THE

Understanding Your Employee Network

DIFFERENCE SOCIAL

“It’s easy to see why the best referral you are going to get is when the referred candidate is known by the employee and they have worked together.”

Over the last three years, social networks have experienced exponential growth.

The Social Network

Employee networks have grown accordingly, offering access to:

structured career data

through sites like LinkedIn

The Employee Network

unstructured data through

networks like Facebook.

Employees are continually adding new contacts and

growing personal networks.

Encouraging employees to share jobs into their

networks offers the potential to reach these connections,

but it is only a chance.

A direct message is always going to prove to be

more effective.

All networks consist of an inner and outer circle.

The inner circle includes those connections where an offline relationship exists based on work interactions and personal

knowledge.

The outer circle consists of those connections who have connected online .

This offers access to data for mining and matching, and

reach for personal messaging via an established

connection.

The Network

“When you consider the potential

reach offered by the combined

population of all of your employees,

it’s easy to recognize the potential

of operating your

Employee Referral Program

around social connections.”

The key here is to enable employees to weight the referrals

they make, giving priority to those in their inner circle whilst

leaving the way open to search all connections however

distant for a skills and experience match.

The use of data mining technology enables recruiters to

identify potential candidates based on skills and experience

of any employee who permits access by signing up for

the Employee Referral Program.

Optimizing Your Network

“Social referrals create pipelines, provided the matching algorithm is good, and the messaging relevant.”