Concept Note

Team

Team

Ashish Gupta

• Alumni - IIT, Delhi (2001)

• Partner – Tekriti Software (Acquired & amalgamated into a public company – Kellton Tech)

• Co-Founder – StudyPlaces.com (Acquired by Educomp)

• Six Sigma Black-belt

• Core Expertise: Product, Technology Management & Business Development

Team

Lavesh Bhandari

• Alumni - IIT, Delhi (2011)

• Technical Analyst – Royal Bank of Scotland

• Core Expertise: Building across platforms and interfaces

Introduction

VISION

Analyze USER BEHAVIOR for delivering

PERSONALIZED & LOCALIZED tools in an

AUTOMATED MANNER to make the shopping

process EASY & REWARDING

The Shopping Process Today

TheShoppingPro Way

Product Strategy

Features

The Enablers

• Recommendation Engine

• Cashback (Multi Layer)

Hot Sauce

• Business Intelligence For Retailers

• Targeted Localized Marketing

• Product Discovery (The “Google Now” of Products)

• Partnerships

Platforms

Pivotal medium for tracking user behavior & pushing truly differentiated services

PluginExpected to be the primary medium of consumption in coming times

Mobile

Essential platform for initial engagement & SEO / Social strategies

Website

Plugin Strategy

Utilize AUTOMATED ACTIVATION to

deliver ease of use for enablers; enhance with

SOCIAL TWEAKS

GATHER DATA on user search, browse & transaction behavior

ACROSS ALL SITES to power the product discovery for users &

business intelligence for retailers

EMPOWER RETAILERS to setup

targeted campaigns based on user analytics;

POWER PARTNERSHIPS via

plugins/widgets

Mobile Strategy

Launch a specialized SHOPPING BROWSER for monitoring the user behavior and delivering the

DIFFERENTIATED SERVICES (PUSH)

Backup browser with an APP to

deliver services PULLED by user.

Market Sizing

Market Size

• Affiliate Marketing Spend US* : $ 4 Billion

• Affiliate Marketing Spend UK* : £ 5 Billion

* Source: Forrester

Geno Prussakov Organizer, Affiliate Management

Days

“Nearly every Internet Retailer Top 500 merchant has an affiliate program;

and while it differs from one merchant to

another, affiliate-referred sales tend to range from 10% to 40% of all their

sales”

Unit Economics• The financial model is based on affiliate commission. High level unit economics

provided below:

– Average Transaction Size : USD 70*

– Transactions Per User Per Year : 12

– Affiliate Commissions : 2.5%

– Revenue Per User Per Year : USD 21

– Revenue Passed On (MLM/Cashback) : 67%

– Margin Per User Per Year : USD 7

* Source: Comscore

It is very likely that our initial product mix will be much

higher value but lower transactions per year

The Story So Far

Screenshot Of The Current

Product View On A Partner

Site

Screenshot Of The

Current Plugin

View On A Non-Partner

Site

Preview: Mobile

Browser

Get 4% Cashback at Jabong

Go 20,890 @ Go

Screencast: Current Mobile

BrowserUser launches TSP browser as

a regular browser

User enters the site of interest

All the relevant information will be shown right there as the site loads (cashback in

this example)

Clicking “Go” sets the tracking cookies by refreshing the

page. Now all purchases will be eligible for cashback.

Current RelationshipsAffiliate tie ups with about 40 key retailers

TheShoppingPro’s ability to help me get traffic from my competitor’s website makes it really exciting!!

Pearl Uppal, Co-FounderFashion & You

The fact that I can not only win more business but also understand what my consumers are doing outside of my site makes me ask only one question: When are you guys launching?

Prashant Tandon, Founder & CEOHealthkart.com

Pre-Alpha (DONE)

The main goal of the pre-alpha was to validate the ACCEPTABILITY OF THE PLUGIN & EASEOF USE that it brought. Some results shared below (under 100 users across India & US):

Tested the overall system out and made some initial (albeit miniscule)revenues

Plan

Alpha

• Test for adoption

• Prove effectiveness when used

• Prove social strategies work

• Show practical value of Business Intelligence, Targeted Marketing & Partnerships

Focus on the PLUGIN & BROWSER

Alpha Launch Plan

• with enablers within 2 months and have the hot sauce ready within 8 months.

LAUNCH…

• and prove hypothesis over a period of 18 months

GET TRACTION…

• during this phase but undertake trial runs in US & UK to confirm reproducibility of the model

FOCUS ON THE INDIAN MARKET…

Sneak Peak:

Business Intelligence For

Retailers

Business Intelligence

Sneak PeakComparing Traction Vs Competitors (category, geography slice & dice)

Business Intelligence

Sneak PeakViewing User Loyalty (category, geography slice and dice)

Business Intelligence

Sneak PeakRelative Geographic Strengths (with insights explaining reason for the spread)

Business Intelligence

Sneak PeakRelative Category Strengths (with insights explaining reasons for the spread)

Business Intelligence

Sneak PeakUnderstanding Sales Losses (product level with competitor mapping)

End Notes

Plugin Inspiration

Crossrider

Acquired by Markets.comfor $37mn in End 2012

Claim to reach over 250 million users

Plugin Inspiration

Invisible Hand

Over 350K users across Chrome & Firefox

End Notes

Creating Entry

Barriers

• The nature of the plugin makes it impossible for a user to use two competing plugins simultaneously

USABILITY

• Competitors may replicate the model but will find it hard to move an established MLM

MLM

• Partners will be reluctant to move as by doing so, they will miss out on the long term revenues from the purchases of consumers referred.

PARTNERSHIP

Leverage With Big

Players

• The system does not require the host sites’ data in its database, so it is effective in taking traffic away from non-participant site. This consequently gives a leverage with big players

LESS DEPENDENCE ON BIGGIES