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The Socialisation of Marketing &
Business
Sean Singleton
• Intro• Facts• Case Studies• Trends• What’s next• Summary / Tips
Intro
Award Winning Agency
The Carlsberg Euro 2012 Challenge
Digital Evangelists
Sit on IAB UK Social Media Council& Future Trends Council
Regular guest on football podcasts
Personal Blog
Facts
Social Networks are the Most
Popular Activity Online
1 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 2007
Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011
Social Networks are the Most Popular Activity Online
EC
The Social Media Universe is expanding
The Social Media Universe is Expanding
15MM+ users
135MM+ users
51MM+ users
15MM+ users
62MM+ users
232MM+ monthly active users
115MM+ subscribers
20MM+ blogs
6MM+ users
800 MM+ monthly active users
230MM+ users 2MM+ users
500K+ users
800MM+ monthly users visit site
More people on more social networks than ever beforeMore people on more social networks than ever beforeMore people on more social networks than ever beforeMore people on more social networks than ever before
Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedIn
100K+ users
2MM+ users
2MM+ users
1.5MM+ users
EC
Social Networks
Now Reach 82% of the World’s
Internet Population
That’s 1.2 billion peopleThat’s 1.2 billion peopleThat’s 1.2 billion peopleThat’s 1.2 billion people
Social Networks Now Reach 82% of the World’s Internet Population
Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 EC
Social Networking is growing in every single
country
Total time spent on all regions grew by 35%+ in 2011Total time spent on all regions grew by 35%+ in 2011
Social Networking is Growing in Every Single Country
Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 EC
Google + is growing fastest than other social
network
Google+ is Growing Faster Than Other Social Networks
67 million people have visited Google+67 million people have visited Google+67 million people have visited Google+67 million people have visited Google+
Source: ComscoreSource: Leon Haland, Google+ calculations by Paul Allen, comScore, MySpace, Twitter, Facebook, LinkedIn
Time to reach 50 million users (estimate)
EC
Trends
1. Everything, Everywhere
Now people want everything, everywhere.
2. 2. Meaningful relationships
3. Social Commerce
4. Gamification
5. NFC
As an official sponsor of the Olympics Visa is aimingto make the 2012 games a contactless experience
Visa are partnering with Samsung to bring a new phone to market with NFC capabilities in time for the games, taking advantage of the 70,000 shops, bars and restaurants that are NFC enabled.
6. Caring Companies
Orange Rockcorps asks people to volunteer four hours of their time on projects in exchange for tickets to exclusive gigs, providing unique experiences to customers whilst giving back to their communities.
7. Gesture & Go
Top Tips
Listen
Focus on objectives not channels
Be human
Embrace all feedback
EdgeRank Tips
Commit
Summary
Key Trends
1. Everything, Everywhere2. Meaningful Connections3. Social Commerce4. Gamification5. NFC6. Caring Companies7. Gesture & Go
