALYSIS, INTERPRETATIONS AND PRESENTATION OF DATA

5

1.5.5 FINDINGS OF THE STUDY 6

1.5.6 FINAL REPORT PREPARATION 6

1.6 LIMITATIONS 6

CHAPTER TWO COMPANY OVERVIEW 7

2.1 BACKGROUND OF THE CORPORATION 8

2.2 VISION AND MISSION 9

2.2.1 VISION 9

2.2.2 MISSION 10

2.3 PRODUCT RANGE 10

2.3.1 PRODUCT 10

2.3.2 SERVICES 10

2.4 PROJECTS AND PROGRAMS 11

2.4.1 REVENUE BUDGET 11

2.4.2 ADP BUDGET 14

CHAPTER THREE HIERARCHY OF BADC 17

3.1 ORGANOGRAM OF BADC 18

3.2 ORGANOGRAM OF BADC SEED MARKETING DIVISION 19

3.3 BOARD OF DIRECTORS 20

CHAPTER FOUR SEED AND HORTICULTURE WING 21

4.1 FACILITIES FOR SEED PRODUCTION OF SEVERAL PROJECTS AND PROGRAMS

22

4.2 FARMS OF BADC 23

4.2.1 SEED PRODUCTION FARMS 23

4.2.2 JUTE SEED FARMS 24

4.2.3 VEGETABLES SEED FARMS 24

4.2.4 SEED POTATO FARMS 25

4.2.5 PULSE & OIL SEED FARMS 25

4.2.6 FARMS UNDER HORTICULTURE DEVELOPMENT CENTRES 26

4.2.7 FARMS UNDER AGRO SERVICE CENTRES 26

4.3 BADC COLD STORAGES 27

CHAPTER FIVE MARKETING MIX 29

5.1 EXTENDED MARKETING MIX (7PS) 30

5.1.1 PRODUCT 30

5.1.1.1 SEED STANDARD 30

5.1.2 PRICE 31

5.1.3 PROMOTION 31

5.1.4 PLACE 32

5.1.5 PEOPLE 32

5.1.6 PROCESS 32

5.1.7 PHYSICAL ENVIRONMENT 32

CHAPTER SIX SALES AND PROMOTION 33

6.1 ANNUAL SEED DISTRIBUTION OF BADC 34

6.2 SALES CENTRES 35

6.3 DEALERS/DISTRIBUTORS 35

6.4

THE SERVICES AND THE RATE OF GIVING SERVICE BY THE BADC SEED AND HORTICULTURE WING TO INDIVIDUALS/ORGANIZATIONS

36

CHAPTER SEVEN FINDINGS 38

7.1 FINDINGS 39

CHAPTER EIGHT CONCLUSION AND RECOMMENDATION 40

8.1 RECOMMENDATION 41

8.2 CONCLUSION 43

CHAPTER NINE BIBLIOGRAPHY 44

9.1 BIBLIOGRAPHY 45

CHAPTER ONE

INTRODUCTION

1.1 INTRODUCTION

Bangladesh Agricultural Development Corporation (BADC) is the only Government run

organization which is directly related to Seed Production and Seed Marketing. It’s

Distribution Channels are spread all over the Bangladesh. It is specialized Government

Organization which is committed to support the marginal farmers with Quality Seed, High

Yielding Variety of Seed, Irrigation, Fertilizer and technical Support.

1.2 ORIGIN OF THE REPORT

Internship Program of Green University is a Graduation requirement for the BBA students.

This study is a partial requirement of the Internship program of BBA curriculum at the Green

University. The main purpose of internship is to get the student exposed to the job world.

Being an intern the main challenge was to translate the theoretical concepts into real life

experience.

The internship program and the study have following purposes:

To get and organize detail knowledge on the job responsibility.

To experience the real business world.

To compare the real scenario with the lessons learned in Green University

To fulfill the requirement of BBA Program.

This report is the result of three months long internship program conducted in Bangladesh

Agricultural Development Corporation (BADC) and is prepared as a requirement for the

completion of the BBA program of Green University. As a result I need to submit this report

based on the “The Seed Marketing Channels of BADC”. This report also includes

information on the products and services of Bangladesh Agricultural Development

Corporation (BADC), the overview of the organization and also marketing strategy.

1.3 OBJECTIVE OF THE REPORT

The objective of the report can be viewed in two forms:

General Objective

Specific Objective

1.3.1 GENERAL OBJECTIVE

This internship report is prepared primarily to fulfill the Bachelor of Business Administration

(B.B.A) degree requirement under the Faculty of Business Administration, Green University.

1.3.2 SPECIFIC OBJECTIVE

More specifically, this study entails the following aspects:

To give an overview of Bangladesh Agricultural Development Corporation (BADC).

To focus on the marketing strategy of the Bangladesh Agricultural Development

Corporation (BADC).

To discuss the Standards and Effects of Seed Marketing on the Bangladesh

Agricultural Development Corporation (BADC).

1.4 SCOPE OF THE REPORT

The main intention of the study is the standards and effects of marketing strategy to find,

understand and document the processes and activities carried by Bangladesh Agricultural

Development Corporation (BADC) and correlate them to get a clear picture of the level of

the overall marketing strategy. The report covers details about the marketing strategy of

the corporation. The main focus is on the analysis of the standard of marketing strategy

and effect on market. However the study is only related to the Seed Marketing Division as

I was provided an opportunity to only work in this division.

1.5 METHODOLOGY

The study is conducted in a systematic procedure starting from selection of the topic to

final report preparation. The integral part was to identify and collect data; they were

classified, analyzed, interpreted and presented in a systematic manner to find the vital

points. The overall process of methodology followed in the study is explained further.

1.5.1 SELECTION OF THE TOPIC

My supervisor assigned the topic of the study. Before the topic was assigned it was

thoroughly discussed so that, a well-organized internship report can be prepared.

1.5.2 SOURCES OF DATA

1.5.2.1 PRIMARY SOURCES

Primary Data was derived from the practical deskwork. Interviewing the Employees also

helped me to get information directly.

1.5.2.2 SECONDARY SOURCES

Internal sources- Different documents provided by concerned officers and different

circulars, manuals and files of the organization.

External source- Different websites related to the Agriculture and online resources.

1.5.3 COLLECTION OF DATA

Primary Data was derived from the practical deskwork. Interviewing the Employees also

helped me to get information directly. Secondary data was collected from Bangladesh

Agricultural Development Corporation (BADC) websites and other related websites and

documents.

1.5.4 CLASSIFICATION, ANALYSIS, INTERPRETATIONS AND

PRESENTATION OF DATA

Some diagrams and tables were used in this report for analyzing the collected data and to

explain certain concepts and findings more clearly.

1.5.5 FINDINGS OF THE STUDY

The collected data were analyzed well and were pointed out and shown as findings at the end.

1.5.6 FINAL REPORT PREPARATION

The final report is prepared after some valuable suggestions and my honorable advisor

gave corrections.

1.6 LIMITATIONS

The duration of my work was only three months. But this period of time is not enough for

a complete and clear study. It is because of the limitation of information some

assumptions were made. So there may be some personal mistakes in the report. Some

concerned might think that the information associated with them were confidential

enough to disclose to the external world. Depending on the feedback from members of

Seed Marketing Division, this report is prepared. Though the report would be helpful to

Bangladesh Agricultural Development Corporation (BADC) a lot, some people were

reluctant to provide feedback. Although there were many limitations I tried to give my

best effort to furnish the report.

CHAPTER TWO

COMPANY OVERVIEW

2.1 BACKGROUND OF THE CORPORATION

Bangladesh Agricultural Development Corporation (BADC) the successor of the East

Pakistan Agricultural Development Corporation, established under the Agricultural

Development Corporation Ordinance, 1961 (E.P. Ordinance XXXVII of 1961). The

corporation has completed 53 years of its establishment on 16 October, 2014. In 1975,

BADC was renamed as the Bangladesh Agricultural Inputs Supply and Services Corporation

(BAISSC) to distinguish the functions of the corporation from other development agencies of

the Government in the agricultural sector. But again in 1976 BAISSC was renamed as

BADC. Based in Dhaka city, BADC, an autonomous corporate body under the Ministry of

Agriculture, serves to the whole of Bangladesh and has a nationwide network of outlying

field offices down to the upazila level and at some places even below that level.

The general direction and administration of the corporation and all of its affairs are vested in

a Board of Directors headed by the Chairman. The operational set-up of the Corporation

comprises five wings. These are: Seed & Horticulture, Minor Irrigation, Fertilizer

Management, Finance and Administration. The administrative wing is under the direct

control of the Chairman, and each wing is headed by the concerned Member Director.

The mandatory or primary functions of BADC are: to make suitable arrangements throughout

Bangladesh for the production, procurement, transport, storage and distribution of essential

agricultural inputs such as seed and fertilizers and providing irrigation facilities through

utilization of surface and underground water to the farmers.

Professionals from different disciplines such as agriculture, engineering, economics,

management, computer science etc. work together in BADC. The total number of sanctioned

posts was 25,451. But during the early 90s due to withdrawal of fertilizer management

activities from BADC and privatization of irrigation activities and also due to normal and

voluntary retirement and other reasons the number of working people and capacity of the

organization was reduced.

In 1999 through a gazette notification (published in Bangladesh Gazette on November 22,

1999) the corporation was reorganized and entrusted with some new activities on seed

production and irrigation. In 2009 the corporation is made more vibrantand is given some

more responsibilities such as providing irrigation facilities to the farmer through surface

water utilization, import of non-urea fertilizer through G2G arrangement and strengthening of

seed production activities with the task of multiplication of high yielding and different stress

tolerant varieties of seeds allocating financial support through new projects and programs.

2.2 VISION AND MISSION

2.2.1 VISION

Development of agriculture through supply of agricultural inputs and dissemination of

technologies among the farmers to ensure national food security.

2.2.2 MISSION

- Production and supply of high yielding varieties of quality seeds of different crops.

- Transfer seed production technologies and provide services to the private sector for

development of seed industry.

- Provide irrigation facilities to the farmer through minor irrigation activities.

- Innovation of appropriate technologies for increasing irrigation efficiency.

- Built buffer stock of quality fertilizer and ensure supply of fertilizer to the farmers.

2.3 PRODUCT RANGE

2.3.1 PRODUCT

a. Seed

b. Irrigation

c. Fertilizer

2.3.2 SERVICES

Technical Support to the Farmers

2.4 PROJECTS AND PROGRAMS

2.4.1 REVENUE BUDGET

SL Program Name Program

Implementation Period

Sub Sector: Irrigation (No of Program.25

1 Minor irrigation development program in bishwanath and

balagonj upazilla under sylhet distreict July,12-June,15

2 Betagi upazilla of burguna district minor irrigation

development program July,12-June,15

3

Program for removing water logged land and irrigation

development in chaugacha-jhikargacha upazilla of jessore

district

July,12-June,15

4

Program for enhancing production by utilizing surface and

sub-surface water at Nobinogor (west) and Bancharampur

upazilla and Brahamanbaria district

July,12-June,15

5 Chattagong district sondap upazilla minor irrigation


6 Chattagong district raujan upazilla minor irrigation


7 Chattagong district hathazari upazilla minor irrigation


8 Narsngdi district minor irrigation development program July,12-June,15

9 Narsingdi sadar upazilla minor irrigation development

program July,12-June,15

10 Comilla district muradnagar upazilla minor irrigation


11 Bagharpara upazilla minor irrigation development program July,12-June,15

12 Shrinagar and Sirajdikhan upazilla munshigong district

minor irrigation development program July,12-June,15

13

Irrigation expansion, water management & minor

irrigation development program for mithapukur & pirgonj

upazila of rangpur district

July,12-June,15

14 Arihajar upazilla of narayangong district minor irrigation


15 Comilla district laksham-monohorgong upazilla minor

irrigation development programe July,12-June,15

16 Mymensingh district sadar, trisal & gouripur upazila

agricultural & minor irrigation development program July,12-June,15

17 Barishal district wazipur- banaripara upazilla minor

irrigation development program July,12-June,15

18 Program for enhancing production by utilizing surface

water at nabinagar (east) upazilla minor irrigation July,12-June,15

development program under brahmanbaria district

19 Minor irrigation development program for gangachara

upazila of rangpur district July,12-June,15

20 Nilphamari district minor irrigation development program July,12-June,15

21 Bogra districts chor area minor irrigation development

program July,12-June,15

22 Bogra districts sariakandi, sonatola & dhunot upazilla

minor irrigation development program July,12-June,15

23 Barishal district babugong – muladi upazilla minor

irrigation development program July,12-June,15

24 Kishoregong district haor area minor irrigation


25 Program for mitigation of water logging and minor

irrigation development in noakhali district July,12-June,15

Sub Sector: Crop (No of Program: 07)

26 Production of Improved Cereal Seeds through Seed

Multiplication Farms. July,14-June,15

27 National Vegetable Seed Program. July,14-June,15

28 Buffer Stock of Seed and its Management Program. July,14-June,15

29 Procurement, Processing and Distribution of Improved July,14-June,15

Cereal Seeds Program

30 Improved Cereal Seed Production Through Contract

Growers. July,14-June,15

31 Jute Seed Program. July,14-June,15

32 Agro Service Center. July,14-June,15

Total (32 programs)

2.4.2 ADP BUDGET

Sub Sector: Crop (No of Projects: 10)

Sl. No. Name of Project Project Implementation

Period

1 Integrated Quality Horticulture Development Project July10- Dec15

2 Tuber Crops Development Project July 10-June15

3 Enhancing Quality Seed Supply Project Junuary11-June16

4 Construction of Rubber Dams in Small and Medium

Rivers for increasing food production project. July 09-June16

5 Mujibnagar Integrated Agricultural Development

Project July 11-June16

6 Establishement of Seed Multiplication Farm in the July 11-June15

Southern Coastal Region (Barisal & Patuakhali)

7 Integrated Agricultural Productivity Project (BADC

Part) July 11-June16

8 Pirojpur-Gopalganj-Bagerhat Integrated Agricultural

Development Project (BADC Part July 12-June17

9

Maintenance, Rehabilitation of BADC's Existing

Fertilizer Godowns and Strengthening of Fertilizer

Management Activities Project

July 13-June18

10

Establishment of pulse & oil seed Multiplication Farm

& Seed Processing Centre of Subarnzchar Upazila in

Noakhali District

Feb14-June18

Sub Sector: Irrigation (No of Projects: 07)

Sl. No. Name of Project Project Implementation

Period

1 Project of Activating Inoperable Deep Tube Well of

BADC for Irrigation April/10-June/15

2 Greater Dhaka Zilla Irrigation Area Development

Project (2nd Phase) July/10-Dec/15

3 Pabna-Natore-Sirajgonj Minor Irrigation

Development Project March/11-June/15

4 Greater Faridpur Minor Irrigation Development July/11-June/15

Project.

5 Survey and Monitoring Project for Development

of Minor Irrigation (3rd Phase)

July/11-June/15

6 Eastern Integrated Irrigation Area Development

Project July/12-June/17

7 Modern Minor Irrigation Expansion Project in Greater

Rangpur Districts July/13-June/17

CHAPTER THREE

HIERARCHY OF BADC

3.1 ORGANOGRAM OF BADC

3.2 ORGANOGRAM OF BADC SEED MARKETING DIVISION

Additional General

Manager

Manager

Deputy Manager

Deputy Manager

Deputy Manager

Deputy Manager

Assistant Manager

Assistant Manager

Assistant Manager

Deputy Manager

Deputy Manager

Deputy Director

3.3 BOARD OF DIRECTORS

Internal Officio : Designation

1. Chairman

Bangladesh Agricultural Development Corporation (BADC)

2. Member Director (Minor Irrigation)


3. Member Director (Finance)


4. Member Director (Fertilizer Management)


5. Member Director (Seed and Horticulture)


External Officio :

Designation

6. Registrar

Department of Cooperatives &

Member, Board of Directors, BADC

7. Director General, BRDB &

Member, Board of Directors, BADC

Member-Secretary:

8. Secretary


Chapter Four

Seed and Horticulture Wing

4.1 FACILITIES FOR SEED PRODUCTION OF SEVERAL

PROJECTS AND PROGRAMS

1. Seed Production Farms : 55

2. Total Land of Farms : 8897.29 acres

3. Total Cultivable Land : 6974.41 acres

4. Seed Production Contract Growers Zone : 73

5. Contract Growers Farmers : 72031

6. Seed Processing Centres : 58

7. Present Storage Capacity of Seed Ware Houses : 1,68,770 Metric Ton

8. Seed Potato Cold Storage : 22

9. Dehumidified Store : 31

10. Visiting Vehicles : 297

11. Transport Vehicles (Truck & Pick Up) : 142

12. Approved Human Resource : 3184

13. Seed Lab : 38

14. Central Seed Technology Training Centres : 1

15. Tissue Culture Lab : 4

16. Vegetables, Fruit & Fish Cold Storage : 4

17. Seed Sales Centres : 100

4.2 FARMS OF BADC

4.2.1 SEED PRODUCTION FARMS : 24 NOS.

Serial

No. Farm Name

Cultivable Land

(acres) District

1. Pathila 424.00 Chuadanga

2. Mathura 416.00 Jhinaidah

3. Gokulnagar 496.00 Jhinaidah

4. Karincha 480.00 Jhinaidah

5. Kushadanga 447.00 Jhinaidah

6. Madhupur 352.29 Tangail

7. Tebunia 340.00 Pabna

8. Meherpur 332.00 Meherpur

9. Sadhuhati 81.00 Jhinaidah

10. Kashimpur 80.13 Mymensingh

11. Nurnagar 78.00 Chuadanga

12. Nilfamari 90.00 Nilfamari

13. Netrokona 103.21 Netrokona

14. Pangsha 84.50 Rajbari

15. Tamulkhana 82.48 Faridpur

16. Panchgachia 67.75 Feni

17. Sylhet 84.00 Sylhet

18. Itakhola 94.00 Habiganj

19. Jhilangjha 58.00 Cox’s Bazar

20. Lakutia 54.05 Barisal

21. Thakurgaon 70.00 Thakurgaon

22. Boalia 76.00 Khulna

23. Mirpur 60.00 Dhaka

24. Dashmina 800.00 Patuakhali

Total : 5250.41

4.2.2 JUTE SEED FARMS : 2 NOS.

Serial

No. Farm Name Cultivable Land (acres) District

1. Nashipur 520.00 Dinajpur

2. Chitla 338.44 Meherpur

Total : 858.44

4.2.3 VEGETABLES SEED FARMS : 2 NOS.

Serial


1 Alamnagar 58.79 Rangpur

2 Amjhupi 44.00 Meherpur

Total : 102.79

4.2.4 SEED POTATO FARMS : 2 NOS.

Serial


1 Domar 355.00 Nilphamari

2 Amla 80.00 Kushtia

Total : 435.00

4.2.5 PULSE & OIL SEED FARMS : 3 NOS.

Serial

No. Farm Name

Cultivable Land

(acres) District

1 Amjhupi, Meherpur 46.50 Meherpur

2 Domrakandi, Faridpur 18.00 Faridpur

3 Tebunia, Pabna 31.00 Pabna

Total : 95.50

4.2.6 FARMS UNDER HORTICULTURE DEVELOPMENT CENTRES : 9 NOS.

Serial

No. Farm Name

Cultivable Land

(acres) District

1 Kashimpur 46.08 Gazipur

2 Patia 14.35 Chittagong

3 Rajshahi 12.91 Rajshahi

4 Jessore 18.89 Jessore

5 Bogra 10.65 Bogra

6 Muktagacha 14.59 Mymensingh

7 Kushtia 9.40 Kushtia

8 Tangail 6.50 Tangail

9 Comilla 9.75 Comilla

Total : 143.12

4.2.7 FARMS UNDER AGRO SERVICE CENTRES : 13 NOS.

Serial

No. Farm Name

Cultivable Land

(acres) District

1 Dinajpur 12.00 Dinajpur

2 Rangpur 5.67 Rangpur

3 Pabna 4.21 Pabna

4 Khulna 6.53 Khulna

5 Jamalpur 7.10 Jamalpur

Serial

No. Farm Name

Cultivable Land

(acres) District

6 Kishoreganj 5.08 Kishoreganj

7 Sylhet 3.23 Sylhet

8 Lama 10.00 Bandarban

9 Bandarban 4.50 Bandarban

10 Noakhali 7.50 Noakhali

11 Barishal 10.84 Barishal

12 Patuakhali 6.29 Patuakhali

13 Barguna 6.20 Barguna

Total : 89.15

4.3 BADC COLD STORAGES : 22 NOS.

Serial

No. Name of the Cold Storage

Storage Capacity

(M. Ton)

1 Seed Potato Cold Storage, Kashimpur, Gazipur 1000

2 Seed Potato Cold Storage, Faridpur 1200

3 Seed Potato Cold Storage, Jamalpur 1250

4 Seed Potato Cold Storage, Sherpur 1300

5 Seed Potato Cold Storage, Kishoreganj 1200

6 Seed Potato Cold Storage, Rangpur 1000

7 Seed Potato Cold Storage, Bogra 525

8 Seed Potato Cold Storage, Thakurgaon 1150

Serial

No. Name of the Cold Storage

Storage Capacity

(M. Ton)

9 Seed Potato Cold Storage, Rajshahi 1025

10 Seed Potato Cold Storage, Homna, Comilla 1300

11 Seed Potato Cold Storage, Chandpur 950

12 Seed Potato Cold Storage, Srimangal 600

13 Seed Potato Cold Storage, Kushtia 1060

14 Seed Potato Cold Storage, Jessore 1200

15 Seed Potato Cold Storage-1, Domar, Nilphamari 775

16 Seed Potato Cold Storage-2, Domar, Nilphamari 600

17 Seed Potato Cold Storage, Noshipur, Dinajpur 1250

18 Seed Potato Cold Storage, Baradi, Meherpur 1250

19 Maloti Seed Potato Cold Storage, Dhonbari, Tangail 4000

20 Seed Potato Cold Storage, Nokla, Sherpur 2000

21 Seed Potato Cold Storage, Gopalganj 2000

22 Seed Potato Cold Storage, Kurigram 2000

Total Capacity : 28635

CHAPTER FIVE

MARKETING MIX

5.1 EXTENDED MARKETING MIX (7PS)

o Product

o Price

o Promotion

o Place

o People

o Process

o Physical Environment

5.1.1 PRODUCT

The product of BADC is Seed of different crops. The seed is High Quality and High

Yielding. The seed quality is maintained strictly. So, they follow the seed standard system.

The seed standard is followed strictly.

5.1.1.1 SEED STANDARD

Criteria

Rice & Wheat Seed

Breeder Seed Foundation Seed Certified/Truthfully

Labeled Seed

Pure Seed (Minimum) 99% 97% 96%

Other Seeds (Maximum) N/A 1% 1%

Seed of Other Crops

(Maximum Numbers) 2/Kg 5/Kg 10/Kg

Weeds Seed (Maximum

Numbers) 2/Kg 8/Kg 10/Kg

Criteria

Rice & Wheat Seed

Breeder Seed Foundation Seed Certified/Truthfully

Labeled Seed

Portion of Matter

(Maximum) 1% 2% 3%

Germination Potentiality

(Minimum)

Rice 80% and

Wheat 85% 80% 80%

Humidity (Maximum) 12% 12% 12%

Then the seed is packaged in their own bags, which is labeled with their own Brand Name.

5.1.2 PRICE

The Price of Seed is fixed centrally. The price is fixed by the cost and subtracting the

subsidies. So, the farmers do not feel burden to collect the quality seeds.

5.1.3 PROMOTION

The BADC always gives subsidies to the farmers. They plant new varieties in the farmers’

field free of cost. If the farmers feel happy with the variety then they offer price for next

cultivations. They always give advertisements in print and electronic media. The officials of

BADC attend in various Television and Radio Programs which are related to agriculture.

5.1.4 PLACE

The Distribution Channels are spread over the whole country. There are Sales Centres and

Distribution Centres all over the country. The Distributors are centrally approved. The

farmers are directly related to the Distributors. The farmers can buy the seed from the

distributors by paying the price that is centrally fixed.

5.1.5 PEOPLE

The Management and the Employes are dedicated to their duties and responsibilities. They all

are friendly in working relationship and they help each others. They always dedicated to the

farmers and common people. So, they are very helpful to the customers/farmers.

5.1.6 PROCESS

The Field Offices are directly related to the farmers and help them all together. When the

farmers face any problems and difficulties they can go for technical assistance to the BADC

officials and staffs. They serve the farmers very cordially.

5.1.7 PHYSICAL ENVIRONMENT

The physical environment is very comfortable for the customers and the officials and staffs

make the environment easy for help seekers.

CHAPTER SIX

SALES AND PROMOTION

6.1 ANNUAL SEED DISTRIBUTION OF BADC

Serial

No.

Seed Crop Name Agronomic

Demand

2013-2014 2014-2015

Quantity Rate Quantity Rate

1 Aus 22500 1155 5% 707 3%

2 Aman 100375 18265 18% 22578 22%

3 Boro 101875 57218 56% 59975 59%

4 Boro (Hybrid) 11220 1661 15% 1016 9%

Total Rice Seed 235970 78299 33% 84276 36%

5 Wheat 56250 24997 44% 27208 48%

6 Maize 8400 256 3% 238 3%

Total Grain Corn Seed 300620 103552 34% 111722 37%

7 Seed Potato 575000 21962 4% 22568 4%

8 Pulse Seed 23184 1013 4% 2353 10%

9 Oil Seed 18144 2036 11% 1782 10%

10 Jute Seed 6158 1579 26% 790 13%

11 Vegetables Seed 2854 125 4% 125 4%

12 Spice Seed 165433 117 0% 108 0%

Total 1091393 130384 12% 139448 13%

6.2 SALES CENTRES

There are 100 Sales Centres all over the country.

6.3 DEALERS/DISTRIBUTORS

The whole country is under coverage of the umbrella of Seed Distribution Channels of

BADC. The Total Number of BADC Seed Dealer is 8056.

6.4 THE SERVICES AND THE RATE OF GIVING SERVICE BY THE

BADC SEED AND HORTICULTURE WING TO

INDIVIDUALS/ORGANIZATIONS

Serial

No. Types of Service Unit of Service

Active Service

Charge

1 Truck Loading/Unloading Per Kg TK. 0.10 (Ten Paisa)

2 Seed Cleaning Grading Per Kg TK. 0.10 (Ten Paisa)

3 Seed Weigh and Packaging Per Kg TK. 0.10 (Ten Paisa)

4 Seed Drying Per Kg Per % TK. 0.20 (Twenty

Paisa)

5 Bag Handling while Seed

Drying

Per Kg TK. 0.05 (Five Paisa)

6 Fumigation Per Kg Per Use TK. 0.10 (Ten Paisa)

7 Seed Preservation (General

Warehouse)

a) Per Kg for 1st 6 Month TK. 3.00 (Three

Taka)

8 b) Per Kg for the next every

Month

TK. 0.30 (Thirty

Paisa)

9 Seed Preservation (De-

Fumigation)

a) Per Kg for 1st 6 Month TK. 10.00 (Ten Taka)

10 b) Per Kg for the next every

Month

TK. 1.00 (One Taka)

11 Humidity Test of Seed Per Sample TK. 2.00 (Two Taka)

12 Purification Test of Seed Per Sample TK. 5.00 (Five Taka)

Serial

No. Types of Service Unit of Service

Active Service

Charge

(Analytical)

13 Germination Test of Seed Per Sample TK. 10.00 (Ten Taka)

14 Seed Sample Collection Per Sample Per Kilometer or

it’s portion

TK. 10.00 (Ten Taka)

15 Seed Packing (Seed Filling

and Weigh)

Per Kg TK. 0.10 (Ten Paisa)

16 Seed Packing (Stitching) Per Kg TK. 0.10 (Ten Paisa)

� Serial No. 1 to 7 of above list Services are for Rice, Wheat, Maize & Pulse-Oil Seeds

and Serial No. 8-14 Services are for all other Seeds.

� Interested Service Seeker individuals/organizations can directly contact with the

Local Service Providers Office of BADC to know details.

CHAPTER SEVEN

FINDINGS

7.1 FINDINGS

� Bangladesh Agricultural Development Corporation (BADC) is the only Government

Organization which is related to seed production and seed marketing. It is also related

to Irrigation and Fertilizer Management.

� As BADC is the only organization, which is related to both seed production and seed

marketing it would have the major market shares. But, it has only 36% of the market

shares. It is a very small portion of the market shares. The other major portion is

covered by the individual farmers and the Private Farms.

� It happens because of the weak marketing strategy of BADC. They follow the classic

marketing strategy.

� There are lack of marketing skills of the officials and staffs of BADC Seed

Marketing.

� There is lack of combination and coordination between BADC and the other private

Agriculture related organizations & farmers.

� There are only daytime services hours. But farmers face the problems anytimes of the

day.

CHAPTER EIGHT

CONCLUSION AND RECOMMENDATION

8.1 RECOMMENDATIONS

� At this time of competition they must go for the newest version of marketing strategy

if they want more success. They could follow the Integrated Marketing

Communications Strategy.

� BADC could promote seed technology by providing training and technical supports to

agricultural specialists and professionals, farmers and workers, and private seed

growers and merchants in seed production, processing, storage, marketing and use of

high quality seed.

� BADC could monitor, control and regulate the quality and quantity of seeds produced

as well as development and commercialisation of the seed industry.

� BADC could develop and maintain improved crop varieties with special emphasis on

those suitable for high-input and high-output agriculture.

� BADC could multiply and distribute, on a timely basis, to all farmers sufficient

quantities of quality seed of improved high yielding varieties that are resistant or

tolerant to disease and insect pests.

� There could be skill development training programs for the marketing people of the

BADC.

� The seed price could be more farmers oriented and tolerable for low income farmers.

� BADC could promote farmer’s acceptance and use of improved varieties of seeds.

� They could promote, through education, training and financial supports, balanced

development of public and private sector seed enterprise.

� BADC could start 24/7 hours services for the farmers.

� Improved varieties of seeds and planting materials could be procured and introduced

in the country by allowing their import, especially through private seed entrepreneurs.

For this purpose, business contracts, including joint ventures, could be encouraged

between private enterprises and foreign seed companies.

8.2 CONCLUSION

Bangladesh Agricultural Development Corporation (BADC) is the only Government

Organization which is related to seed production and seed marketing. It is also related to

Irrigation and Fertilizer Management. The Internship Report based on the “The Seed

Marketing Channels of BADC” is related to only Seed Marketing Division rather than whole

Seed Wing and other Wings. This report does not reflect the whole BADC. It only shows the

portion of the Seed Marketing Division. There may be some unrecognized mistakes because

of the data collection from some of the unconfirmed sources. Other than it is an authentic

report.

CHAPTER NINE

BIBLIOGRAPHY

9.1 BIBLIOGRAPHY

� Book: Marketing Research, An Applied Orientation, 5th

Edition, Naresh K. Malhotra

� Website:

1. www.badc.gov.bd

2. www.moa.gov.bd

� BADC Annual Report 2013

Documents

THE SEED MARKETING CHANNELS OF BADC