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The state of color New spirituality, cultural flux, feisty state of color has never been more restless. New spirituality, cultural flux, feisty self-expression and soulful nostalgia

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The state of color

has never been more restless.

New spirituality, cultural flux, feisty

self-expression and soulful nostalgia

are combining to paint an emerging

portrait of our shared future.

It’s among our most precious

commodities: night. We’re craving

a refuge from urban streetlights and

glowing screens, space to turn our

gaze inward and recharge the spirit.

Mindful melancholy is fueling a new

romanticism marked by medieval

patterns, revived customs and

bittersweet beauty. The Dutch

masters knew the secret: dark hues

set a dramatic stage for sensuous

luster. This palette is rich with vine-

ripe fruits, Nordic blues, moody

neutrals and golden yellows.

noir

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Sustainable design and radical

transparency are the new standards.

As our daily transactions move

further into the cloud, acquiring

experiences is becoming preferable

to buying more things. “Doing good”

is the new looking good, and it’s

taking the form of “voluntourism,”

healing retreats and eco-travel.

We’re in pursuit of an elusive ideal: a

fair luxury. The roads of this journey

are lined with arctic neutrals, blush

rose and wild browns.

holistic

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The virtual and the real are

blurring in the form of seamless

commerce and “office anywhere”

collaboration. Impatient for

social and political change,

we’re reinventing ourselves first.

Identity has never been more

fluid. “You do you” is the mantra

of a generation primed for

self-expression, cheered on by

their own #squad and tossing

aside old categories. There’s a

feisty energy to our present

moment, arriving in fiery tones

and vibrant, kimono colors.

intrepid

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Global immigration is redefining

borderlands, national identity and

our sense of coexistence. We’re all

citizens of the world now. Brands

are becoming more purpose-driven,

communities more connected.

Design is adapting to more diverse

populations. Overconsumption

is, well, over. We’re more likely to

invest in the best we can afford —

crafted and customized — and

then keep it forever. Global

consciousness is a mural painted

in earthy mustards, ocean blues,

corals and mud.

unbounded

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Order color samples at myS-W.com #swcolormix swcolormix.com

1.800.321.8194

Colors provided by

The Sherwin-Williams Company. Color samples shown approximate

actual paint colors as closely as possible.

Order color samples at myS-W.com #swcolormix swcolormix.com 1.800.321.8194

Colors provided by The Sherwin-Williams Company. Color samples shown approximate actual paint colors as closely as possible.

#1100083