THE SELF PUBLISHERS GUIDE

TO BOOK MARKETING

STEP BY STEP GUIDE FOR FICTION AND

NON-FICTION AUTHORS

JAMIE CAWLEY

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Copyright

Jamie Cawley

The Self Publishers Guide to Book Marketing

Step by step guide for fiction and non-fiction

authors

© 2012, Jamie Cawley

Alotta.Info

ALL RIGHTS RESERVED. This book contains

material protected under International and Federal

Copyright Laws and Treaties. Any unauthorized

reprint or use of this material is prohibited. No

part of this book may be reproduced or

transmitted in any form or by any means,

electronic or mechanical, including photocopying,

recording, or by any information storage and

retrieval system with express written permission

from the author / publisher.

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Contents

Introduction

Getting Started

1.1 Why Are You Publishing?

1.2 Who Will Read Your Book?

1.3 How Will You Sell Your Book?

1.4 Essential Author Details

1.5 Creating a Book Cover

1.6 Writing a Book Description

1.7 Choosing Your Genre

1.8 Choosing Your Keywords

Checklist - Getting Started

Pre-Release Promotion

2.1 Writing Book Promo Text

2.2 Creating a Landing Page

2.3 Writing a Basic Press Release

2.4 Distributing a Press Release

2.5 Creating Social Media Buzz

Checklist - Pre-Release Promo

Publishing Tips

3.1 Kindle and KDP Select

3.2 Publishing Tips

3.3 Author Central

3.4 Pricing Tips

3.5 Pros of eBook with Paperback

Promote Your Published Book

4.1 Goodreads

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4.2 Shelfari

4.3 Book Giveaways

4.4 Updating the Landing Page

4.5 New Press Release

4.6 Contacting Book Reviewers

4.7 Approaching Book Bloggers

4.8 Creating a Book PDF Promo

4.9 Creating a Banner

4.10 Creating a Video Trailer

4.11 Donating Books

Checklist - Published Book Promo

Revisions

5.1 Handling Reviews

5.2 Revising Your Book

Moving Forward

Recommended Resources

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Introduction

This book is for self-published authors that want

to boost their sales and reputations.

When first starting out self-publishing, it can be

very confusing and expensive to promote your

book.

This guide will provide you with step by step

instructions, templates and live examples so that

you can quickly and easily apply these techniques

to your own work.

As a non-fiction author that started out writing

how to guides, my personal philosophy is 'why

use 1,000 words when 50 will do?'

I am a strong advocate of using quick reference

sheets, flowcharts and real life examples to

quickly get information across and show how the

theory relates to reality.

Time is precious and finding ways to gain the

most information you can in the fastest way

possible is vital so that you can focus on writing

more books.

So without further ado let's get started!

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Getting Started

Roughly one month before publishing start

putting together some basics that can be used to

decide how you will publish and get ready to pre-

promote your book.

In this section we will cover:

- Why are you publishing?

- Who will read your book?

- How will you sell your book?

- Essential author details

- Creating a book cover

- Writing a book description

- Choosing your genre

- Choosing your keywords

Keep in mind differences in promotion priority

between fiction and non-fiction such as:

Readers of fiction are more likely to browse

through books. As a result, the book cover and

title are the two most important factors to focus

on.

Non-fiction readers are more likely to use a search

tool to find a book. This means that the use of

keywords in the title, description and tags has

great impact on getting your book found.

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1.1 Why Are You Publishing?

One of the most common questions you ask

yourself is why are you writing? The answers

vary dramatically, however when it comes to the

question why are you publishing? The answer is

far easier.

The primary motivations for publishing are to:

- Share knowledge

- Entertain

- Become known as a giant in your industry

- Earn money from your writing

- Any combination of the above

Your primary motivation influences how and

where you should publish, how you will promote

your work, and also what pricing point to set for

your book.

The highest percentage of book royalties comes

from e-publishing on Kindle, PDF or other

electronic mediums.

If your priority is to build your brand or

reputation then publishing in both paperback and

digital formats will give you the broadest

coverage.

Alternately, if your goal is to have as many people

as possible read and learn from your work you

can publish across paperback, audio, Kindle, PDF

and other electronic mediums.

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Check out the Publishing section of this book for

recommendations on which methods will be best

suited for you.

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1.2 Who Will Read Your Book?

Knowing basic information about your readers is

key to successfully promoting your book.

The most important information for you to

research is:

- What age range are your readers?

- What gender are your readers?

- Where are your readers located?

- What websites, social media and offline media

do they use?

- What keywords or phrases are your readers

looking for?

You can quickly and easily get this information

by identifying any popular website that you know

your target readers frequent.

You can then use the free sites below to gather

what you need.

Quantcast

www.quantcast.com

Quantcast is an excellent source to find the age

range, gender and other topics that your audience

is interested in.

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Google Trends

trends.google.com

Google Trends shows you where readers are

located and other websites they visit.

Alexa

www.alexa.com

Alexa is an excellent site to use to see what

keywords and phrases your readers search for.

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