THE SINGAPORE · 40 - 49 24% 21% 50 and above 24% 34% 15+ Gender: 96% female 4% male Race: 78% Chinese 7% Malay 8% Indian 7% Others Marital Status: 31% Single 64% Married 5% Divorced

wwTHE SINGAPORE

The Women’s Weekly in Singapore has evolved to uniquely reflect what this modern woman wants and what is happening in her life today. The magazine appeals to women with a wide range of interests; women who are looking for trusted quality that’s inspirational and aspirational, yet practical and intelligent, and always entertaining.

Every month, The Women’s Weekly offers the best of everything – features, strong, exclusive stories and special in-depth sections on everything from parenting and relationships to health and beauty. Stunning pictures and practical, informative regular columns, plus an essential glam factor make The Women’s Weekly a must read every month – and the mix is served with a plain-spoken attitude and a compelling dose of common sense that readers really appreciate.

At The Women’s Weekly our aim is to produce a fabulous combination of the brightest in entertainment, the most realistic solutions and the most trusted advice.

In a fragmented and continually changing media market, The Women’s Weekly offers advertisers an intimate relationship with their target audience. We give you the authority and influence of a “one-on-one” dialogue with a trusted friend. The Women’s Weekly delivers the best of both worlds – reach and intimacy.

Find out how The Women’s Weekly can help your brand.

Modern women in Singapore are no longer content to be pigeonholed – wife, mother, career woman, lover… They are embracing all these facets of their lives and more, choosing to live life to the fullest, expecting quality-for-money, variety and choices to support a fulfilled, nurturing lifestyle.

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tara barkerEDITOR-IN-CHIEF

THE SINGAPORE WOMEN’S WEEKLY

A S U B S I D I A R Y O F S I N G A P O R E P R E S S H O L D I N G S

SPHM Pte Ltd 317 OUTRAM ROAD #03-01A/B CONCORDE SHOPPING CENTRE SINGAPORE 169075 TEL: (65) 6227 7900 FAX: (65) 6227 7002

RCB Registration No.: 199106190N

THE SINGAPORE

wwThe Women’s Weekly is about empowering an affluent generation of Singaporean women who have high expectations for their lives.

The Women’s Weekly offers solutions and ways to make the modern working mother’s life easier and better.

The Women’s Weekly is...TARGETED Well-positioned, well-differentiated

TRIED Meets the needs of high-income readers

TESTED Informative, meaningful, practical

TRUSTED High loyalty among decision-makers

The Weekly Works because it has a clearly defined vision




THE SINGAPORE

wwThe Weekly Works because it reaches affluent individuals

The Women’s Weekly Reader…is an intelligent, busy person who has the confidence to balance

her work and family life, and her needs as a woman.

wants to feel beautiful and stay up to date with fashion trends.

enjoys glamour – from Hollywood to Hong Kong.

is a discerning shopper who loves to spend money on quality products for herself and her family.

is an educated decision-maker.

is a working mother.

takes pride in her home.

is vitally interested in health and nutrition.

is interested in investing for her future.

WHY ADVERTISE IN THE WOMEN’S WEEKLY? Of all readers of women’s lifestyle magazines in Singapore, readers of The Women’s Weekly have high personal and household incomes. These women are affluent, educated and empowered, and are a desirable target for advertisers.




THE SINGAPORE

wwCelebrity

14%

Beauty11%

Fashion15%

Health / Well being11%

Parenting7%

Relationship6%

Money / Career4%

Living & Food 22%

Lifestyle10%

Celebrity14%

Beauty11%

Fashion15%

Health / Well being11%

Parenting7%

Relationship6%

Money / Career4%

Living & Food 22%

Lifestyle10%

hot news, hot styleNewsy and glamorous, with a look at what the famous and fabulous are wearing, doing and saying – all over the world. The Women’s Weekly has the biggest stars, the hottest gossip and great exclusives, all brought to you with international flair. beauty & fashionThe Women’s Weekly really delivers beauty and fashion. Stylish yet fact-packed, with the latest trends in beauty – and advice on how to use them in real life – The Women’s Weekly highlights what’s new and what works. Plus there are great fashion features devoted to the best in style, practical advice on fashion items and great tips on how to wear – and care – for them.

you & your familyCheck out health and well-being information readers can trust, presented in The Women’s Weekly’s trademark easy-to-understand yet authoritative style. Enjoy juicy Real Life reads and upbeat Life Skills’ advice – plus expert parenting tips that really make a difference to family life. It’s all designed to empower busy working mothers, women who want to make the best of themselves – and their family lives. better livingFabulous yet achievable interiors ideas – plus expert advice on how to spend your cash wisely. Whether shopping for the home, investing money or looking to buy a new car, The Women’s Weekly’s experts share insider secrets readers can’t get anywhere else. PLUS THERE’S THE WOMEN’S WEEKLY’S UNBEATABLE RECIPES. FROM DISHES AND TIPS TO DAZZLE GUESTS AND EASY RECIPES FOR BUSY WORKDAYS TO HEALTHY FOOD IDEAS – EVEN COLLECTIBLE CUT-AND-KEEP COOK CARDS, IT’S ALL HERE.

Innovative and informative content that’s in-sync with reader needs and expectations

The Weekly Works because it‘s a great read every month




THE SINGAPORE

AGE GROUP Index Population

<19 5% 8% 20 - 29 22% 16%30 - 39 25% 21%40 - 49 24% 21%50 and above 24% 34%

15+

Gender: 96% female 4% male Race: 78% Chinese 7% Malay

8% Indian 7% OthersMarital Status: 31% Single 64% Married 5% Divorced

Source: Nielsen Singapore Media Index 2010

reaches 124,000 Singaporean young

women every monthPrint Run: 65,000

MONTHLY PERSONAL INCOME$2,001 - $4,000 15% 26%$4,001 - $5,000 7% 4% $5,001 & above 10% 9% Not earning/stated 4% 9%

MONTHLY HOUSEHOLD INCOME$2,000 & under 6% 17%$2,001 - $4,000 19% 26% $4,001 - $6,000 15% 21% $6,001 - $10,000 30% 21% $10,001 & above 30% 15%

OCCUPATIONPMEBS 36% 26%White Collar 25% 14%Blue Collar 4% 19% Housewives 18% 17% Students 18% 9% Others 6% 7%

THE SINGAPORE

ww“We’re pleased with the success of this event; in fact, we exceeded out sales target.” Evelyn Tan, GROUP BRAND MARKETING OF SHISELDO SINGAPORE ON THE WOMEN’S WEEKLY AND Shiseldo Be A Radiant Star Contest.

“Regular ads in The Women’s Weekly has helped enhance our brands among the target audiences, increasing awareness about our new products and driving more traffic to our outlets” Lynne Lim, Asst General Manager (Marketing), KOSE Singapore Pte Ltd

“I am a big fan of The Women’s Weekly. I happened to pick up an issue several months ago and since then, I’ve looked forward to each and every issue. I’d describe it as value-for-money. Every issue has a good coverage of day-to-day issues such as health, fashion, beauty, parenting and more. It is definitely very informative. I’ve recommended this magazine to my friends and they agree it’s one of the most interesting magazines, so they’ve started buying it too.”Santhi Venkat, reader

“I’m a regular reader of The Women’s Weekly. I love it because it covers topics that are pertinent and interesting to modern women, especially modern working married mums like me.Audry Lim, reader

I am a typical modern woman. I’m into beauty, fashion and all the other finer things in life. My mum, on the other hand, is a typical HDB auntie. We have nothing in common, and we seem to only talk about my father and what’s on TV. This was until last week, when she asked to share my copy of this fabulous magazine. Now, for the first time, we have more topics for conversation! The Woman’s Weekly is a magazine for all women.Wong Winifield, reader

The Weekly Works because readers love it!




THE SINGAPORE

wwSource : 2008 Synovate Research

Source : 2008 Synovate Research

The advertisements in The Women’s Weekly blend well with the editorial features in the magazine

The advertisements in The Women’s Weekly give me useful product information

The advertisements are an important part of the magazine

The advertisements in The Women’s Weekly motivate me to buy the products

98%96%92%81%

88% of readers purchased products after seeing them advertised or featured in The Women’s Weekly

Independent research shows readers of The Women’s Weekly are discerning and love to shop for themselves and their families. Well-travelled and willing to spend on quality products, 97% of readers say products featured in the magazine have given them new shopping ideas.

General OpinionsHow readers feel about advertisements in The Women’s Weekly

The Weekly Works because readers get the message




THE SINGAPORE

Great Women of Our Time – a high profile, respectable and prestigious event that promises strong brand exposure and elevation for presenters, sponsors and partners.

The Weekly Works because it gives more marketing platforms




THE SINGAPORE

Making Faces with L’Oreal Paris, CLEO and The Women’s Weekly – tailor made for beauty client, L’Oreal Paris, the event allowed client to reach out to the discerning readers via a fun, unusual and record breaking event.

Masterclasses – an excellent way to educate and interact with The Weekly’s readers, these workshops guarantees good turn out and has generated positive sales for clients during the 4-hour event.

The Weekly Works because it gives more marketing platforms




THE SINGAPORE

Win an Roc Retin-Ox Wrinkle Filler, worth $79 Get a fl awlessly smooth look with RoC Retin-Ox Wrinkle Filler. Formulated to rev up your skin’s cell renewal, this fi ller contains vitamins and minerals like magnesium, zinc and copper. The result? Soft, supple skin that takes years off your face! We have fi ve to give away.

Win a Majolica Majorca Jeweling Eyes Palette in GD #886, worth $27.50Get ready for the party season by doing up your eyes in the fabulous eye shadows in the Majolica Majorca Jeweling Eye palette in GD#886. Its cute packaging is another plus! We have fi ve to give away.

BEAUTY BULLETINCODE 01

CODE 02

CODE 03

BEAUTY NOW

FOOD & HOME DIARY

SMS & WIN!

Here’s a chance to win items featured in this issue

Each item has an SMS code number (see above). Pick the item you want to win and send this SMS to 79797: SWW12B*CODE*NRIC* Name*Email*Address. Closing date: December 31, 2009. Each SMS costs $0.30 (subject to GST). Participants below age 18 should seek parental consent. Winners will be notifi ed by post. Not valid for mobile phone users who are using pre-paid cards. SMS campaign provided by Orange Gum Pte. Ltd. Participating in this SMS contest gives The Weekly permission to use your information for marketing purposes.

WWWatch,Do,Win!

CODE 04WATCH DO WIN

Win a Lenovo IdeaPad U350, worth $1,099Wow your friends with the sleek, high-performance Lenovo IdeaPad U350. This ultra-portable notebook has a recovery button, so you needn’t worry about losing precious data. We have one notebook to give away.

Win a copy of Catering, worth $8 Party planning is a breeze with Catering, a handy guide to some of Singapore’s best catering services, spanning a wide array of cuisines like Indian, Thai and Mediterranean. There are also listings for outdoor and indoor party venues. We have fi ve copies to give away.

JANUARY 2010 THE SINGAPORE 117

THE SINGAPORE

FIND OUT WHAT MAKES THESE BEAUTY PRODUCTS SUCH HOT FAVOURITES BY EXPERIENCING THEM YOURSELF. WE HAVE FIVE OF EACH PRODUCT TO GIVE AWAY!

P R O M O T I O N

SMS TO WIN!

Each SMS entry costs $0.30 (subject to GST). Participants below 18 years old should seek parental consent. Winners will be notified by post. Not valid for mobile phone users using pre-paid cards. Open to all residents of Singapore, other than employees and their families of ACP Magazines Pte. Ltd. and its associated agencies. SMS campaign provided by Orange Gum. Pte Ltd. Participating in this SMS contest gives The Women’s Weekly permission to use your information for marketing purposes.

To stand a chance to win, send this SMS to 79797: SWW01C*Code*NRIC*Name*Email*Address (Example: SWW01C*16*S60000000*Jane Tan*[email protected]*Blk 1 #01-01 ABC Street 1). Closing date: January 31, 2010.

BESTBEAUTYBUYS

2010

PRODUCT CODEAll-Time Favourite Powder Foundation: MAC Studio Fix Powder Plus Foundation

01

Best Acne-Control Treatment (Under $50): La Roche-Posay Effaclar A.I. Targeted Breakout Corrector

02

Best Anti-Ageing Treatment (Under $100): RoC Multi Correxion Anti-Age Intensive Serum

03

Best Antioxidant Treatment (Under $100): Nuxe Phytochoc Lifting Serum

04

Best Anti-Wrinkle Treatment (Under $100): RoC Retin-Ox Wrinkle Filler

05

Best Body Moisturiser (Under $40): Palmer’s Cocoa Butter Formula Vitamin E Lotion

06

Best Body Sunscreen (Under $30): Neutrogena Ultra Sheer Body Mist Sunblock SPF 45

07

Best Body Sunscreen (Over $30): Fancl Sunguard 30 [Face & Body] 08

Best Body Shaping Care – Bust Care (Under $50): Bio-essence Bust Firming Boosting Cream

09

Best Body Shaping Care – Bust Care (Over $50): Talika Bust Serum 10

Best Body Shaping Care – Cellulite Cream (Under $40): Bio-essence Celebrity’s Choice Cellulite Treatment

11

Best Body Shaping Care – Cellulite Cream (Over $40): Lierac Morpho Slim Anti-Cellulite Concentrate

12

Best Brow Filler – Brow Pencil (Under $20): Za Ever Brows 13

Best Celebrity Fragrance: Sarah Jessica Parker The Lovely Collection 14

Best Clarifying Mask (Under $40): The Face Shop Pore Minimizer Controlling Clay Mask

15

Best Cleanser – Do-It-All (Under $30): Eucerin Gentle Cleansing Milk 16

Best Cleanser – Dry Skin (Over $30): Shu Uemura High Performance Balancing Cleansing Oil Enriched

17

Best Cleanser – Normal/Combination Skin (Under $30): Himalaya Purifying Neem Face Wash

18

PRODUCT CODEBest Cleanser – Oily/Acne Skin (Under $40): Dr Wu Acnecur Gel Cleanser

19

Best Concealer (Under $30): ZA Concealer Perfection 20

Best Conditioner (Over $20): Frederic Fekkai Protein Rx Reparative Conditioner

21

Best Exfoliator (Under $50): Cure Natural Aqua Gel 22

Best Eye Mask (Under $40): The Face Shop Raspberry Roots Collagen Eye Patch

23

Best Eye Shadow – Powder (Under $40): Too Faced Eye Shadow Duo

24

Best Eye Treatment – Anti-Ageing (Under $60): Lierac Dioptilisse 25

Best Eyeliner – Gel/Cream (Under $30): Maybelline New York Eyestudio Creamy Gel Eyeliner

26

Best Eyeliner – Liquid (Under $30): K-Palette Real Lasting Eyeliner

27

Best Face Moisturiser – Dry Skin (Under $50): Ginvera Nutri White 24hr Radiance Nourishing Cream

28

Best Face Moisturiser – Normal/Combination Skin (Under $50): Bio-essence 24k Bio-Gold Age Reverse Clear Cream

29

Best Face Moisturiser – Sensitive Skin (Under $50): Clinelle Moisture Booster

30

Best Face Night Moisturiser (Over $80): Murad Sleep Reform Serum 31

Best Facial Sunscreen (Under $50): Laneíge Sunblock High Lasting SPF50+ PA+++

32

Best Flat Iron: Philips SalonStraight Precision HP8331 33

Best Foot Cream (Under $20): Scholl Cracked Heel Repair Cream 34

Best Foundation – Compact (Under $40): L’Oréal Paris White Perfect Pearl Duo Powder Foundation

35

Best Foundation – Oil-Free (Under $40): Maybelline New York Clear Smooth Aqua Gel Foundation

36

PRODUCT CODEBest Hand Cream (Under $40): The Face Shop Fruit Garden Hand Lotion – Peach & Pomegranate

37

Best Hydrating Mask (Over $40): Laneíge Hydra Solution Mask 38

Best Lip Treatment (Over $10): Kiehl’s Lip Balm with SPF 15 39

Best Lipstick – Pink (Under $30): ZA Pure Shine Lips in Pretty Pink 40

Best Lipstick – Red (Under $30): Maybelline New York Moisture Extreme in #820 Loving Red

41

Best Loose Powder (Under $65): Ettusais Medicated Acne Sheer Matte Powder SPF 7 PA++

42

Best Luxurious Body Wash (Under $30): Ahava Mineral Botanic Velvet Cream Wash

43

Best Make-Up Primer (Under $40): Maybelline New York Angel Fit Pore Zero Base

44

Best Make-Up Primer (Over $40): Shiseido Maquillage Styling Keep Base UV

45

Best Mascara – All-Rounder (Under $40): Majolica Majorca Lash Beautifying Mascara Frame Plus

46

Best Mascara – Length (Under $40): Maybelline New York Long Extreme Double Stretch Mascara

47

Best Mascara – Volume (Under $40): Fasio Hyper Stay Deep Trick Curl Volume Mascara

48

Best Nail Colour 2009 (Under $20): Bourjois Paris Effet Faux Ongles False Nail Effect in #54

49

Best Neck Treatment (Under $40): L’Oréal Paris Dermo-Expertise Revitalift Face, Contours & Neck Cream

50

Best Party Eye Make-Up Tool: Make Up Store Glitter Eyeliner 51

Best Powder Blush (Under $30): L’Oréal Paris Blush Delice 52

Best Pressed Powder (Under $35): Majolica Majorca Pressed Pore Cover 53

Best Restorative Hair Mask (Over $20): Phytodensium Anti-Aging Mask

54

PRODUCT CODEBest Shampoo – Anti-Hair Loss (Under $20): Grorich Hair Follicles Treatment Shampoo

55

Best Shampoo – Chemically Treated (Over $20): Kiehl’s Olive Fruit Oil Nourishing Shampoo

56

Best Shampoo – Scalp Clarifying (Under $20): Silkpro Hairgro Shampoo

57

Best Shampoo – Scalp-Clarifying (Over $20): Phytocédrat Sebo-Regulating Shampoo

58

Best Shampoo – Dry Scalp/Anti-Dandruff (Over $20): Phythéol Intense Anti-Dandruff Treatment Shampoo

59

Best Styling Product – Hair Spray (Over $20): Kiehl’s Stylist Series Climate-Proof Shine Enhancing Non-Aerosol Spray

60

Best Styling Product – Shine Serum (Over $20): System Professional Diamond Reflect Shine Finish

61

Best Treatment Concealer (Under $40): Clinelle Blemish Conceal & Clear Stick

62

Best Treatment Concealer (Over $40): Murad Blemish Treatment Concealer

63

Best Whitening Mask (Under $50): Neutrogena Fine Fairness Complete Whitening Mask

64

Best Whitening Programme (Under $150): Lierac Anti-Taches Correction Active Program

65

Best Whitening Spot Eraser (Under $50): L’Oréal Paris Revitalift White Advanced Whitening “Spot & Wrinkle” Corrector

66

Most Refreshing Fragrance: A Scent by Issey Miyake 67

Most Romantic Fragrance: Romance Always Yours by Ralph Lauren

68

Most Sophisticated Fragrance: Look by Vera Wang 69

Sexiest Fragrance: Secret Obsession by Calvin Klein 70

274 THE SINGAPORE

APRIL 2010

THE SINGAPORE

TICKETS TO NATIONAL ACHIEVERS CONGRESS 2010, WORTH $5,200!

P R O M O T I O N

SMS TO WIN!

Each SMS entry costs $0.30 (subject to GST). Participants below 18 years old should seek parental consent. Winners will be notified by post. Not valid for mobile phone users using pre-paid cards. Open to all residents of Singapore, other than employees and their families of ACP Magazines Pte. Ltd. and its associated agencies. SMS campaign provided by Orange Gum Pte. Ltd. Participating in this SMS contest gives The Women’s Weekly permission to use your information for marketing purposes.

To stand a chance to win, send this SMS to 79797: SWW04C*NRIC*Name*Email*Address.

(Example: SWW04C*S60000000*Jane Tan*[email protected]*Blk 1 #01-01 ABC Street 1 S123456)

Closing date: April 09, 2010.

PRIZES: EIGHT TICKETS TO THE NATIONAL ACHIEVERS CONGRESS 2010, WORTH $650 EACH!

Looking for a head start to pursue your resolutions more effectively this year? Get inspired by Tony Blair at the

National Achievers Congress 2010, where he will share his personal insights about international developments and how you can leverage the opportunities that come your way.

This prestigious event, which will be held at the Singapore Expo Hall 2 from April 27 to 29, 2010, is a great platform for your personal development and growth. Thousands of Singaporeans have had the privilege of meeting, learning from, and being truly inspired by some of the world’s greatest leaders and entrepreneurs like former US President Bill Clinton, authors Robert Kiyosaki and Michael Porter in the past.

An event not to be missed, the National Achievers Congress 2010 is your window to insights about the international arena and how you can profi t from them personally, professionally and fi nancially. It’s one of the best investments you can make for yourself this year.

Tony Blair,Prime Minister of Great Britain &Northern Ireland 1997-2007.




Strong response to quality contests, workshops and other events are evidence of the active and interactive heart of The Women’s Weekly. This is another area where the magazine generates the right results by reaching the right people at the right time by targeting all areas of reader interest and activity.

2,715 Entries 1,095 Entries

The Weekly Works because of high readers engagement

Quality Promotions

3,026 Entries 6,810 Entries 4,072 Entries

THE SINGAPORE

wwTo find out how The Singapore Women’s Weekly can help your brand, call the Advertising Sales Department at (65) 6227 7900.




Issue Final Booking / MaterialDate Cancellation Deadline DeadlineJANUARY 2012 11 NOV 2011, FRI 21 NOV 2011, MONFEBRUARY 2012 8 DEC 2011, THU 16 DEC 2011, FRIMARCH 2012 16 JAN 2012, MON 26 JAN 2012, THUARPIL 2012 17 FEB 2012, FRI 24 FEB 2012, FRIMAY 2012 16 MAR 2012, FRI 26 MAR 2012, MONJUNE 2012 16 APR 2012, MON 24 APR 2012, TUEJULY 2012 15 MAY 2012, TUE 23 MAY 2012, WEDAUGUST 2012 14 JUN 2012, THU 22 JUN 2012, FRISEPTEMBER 2012 16 JUL 2012, MON 23 JUL 2012, MONOCTOBER 2012 13 AUG 2012, MON 22 AUG 2012, WEDNOVEMBER 2012 14 SEP 2012, FRI 24 SEP 2012, MONDECEMBER 2012 16 OCT 2012, TUE 24 OCT 2012, WED

important notes:

Material should be submitted by electronic transmission via Quickcut with an ISO digital proof. ISO digital proof must include the Ugra / Forga Media Wedge version 3 color bars and a verification sticker must be located on the back of the proof to show compliancy of the colorimetric summary according to ISO 12647-7. This is required for each publication.

Should above deadlines not be adhered to, kindly refer to General Conditions of the rate card.

mechanical specificationsADVERTISING SIZE TRIM TYPE AREA BLEEDFull Page 297 x 220 mm 272 x 200 mm 303 x 226 mm Double Page Spread 297 x 440 mm 272 x 410 mm 303 x 446 mm Half Page Horizontal 148 x 220 mm 134 x 200 mm 154 x 226 mm Half Page Vertical 297 x 110 mm 272 x 90 mm 303 x 116 mm 1 Column 297 x 73 mm 272 x 60 mm 303 x 79 mm 2 Column 297 x 146 mm 272 x 126 mm 303 x 152 mm

advertising deadlines 2012

THE SINGAPORE




The Singapore Women’s Weekly Advertising Rates 2012 Casual 3x 6x 12x 18x 24x 36xfull colour $ $ $ $ $ $ $Full Page 4,200 3,990 3,790 3,600 3,420 3,250 3,090DPS 8,400 7,980 7,580 7,200 6,840 6,500 6,175Two Columns Vertical 3,145 2,990 2,840 2,690 2,555 2,430 2,310Half Page Vertical or Horizontal 2,495 2,370 2,255 2,140 2,035 1,930 1,835One Column Vertical 1,680 1,595 1,515 1,440 1,370 1,300 1,235

special positions Second DPS 9,410 8,940 8,490 8,065 7,660 7,280 6,920Third DPS 9,240 8,780 8,340 7,920 7,520 7,145 6,790Fourth DPS 9,240 8,780 8,340 7,920 7,520 7,145 6,790Facing Editorial Before Contents 4,830 4,590 4,360 4,140 3,395 3,735 3,550Facing Contents 4,830 4,590 4,360 4,140 3,935 3,735 3,550Facing Masthead 4,700 4,470 4,240 4,035 3,835 3,640 3,455Facing Let’s Talk (Editor’s Letter) 4,700 4,470 4,240 4,035 3,835 3,640 3,455Facing Your Say (Readers’ Letters) 4,700 4,470 4,240 4,035 3,835 3,640 3,455

cover positions Inside Front Cover Spread 10,500 Inside Back Cover 4,615 Outside Back Cover 5,455

SPECIAL POSITION RATES: Where preferred positions and guaranteed consecutive right-hand pages are required, a 10% loading of applicable rate will be charged.

AGENCY COMMISSION: A 15% commission is allowed to Accredited Advertising Agencies.

CANCELLATION CLAUSE: Advertisements withdrawn after cancellation date will be charged at full rate.

general conditions Rates given are on the understanding that all space orders are to be utilized within a

12-month period. All copy is subject to the approval of the Publisher, who may edit, revise or reject any advertisement without assigning reasons therefore.

The Publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear from any cause whatsoever, neither does the accept liability for errors in any advertisement published, nor its failure to appear on a specific date.

In the event of complete material or copy instructions not being received by the appropriate deadline, the Publisher reserves the right to repeat a previous advertisement of the same size or to run a house advertisement for which the advertiser will be liable for full payment.

The Publisher may, at any time and without notice, cancel an advertising order in respect of any advertisement not inserted by the Publisher, in which event the advertiser shall pay for all past insertions at the applicable rate. Cancellation by the advertiser or their agent of any portion of a contract for any reasons whatsoever nullifies all rate frequency discounts and/or positional protection.

The word “Advertisement” will be placed above or below each page of copy which, in our opinion, resembles editorial matter or its style.

No guarantee will be given to any preferred positioning requested by the advertiser or their agents and any omission shall not constitute a breach by the Publisher of any advertising order or contract.

All complaints or claims regarding advertisements published must be made in writing within 15 days following the date of publication.

All advertising accepted for publication in The Singapore Women’s Weekly is subject only to the conditions set out in The Singapore Women’s Weekly’s advertising rate and/or advertising form.

For enquiries, call the Advertising Sales Department at (65) 6227 7900.

acknowledgement, indemnity & warrantyAll advertisements are accepted and published by the Publisher upon the representation that the Advertiser and/or their Advertising Agencies are authorised to publish the entire contents and subject matter thereof. Advertisers and/or their Advertising Agencies upon and by lodging material with the Publisher for publication or authorising or approving of the publication of any material, INDEMNIFY the Publisher, its servants and agents against all liability claims or proceeding whatsoever arising from the publication of the material and, without limiting the generality of foregoing, so indemnify each of them in relation to claims or suits for defamation or libel, slander of title, plagiarism, breach of copyright, infringement of trademarks or names or publication titles, unfair competition or trade practices, royalties or violation of rights of privacy, and WARRANT that the material complies with all relevant laws and regulations and that its publication will not give rise to any rights against or liabilities in the Publisher, its servants or agents.

THE SINGAPORE

digital ads




Requirements & recommendations for submitting digital advertising to SPHM

SPHM can only accept digital advertisements via Quickcut – digital files will not be accepted on disk, via email or any other content delivery system.

Singapore Adstream Asia Telephone: +65 9170 1712 Email: [email protected]

Quickcut – a service provider for electronic delivery of digital files, has proved to be the most efficient method of receiving and tracking digital files at SPHM. As it provides the facility to check your file for errors before it arrives, SPHM recommends you use this service so you do not submit files which contain errors and will not print correctly. SPHM does not have the resources to accept and track digital advertisements supplied by email or on disk and to repair files which have been prepared incorrectly.

SPHM only accepts digital files that meet the following requirements. Files that do not meet these specifications will be rejected:

File must be a PDF version 1.3.All fonts must be embedded.All elements must be CMYK. RGB or spot colours are not allowed.Images must have an effective resolution of at least 150dpi. 300pdi is recommended.Trim size must be correct according to SPHM specifications.3mm bleed must be included on all sides of ad. This is in addition to the trim size.PDF must contain crop marks, positioned outside the bleed area.Files must be supplied as single pages, one PDF per page. Spreads or multipage PDFs are not allowed.Truetype, CID or MultipleMaster fonts are not allowed.Total Ink Weight must not exceed magazine specific limit (300% for papertype-1 titles, 280% for

papertype-3).

SPHM cannot take responsibility for accurate reproduction of advertisements if:

Fonts are artificially stylised.Font sizes are below 5 pints for solid text or below 9 points for reversed or non-solid text.Text or other content is placed outside the live type area.SPHM adheres to the ISO standard recommendations for file preparation and proofing. When a

Fogra 39L compliant proof made from supplied file is not submitted, SPHM cannot take responsibility for accurate colour reproduction. Quickcut ISO software allows distribution of SPHM’s Fogra 39L separation profile to Production House, Agencies and Advertisers. This will assist accurate ISO proofs being printed to most digital proofing devices.

LODGMENT REQUIREMENTSNote: suppliers of digital advertising are responsible for checking the quality and integrity of their files before submission to SPHM.

THE SINGAPORE

digital ads




MATERIAL INSTRUCTIONS – CORRECT PUBLICATION DATE AND BOOKING NUMBER ARE ESSENTIALAccurate copy instructions must be entered within the Quickcut software. Copy instructions allow us to easily identify your advertisement. It is particularly important to enter the publication/run date which refers to the cover date of the title (not the on sale date) along with the unique booking reference number allocated to the advertisement.

All DPS advertisements are required to be separated into Left and Right hand pages – please be clear which one is which. For Consecutive advertisements where they are to appear one after the next, please advice the order in which they should appear.

SPINE ALLOWANCE – WHAT IS REQUIRED FOR DOUBLE IMAGINGOnly streamer headings or baselines of very large type can run across the gutter of a double page spread. Type or product shots should always clear the spine and should never be split.

PERFECT BOUND MAGAZINESType must be designed to clear the spine by a minimum of 10mm each side of the spine (total 20mm) due to this space being optically lost in the spine of the magazine and therefore must be in addition to any work or letter space already present. Any critical image cross-over should be double imaged across the gutter. SPHM cannot take responsibility for any optical loss of an image in the gutter of a double page spread without the supply of a double imaged PDF file and accompanied digital proof.

If you wish to send a digital advertisement and/or supply a digital proof and do not have Quickcut software or suitable proofing system installed, please contact SPHM for a list of local colour separators who can provide this service.

SPHM will retain digital advertisements for 6 months from the last insertion date. After this time, digital files will need to be resubmitted via the Quickcut network.

If you have any questions regarding the submission of digital advertising to SPHM, please contact your SPHM account representative or the Production Department.

For more information regarding Quickcut contact:SINGAPOREAdstream AsiaTelephone: +65 9170 1712Email: [email protected]

www.adstreamasia.com

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