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2017 Fundraising ProgramPrepared by Avail, Inc.
Event Details
The Broad Street Mile combines a 5K and series of one-mile races with a community festival on the city’s
major thoroughfare, Broad Street. The 5th annual event will take place on Broad Street between Belvidere
Street and N. Meadow Street. In addition to providing a fun, festive event, the Broad Street Mile provides a
turnkey fundraising opportunity for local community organizations. There is NO FEE for organizations to
participate in the fundraising program.
QUICK FACTS:
Date: Saturday, September 30, 2017
Time: 9:00AM-12:00PM
Location: Broad Street
5K & Fun Runs
The run/walk schedule for this year’s event includes a 5K and four one-mile fun runs.
5K – Go the distance and run the main course for your favorite local charity
Kids Mile – Children run a mile with Rodney the Ram and area mascots in support of children’s
charities.
Doggy Dash– Run or walk a mile with man’s best friend to support animal-related charities.
Spirit of Giving Mile – What are you passionate about? Show us your spirit! Dress up and run a
mile to represent your school, sports team, youth group, etc.
Festival
The festival area of the event includes food, music, art,
vendors and entertainment from local community
organizations. Community organizations have an
opportunity to setup an exhibit booth to increase
awareness and recruit volunteers.
For performing arts organizations, there is also an
opportunity to perform during the festival.
Last year’s event featured over 60 exhibits!
Fundraising
The primary objective of the Broad Street Mile is to raise money
and awareness for local community organizations. Unlike
traditional fundraisers, the Broad Street Mile creates a turnkey
fundraising solution that raises money for multiple organizations.
Participating organizations simply recruit runners and encourage
them to make a donation and/or fundraise for their organization.
Last year’s event raised over $35,000 for local community
organizations!
Fundraising - Donations
The fundraising process is simple. All organizations simply recruit people to run and encourage them to
make a one-time donation and/or fundraise for the organization. All donations are tax deductible for 501c3
organizations ONLY and the funds are distributed directly to the organizations.
This year the fundraising platform will utilize Race Roster, one of the premier online fundraising tools for
events and causes. We recommend that ALL participating charities create one primary fundraising team
page that benefits your organization on the Broad Street Mile Race Roster event page. This will make it easy
for your supporters to join your fundraising team.
Avail is also offering a $1,000 cash prize to the organization that raises the most money and
a $1,000 cash prize to the organization that recruits the most runners!
Fundraising - RegistrationSame as last year, there is NO FEE to participate as a community partner, but next year's fundraising process
has been simplified. Runners and walkers register FREE of charge, and donate directly to your
organization. It's that simple!
Although next year's event will include FREE race registration for both the 5k & Fun Runs, there will be a
suggested donation of $10 or more to any of our registered Community Partners.
This year The Broad Street Mile has set a $50,000 fundraising goal for local non-profits
and we feel this change will help us all reach this goal!
Step-by-Step Instructions
1REGISTER your organization as a community partner. Visit www.broadstreetmile.com and click on FUNDRAISE from the
top menu. Submit the online community partner agreement form.
SETUP TEAM/FUNDRAISING PAGE (2 Part Process)
PART 1 : TEAM SETUP (RACE ROSTER)
Each organization can create a team on the Race Roster registration platform. This allow you to track how
many people have registered to support your organization.
Race Roster Setup Process
- Each community partner ‘team captain’ must create the team on Race Roster to manage the running team.
Here you can include your organization’s “story, monitor donations, your team members, and communicate
with your team directly.
2
In the registration form, you will
need to select “Yes, create a new
team and add this participant.”
You will then be prompted to “Name
your New Team” and create a
password (optional).
Team Page Set-Up
Once you sign the waiver, you will
then be taken to the donation
page where you can select to give
your donation to your organization
as long as they are registered as a
Community Partner.
Team Page Set-Up
Once you complete your
registration, you will be taken
to this confirmation page.
Next, you will need to select
“View Pledge Page.” (bottom
right)
Team Page Set-Up
Here you can edit your own page
as you please.
As Team Captain, you will need
to select “Visit Team Page”
(under icons on right) in order to
edit the team page and select
you organization as the recipient
of donations.
Personal Page Example
Here you can edit your team
page as you please.
As Team Captain, you will need
to select “Edit Pledge Page”
(under icons on right) in order to
edit the team page and select
you organization as the recipient
of donations.
Team Page Set-Up
Here you can edit your team
icon, goal, add your team story
and select a preferred charity
(from the registered Community
Partner list).
Team Page Set-Up
Step-by-Step Instructions
3 PROMOTE YOUR FUNDRAISER – HELPFUL HINTS
In order to make this an effective fundraiser, you must be committed to putting time into your promotions
strategy. Here are a few suggestions based on the success of previous participants:
Form a sub committee - This group can help promote the race and your organization.
Pick a race - Encourage your supporters to choose the 5K or one of the one-mile runs.
Set a Goal – Setting a goal helps the organization stay focused and encourages teamwork to help the
organization achieve its goal.
Follow up – Encourage your supporters on their way to reach the goal! A pat on the back in person or over
email can go a long way to help them feel supported and part of a larger goal.
Offer incentives – Incentives and contests for individuals that reach certain fundraising goals. For
example, for persons that raise over $50 for your organization, give them a cool t-shirt, gift card, etc.
TEAMS are a great way to have fun and encourage friendly competition!
6
Social Media Tips
Utilize our digital
media kit images
Link to your team
fundraising page
Use graphics
to create
more
attention!
Like our page!
Instagram Follow us on Instagram:
“BroadStreetMile”
FAQ
How often will donations be sent to our organization? Contributions made through Race Roster will be sent
to the organization 30 days post event day.
Will the non profit receive donor information? Yes, non-profits will receive the donor information along with
the check provided unless the donor requests to remain anonymous.
Will the donors receive an automatic thank you? Individuals receive a confirmation email
for registering to run, as well as an email receipt for their donation to use for tax purposes.
• What are the costs associated with Race Roster? There is a 5% processing fees on
charitable contributions.
Exhibit Space
In addition to raising money, the Broad Street Mile
is a great opportunity to increase awareness and
recruit volunteers. To make this accessible for all
organizations, the exhibit fee for organizations is
only $100. For organizations that recruit 20 or
more runners/team members, the exhibit fee is
waived or the money is returned if it has already
been paid. The exhibit space is a 10x10 space and
does not include tents, tables or chairs. Tent
packages may be purchased for an additional fee
(visit website for details).
Recognition Breakfast
Corporate sponsors and community partners are invited to
attend the Broad Street Mile Recognition Breakfast (details
TBA). This event serves as an opportunity to acknowledge
the sponsors, organizations, and individuals for their
support and kick-off the event weekend. Official community
partners will receive invitations.
Event Website: www.vcubroadstreetmile.com
Company Website: www.availonline.com
Thank you!We look forward to seeing you at The Broad Street Mile on Saturday,
September 30th!
Briana Williams
Marketing and Special Events Manager
Email: [email protected]
804-475-1683
Johnathan MayoPresident
Event Website:www.broadstreetmile.com
Company Website: www.availonline.com
