The Spirit of Innovation - LoopNet · In New Jersey, office space is abundant. Yet in the sea of antiquated business parks and uninspired office complexes, companies are rightfully

The Spirit of Innovation

2Vision History tHe offering Le asing & space contacts

Vision

About Somerset

History

The Offering

Leasing & Space

A Convenient Location

Site & Floor Plans

Our Community

Test Fits by Industry

Building Facts

Sustainability

Contacts

Table of Contents

Vision


VisionBell Works is the transformation of the Bell Labs building, once considered a hub for innovation, into a dynamic mixed-use environment.

We’re giving the building more than a facelift; it’s a

complete transformation. Our plan for Bell Works

has become a model for “adaptive reuse” – that is,

repurposing space by injecting it with new uses and

vitality – earning praise from around the globe. This

renowned innovation hub will become the region’s

foremost live-work-play community, seamlessly joining

offices, retail, arts, and culture, all contained in one of

the world’s great architectural icons.

This is the spirit of innovation.

This is Bell Works.

Over fifty years ago, Bell Labs opened a cutting edge

research and development facility in suburban Holmdel,

New Jersey. The building – spanning a length of three

football fields with vast open spaces – spurred a culture

of collaboration and imagination rarely seen in today’s

business world.

In 2013, Somerset Development purchased this historic

building to reanimate the once booming research

facility. Our vision for the Bell Labs building is not just

to create office and retail space, but to create a truly

unique destination for businesses – one that embodies

the creative freedoms and diversities of Bell Labs, but

also something that is decidedly new.


The Spirit of InnovationOnce home to some of the twentieth century’s most significant technological advancements, Bell Works is the new identity for this iconic building, inspired by the spirit of innovation.

that continue to shape our day-to-day life, not the least

of which included development of cell phone and fiber

optic technology.

It is with this prevailing spirit of creation and innovation

that we have repurposed the former Bell Labs building.

Bell Works will retain the character of Bell Labs – the

breathtaking esplanades, majestic glass exterior, and

timeless lobby areas – while opening the building to a

broader population for a new era of invention.

Our approach to forging a new identity for the former

Bell Labs echoes the ambition and aspirations of

researchers who once occupied this building. In order to

fully understand the magnitude of this building’s revival,

one must first appreciate its vast historical significance.

Designed and constructed between 1959 and 1982,

the enormous mirrored glass-enclosed structure was

once home to Bell Laboratories. Within these walls

researchers made countless technological discoveries


About SomersetSomerset Development is one of the region’s preeminent real estate firms specializing in transit-oriented, adaptive reuse, and large-scale redevelopment projects.

redevelopment initiatives as the 50-acre Anchor Glass

site in Aberdeen, New Jersey and Wesmont Station,

the award-winning transit oriented New Urbanist

redevelopment and new train station in Wood-Ridge,

New Jersey.

Somerset is renowned for its keen ability to capture

the hearts and minds of the communities in which

they work, both residents and elected officials alike.

The company conveys a unique imagination not only

in physically transforming ordinary buildings, but also

in creating a distinguishing narrative rooted in culture

and historical context. This results in developments

that are crafted to blend walkable urban design with the

character of the communities that they comprise.

Somerset Development is led by a senior executive

team, the members of which have more than 60 years

of collective development experience. Somerset

is highly regarded for its expertise in the planning

and development of innovative and environmentally

conscious communities that evoke a strong sense of

place and reflect a distinctive character. In addition

to its experienced in-house staff of professionals,

Somerset teams with world-class architects, planners

and other consultants to work with owners, responsible

parties, town officials and residents to create dynamic,

sustainable communities.

Somerset’s propensity for genuine “placemaking”

permeates each of its innovative development

endeavors. Its reputation for complex, ambitious, and

sustainable projects is on display in such landmark

History


HistoryThe former Bell Labs building was home to the brightest minds that contributed to some of the most monumental technological advancements, from the first development of cellular technology to the Nobel Prize-winning transistor.

What Saarinen would create in bucolic Holmdel,

however, had arguably the greatest societal impact

of any of his creations. Bell Labs’ unique open design

enabled researchers to roam, collaborate, and converse,

fostered by the facility’s creative landscape and

explorative ambiance. In a space where ideas were

imagined and shared with unprecedented efficiency,

researchers unearthed technologies that were once

unimaginable, including: the transistor; high-fidelity

sound recording; silicon solar cells; theories for

the laser; confirmation of the Big Bang theory; and,

eventually, the first cellular technology.

From its conception, Bell Labs has embodied the spirit

of imagination and discovery. Bell Works is carrying this

tradition, reenergizing a community within the same

walls that inspired past generations.

In 1959, architect Eero Saarinen set into motion one of

the most culturally transformative designs of his career.

And that’s saying something. Saarinen was one of the

most sought-after architects of his time, responsible for

some of the nation’s most tantalizing cultural landmarks

including St. Louis’ Gateway Arch, the Miller House in

Columbus, IN, and the stunning TWA Terminal at JFK

Airport in New York City.


Timeline

1959 – 1962

Construction of Bell Laboratory in Holmdel, NJ, it was said that connec-tion and collabora-tion between researchers within this building was the fabric of Bell

1924

Telephotography Machine sends political conven-tion photos long distance for news-paper publication

1960 – 1964

Project Echo, Experimental Balloon Satellite first indication of world wide satellite communication system; a coast to coast (Crawford Hill at Holmdel, NJ to Goldstone, CA) voice transmission bounced off a man made satellite

1927

Long Distance Television Machine sends images of Herbert Hoover via phone lines from Wash-ington to New York

1961

Continuously Operated Laser Beam leads to fiber optic com-munications

1933

Cosmic Radio Waves Karl Jansky discovers three types of static: nearby thunder-storms, distant thunderstorms, and the center of the Milky Way; at current Holmdel site

1962

Bellboy Pager one of the first con-sumer applications of the transistor, this personal pag-er alerts sounds upon incoming calls thus keep-ing Bellboys and Doctors alike in constant contact

1947

Transistor invented by John Bardeen, Walter Brattain, and William Shockley this first solid state vacuum tube resulted in the transistor: a fun-damental building block of modern electronic devices winning the Nobel Prize in 1956

1962

Telstar I first orbiting communications satellite to receive, amplify, and trans-mit voice and data

1939

Binary Digital Computer George Stibitz designs the Complex Number Calculator, which performs mathematical op-erations in binary form using on-off relays and finds the quotient of two 8-digit numbers in 30 seconds

1963

Touch-tone Telephone enables voice mail and call centers

1969 – 1972

UNIX Operating System became the ‘Gold standard of operating systems’ and the Internet’s founda-tion, developed by Ken Thompson, Dennis Ritchie

1988

Fiber Optic Cable Laid Across Atlantic leads to global connectiv-ity and would not have been pos-sible if Bell Labs had not developed the technology to make optical fiber practical

1978 – 1980

Commercial Cellular Network and Digital Cellular Phone connects the country wirelessly and makes us all the more hip

1954

Microwave Tower Stations 400 stations are scat-tered across the country, by 1958 the microwave carrier made up 13,000,000 miles of American tele-phone circuits

1956

First Transatlantic Telephone Cable connects the US with Europe by carrying up to 36 simultaneous calls

1958

Laser ‘Light Amplification by Stimulated Emis-sion Radiation’, harnessed excited molecules and at-oms to make light in an extremely pure form which led to all digital laser technologies

1964Horn Antenna & Transmission Dish picks up a static noise providing the strongest evi-dence to date that the universe was created in a ‘Big Bang’ explosion

The Offering


The OfferingBell Works offers tenants a slice of urbanity in an iconic suburban locale, complete with a vast array of retail, public amenities and tailored office space.

Bell’s renaissance is centered around is a new

pedestrian friendly public “street” in the building’s

existing esplanade, incorporating an amalgam of

exciting uses, including retail and dining; health

and wellness uses; a hotel and conference center;

spas and a public library.

Outside of the building, Somerset is collaborating with

leading homebuilder Toll Brothers to develop new luxury

residences on-site. Indoor and outdoor sports facilities

are planned as well.

Bell Works offers a truly unique opportunity for the

modern business.

The building’s immense size and flexible layout allow

for a one-of-a-kind dynamic, mixed-use environment,

and a complete rebirth that will serve the needs of a

new generation of workers, residents, and visitors from

around the globe.

Much like a lively urban downtown, Bell Works

will provide workers and visitors with a decidedly

metropolitan backdrop that affords access to an

abundance of services and amenities, all in a single

walkable locale.


Our CommunityFrom visiting the local coffee shops to viewing art installations and attending galas, Bell Works offers a host of premium amenities for both businesses and visitors alike.

Bell Works is a mixed-use destination unlike any other space in the region. Its unique

suburban location – with close proximity to the Garden State Parkway and other major

Tri-State transit lines – makes it an inimitably accessible destination, packed with

amenities not found in even the most enviable city locales, including:

PubLiC PedeSTrian

eSPL anade, Lined wiTh

ShOPS, CafeS, reSTaur anTS,

CuLTur aL exhibiTS and mOre

STaTe- Of-The-arT fiTneSS

faCiLiT y

aLSO avaiL abLe: PubLiC Libr ary OnSiTe he aLThCare

faCiLiTieS

dediCaTed dayCare, OPen

during buSineSS hOurS

hOTeL wiTh COnferenCe

CenTer

OuTdOOr “green” rOOf deCkfuLL audiTOrium and

PreSenTaTiOn haLL

indOOr and OuTdOOr

SPOrTS COmPLex


An Historic Building with a Modern TwistBell Works isn’t just a building. It isn’t an office park. It’s a complete community, teeming with culture, collaboration, and vitality.

imitate its vast public corridors and communal feel. Now,

trends in the office marketplace have aligned perfectly

with Bell Works’ unique design and atmosphere.

Occupying approximately two million square feet

– but only six stories tall at its highest point – Bell

Works is ideally configured to facilitate collaboration,

conversation, and communication among its entire

community. Its horizontal orientation exposes the space

to open hallways and a mesmerizing public esplanade

– or “street” – that historically served as a central

gathering space for Bell’s research staff. Without setting

foot outside of the building, employees will be able to

step out of their offices and into a vibrant public piazza

filled with cafes, retail, communal gathering space, and

much more.

At Bell Works, we’ve created an enthralling self-

contained ecosystem that will capture the minds of

workers, visitors, and residents.

In New Jersey, office space is abundant. Yet in the sea

of antiquated business parks and uninspired office

complexes, companies are rightfully seeking a departure

from the tedium of the workplaces of yesteryear. Bell

Works, with its adventurous, pioneering spirit, is fulfilling

that need. The reinvented space is unique to any other

office experience in New Jersey and the surrounding

region.

Its architectural layout has been sought-after

throughout the world, as others have attempted to

Leasing & Space


A Convenient LocationBell Works is located in Holmdel, New Jersey in Monmouth County, easily accessible by a number of highways and public transportation via NJ Transit. Nearby airports include JFK, Newark Liberty and Philadelphia, allowing for easy travel beyond the East Coast.


A Convenient LocationLocation

The State conveniently adjoins New York City and

Philadelphia and is halfway between Boston and

Washington, D.C. In fact, New Jersey is within a 24-hour

drive of over 100 million consumers with a collective

purchasing power of $2 trillion.

Transportation

To reach markets across the State, the nation and the

world quickly and efficiently, New Jersey businesses

take advantage of one of the best transportation,

warehousing and highway connectivity networks in the

United States. New Jersey, a gateway for international

trade, boasts two ports: the South Jersey Port on

the Delaware River and the Port of New York and New

Jersey, which is the largest facility of its kind on the

Eastern Seaboard.

workforce

New Jersey has one of the nation’s most well-educated

and diverse workforces. More than 1.7 million residents

hold college degrees, and the State is home to 57

colleges, universities and technology schools. New

Jersey is committed to continually strengthening this

workforce, evidenced by over $225 million awarded to

State businesses to train their workers between 2003

and 2010.

Quality of Life

The State offers exceptional variety for all who live and

work here. One of the top-ranked states on a number

of educational measures, New Jersey possesses a

world-class healthcare system and an extraordinary

range of cultural institutions. Factor in 127 miles of

beach, Atlantic City’s casinos, great shopping and an

outstanding park and forest system, and it’s no wonder

New Jersey tops quality of life rankings.

incentives

Bell Works qualifies for a number of Grow New Jersey

incentives, significantly offsetting move-in and rent

costs.

To learn more about the specific incentives you are

eligible for at Bell Works, please contact one of our

leasing agents.


Site Plan

Future Sports & Recreational Center

Legend

40 exeCuTive hOmeS

3,900–5,100 Sf

185 Carriage hOmeS

2,700–3,500 Sf

CLubhOuSe & ameniTieS


Floor PlansMain Level

Legend

OffiCe

reTaiL /ServiCe

Libr ary

fiTneSS CenTer /mediCaL

PharmaCy

HOTEL

DN

7

8 9

14 13

10

BUILDING 3 BUILDING 4

BUILDING 1BUILDING 2

11

12

1

2345

6

AHUROOM

AHUROOM

AHUROOMFITNESS CENTER

18,195 SF

FITNESS CENTER26586 SF

RESTAURANT5,845 SF

MARKET CAFE5,920 SF

EL. CLOSET EL. CLOSET EL. CLOSET EL. CLOSET

OFFICE1,198 SF

OFFICE1,508 SF

OFFICE2,112 SF

OFFICE3,059 SF

OFFICE2,844 SF

OFFICE1,548 SF

OFFICE7,320 SF

4-21,499 SF

4-31,278 SF

4-42,711 SF

4-51,343 SF

4-61,339 SF

4-72,711 SF

4-82,696 SF

4-92,690 SF

4-101,916 SF

4-116,678 SF

HOTEL4,036 SF

1-01,104 SF

1-12,714 SF

1-21,341 SF

1-31,340 SF

1-42,712 SF

1-52,710 SF

1-61,325 SF

1-71,342 SF

RESTAURANT4,434 SF

RESTAURANT7,230 SF

OFFICE7,098 SF

OFFICE11,145 SF

OFFICE3,012 SF

EL. CLOSET EL. CLOSET

EL. CLOSETEL. CLOSETEL. CLOSET

HOTEL5,363 SF

CAFE1,534 SF

2-01,651 SF

2-12,143 SF

2-22,143 SF

2-31,753 SF

RETAIL2340 SF

LIBRARY18,432 SF

EL. CLOSETEL. CLOSETEL. CLOSET

2-44,080 SF

CHILD CARE10,505 SF

PLAYGROUND3,133 SF

OFF

ICE

1,06

9 SF

119'

- 4"

61' -

5"

50' -

11"

54' -

1"

58' -

11"

119'

- 4"

49' -

11"

49' -

0"

54' -

3"

LEGEND

OFFICE

RETAIL/SERVICE

LIBRARY

FITNESSCENTER/MEDICALPHARMACY

HOTEL


Floor PlansTypical Floor

Legend

OffiCe

ServiCe

HOTEL

STAIR7

STAIR8

STAIR9

STAIR14

STAIR13

STAIR10

BUILDING 3 BUILDING 4

BUILDING 1BUILDING 2

STAIR11

STAIR12

STAIR1

STAIR2

STAIR3

STAIR4

STAIR5

STAIR6

OFFICE SUITE A28,882 SF

OFFICE SUITE B13,664 SF

OFFICE SUITE C24,379 SF

OFFICE70,328 SF

HOTEL70,598 SF

OFFICE69,995 SF

LEGEND

OFFICE

SERVICE

HOTEL


Creative Office Space Solutions, Large & SmallBell Works offers the seamless ability to scale offices based on the personalized needs of its business tenants.

communities for businesses large and small. This unique

flexibility will foster a diverse environment of established

multinational firms to startups in their early stages, each

benefitting from Bell’s cooperative work setting.

At Bell Works, great thought went into the design of

the physical environment to create collaborative and

productive workspaces. The distinctively expansive

layout, complete with large, flexible floor plates

provides seamless scalability to create work teams and


Creative Office Space Solutions


Creative Office Space Solutions


Test Fits by IndustryTech Office: Single Tenant

buiLding 4, fLOOr 4

TeCh OffiCe COmbined

PrivaTe OffiCe

wOrkSTaTiOn

TOTaL

COnferenCe

SuPPOrT

Se aT COunTS

34

296

330

22

52


Test Fits by IndustryTech Office: Workstations View

STAIR5-B

STAIR4-B

BUILDING 4

STAIR4-A

STAIR4-C

SUPPORT

COPY ITIT COPY

IT

MAIL ROOM GAME ROOM

TECH OFFICE - INTERIOR VIEW ● 09/25/14

BELL WORKS101 CRAWFORDS CORNER RD

buiLding 4


Test Fits by IndustryLaw Office: Single Tenant

buiLding 4, fLOOr 4

L aw firm COmbined

ParTner OffiCe

aSSOCiaTe OffiCe

SeCreTary STaTiOn

SuPPOrT STaff

wOrkSTaTiOn/OffiCe

Par aLegaL

TOTaL

COnferenCe

SuPPOrT

Se aT COunTS

28

56

20

62

12

178

16


Test Fits by IndustryLaw Office: Multiple Tenants

buiLding 4, fLOOr 4

L aw firm SePar aTe TenanTS

e aST OffiCe

ParTner OffiCe

aSSOCiaTe OffiCe

SeCreTary STaTiOn

SuPPOrT STaff

wOrkSTaTiOn/OffiCe

Par aLegaL

TOTaL

COnferenCe

SuPPOrT

L aw firm SePar aTe TenanTS

weST OffiCe

ParTner OffiCe

aSSOCiaTe OffiCe

SeCreTary STaTiOn

SuPPOrT STaff

wOrkSTaTiOn/OffiCe

Par aLegaL

TOTaL

COnferenCe

SuPPOrT

Se aT COunTS

7

22

8

24

4

65

9

Se aT COunTS

22

29

12

34

8

105

7


Test Fits by IndustryLaw Office: Lobby View

buiLding 4


Building Factsgeneral information

Acres: 472

Year Built: 1962-1964 Main Building / 1982 Expansion

Number of Floors: Six

Rentable Square Feet: 1,600,000

Parking Provisions: 4,263 parking spaces

Park Amenities: Retail shops, restaurants, medical

services, professional services, day care, sports

complex, gym

Building Hours: 24/7 secured access

Office Operating Hours: M-F 8am-6pm, Sat 8am-3pm

Retail Operating Hours: M-S 10am-8pm, Sun 12n-5pm

Security System: State of art electronic security to

include CCTV surveillance, card access and after hours

elevator “lock out”, plus 24/7 manned security with

vehicle patrols.

Irrigation System: Main lawn areas and flower beds

Construction

Structural System: Poured reinforced concrete and

steel construction

Floors: 6”-8” poured reinforce concrete

Roof: Carlisle ballasted EPDM

Window Mullion Spacing: Six feet

Typical Column Space: Fourteen feet, Thirty in Phase 3

Maximum Finished Ceiling Height: Nine feet

Slab-to-Bottom of “Rib“: Ten feet eight inches

Slab-to-Slab: Twelve feet seven inches

Number of Fire Stairs: Twelve

Loading Area: Four bay loading enclosed loading dock

with levelers and lift

ada Compliance

Parking: Yes

Entry Doors/Ramps: Yes

Existing Hardware: Yes

Restrooms: Yes

Elevators: Yes

Fire Alarm System: Yes

Signage: Yes

mechanical Systems

Cooling: Two 1,200 Trane centrifugal heat recovery

chillers, Two electric centrifugal chillers and one 850

electric centrifugal chiller. Five cell forced draft BAC

cooling tower.

Heating: Two Cleaver Brooks 600 BHP low pressure

steam boilers and one Cleaver Brooks 200 BHP low

pressure steam boiler. All boilers are dual fuel, natural

gas (primary), #2 Oil (secondary).

Distribution: Thirty six VFD driven air handler units with

duel duct mixing boxes and VAV distribution

Controls: Procos for chillers and heating, Johnson

Metysis Controls for Cooling Tower

Elevators: Otis cars and controls. Twelve traction

passenger cars, 3,500 pound capacity. Two traction

freight cars, 8,000 pound capacity, four hydraulic mini

freight servicing floors 1 & 2 only.

Temperature Control Method: Procos and Johnson

Controls integrated BMS

Zones Per Floor: 4-6

After Hours HVAC: Available at tenant’s request

Supplemental HVAC: Tenant provided

Wet Column Locations: Multiple locations per floors


Building Factsrestrooms

Location: All floors

Number of Fixtures (Ladies): Forty-four ladies’ rooms

with 136 toilets

Number of Fixtures (Men): Fifty-one mens’ rooms with

221 toilets and 202 urinals

electrical System

Voltage/Phase Delivery: Supplied by JCPL, four 34.5kV

feeders into a main substation

Lighting Watts PSF: Excess of 10 Watts

Power Watts PSF: Excess of 10 Watts

Distribution System Description: Forty two supplied

by six 15kV feeders

UPS Systems: Tenant provided

Generator: Three 600kw CAT powered Magna Max

generators (diesel)

Transfer Sw: Transfer switches

Telecommunications: Verizon, Comcast. Risers

available for tenant use


Sustainability

Reinventing a building of Bell Works’ scope requires a

hawkish eye on its efficiency and ecological footprint.

With this in mind, we are planning an entirely new

energy efficient design reconsidering every one of the

structure’s functions, from its building materials to the

natural resources surrounding it. With a wide range of

cutting-edge green technologies, we’re proposing new

ways to harness the land around us, like integrating

existing ponds into our cooling system.

In total, our goal is to reduce energy use by up to 30% at

the building, drastically cutting costs and consumption

for all of the Bell Works community.

Proposed Features:

ǰ Onsite solar farm to supply 10-30% of the main

building’s energy needs

ǰ Cogeneration availability, allowing the building to

operate “off the grid”

ǰ Low-consumption LED lighting

ǰ New energy-efficient HVAC system

ǰ Advanced energy control and monitoring system

ǰ “Low-e” window coating, slashing cooling needs by 30%

ǰ Coil condensate recovery mechanism for

dehumidification

Bell Works plans to utilize a host of energy efficient materials and green techniques, harnessing the latest in sustainable technologies.


Bell Works is home to a huge array of event venues. The

plans include an onsite hotel, conference center and full

auditorium, along with scenic outdoor accommodations,

making it an ideal destination for nearly any occasion.

And with a convenient centralized location only minutes

from the Garden State Parkway, Bell Works is perfectly

located for New Jersey and Tri State-centric events.

The Perfect VenueWith its glass-enclosed jewelbox, mesmerizing esplanade and variety of conference spaces, our clients can find the right space for their event, whatever the budget.


ContactsOffice inquiries

The Garibaldi Group

Jeff Garibaldi

[email protected]

Tara Keating

[email protected]

Kyle Mahoney

[email protected]

+1 (973) 507 0369

retail inquiries

M.Wilk Consulting

Michele Wilk

[email protected]

+1 (732) 528 8509

Press inquiries

Beckerman

Christa Segalini

[email protected]

+1 (201) 465 8021

developer

Somerset Development

[email protected]

+1 (732) 367 2828

event inquiries

Bell Works

[email protected]

+1 (732) 367 2828

Office interior architect

Mancini + Duffy

manciniduffy.com

Project architect

Alexander Gorlin Architects

gorlinarchitects.com

Documents

The Spirit of Innovation - LoopNet · In New Jersey, office space is abundant. Yet in the sea of antiquated business parks and uninspired office complexes, companies are rightfully