The South African Story

8/14/2019 The South African Story

1/22

SOUTH AFR

TO NE

To reach Brand South Africa, contact

The International Marketing Council of South Africa (IMC)

103 Central Street, Houghton, Johannesburg, 2041, Gauteng, South Africa

P.O. Box 87168, Houghton, South Africa, 2041

Tel: +27 11 483 0122

Fax: +27 11 483 0124

E-mail: [email protected]

Web site: www.brandsouthafrica.com

SA Web Portal: www.southafrica.info

This book will help
http://www.brandsouthafrica.com/http://www.southafrica.com/http://www.southafrica.com/http://www.brandsouthafrica.com/


2/22

to rise to the opportunitiesin South Arica

This book will help


3/22

The heigbookle

I

Geogra

2010 Fia World CupTM

Inrast

Hospitality

South Ar

Investment Education

Eve

Ar

Sporting Events hosted i

Interesting acts and gures, the entertainment and heart-stopping action o the 2010 FIFA World Cup and business opportunities,

here youll nd it all. As you discover the people, passions and ideas that shape South Arica we know you will eel inspired.

So read, enjoy and make plans to write your own chapter in the South Arican Story.


4/22

Locate yoursel in

Aricas uppermost investmentdestination

GEOGRAPHIC LOCATION

01

South Arica: Vital Statistics

Geographic location: 29 00 S, 24 00 E or at the tip o Arica

Ocial name: Republic o South Arica

Capitals: Cape Town (legislative), Pretoria (administrative), Bloemontein (judicial)

Provinces: Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, Mpumalanga, Northern Cape,

North West, Western Cape

Total land area: 1 219 912 square kilometres (471 011 square miles)

Total coastline: 2 798 kilometres (1 739 miles)

Population: 49 052 489 (July 2009, est)

Ocial languages: Arikaans, English, isiNdebele, isiXhosa, isiZulu, Sepedi, Sesotho, Setswana, siSwati, Tshivenda

and Xitsonga

Currency: Rand. R1 = 100 cents

Time: GMT + 2 hrs

International dialing code +27

Head o State: President Jacob Zuma

Form o State: Federal, comprising a central government and nine provincial governments

Legal System: Based on Roman Dutch law and 1996 Constitution

National Legislature: Bi-cameral parliament, elected every ve years, comprising a 400-seat National

Assembly and a 90-seat Council o Provinces

Electoral System: List-system with proportional representation based on universal adult surage

GDP purchasing power parity $ 489.7 billion (2008 est)

GDP real growth rate: 2.8% (2008 est)

CPI 8.5 % (March 2009)

PPI 5.3% (March 2009)

CPIX 9.1% (March 2009)

Exports: Gold, minerals, diamonds, metals and metal products, oods, automotive components

Imports: Machinery, transport equipment, manuactured goods, chemicals, oil

Main Trading Partners: Arica ( Nigeria, DRC, Zambia, Kenya) Germany, USA, UK, China, Japan, France


5/22

Fans score in the job market

By 2008, the build-up to 2010 FIFA World Cup had already created 80 000

job opportunities in the local hospitality sector. It is estimated that by 2010 this

sector will employ an additional 116 000 people. While ormal employment in

the construction industry has grown to 100 000, providing valuable skills to the

economy beyond 2010. In addition low-income households earned over R2 billion

in income as a direct result o the stadium construction.

A more inspiring way to travel

Work is currently in progress to upgrade South Aricas airports to cope with the

deluge o 2010 FIFA World Cup visitors. The R5.2 billion project will see all

international airports oer acilities, comorts and security on a par with the best in

the world. We know youll love it.

In addition the year 2010 has been the inspiration to accelerate South Aricas use o

intelligent transport systems in order to manage congestion, incident response and

travel demand. In the host cities money is being spent to improve road inrastructure,

build a rapid transport system and the Gautrain (South Aricas rst rapid transport

train service). Wherever youre visiting rom, youll nd a trip on the Gautrain is a truly

world-class experience.

Sharing the spectacle with the world

The 2010 FIFA World Cup has also given South Aricas Inormation and

Communications Technology a massive boost. The satellite a nd telecom inrastructure

will support a transmission capacity o 40 gigabytes per second. Feel ree to wave at

absent riends and amily theyll see you clearly.

By the start o the tournament close to 8 0% o South Arican vi ewers will have access

to digital television. The opening game will be South Aricas inauguration o high

denition public broadcast. So i you dont have tickets to the opening game; make

riends with a local.

The one billion rand switch over rom analogue to digital television will allow

more South Aricans to access the internet via their TVs. So ater the game eel ree

to send an email.

An experience to inspire youand the world

2010 FIFA WORLD CUP EXTRAVAGANZA

South Arica will deliver

a world class event thatwill orever change

the perceptions o the

international community,

and also ensure a lasting

legacy or the people

o AricaPresident Jacob Zuma

Join ootball enthusiasts rom around the world when they descend on South Arica or the 2010 FIFA World Cup and you will be making history. For the

rst time ever this legendary tournament will be hosted in Arica a land that has spawned many celebrated ootball stars. Soak up the glitz, glamour and raw

excitement o the World Cup and then take time out to explore the untouched Arican bush. Something no other FIFA World Cup could oer.

As your hosts, South Aricans have been sweating it out under the Arican sun to build and reurbish stadiums designed to impress even the toughest guests.By June 2010 these 10 stadiums will be ready to seat over hal a million ans. Experience the drama rst hand and make sure you are there.

See or yoursel what a budget o R18.9 billion can build. And perhaps get the chance to meet some o the people who directly beneted rom this project.

Relax and enjoy yoursel

A comprehensive medical service, including 24-hour medical treatment and disaster

management will be provided by the Department o Health in every one o the 9

host cities. An improved inrastructure that will continue to benet all the residents

o South Arica long ater the nal whistle has been sounded.

All visitors to the 2010 FIFA World Cup will be protected by a specially trained

police orce. A massive recruitment drive and training initiative will see the orce

grow to over 190 000 by the end o 2009. A budget o R665 million will be spent on

crucial equipment and training.

Its all about the game

In the run up to the 2010 FIFA World Cup South Arica s National team, Baana

Baana, has done its nation proud. Ater ailing to qualiy or Acon, the Boys ended

2008 on a winning streak which has continued into 2009. Sports and Recreation

South Arica (SRSA) together with its partners have campaigned to galvanise support

or South Aricas national team, with the support o local ootball greats including

Lucas Radebe and Doctor Khumalo.

As soccer ever grips the country, there is more reason and opportunity to invest

in soccer and physical recreation development. SRSA has invested R212 million in

school and community sport. Another initiative, The Schools Football World Cup,

will run concurrently with the Conederations Cup and 2010 FIFA World Cup. As

part o a larger schools programme, 12 million children will be able to share in the

FIFA World Cup philosophy o air play, healthy liestyle and multiculturalism.

Between 2007 and 2010, R25 milli on will be spent on club development at provincial

level. This, as well as improved acilities as a result o hosting the tournament, is

certain to discover and nurture South Arican talent , allowing the country to perorm

admirably in the international sporting arena.

Aricas time has come,

in the year 2010 the world will arrive

in South Arica and share the glory.

03


6/22

My 2010 FIFA World CupTo-Do List

Buy 2010 tickets

Book accommodation

Buy a vuvuzela, buy a makarapa

Plan sightseeing and holiday in South Arica

Fly your fag

Port Elizabeth,

Gauteng, Socc

Durban, Mose

Learn to Diski Dance, visit www.southarica.ino and ollow the links

05
http://www.southafrica.info/http://www.southafrica.info/


7/22

Bettso you c

INFRASTRUCT

Keeping you in touch

The once under serviced telecommunications industry continues

to develop at cyber speed. Neotel, South Aricas second xed

line operator made deals worth one billion Rand in its rst year

o operation. With even bigger numbers in the ong, Neotel

and mobile service provider MTN have joined orces to roll

out an optic bre network that will connect all o South Aricas

major centres.

This network, will provide almost innite bandwidth capacity

to carry more inormation (voice and data) at higher speeds

over greater distances. Vodacom and Telkom are also investing

heavily in inrastructure in order to satisy ever-increasing

demand or quality voice and data services.

Keeping you m

The Gautrain, a

interconnected s

OR Tambo airpo

Johannesburg CB

route but trains

one station. Wit

provide commut

15 minutes betw

between Tshwan

On completion t

day, oering sea

services and the

security and mod

This ambitious p

exceeded a num

job creation, skil

connecting OR T

schedule or com

open or busines

So or the rst

will have easy, s

commuter servic

THIS (OPTIC FIBRE)PROJECT ONCE

COMPLETED WILL

REDEFINE THE

TELECOMMUNICATIONS

LANDSCAPE IN

SOUTH AFRICA AND

THE REST

OF AFRICA.AJAY PANDEY, CEO AND MD OF NEOTEL

Inrastructure projects will help to keep the economy buoyant in times that a

owned enterprises will spend a whopping R787 billion over the next three years on

allocated to projects that will signicantly advance industrial operations and public

and road inrastructure, an innovative bus rapid transit system, as well as the buildin

07


8/22

A destination that keeps inspiringHOSPITALITY AND TOURISM

Visitors to South Arica leave as ambassadors or the countrys beautiul scenery, welcoming people

and abulous ood. I you are not already an enthusiastic ambassador, it is time you visited our

shores. Youll be pleased with the experience and glad to discover just how ar a dollar will get you.

Every year more and more visitors experience the wonders o a South Arican holiday. Inbound

tourism continues to grow, deying the economic downturn. In 2007 South Arica welcomed a

record nine million oreign visitors with 10 million visitors expected by 2010 .

And or visitors things are getting better all the time. The Department o Environmental Aairs

and Tourism is working with local government to improve tourism management on a local level.

While on a global level the ever-increasing number o fights landing at our international airports is

testimony to the growing interest in South Arica as both a leisure and business destination.

The One & Only place to be

Legendary hotelier, and one o South Aricas most successul exports, Sol Kerzner also recognises the

potential o this industry. With international and local celebrities in attendance and trademark pizzazz, the

One & Only Cape Town was opened months ahead o schedule on 2 April 2009. This one billion Rand

development will no doubt continue to attract the rich and amous.

Designed by South Arican architects this ultra-luxurious 131-key resort oers guests unrivalled luxury and

tranquillity in the heart o Cape Towns vibrant waterront. The resort also oers private island seclusion or

those looking or indulgent privacy and Michelin starred dining.

For the more business inclined the resort oers boardrooms, meeting acilities and complimentary wi-.

But the investment doesnt stop there. Hundreds o millions o dollars are being spent on reurbishing

existing hotels and building new ones. Two other noteworthy establishments will open in time or the 2010

FIFA World Cup . The rst, a Southern Sun hotel is situated in the exclusive Johannesburg suburb o Hyde

Park. This contemporary-styled hotel eatures 96 luxury rooms and an a la carte restaurant. The second

hotel is in Port Elizabeth, an SAS Radiss on it provides accommodation in 176 rooms and suites with views o

Algoa Bays pristine sandy beaches. The hotel also oers extensive conerencing and banqueting acilities.

Getting down to business

South Arica eatures in the International Congress and Convention Associations top 40 list with Cape Town

being voted avourite long-haul destination city*.

*M&IT Trends & Spends Survey

The country also oers impressive convention acilities in Cape Town, Durban and Johannesburg. With South

Arican hotels recognised as among the best in the world, major events are long and ondly remembered.

One&Only Cape Town will become a

landmark in Arica I am looking or

once again contributing to South Ari

tourism industry, which has seen an

incredible growth in recent years.Sol Kerzner

09


9/22

OUR COUNTRY CONTINUES TO BE A VALUE-FOR-MONEY DESTINATION

THERE WILL BE OPPORTUNITIES IN ABUNDANCE AND TOURISM WILL RETAIN THE

ROLE IT PLAYS IN OUR ECONOMIC GROWTH.Former Tourism Minister Martinus Van Schalkwyk

Currently South Arica hosts 860 conerences annually and has successully hosted the UN World

Summit on Sustainable Development (2002), the International Aids Conerence (2007), and the World

Economic Forum (2007). This year SA will play host to The American Society o Travel Agents (ASTA)

International Destination Expo.

Unsurprisingly more and more event organisers are choosing South Arica as a conerence venue.

Ater all it uniquely combines world-class conerencing inrastructure with unequalled leisure pursuits

including the wild outdoors and internationally renowned gol courses.

Cultivating an interest in South Arican wines

The vineyards o the Cape have long been a popular tourist attraction, but as South Arica prepares to

celebrate 350 years o wine making, more and more oreigners are quang SA wines. In act Barack

Obama paid tribute to the quality o our wines by celebrating his election with a glass o South Arican,

Graham Beck bubbly.

But Barack is not the only person impressed by SAs winemaking skills, our wines have received

numerous awards at both the Decanter and International Wine and Spirit Competitions. Easily matchin g

the perormance o renowned wine producer France. Competitively priced and unique, South Aricas

quality labels are a growing and protable export.

Inspired to serve

A private local initiative, Lets Sell Lobster, has partnered with local wine estates to oer ormal training or wine advisors, waiters

the hospitality industry the course ensures that graduates have relevant knowledge with regard to the local wine industry. The co

training to bar, ront o house and management sta.

MY FAVOURITE SA WINES

I you havent tasted South Arican wines, now is the time to start.

I you have continue exploring...

LETS SELL LOBSTER HAVE REDEFINED TH

TRAINING WORLD... A COMPLETE BREATNick More owner Lion Sands: #3 best Hotel in

11

DECANTER WORLD WINE AWARDS 2008GOLD MEDAL WINNERS

Amani Vineyards Cabernet Franc/Merlot 2007

Beyerskloo Synergy Cape Blend Reserve 2005

Cathedral Cellar Shiraz 2006

Cederberg Shiraz 2007

Cloo Crucible Shiraz 2006

Doolho Signatures o Doolho Malbec 2007

Eikendal Vineyards Classique 2005

Engelbrecht Els Ernie Els 2005

Fairview Cyril Back Shiraz 2006

Fairview Eenzaamheid Shiraz 2006

Hamilton Russell Chardonnay 2008

Havana Hills Kobus 2005

Kaapzicht Estate Steytler Vision 2006

Kanonkop Cabernet Sauvignon 2004

Kanonkop Pinotage 2005

Kleine Zalze Family Reserve Shiraz 2006

La Motte Piernee Shiraz Viognier 2007

Rust en Vrede Estate 2006

Saronsberg Full Circle 2006

Saxenburg Select Shiraz 2003

Spice Route Flagship Syrah 2006

Tokara Chardonnay 2007

Tokara Zondernaam Sauvignon Blanc 2008


10/22

Fast acts

Business Travel SA is the perect destination

SouthAfricaboastsworld-classconventionfacilities

Cape Town, Durban and Johannesburg are the countrys major convention cities and boast

internationally acclaimed acilities. Since 2001, the World Travel Awards have named one o these three

centres as the best conerencing venue in Arica. In addition, new international convention centres are

planned or Pretoria (Tshwane) in Gauteng, Port Elizabeth in the Eastern Cape and Bloemontein in the

Orange Free State, while there are more than 1 700 smaller conerencing venues across the country.

SouthAfricaisanattractivecountrytodobusiness

South Arica is currently ranked 32 out o 181 countries in terms o ease o doing business and

achieved ninth place or protecting investors.* South Arica hosts a large proportion o meetings in

Arica and Cape Town is recognised as one o Aricas most popular meeting destinations.

*www.doingbusiness.org/economyrankings

SouthAfricahasanenviabletrackrecord:

South Arica hosts approximately 860 international conerence events annually. The range o South

Aricas hosting track record includes the International Aids Conerence (2007), and the World Economic

Forum in 2007 and 2009.

SouthAfricaenjoyscontinuedhostingsuccess:

The American Society o Travel Agents (ASTA) has chosen South Arica as the venue or the 2009

International Destination Expo. The country will also host, amongst others, the World Social Security

Forum in 2010, the World Critical Health Care Conerence in 2013, and World Pharma in 2014.

SouthAfricanairportsgetafacelift

With an eye on the 2010 FIFA World Cup, the Airports Company o South Arica (ACSA) has injected

R5,2 billion into extensions and reurbishments at the countrys three main airports OR Tambo

International, Cape Town International and Durban International. Construction has begun on a new

international airport north o Durban and the Polokwane International has just added a new terminal

at a cost o R45 million.

Moreightsaddedallthetime

Getting to South Arica has never been easier. With additional fights rom Air France recently

introduced, there are now 28 fights weekly between Johannesburg and Amsterdam and Paris.

South Arican Airways also recently added a service between Johannesburg and Munich, while

they also operate daily services between Johannesburg and both New York and Washington DC.

Dubai-based Emirates Airlines has added our new fights to bring their tally to 18 fights a week .

Transportinfrastructureimproved

While improvements to all major highways are underway and the Gautrain development is on

track, the Bus Rapid Transport (BRT) is under construction. The BRT system will cover over

330km, oering Gauteng residents and visitors reliable and sae transport.

SouthAfricacontinuestowinawards

Aside rom triumphing in numerous Best In Arica categories, South Arican service providers

also scored big in the Overall World Wide categories at the 2007 World Travel Awards.

Johannesburgs S axon was named the Worlds Leading Boutique Hotel, Shamwari Game Reserve

in the Eastern Cape was voted as both the Worlds Leading Conservation Company and Saari/

Game Reserve, and Rovos Rail won the Worlds Leading Luxury Train.

Werepopularwithvisitorstoo

The Cond Nast Traveller Readers Choice Awards or 2007 voted the Table Hotel in Cape Town

as 8th best in the world, Cape Town as the top city in Arica and the city as the 5th most popular

in the world. Meanwhile, the 2007 Travel and Leisure Magazine Worlds Best Awards announced

that nine local hotels and resorts were in the Top 100 Hotels in the World.

Businessandpleasurecombined

Nowhere else in the world can you combine business with pleasure as you can in South Arica.

A magnicent climate, a passion or nature and the great outdoors, a menagerie o wildlie,

world- class sporting acilities including superb gol courses and a rich social, cultural and

political history combine to create a unique experience or the world traveller.

13


11/22

A land that can raise your ortunesSOUTH AFRICAS ECONOMY

We make it easy or you

The World Bank Doing Business Report ranks countries in terms o ease o doing

business. They decided SA made it easy, ranking the country 32nd out o 178

countries. Thats above developed countries such as Portugal and Spain and way

ahead o developing economies, including Mexico, China, Russia, India and Brazil.

And when it comes to money, you score. South Aricas exchange rate makes l iving and

doing business more aordable. The country also oers competitive labour costs and

relatively low corporate tax rates. *www.doingbusiness.org (2009)

Competitive? Youve come to the right place

According to the World Economic Forums Global Competitive index (2007/08)

South Arica outperorms a rat o countries including Italy and India. It ranks 44th

out o 130 countries.

The government has done a great deal to enhance the competitiveness o South Aricas

industrial base. This includes incentives or value-added manuacturing, support or

industrial innovation and better access to nance.

A number o development zones have been set-up in close proximity to ports and

airports. They provide investors with excellent inrastructure, dedicated customs

support and reduced taxation. And to make sure everybody plays air South Arica

has comprehensive Competition legislation based on international best practice. The

competition authorities monitor and enorce adherence to the law.

Techno junkiesSouth Arica's industrial production growth outperorms other developing markets

and is increasingly technology intensive. Not surprising when you consider the

countrys track record with regard to the pioneering o technologies in elds as diverse

as energy, mining and IT.

Fast Facts

Heres why you should choose South Arica:

Sound economic policies

Favourable legal and business environment

World-class infrastructure

Access to markets

Gateway to Africa

Trade reform, strategic alliances

Cost and ease of doing business in SA

Industrial capability, cutting-edge technology

Competitiveness

When times are tough, the tough take it in their stride. So while South Arica

will have to ride-out the current economic turmoil it does have the ability to

survive and grow. Ater all it oers investors a unique combination o rst-

world inrastructure and emerging market resilience.

South Arica remains one o the most advanced and productive economies in Arica.

Sound economic policies

Since the rst democratic elections in 1994, South Arica has embarked on a series

o structural reorms designed to transorm the economy. With macro-economic

policies aimed at promoting domestic competitiveness, growth and employment and

increasing the countrys involvement in international trade being implemented.

In act the government remains committed to encouraging investment and continues

to ormulate investor riendly policies.

The National Credit Act

This visionary piece o legislation, which came into eect in June 2007, was designed

to protect both bankers and borrowers rom reckless lending. Its introduction ahead o

global credit crunch eectively protected consumers rom overextending themselves.

So successul was its implementation that countries around the world are studying the

act in the atermath o the sub-prime crisis.

A legal and commercial ramework designed to keep you in business

South Aricas legal ramework is well developed and progressive. Investors can be

sure that their contracts will be protected by the courts and that laws pertaining to

competition policy, copyright, patents, trademarks and disputes are in keeping with

international standards.

In addition South A ricas well-regulated banking sector is regularly rated amongst the

worlds top ten. Foreign banks do business in South Arica and all oer an extensive

ATM network as well as online banking acilities

The JSE (Johannesburg Stock Exchange) is among the Top 20 exchanges in the world

by market capitalisation. Its rules, enorcement and operations are the equal o any in

the world.

The countrys inrastructure has always been impressive and in the run-up to the 2010

FIFA World Cup has been undergoing an extensive upgrade. (See page 8)

Your gateway to Arica and the World

Spread out across the tip o Arica, South Arica is perectly positioned to access the 14

countries that make up the Southern Arican Development Communi ty (SADC) thats

a market o 250-million people. Youll also have easy access to the islands o Arica's

east coast, the Gul States and India.

Major shipping lines pass along the coast putting you in touch with the world,

everywhere rom the developing markets o South and Central America, to North

America, Europe and Asia. In act South Aricas ports are undoubtedly the best

equipped and most ecient in Arica.

Make the most o our alliances

South Arica signed the Global Agreement on Taris and Trade in 1994. Since then

tari reductions and rationalisation have made South Arica an eective player in the

global trading arena. The country also has ree-trade agreements with the European

Union and the SADC. As well as protable agreements and alliances with the US, Brazil

India and China.

Today,

we are debt reeand over 70%

o GDP is now

derived rom

manuacturing

and services.Former President Kgalema Motlanthe

15


12/22

Heres why your venturewill be a success

INVESTMENT OPPORTUNITIES

Inspired scal policies will ensure that the current economic conditions will not wreak havoc on the South Arican economy. In act South Aricas Coace credit

ranking remains unchanged in spite o 22 countries being downgraded. South Arica has also received the thumbs up rom the World Economic Forum and the

World Bank. *

Weve compiled a ew stories that may inspire you to choose South Arica as the location or your next (or rst) business venture.

*45th overall in the Competitiveness Index Rankings (WEF) and 32nd out o 181 countries on ease o doing business (2008/9 World Bank rating)

A toast to success

In April 2008 Heineken in partnership with Diageo began

building a brewery and bottling plant in the Midvaal

region, south o Johannesburg. To be completed at the

end o 2009, this project has received the backing o

government, Dept o Trade and Industry and various

development organisations. Ater all in addition to

providing employment and training the brewery will

have the capacity to produce three million hectolitres

o quality beer.

Making the world your business

Dimension Data is a specialist IT services and solutions

company. Founded in in South Arica as a small enterprise

with big ambitions it now operates in 47 countries on six

continents, employing 11 055 people.

Over the last our years Dimension Data has won

eight Microsot Global Partner o the Year Awards. An

achievement unequalled by any o Microsots other

400,000 global partners.

Could this be the space or you?

The Coega Industrial Development Zone in the Eastern

Cape (the Detroit o South Arica) is the ideal location

or new industrial developments. Adjoining our newest

deepwater port, Ngqura, it oers export oriented

manuacturing companies the perect base. The

development covers 11 000 hectares.

The IDZ oers a number o advantages to would be

investors. Location is o course one o them, situated

equidistant rom the Americas, Europe and the Pacic

Rim, as is access to raw materials. The development also

oers purpose built industrial parks, spec built premises

ready or occupation and a one-stop investor service.

This simplies the process o obtaining documentation,

so investors are ree to get down to business.

The zone is ISO 14001 compliant and gives investors

preerential access to European markets, with ast-

tracking o construction so you can get your goods to

market, ast. The South Arican Department o Trade and

Industry will also support your investment via a rat o

over 90 grants and incentives.

More than 15 companies have already invested overR30 billion. The impressive list o investors includes

Straits Chemicals, Aro-Asia and Eastern Cape Biomass

Fuel Pellets. Future projects include Petro SA, which

will build an $11 billion renery, scheduled to come

online in 2014. It will be the biggest renery in Arica

contributing signicantly to SAs energy security and

job creation goals. Also under construction is Rainbow

Nation Renewable Fuels multi-billion Rand processing

plant designed to produce soybean meal, soybean oil

and bio diesel.

Here youll fnd the leaders o tomorrow

World-class countries have world-class leaders in every

eld, so how do you make sure that Arica has its share

o ethically motivated leaders?

You set up the Arican Leadership Academy, uniquely

designed to recognise and realise the potential o

young men and women rom all over Arica. Here

inspired youth are given grounding in ethical leadership,

entrepreneurship, Arican studies and internationally

recognised academic learning.

Four years o planning and recruiting o aculty culminated

in the Academy opening its halls to the inaugural class o

students in September 2008. All students were admitted

on merit alone and not on ability to pay.

The unique curriculum is taught through discussion-

based courses, case studies, mentorship programmes

and practical experience. Culminating in the opportunity

to put to the test all their newly acquired skills andknowledge. Each student is required to design and

implement a project that has a positive impact on an

Arican community.

A current project is a Bio-Gas Plant that was developed

or a primary school in Zandspruit to generate energy.

This bio-uels project uses recycling to create energy,

and while the students had previously been involved

in recycling initiatives, energy was new territory or

them.

As a result all graduates o the Academy will have a clear

understanding o the context in which they operate and

the tools to become positive agents o change within

their communities.

Dimension Data

Coega

17

C il S di i i


13/22

Lightscameraaction!

Cape Town has long been a popular destination or lm-

makers thanks to its warm sunny climate, spectacular natural

scenery, diverse urban locations and o course locally based

lm expertise.

Since 2000 over 100 international lms have been shot here,

many o them blockbusters that include Blood Diamond and

Lord o War. So now it is time to roll out the red carpet.

Cape Towns rst, ully-fedged sound stage complex is now

under construction. The Cape Town Film Studios (CTFS),ultimately a R430-million investment over seven years, will

have the rst phase ready or action in April 2010.

This 200 hectare development will oer 100 hectares o

Hollywood style acilities and provide oce and production

space or an eclectic mix o tenants. 100 Hectares will remain

an undeveloped natural wetland. It will also have residential

acilities. Initially Cape Town Film Studios will provide over

7000m2 o stage space and 10 000m2 o space or production

oces and workshops.

Internationally acclaimed designer o the main studio,

Veronica Sieve also designed the Fox Studios in Sydney. While

Pinewood Studios in the UK was used as a model to design

this sel-sucient, ully integrated lm city. This is one project

certain to add to the glitz, glamour and o course bottom line

o Cape Towns thriving lm production industry.

Arican Romance a million year old love story

As the name suggests Arican Romance is all about love; the

love o people, the planet, art and o course diamonds. This

Proudly South Arican brand is destined to become the most

beloved o all international jewellery brands.

While the company is dedicated to producing magnicent

diamond jewellery, cut, polished and manuactured in South

Arica, it does so with the intention o upliting communities

and protecting the planet. All diamonds are certied

confict-ree (in accordance with the Kimberley process)

and are sourced rom mines that practise environmental

sustainability an

owned by the c

back to the co

and arming in

At Arican Rom

personal thing.

prospective buy

treated every ste

fawless sparklin

Visitors will see cratspeople har

stones into inte

people are 100

South Aricas m

An eclectic p

government org

Arican Roman

project. The co

to melt hearts a

to

3

W

a

Cape Town Film Studio-Artist Impression

19


14/22

In South Arica when you put on your thinking cap, you are not alone

increased dramatically since 1994 and now stands at R140.4 billion, puttin

the highest in the world.

But in true South Arican style, the government is not content to simply thra number o initiatives designed to address South Aricas skills shortage.

Learning to rise to the chal

EDUCATION ANDTRAINING

Adopt a school

This is just one o many collaborations between government and the privat

participation and improved outcomes in Science and Maths based courses. To

most successul eorts provide the schools with more than just nancial help. A

mentoring and tutoring services.

Private investment in education

ArcelorMittal South Arica will invest R250 million towards building new school

schools is now under construction. Situated in Mamelodi (Tshwane) this new p

to promote maths and science skills in schools.

The company also oers an extensive bursary programme or artisans and eng

employees. ArcelorMittal shows its commitment to addressing SAs skills shorta

own operations.

Rising to the top

The UCT Graduate School o Business has made it to the Top 100 in Financial Tim

the th consecutive year this MBA is the only course in Arica to receive this h

best value or money MBA and has moved up the rankings in a number o

International Mobility o MBA graduates category and the International Experien

ever- increasing number o applicants. Will you be one o them?

In dollar-weigh

are earning a

ahead

Yale, OProessor

21


15/22

An example to you, rom thosewho rise to the occasion

EVERYDAY HEROES

Khulisa a story o hope

Lesley Ann van Selm believes that everyone deserves a

second chance. And every day she works to make sure

that oenders have the opportunity to take a second

chance on lie. This gentle woman may be idealistic,

but she has used her ideals to change the reality o

those around her.

Lesley named her organisation Khulisa (a Zulu word

meaning endorse growth) because unlocking human

potential is what her organisations programmes are

all about. Khulisa works in schools, communities and

correctional acilities to promote education, rehabilitation

and reconciliation in an eort to combat crime.

What started out as an interactive Arican storytelling

project aimed at instilling morals in oenders has

grown into an eective NGO that touches thousands

o lives every day. Khulisa reaches 25 000 people a

year directly. But because it is a peer-based system it

reaches an additional 125 000 people.

Lesley knows that there is a solution to crime, because

every day she works with people who have broken

out o the cycle o crime and hopelessness. One o

them, a ormer armed robber and now a successul

businessman, says Lesley Ann is the mother o (his)

soul because she motivated him to nd a positive

vision or his lie at a time when he was depressed.

By giving oenders the hope o a second chance

Khulisa has a rehabilitation success rate o between

70% and 80%. In stark contrast to the 80%-90% relapse

rate or released oenders.

Smart thinking and the power o storytelling has

allowed Lesley Ann van Selm to make a positive

dierence in the lives o individuals and communities.

While others are content to complain about crime or

give up hope, Lesley Ann ound a way to combat crime

without ghting it, her inspiration, the ordinary people

she works with every day.

The miracle o nutrition just add water

In the 1990s Basil Kransdor was just an ordinary

industrial chemist. Then his wie came to him with a

problem. How do you ensure that people aected by

HIV/AIDS and poverty get the nutrition they need?

His wies volunteer work or CARE (Community AIDS

Response) vividly demonstrated to Basil how important

nutrition was in ghting a disease that was decimating

communities throughout Arica.

So he set out to nd a solution because he accepts, it

is up to each one o us to create the South Arica we

want to live in. He learned all he could about nutrition

and ood supplements. He picked the brains o

acknowledged experts, examined all that was available

locally and internationally. Eventually he discovered an

American technology that would allow him to provide

supplementation in an easy to absorb orm.

The technology was very expensive, but he managed

to get around that hurdle too. He ormulated his

product, ePap, and started producing it in a actory

in Klerksdorp.

This miracle ood is a pre-cooked meal packed with

28 nutrients in a bio available orm. For between

R1 and R2 a day, a person gets the nutritional equivalent

o a 10-course meal in one easy to prepare serving

just add water. Basil passionately believes that good

nutrition is the basis o a good healthcare system and

a vibrant economy.

His product may not cure disease but it has helped

people climb rom their deathbeds and become ully

unctioning members o their communities. Basil

calls this the 5-day ePap eect. By delivering the

supplement in ood orm Basil manages to eed people

and make the nutrients aordable.

Through urther innovation in terms o packaging

and distribution Basil has made his product available

to schools, hospitals, crches and eeding schemes

throughout Arica. 500 000 Meal portions a month are

sold, primarily through a community based distribution

scheme, ensuring that members o the community

earn prots rom this miracle ood.

Basil is a true everyday hero. A social problem inspired

him to use the worlds best available technology and local

brain-power to come up with a unique and eective

solution. Making a dierence is what he is all about.

Everyday heroes are people who take heroic action in response to everyday problems. They do a little each day to change their world and make South

Arica a better place. Here are their stories; perhaps t hey will inspire you to change the world too. We hope so, thats why weve let some space or you to

explore your ideas.

IF WE START LOOKING TO EACH OTHER

AND SEARCHING FOR AFRICAN SOLUTIONS.

I BELIEVE THAT WE CAN REALLY MAKE A HUGE DIFFERENCE

TO OUR COUNTRY AND OUR CONTINENT.

Basil Kransdor, creator o e-pap

Where weve dared to givehope to people, wevebrought about so muchpositivity.Lesley Ann van Selm,MD and ounder o Khulisa

23

Khulisa


16/22

The SOUL oundation keeping it clean

By day Kim Keiser concerned hersel with abric and hemlines. At night, like all o us, she dreamed. But

one night was dierent rom all the others. On this night in December 1997 she dreamed about a South

Arica united by a common mission: cleaning up the environment.

So Kim being Kim she eventually gave-up her thriving ashion design business to ound an organisation

called Save Our Universal Land (SOUL). The organisations rst project was to clean up part o the Jukskei

River (pronounced Yickskay) that fowed through Alexandra Township.

The river that divided this hopelessly overcrowded township, was ecologically dead, its bacteria

concentration more than 40 000 times above sae levels. Inormal settlements along its banks used it

as a dumping ground or every kind o human waste. Kim clearly remembers her rst encounter withAlexandras inamous fying toilets. As the stinky missile few by her head on the way into the river, she

renamed the Jukskei, the Yuck Skei. Her work changed all o that.

Months ahead o schedule SOUL managed to clean up 48 km o river, and remove 12 000 tons o solid

waste that had choked the riv er. But much to Kims satisaction the Jukskei was not the only beneciary o

the project. Ten small businesses dedicated to recycling waste were created and work provided or 144

people who had never beore had a job.

That was just the beginning. SOUL lobbied businesses to und the clean up o the waterway rom the

source o pollution at Ellis Park, all the way to Bruma Lake. At the same time ensuring that members o the

community were able to set-up small eco businesses and benet through recognized on the job training.

Ten years on and Kim (through the SOUL oundation) is still li ving the dream o uniting people on a mission

to save the planet. As a local authority on urban river clean-up and integrated waste management Kim

has been invited to replicate her success all over Ari ca. She is working with strategic thinkers rom around

the world to design a global water and sanitation initiative that will restore rivers rom source to sea.

Spurred on by a dream Kim continues to change her lie and the lives o hundreds o others. She is an

everyday hero and ambassador o the South Arican spirit.

The result o the Jukskeis rst

cleanup was one o my proudest

moments ...Up to ten small

businesses were created (and)

almost hal o the budget was paid

out in wages to people who had

not had jobs beore.

Kim Keiser, ounder o SOUL oundation.

25

Ladysmith Black Mambazo


17/22

Making a song and dance o itARTS AND CULTURE

Image Courtesy o Arican Fashion International

South Arica has an exciting and entirely original

Arts landscape. And every year the world

recognises the quality o South Aricas actors,

lmmakers, singers and designers.

You may remember this unique group rom

their 80s album Graceland a collaboration

with Paul Simon. This year Ladysmith Black

Mambazo brought home their third Grammy

Award or their album ILembe; Honouring

Shaka Zulu. To date they have received 13

Grammy Nominations.

Filmmaker John Barkers latest script Umbrella

Men has won him a place in the infuential

LAtelier de Cineondation Programme o the

2009 Cannes Film Festival. This programme

accepts only 15 young lmmakers rom around

the world and provides both nancial and

mentoring help to assist them in making a script

a ull-colour reality.

While in the stills department, Mikhael Subotzky

has been awarded the 2009 Lou Stoumen Prize

or photography by the Museum o Photographic

Arts in Caliornia, USA. This prestigious award is

a rare honour granted only every three or our

years. This award is a tribute to the 27 year olds

photo-documentary on South Arican prisons,

Die Vier Hoeke ( The Four Corners).

Inspiring random acts o kindness

As your mom might say there is nothing unny

about good old ashioned values. So the countrys

unniest comics accompanied by lm crews took

to the streets o Joburg in an eort to instil good

values in the South Arican public. The unny

men then perormed random acts o kindness

or an unsuspecting public. One o them even

impersonated a petrol attendant and lled up a

motorists car or ree. The idea seems to have caughton, three ordinary citizens took it upon themselves

to cook dinner or their local police orce.

Business is a ashion statement

South Arica says it out loud were ashionable

and were proud.

With the arrival o the Conederations Cup this year

and the 2010 FIFA World Cup next year South Arica

is the perect venue to showcase Arican Fashion.

And Arican Fashion International (AFI) is planning

to do just that with its rst Arican Fashion Week.

Models will stroll down the catwalks at the Sandton

Convention Centre rom 2 to 9 June; the event will

end with the Arican Fashion Awards.

This event is yet another showcase organised by

AFI, who run the continents most infuential ashion

weeks. Spearheaded by respected businesswoman

and Chairperson, Dr Precious Moloi-Motsepe.

AFI was created to acilitate business success

or Arican designers. Building on the success o

brands like Stoned Cherrie and Sun Goddess, the

ashion weeks provide an aordable platorm or

designers to showcase their creations. In addition

the company runs workshops aimed at skills

transer. Recently AFI arranged a gathering o

the top business minds in the eld o design and

manuacturing to help chart a course through the

current tough economic climate.

With growing international interest in all things

stylishly Arican and the continued growth o the

Arican ashion industry you can expect to see

Arican designs being paraded down the catwalks o

New York, London and Paris.

Although i you are visiting South Arica you

can just pop down to the nearest mall and nd

something more elegant than a T-shirt to takeback home with you.

Die Vier Hoeke - Mikhael Subotzky

Sun Goddess

27


18/22

SPORTING EVENTS HOSTEDIN SOUTH AFRICASports ans make great hostsIntroduce yoursel to a South Arican and start speaking sports youre almost certain to get

a positive response. Whether it is participating or shouting encouragement rom the stands,

South Aricans are mad about sport.

So it is no surprise that the 2010 FIFA World Cup joins an impressive list o previously hosted

sports tournaments. Since South Aricas knuckle chewing win, on home tur, o the 1995

Rugby World Cup international sporting bodies have come to trust SAs inrastructure and

enthusiastic ans.

From ootball, swimming, cricket and gol to cycling races this country has both hosted existing

international events and created home grown attractions.

International events

1995RugbyWorldCup

1996AfricanCupofNations

1996WorldCupofGolf

1998WorldCupofAthletics

2003CricketWorldCup

2003President'sCup

2003-2008FinaSwimmingWorldCup

2005-2008Women'sWorldCupofGolf

2006-2008A1GrandPrixDurban

2006ParalympicSwimmingWorldChamps

2007WorldTwenty20Championships

2009IPLCricketandBritishLionsTour

2009FIFAConfederationsCup

2010FIFAWorldCuppreliminarydraw

RedBullBigWaveAfrica

Six-starratedsurngevents

With Wanderers a

South Arica can provide tw

in what is e

Anywhere else just isnt cricket

In 2009 South Arica hosts two prestigious cricketing

The Champions Trophy. The Indian Premier League c

government had security concerns. While competitionchosen over England, despite South Arica going to the

legendary weather played a role, as did the availability

oers better value or money and government support

so all participants and spectators could be here at relativ

The Champions Trophy sees the worlds top 12 countries ta

it is in eect a mini world cup. South Aricas 2007 success

a motivating actor. So too were the legendary Centurio

Home grown sporting sensations

The annual Nedbank Gol Challenge at Sun City in Nor

eld, and or good reason. The golers are all eager or

Even coming last can be a rewarding experience, in 19

000 when he nished at the bottom o the eld.

Another crowd pleaser is the Cape Argus Pick 'n Pay C

Union's prestigious Golden Bike Series, it is one o only

And as the nal leg o the Giro del Capo it attracts a

amous entrants include ormer Tour de France winners

It also has the added attraction o taking place in one o

The worlds toughest and most amous ultra-marathon,

world. In 2000 the marathon celebrated its 75th annive

willing to test their endurance. While the worlds top ul

South Arican Bruce Fordyce remains a Comrades legen

29


19/22

S

31

w

www

Wines o

w

The Soul Fo


20/22

Now you have all the acts andgures to inspire greatness.

Visit, invest, live in South Aricaand write your own chapter.

33


21/22

SOUTH AFRICA IS A PIMANY OF US NEVER THOUGHT WE

35


22/22

37

Documents

The South African Story