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The SITC is the leading trade show for the biggest outgoing market at the local, national and international levels.
It is a venue for business, sales and promotion with a total of 1,068 exhibitors from 50 countries and 15 Spanish Autonomous Communities , 101,230 visitors and 4,158 professional visitors .
SALÓ INTERNACIONAL DEL TURISME A CATALUNYA.WHERE YOUR DREAMS TURN INTO JOURNEYS
DEVOUR THE WORLD Anyone who comes to SITC 2014 will have the chance to go on a gastronomic trip without leaving Barcelona provided by the Gastronomic Forum and SITC.
DESTINATIONS TO SAVOUR
In the wine and gastronomy area once again destinations will be promoted via the palate as the main
point of attraction.
They will also have the cooperation of the Barcelona Hotel Association with 10 participating
Deluxe, 5-star and 4-star hotels and an international culinary offering with 25% off for SITC visitors.
WHO CAN PARTICIPATE?
The event is open to gastronomy and wine organisations , any town and county councils (those which have 2nd tier tourism towns).
Potential exhibitors in:
At SITC 2014 we want to give all organisations the chance to be part of the wine and gastronomy area. So there will be two ways of taking part:
• SITC participants: If you have hired a space at SITC 2014, you can participate in the wine and gastronomy area by acquiring an additional pack.
• Participants only in the wine and gastronomy area: If your company is on a tight budget, you can participate without needing to be
present in both areas (with the approval and assessment of the organization).
A UNIQUE OPPORTUNITY WITHIN YOUR REACH
A SHOW FULL OF EXPERIENCES
Customisation is important as a differentiating value to boost sales with new targets who are increasingly looking for exclusive products.So at SITC 2014 we are promoting unique experiences in the most glo bal destinations:
• Holiday tourism• Cultural tourism
• Food and wine tourism• Rural tourism
• Sports tourism• Health and wellness
tourism
• Business tourism
New opportunities in the various stages of the trip to make the most of your investment and participation at SITC:
INSPIRE, PLAN AND BOOK.
ANALYSIS BY STAGES OF THE TRIP
INSPIRE
Campaigns before the show.
Promotionsand new features in itineraries.
Inclusion of your brand in SITC socialnetworks.
PLANCustomised information strategy.
BOOK
Exclusive prices
Customisation of itineraries by trend target .
A NEW MODEL OF SHOW
SITC 2014 is reinventing itself to gain greater recognition in new market niches .
That way we can drive sales and new products and destinations customised by type of tar get.
THE KICK-START TO BOOST YOUR SALES
Plan your participation at SITC 2014 with major new features:
• Present the best prices and exclusive services to your customers to increase the return on your investment in the SITC.
• Prepare personalised new tourism products using QR/NFC codes to build customer loyalty.
• Drive experiential spaces to attract the public to your stand.
Plus SITC 2014 will provide new targets (general, seniors, families, young people/low earners) with new alliances with impact
tourism partners to help you increase your sales.
WHY PARTICIPATE IN SITC 2014?
WINE AND GASTRONOMY AREA: A SUCCESSFUL RECIPE TO ATTRACT VISITORS
A SHOW THAT LOOKS TO THE FUTURE
To trigger visitor interest in the destination we will use one of the most distinctive attractions of each place:its gastronomy.
That way we can:
• Promote the town/region and its attractions.
• Publicise it through wine and gastronomy.
• Be present in an area where visitors want to travel, discover and try new things.
• Boost and maintain brand image.
Plus it is also the best platform for tapping the Barcelona and Catalonia market , the main outgoing tourism provider featuring
high purchasing power and a loyal, active and quality clientele.
SITC 2014 will seek to improve on the success of the previous edition by:
• Growing in Catalonia in partnership with the Catalan Tourist Board, 4 other tourist boards and local organisations including town and county councils.
• A gastronomy area for Spain and the world will be s et up as an additional pack for participation at the SITC.
66% of visitors decide on their holiday destination at the show.More than 100,000 visitors:
90.5% repeat at SITC
62.8% are from Barcelona
98.8% are from Catalonia
A level of satisfaction of over 75%Support from the main associations: ACAV, UCAVE, GHB, ACT, Turisme Barcelona, GSTC, ITR and many more.
LEADING END-TRAVELLER TRADE SHOW
A MEETING POINT TO DRIVE THE SECTOR
NEW LOCATION
The SITC 2014 will be held in a single space, hall 8, which will have better access and greater impact on visitor numbers .
The Professional Seminars will feature a full programme of activities and speakers to keep up-to-date with the latest
developments and foster interaction between industry professionals.
“Outgoing Markets” seminar organised by the ACT (in addition to the Interclubs 2013 workshop).
We are working to host the Asian Congress in 2015.
mTOURISM, backed by the Mobile World Capital.
A major new feature is the meeting of general directors from Spain’s Autonomous Communities organised by TURESPAÑA.
“Délice cities” organised by Barcelona Tourism.
THE VIEW FROM THE EXPERTS
Raimon Martínez-FrailePresident of the SITC“The SITC, the sector leader in Spain among trade shows aimed at
the end consumer, is back again with even more travel ideas, all
geared towards showcasing the latest trends and adapting to visitors'
demands: this is the place where they will find tailor-made vacations in
a holiday atmosphere, arousing the desire to get away and giving
them a world of travel experiences without even leaving Barcelona.”
Eulogi Bordas President of THR, International Tourism Consultants“Wine-related tourism creates unforgettable experiences and offers a
sustainable and environmentally-friendly way of discovering the true
feel of destinations and products that are full of character. Original and
exclusive places that I am certain the SITC will give the positioning
they deserve.”
Ramón RamosDirector of the Costa Brava Girona Tourist Board“Our tourism strategy is based on three pillars, namely nature, culture and gastronomy-wine, which are cross-cutting values that
underpin the whole tourism offer in the destination. In fact tourism has grown slightly in the area, especially in options such as the
Empordà DO Wine Route, cultural and traditional events and music festivals. Product and market differentiation, specialisation and
segmentation are key to continuing to be a leading tourist destination in the Mediterranean. Against this backdrop the SITC is shifting its
philosophy and approach driven by changing trends in the global tourism market. This show needs to remain committed to
professionalism and promoting sector forums and networking”.
THE VIEW FROM THE EXPERTS
David MuñozDiverxo restaurant in Madrid three Michelin stars"Food tourism is essential. Moreover, this type of tourist doesn’t only
come for haute cuisine but also for what’s on offer in all kinds of
establishments in the industry, ranging from tapas restaurants to
bistros.”
Nandu JubanyCan Jubany restaurant in Calldetenes one Michelin s tar“I believe in my country, in the big producers who are committed to
bringing us their finest local produce. We have some of the best producers
in the world! I’d like to invite you to do some food tourism in our country
and discover the meaning of pleasure in gastronomy”.
WINE AND GASTRONOMY AREA PRICES
1. STAND OPTIONS
Modular stand: 8 m2 + (4 x 2 food preparation area)
Modular stand
3 tables measuring 1.80 x 70 + 1 tablecloth
Counter measuring 1 m
Common area
Glasses, plates and cutlery
Total = €1,900
Private Company Extension: 1.5 m x 2 m
Modular stand
Counter measuring 1 m
Common area
Glasses, plates and cutlery
Total = €700
SPONSORING
15 stands measuring 8 m2
Maximum brand image
100% customisable with your branding
Total = €21,120
Wine and gastronomy area Modular stand example
2. FINDING AND COORDINATING FACILITATORS
3. WINE AND GASTRONOMY DEMONSTRATION AREA
Cost of finding and coordinating facilitators: €1,500
Exhibitors will have available an area where they can give demonstrations of their wine and gastronomy product s in sessions
lasting 45’ each and with seating for 60 people.
The cost of hiring the space is €650 per 45’ session. Minimum 12 sessions.
What does hiring the area include?
• Enclosed area with a modular stand• 2 managers in charge of the area• Audio and video system• Food tasting tables and chairs for 60 people• Food preparation area
Division ticket profit : 70% exhibitor + 15% Fira Barcelona + 15% Incatis.
4. TICKET SALES
The SITC is to conduct a campaign to attract a large number of people seeking to turn their dreams into journeys.
Online:• Website• E-mailing• Newsletter• Campaign on leading tourism websites• Social networks
Offline:• Direct/VP marketing actions• Advertising canvas in Plaza España• Banners around the city• Visitor’s guide
We will also use the show’s strong media presencewith 470 accredited journalists andan impact valued at + €2.2 million
MAJOR COMMUNICATION CAMPAIGN
Gastrofira:A gastronomic itinerary to enjoy the best cuisine or
turn a business lunch into a real pleasure.
FIRA SERVICES: EASIER THAN EVER
Servifira:We provide you with
the most comprehensive and innovative exhibitor
services catalogue on the market to ensure the
success of your participation.
Publifira:Production, assembly, disassembly, the best
advertising sites and media…A comprehensive service
to publiciseyour business.
Travelfira:Customised
accommodation to meet your needs.
CONTACT Our sales team:
AlgeriaBcn PromotionsGérard Escrivà34, Rue Geoffroy Saint Hilaire F –75005 Paris, FranceTel: 0033 1 47 07 29 39Fax: 0033 1 47 07 32 10E-mail: [email protected]
ArgentinaAnalía WlazloTucumán, 1625 – 2ºA (1055) Capital Federal – Buenos Aires, ArgentinaTel: 0054 11 4372 3519Fax: 0054 11 4371 0083E-mail: [email protected]
AustriaMesse BarcelonaMatthias PoensgenAlbrechtstrasse 8 – 72072 Tübingen, GermanyTel: 0049 7071 365 595Fax: 0049 7071 365 596E-mail: [email protected]
BahrainElias Industries,SPC.Francesc Elias i MirallesP.O.BOX 82405, Kingdom of Bahrain Tel: 00 973 36 595 153E-mail: [email protected]
BelgiumKoraal ConsultingMicole SmitsOscar Van ZettenHeerlenerweg 10 – 6132 CM Sittard, HollandTel: 0031 46 400 04 46Fax: 0031 46 458 56 35E-mail: [email protected] LtdaOsvaldo Cabrera Dir: Av.Nueva Providencia 2250 , L.172,Providencia, Santiago de Chile, ChileTel: 0056 9 953 50 861E-mail: [email protected] L.A. Orjales Farto B.EPP Francisco OrjalesRua Augusta, 2862. Sala 3 – Jardins. CEP: 01412-100 Sao Paulo, BrazilTel: 0055 11 3081 5373Fax: 0055 11 3062 9725E-mail: [email protected]
CanadaPB Marketing InternationalPhilippe BazinDolly Sanchez7 West 34th Street, Suite 117 –New York, United StatesTel: 001 212 564 0404Fax: 001 703 229 4176E-mail: [email protected]
ChilePORTOCS LtdaOsvaldo Cabrera Av.Nueva Providencia 2250 , L.172,Providencia, Santiago de Chile, ChileTel: 0056 9 953 50 861E-mail: [email protected]
ChinaNoe ChinaLisa Qu LengyuanRm.616, Juan Mansion, nº 211 Urumchi (N.) Rd., JingAn Dstr., 200040 Shangai, ChinaTel: 0086 21 516 96889Fax: 0086 21 510 79779E-mail: [email protected]
ColombiaCámara de Comercio Colombo CatalanaOscar ChamatPaseo de Gracia, 63 – 2º, 2ª - 08007 Barcelona, EspañaTel: 93 514 3959Fax: 93 215 4382E-mail: [email protected]
Czech RepublicMercados Exteriores Consulting & EventsPetra BartakovaNa Šutce 14, 182 00, Praha 8, RepúblicaCheca.Tel: 00420 608 434 268E-mail: [email protected] EcuadorPORTOCS LtdaOsvaldo Cabrera Av.Nueva Providencia 2250, L.172,Providencia, Santiago de Chile, ChileTel: 0056 9 953 50 861E-mail: [email protected]
FranceBcn PromotionsGérard Escrivà34, Rue Geoffroy Saint Hilaire F – 75005 Paris, FranceTel: 0033 1 47 07 29 39Fax: 0033 1 47 07 32 10E-mail: [email protected]
GermanyMesse BarcelonaMatthias PoensgenAlbrechtstrasse 8 – 72072 Tübingen, GermanyTel: 0049 7071 365 595Fax: 0049 7071 365 596E-mail: [email protected]
HollandKoraal ConsultingMicole SmitsOscar Van ZettenHeerlenerweg 10 – 6132 CM Sittard, HollandTel: 0031 46 400 04 46Fax: 0031 46 458 56 35E-mail: [email protected]
Hong KongFairs Communications Int’l Co. Ltd.Simon Yu5 Fl. nº 255, Yen Chi Street, Taipei –106, TaiwanTel: 00886 2 2708 0927Fax: 00886 2 2701 0627E-mail: [email protected]
HungaryMercados Exteriores Consulting & EventsJosé MontoroAulich út. 7, 11, 1054 Budapest, HungaryTel: 0036 30 989 3214
Fax: 00 36 23 33 55 83 E-mail: [email protected]
IndiaComnet Exhibitions Pvt. Ltd.Hemah Saxena217-B (2nd Floor) Okhla Industrial Estate, Phase III, New Delhi – 110020, IndiaTel: 0091 114279 5000Fax: 0091 11 4279 5098E-mail: [email protected]
IrelandExpandys LimitedEmmanuel Bisi99 White Lion Street, London, N1 9PFUnited KingdomTel: 0044 2077 238 327Fax: 0044 2071 704 125E-mail: [email protected]
IsraelTavor Economic Consultants Ltd.Sergio VinitskyCorex House, 10 Zarchin St., P.O. Box 3030 Raanana 43662, IsraelTel: 00972 9 777 68 08Fax: 00972 9 777 68 05E-mail: [email protected]
ItalyExpo ConsultingMarco BarozziVia Brugnoli, 8 – 40122 Bologna, ItalyTel: 0039 051 649 31 89Fax: 0039 051 649 32 42E-mail: [email protected]
KuwaitElias Industries,SPC.Francesc Elias i MirallesP.O.BOX 82405, Kingdom of Bahrain Tel: 00 973 36 595 153E-mail: [email protected]
LuxembourgKoraal ConsultingMicole SmitsOscar Van ZettenHeerlenerweg 10 – 6132 CM Sittard, HollandTel: 0031 46 400 04 46Fax: 0031 46 458 56 35E-mail: [email protected]
MexicoTMC Parking de Mexico S. de RLEmma AyalaMartin OlléC/Norte 68 #10068, 07410 Mexico DF, MexicoTel: 0052 55 5737 1230Fax: 0052 55 5715 5766E-mail: [email protected]
MoroccoBcn PromotionsGérard Escrivà34, Rue Geoffroy Saint Hilaire F –75005 Paris, FranceTel: 0033 1 47 07 29 39Fax: 0033 1 47 07 32 10E-mail: [email protected]
OmanElias Industries,SPC.Francesc Elias i MirallesP.O.BOX 82405, Kingdom of Bahrain Tel: 00 973 36 595 153E-mail: [email protected]
PeruPORTOCS LtdaOsvaldo Cabrera Dir: Av.Nueva Providencia 2250 , L.172,Providencia, Santiago de Chile, ChileTel: 0056 9 953 50 861E-mail: [email protected]
PolandMercados Exteriores Consulting & EventsKatarzyna DylikLucka, 7/9-00-842 Warsaw, PolandTel: 0048 22 658 6737Fax: 007 701 794 74 46E-mail: [email protected]
PortugalExpotecJoao AguasRua de Azinhaga 57, 2890-174 Alcochete, Portugal Tel: 00351 214 002 094Fax: 00351 212 342 776E-mail: [email protected]
QatarElias Industries,SPC.Francesc Elias i MirallesP.O.BOX 82405, Kingdom of Bahrain Tel: 00 973 36 595 153E-mail: [email protected]
RussiaMercados Exteriores Consulting & EventsElena AndrianovaGogolevskiy Bulevar, 17, of. 508 –119019 Moscow, Russia Tel: 007 925 642 46 90Fax: 007 495 637 37 93E-mail: [email protected]
Saudí ArabiaElias Industries,SPC.Francesc Elias i MirallesP.O.BOX 82405, Kingdom of Bahrain Tel: 00 973 36 595 153E-mail: [email protected]
SlovakiaMercados Exteriores Consulting & EventsPetra BartakovaNa Šutce 14, 182 00, Praha 8, República Checa.Tel: 00420 608 434 268E-mail: [email protected]
SwitzerlandMesse BarcelonaMatthias PoensgenAlbrechtstrasse 8 – 72072 Tübingen, GermanyTel: 0049 7071 365 595Fax: 0049 7071 365 596E-mail: [email protected]
TaiwanFairs Communications Int’l Co. Ltd.Simon Yu5 Fl. nº 255, Yen Chi Street, Taipei – 106, TaiwanTel: 00886 2 2708 0927Fax: 00886 2 2701 0627E-mail: [email protected] TunisiaBcn PromotionsGérard Escrivà34, Rue Geoffroy Saint Hilaire F – 75005 Paris, FranceTel : 0033 1 47 07 29 39Fax : 0033 1 47 07 32 10E-mail : [email protected]
TurkeySenexpo Uluslararasi Fuarcilik A.SMetin CiplakCeren KilicarslanHurriyet Mh.Cemil Bengu Caddesi nº103 D.1 Sisli – Istanbul, TurkeyTel: 0090 212 224 68 78Fax: 0090 212 224 85 58E-mail: [email protected]
UAEElias Industries,SPC.Francesc Elias i MirallesP.O.BOX 82405, Kingdom of Bahrain Tel: 00 973 36 595 153E-mail: [email protected] UkraineMercados Exteriores Consulting & EventsJosé MontoroTerehina, 8-A,of. 501, Kiev 04080, UkraineTel: 0038 044 468 52 80E-mail: [email protected]
United KingdomExpandys LimitedEmmanuel Bisi99 White Lion Street, London, N1 9PF United KingdomTel: 0044 2077 238 327Fax: 0044 2071 704 125E-mail: [email protected]
United StatesPB Marketing International Philippe BazinDolly Sanchez7 West 34th Street, Suite 117 – New York, United StatesTel: 001 212 564 0404Fax: 001 703 229 4176E-mail: [email protected]
UruguayAnalía WlazloTucumán, 1625 – 2ºA (1055) Capital Federal –Buenos Aires, ArgentinaTel : 0054 11 4372 3519Fax : 0054 11 4371 0083Email : [email protected]
David Carretero
Andreu Sancho
Manuel Díaz
