The Stocklists - April 2009

StocklistsThe

with

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

6 April 2009 FlooringNews

SL Cover April 09 26/3/09 12:12 pm Page 2


Index Page No Telephone Price list date

Monthly ‘Stocklisters’ shown in BOLD

s AFS...............................................................................................................15.......020 8805 8620 ..........September 2008 .......

u BALTERIO..................................................................................................31.......+32 5662 8081 ..........—................................

= BRITISH WOOL ..................................................................................33.......01274 688 666 ..........—................................

H BROCKWAY CARPETS LTD. .....................................................16.......01562 828200............December 2008 ......

H BRONTE ..................................................................................................—.......01282 862736............—................................

o CARPENTER .........................................................................................17.......01457 861141............—................................

H CARPETS OF KIDDERMINSTER. ......................................18,19.......01299 827477............August 2008 .............

s COLUMBIA FLOORING ................................................................20.......0208 443 3322 ..........—................................

H CONTEMPORARY LIFE .........................................................................IFC.......01254 296829............—................................

H EDEL TELENZO NEW LISTING .................................................21.......01422 374417............—................................

H FELLS CARPETS ..................................................................................—.......01977 662211............—................................

n FITA..........................................................................................................41,49. ......01159 506836............—................................

n FLOORTRAIN ...........................................................................................BC.......01709 780505............—................................

n FLOORWISE...........................................................................................—.......01509 673974............—................................

H FURLONG FLOORING ...............................................................22,23.......01772 696787............January 2009

s LITTNER HAMPTON ......................................................................—.......0208 520 8474 ..........—................................

H LOUIS DE POORTERE .....................................................................—.......0032 56 393 316.......—................................

H MOHAWK................................................................................................24.......01282 606992............—................................

n NICF ..............................................................................................................37.......0115 958 3077 ..........—................................

s RACKHAMS ...........................................................................................25.......02085319225 .............Jan/Feb/Mar 2009.......

H LANO. ..........................................................................................................—.......00800 5266 5266......—................................

n SELECT FLOORING ................................................................................—.......01945 420222............—................................

s SOLENT WHOLESALE CARPET CO. LTD ........................26.......01243 774623............March-April 2009.......

s STS FLOORING DISTRIBUTORS NEW LISTING .........27.......0845 341000 ..............—................................

n STAIRRODS UK LIMITED ............................................................—.......01207 591176............—................................

s SUPERTEX FURNISHING LTD ................................................28.......01772 457070............—................................

n T & E DISPLAY GROUP ..........................................................34,35.......0121-585 7600 ..........—................................

n THE ESTIMATORS ....................................................................................37.......01782 566626............—................................

n THE WOOLSAFE ORGANISATION .....................................4, 5.......01943 850817............—................................

n TRIPLE KING.................................................................................................3 .......01274 582056............—................................

H WOODWARD GROSVENOR ...............................................................—.......01562 748000............—................................

= WOOLS OF NEW ZEALAND...............................................................—.......01943 603888............—................................

IISSSSNN 00995500--55002244 MMaayyvviillllee PPuubblliisshhiinngg CCoo.. LLttdd.. 22000099 IIssssuuee:: 440077Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

Woolsafe: the carpet care guide............................4-5

Carpet trouble-shooter.............................................6-7

Pattern book..................................................................8

Wholesaler Distribution Directory NEW ...10-11

Carpet Company Directory NEW ................12-13

Carpet types ..................................................................9

Underlay........................................................................14

StocklistsThe

THE UK’S TOP FLOORING NEWS AND DATA SERVICE

Discounters are damaging our industryFlooring forum: Retailers respond on industry issues...........38

Rock n’ Roll lifestyleAlternative Flooring wins top award................................29

Shimmering styleLyrica launch marks Vorwerk’s up-market approach....29

Stocking up for tougher timesVoice: Solent’s secret of recessionary success................45

Fit for purposeTraining creates oppportunity says FITA.........................41

Charity crunchedFTBA reports increase in hardship applications............40

Boost for budget underlayNovostrat’s ‘no frills’ underlay builds market share .....36

Flower on FlooringFeature: How green is your carpet? .................................43

Axminster’s accessible qualityStunning striations in new Glandore................................36

British Wool Column..............................................33

Classified ..................................................................50, IBC

6 April 2009Published by Mayville Publishing Co Ltd

219 West Ella Road,West Ella, Hull HU10 7SDTel: 01482 659396 Fax: 01482 659397 www.thestocklists.com

Sales Manager: Diane Martin [email protected] Publication Manager: David Spragg. Founded by Roy Spragg in 1973.

FlooringFactsheets

FlooringNews

H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

Floorsites from The Stocklists

Plug-in an ‘instant’ flooring industry website branded for your store or business for just £390 set-up + £90 per year SEE PAGE 42

SL Front April 09 26/3/09 1:37 pm Page 3

Flooring factsheetCarpet care guide from WOOLSAFE maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT, do NOT rub

• Use small quantities of spot remover at a time,applied to a cloth, NOT directly to the spot; workinto the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backedcarpet tiles

• When using solvents always ensure there is plentyof fresh air ventilation

• Always thoroughly rinse out water-based spotterswith clean water

• Dry the spot, if possible, with a hair dryer

Periodic CleaningWhen the carpet or rug reaches a stage where it coulddo with a really good clean, you can either do the jobyourself, or you can call in a specialist carpet cleaningcompany.

If you are considering cleaning the carpet or rug yourselfmake sure to use only WOOLSAFE- approvedproducts. Look for this mark on the bottle or package:

WOOLSAFE-approved carpetcare products have beenindependently and scientificallytested and are safe andeffective for cleaning andmaintaining all types of carpetsand rugs.

Regular MaintenanceRegular cleaning will extend the life of a carpet andmaintain its appearance.Vacuum clean regularly andthoroughly, which removes gritty dirt that can damage the fibres.

Deal with spillages as soon as possible,preferably the moment they occur.

Housekeeping Tips forCarpets and RugsEntrance or walk-off mats

The use of entrance mats at all outside entrances to thehouse is highly recommended, as they will significantlyreduce the rate at which the carpet will soil.They shouldbe of adequate size to allow street dirt to be removedfrom shoe soles and must be cleaned regularlythemselves.

Protective treatmentsMany carpets come with a protective fibre treatment toreduce problems with staining and soiling.These treatments,while effective in many ways, are not bullet-proof and willeventually wear off. Quick response to spills and regularcleaning is still required.

Carpets that have no protector applied by the manufacturercan be treated after installation on the floor by a WOOLSAFE

accredited carpet cleaning company. (To find the nearestWOOLSAFE Certified Operator in your area visit ourwebsite: www.woolsafe.org and go to the PRIVATEHOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres,including wool. It might be true, but if it does not have theWOOLSAFE mark, it is not endorsed by most carpetmanufacturers!

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution(diluted)

6. WOOLSAFE-approved spot remover for water-based stains

7. WOOLSAFE-approved spot remover for greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE- approved disinfectant or deodorizer

16. Rust remover

17. Carpet re-colouring kit(Treatments used by professional carpet cleaners)

TheWOOLSAFE

Mark hasgone Green!

The WOOLSAFE Organisationhas teamed up with eco-labelling authorities Green Sealand EcoLogo in NorthAmerica, to enable thoseWOOLSAFE approved productsthat are ecologically responsibleto be recognised andpromoted as such.

The Green WOOLSAFE Markidentifies those products thatnot only are the mostsuitable for wool and otherquality carpets, but also havethe right environmentalcharacteristics.

Chemspec Europe is one ofthe first WOOLSAFE Licenseesin the UK to have a ‘green’product certified. It is expectedthat other products will followshortly.

For the widest range of WOOLSAFEapproved products

www.chemspec-europe.com

4 THE STOCKLISTS April 2009


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect...the Service you Deservewww.servicemaster.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

Never use any detergents such as dishwashing liquids,soaps or other cleaners recommended for generalhousehold use. Although they may clean the carpetsatisfactorily they will almost certainly cause problemssuch as rapid re-soiling, colour bleeding or other damageto the pile or backing of the carpet.

It is best to engage the services of aprofessional carpet & upholstery cleaningcompany.To get a really expert job doneentrust the work to a WOOLSAFE

accredited carpet cleaning company.These companies are fully trained, havebeen in business for a considerable

length of time, are members of one or more recognisedprofessional trade associations related to the cleaningindustry and have a reputation for top quality service. Andthey use only WOOLSAFE-approved cleaning agents onyour wool carpets and rugs!

If you have a problem with a carpet or rug thatrequires an independent inspector, a network of carpetcomplaint investigators, trained and registered by TheWOOLSAFE Organisation is available throughout the UK and Ireland.

WOOLSAFE RegisteredInspectors have extensive experiencein investigating the causes for carpetcomplaints based on their practicalinvolvement with carpets and rugs overmany years.

They are fully qualified to investigate carpet and rugcomplaints on-site on behalf of carpet manufacturers,retailers, cleaning companies and carpet owners.They cancarry out or commission tests where required, and willprovide comprehensive reports.

To contact an inspector in your area call 0800 731 5688,email: [email protected], or visit: www.woolsafe.org/ Private Householder / Registered Inspectors

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 6 5 2

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with strongerspot removers. Some stains you may find impossibleto remove completely in which case the assistance ofa professional carpet cleaner is required.

For information

• On a WOOLSAFE Certified Carpet CleaningCompany nearest to you,

• A free copy of the Directory of WOOLSAFE CertifiedProfessional Carpet Cleaners,

• A free copy of the Directory of Registered CarpetInspectors,

• Or just advice on anything to do with carpet care,

contact:

The WOOLSAFE Organisation49 Boroughgate, Otley, LS21 1AG,Tel: 01943 850 817E-mail: [email protected] or visit: www.woolsafe.org

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk

THE STOCKLISTS April 2009 5


COLOUR MATCHINGCarpets are produced in batches - known ascreels - and usually each batch producesbetween 500m2 - 3000m2 in a single width,depending on the creel size. Whilst the recipeused by the dyer remains constant, and isfollowed to the letter, in each separateproduction the colour reproduction will varyfrom batch to batch. However production ismatched back to the original or mastersample to ensure that the colour remains‘within a commercial tolerance’.This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professionaljudgement of the head dyer based on his/herexperience. A greater level of tolerance is required onblended colours (Heathers etc). To ensureperfect colour matching it is advisable that asingle width be used in any installationrequiring exact colour matching.N.B. Carpets which are laid with the piletravelling in different directions, even thoughthey be from the same batch will appear notto match.For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers maynot be from the same batch as currentproduction and therefore should be used as aguide and not an exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, whichis created during production when spun yarnis cut for tuft formation. These fibres fall ontothe surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibreis only a small fraction of the total fibrecontained in the carpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuouspile is pulled through the primary backing ofthe carpet. This is usually due to some localcondition, possibly some sharp object whichhas caught in a loop in situ and has resultedin a pull. Pulled loops are easily dealt with bytrimming the offending end level with therest of the pile. They should not be left as thiscould result in further loops being pulled anddeveloping into a ladder.

SPROUTINGOccasionally an odd tuft or two can work itsway to the surface and stand proud of the restof the pile. This is probably due to one end ofthe tuft being longer than the other i.e. Jshaped tuft instead of V shaped. Remedialaction merely requires that the offending tuftsbe scissor trimmed level with the rest of thepile. They should never be pulled out.

SHADINGShading occurs because the pile of the carpethas become crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation oflight and dark patches on the carpet. This willoccur on all pile fabrics but can be morenoticeable on plainer carpets because theshadows created by pile pressure will not bedisguised by a heavy pattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have thecapacity to store it. Static is caused by thebuild up of static electricity upon personnelin a dry environment and is discharged whena person makes contact with an object whichcan conduct electricity (i.e. door handle orfiling cabinets, etc).The static charges will vary in intensitydepending upon the individual, air humidityand the contact materials. Static is moreusually associated with synthetic materials asthey do not retain moisture very well but itcan and does occur with wool in very dryroom conditions.Preventative measures include theintroduction of moisture into the room or insitu carpet treatment.

FADING ON WOOLCarpets made from wool can and do fade inuse. The degree of fade can vary dependingon the colour chosen and the local conditionsto which the carpet is subjected.Fading can be caused by exposure to ultraviolet light which is found in daylight, but isaccelerated when sunlight shines directlyonto the carpet. This has the effect oflightening or “Bleaching” the colour just asexposure to sunlight will lighten human hair.Wool is after all animal hair. Protection should be given to carpets exposedto such conditions just as you would protectother furniture or fabrics.A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling



PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or napof the carpet changes direction and thusreflects light at different angles showing theeffects of shading which can becomepermanent. It is also described as‘watermarking’. This can happen to everycarpet construction be it Axminster, Wilton,Tufted, Hand Woven, Persian, Chinese, Indianor even Coir Matting. Like shading it can bemore apparent on plain carpet because heavypatterns can disguise the effects. It can occurquite quickly after installation. A tremendousamount of research has been carried out overmany years by many institutes to determinethe cause of this phenomenon but none of ithas proved conclusive. There is no commonlyknown manufacturing process which cancause or cure this phenomenon and thereforeit is not a manufacturing fault. For furtherinformation please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy pointload, such as under the legs of furniture, it isunreasonable to expect the carpet not toindent. Usually, the longer the load is in place,the longer will be the time for the pile torecover. In the case of very heavy loads inplace for a considerable time, the recoverytime can be very considerable.It must be remembered that it is not only thepile of the carpet that becomes indented. theunderlay will also indent and the backing ofthe carpet may also distort into theindentation in the underlay. Some underlay’swill recover well and some less welldepending upon their composition, thickness,density etc.The use of cups below furniture legs canspread the load and the net result is a largerarea of less deeply indented carpet.The ability of a carpet to recover from a heavystatic load can be measured in the laboratory,using the test method described in BS 4939and many manufacturers will have data onthis aspect of carpet performance. In this testthe carpet is loaded for 24 hours and thedegree of recovery is measured after 1 hourand 24 hours. Since there are so manydifferent underlay’s however, it is very rarefor the recovery from a heavy static load to beevaluated on carpet and underlay.Often normal maintenance (vacuum cleaningwith a rotating brush machine) will speed uprecovery but in the case of seriousindentations the use of an iron and damp clothor a steam iron together with a blunt darningneedle to carefully tease up the pile can bebeneficial. Care must be take not to over wetthe carpet, of course.

FLATTENINGFlattening will occur as a result of trafficwhich eventually flattens the pile particularlyin the main areas of use. All pile fabrics willflatten to greater or lesser degree dependanton the amount of traffic to which it issubjected and the construction (tuftdensity/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some localcondition to which the carpet has beensubjected to, or maintenance, or lack ofmaintenance programme. There is nothing weas manufacturers can do to prevent soiling inuse. There are several types of soiling whichare quite common:Spillages - Liquids such as soft drinks,cordials or any drink which contains sugar,particularly hot drinks, is likely to leave astain. In such instances, professional helpshould be sought.Shampoo - if incorrectly applied, can leavesticky soap residues in the fibres which canresult in the soiling reappearing quite rapidly.Dust - which is carried on draughts can soilcarpets in various ways, apart from theobvious soiled edges, at gaping skirtingboards for instance, dark lines appearing onsurface might suggest airborne dust vacuum-drawn through poorly fitted floorboards.Sometimes the shape of floorboards can beseen quite clearly. Air borne dust sometimesshows itself as spots on the carpet, this is dueto the air carried on a draught under thecarpet escaping through minute holes both inthe underlay and the carpet, leaving dustdeposited on the pile much like a filter action.In such installations, the use of a lining paperis essential as a preventative measure.It is the responsibility of the retailer to advisethe consumer when the carpet is measured ofany poorly fitting doors, skirtings, orfloorboards and the consumers responsibilityto ensure any remedial work to seal draughts,is carried out before the carpet is fitted, if aresulting complaint is to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

THE REGENCY

Collection

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

ps • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling



The StocklistsPattern book changes

MMaannuuffaaccttuurreerr 4 NNeeww rraannggeess//ddeessiiggnnss 6 WWiitthhddrraawwnn rraannggeess//ddeessiiggnnss

The month’s changes are brought together on one page so that pattern books can be quickly up-dated.

Wholesaler indexWWhhoolleessaalleerr PPaaggee TTeelleepphhoonnee PPrriiccee lliisstt ddaattee

s AAFFSS 15 0208 805 8620 September 2008

s CCOOLLUUMMBBIIAA FFLLOOOORRIINNGG 20 0208 443 3322 —

s FFEELLLLSS CCAARRPPEETTSS — 01977 662211 —

s LLIITTTTNNEERR HHAAMMPPTTOONN — 0208 520 8474 —

s RRAACCKKHHAAMMSS 25 02085 319225 Jan/Feb/Mar 2009

s SSOOLLEENNTT WWHHOOLLEESSAALLEE CCAARRPPEETT CCOO.. LLTTDD 26 01243 774623 Mar-Apr 2009

s SSTTSS FFLLOOOORRIINNGG DDIISSTTRRIIBBUUTTOORRSS 27 0845 341000 —

s SSUUPPEERRTTEEXX FFUURRNNIISSHHIINNGG 28 01772 457070 —

AAFFSS

BBRROOCCKKWWAAYY 6 OYSTER PEARL, HONEYSUCKLE GOLD, AUTUMN GOLD, SPICED AMBER, COPPER ROSE,

HERB GARDEN, IVY, ROSEHIP, AUTUMN, PRIMROSE, PEBBLE, HONEYCOMBE, PEONY,

CORNFLOWER, MOCHA BROWN in CRESTA/CRESTA SUPREME 6 PARSLEY, SAMBA,

PAPRIKA, MELON, CORNFIELD, MARINE in FLORIAN 6 TAMARISK, CHAMPAGNE, MAIZE,

PAPYRUS, BLUESTAR, WHEAT, CASHEW in AMORE

CCAARRPPEETTSS OOFF KKIIDDDDEERRMMIINNSSTTEERR

CCAAVVAALLIIEERR

DDRRUURRYY LLAANNEE

FFEELLLLSS

FFUURRLLOONNGG

GGEENNEERRAALL

LLIITTTTNNEERR HHAAMMPPTTOONN LLTTDD

LLOOUUIISS DDEE PPOOOORRTTEERREE

MMOOHHAAWWKK

RRAACCKKHHAAMMSS 4 SENATOR in GRAPHICS/CONTRACT GELS 6 MULTIFLOOR GEL in GRAPHICS/CONTRACT

GELS 4 SAN SALVADOR, METROPOLITAN in NATURAL EFFECT 6 BRUSSELLS WOOL

CORD, GOLD COAST, NATURAL LIFE in NATURAL EFFECT 4 CHAMONIX, NOBILITY,

MONACO in SAXONY/SHAG PILE 4 STAINSAFE TOUCH, CHISLEHURST, PORTMAN, PARK

LANE in SYNTHETIC TWISTS 6 HOME TWIST SUPREME, WOODFORD TWIST in WOOL

TWISTS 4 THE ARABICA & CEYLON WILTON COLLECTION in WILTON/PATTERNED CUT PILE

4 ARTE DELLA CERAMICA in VINYL/SMOOTH FLOORING

SSOOLLEENNTT

SSUUPPEERRTTEEXX

See pages 10 & 11 for the Directoryand page 48 to apply for a listing

Regional Wholesale Distributors Directory



Flooring factsheet

TUFTED

With advances in manufacturing technology, 95% of all carpetproduced today is tufted. It takes about an hour to make a roll ofcarpet that might take eight hours to weave.To make tufted carpet,hundreds of yarn-threaded needles are pushed through the primarybacking fabric to form loops or tufts, which may be left as is or cut. Aheavy adhesive coating is applied to hold the tufts in place and asecondary backing is usually glued on for strength and stability. A widevariety of styles and textures can then be created using varioustechniques.

LOOP PILEBerber • Berber carpets look like and are named after a handmade,bulky wool carpet made by the Berber tribes of North Africa and Asia.The loops are made from thick or bulky yarns of wool, nylon,polypropylene or a blend of these fibres to give a cushioned effectunderfoot.These carpets are available in an assortment of colours andmay be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highlyflexible and durable carpet is created which has a natural, casualappearance even when (commonly) it is made from synthetic fibres.The tight loop texture tends to hide marks so it’s a good blendbetween luxury and practicality.

Multi-level loop • The loops vary to two or sometimes threeloop heights to create informal, random textures which are veryforgiving for marks and stains and therefore very suitable for hightraffic areas and busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony,but the yarns are more tightly twisted and should always be heat set.They have a dense, low pile surface which creates a coarse, pebblytexture. Frieze carpets are very durable and hide footprints, dust anddirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which shouldbe heat set.The tips remain very distinct, rather than blending togetherto form a very elegant finish. Saxony textures show footprints andvacuum marks so are suitable for more occasional rooms in the home.More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard.The yarn istightly twisted and often heatset to retain this feature and the result isa versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all havea level surface pile of approx 5mm to 10mm height, which is thensheared to give a smooth finish.With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface.The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through.The carpet can be sheared to create

a range of cut and loop textured effects.The result is a high quality

carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat

weave is a loop pile which allows the yarn to be woven across a

wider area to created a flatter, more textured effect.

Carpet types

ends blend together which then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use. Footprints show easilyand the colour looks different from place to place because fibreslying in different directions reflect the light differently. A luxury foroccasional rooms.

CUT AND LOOPWhen some of the pile is cut and other left as loop, a variety ofsurface textures and patterns can be created (in a variety ofcolours).The multi-level surface is excellent for hiding footprints andstains so cut and loop is good for high traffic areas and generalpurpose rooms in the home.

Shag pile • Shag pile has varied in popularity.The pile is up to50mm long and the texture is casual and loose but the surfaceflattens easily and lacks durability.

BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)are created by firing fibres into an adhesive material – the fibres arenot stitched into the backing in any way. The technique is principallyused for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony ShagTHE STOCKLISTS April 2009 9



The StocklistsWholesale Distribution DirectoryNationalFells CarpetsGoole01977 [email protected]

ScotlandCK Davie LtdAberdeenTel: 01224 820077

Jeden LtdGlasgowTel: 0141 892 [email protected]

McMillan Flooring DistributorsAberdeenTel: 01224 [email protected]

North EastArt floor LtdHuddersfieldTel: 01484 540099www.acecarpetedging.co.uk

Delta Carpet DistributorsLeedsTel: 0113 240 [email protected]

Fells CarpetsGooleTel: 01977 [email protected]

FM Birch LtdHullTel: 01482 [email protected]

JFS 2000 LtdTyne & WearTel: 0191 419 [email protected]

SLBM Leeds LtdLeedsTel: 0870 097 [email protected]

Supertex FurnishingsLancashireTel: 01772 457070sales@supertexfurnishings.co.ukwww.supertexfurnishings.co.ukSee page 15 for details

Tradestore LimitedHuddersfieldTel: 01484 [email protected]

York Carpet & Flooring CentreYorkTel: 01904 [email protected]

North West AJ Beer & Co. LtdMerseysideTel: 0151 298 [email protected]

DM Miller LtdManchesterTel: 0161 205 9949

Gardiner & Collis LtdLincolnTel: 01522 [email protected]

John Evans LtdManchester0161 368 2563Fax: 0161 368 3039Mobile: 07850 935301

Kellars LtdStockport0161 443 [email protected]

Kingsley CarpetsCheshireTel: 01928 [email protected]

LBC Hardwood FlooringCheshireTel: 01244 [email protected]

Millbrook CarpetsDarwen01254 [email protected]

Ovation Interior FlooringDesign LtdOldhamTel: 01457 [email protected]

Pennine FlooringHeywoodTel: 01706 [email protected]

Preston Underlay CentrePrestonTel: 01772 [email protected]

Supertex FurnishingLancashire01772 457070sales@supertexfurnishing.co.ukwww.supertexfurnishing.co.ukSee page 28 for details

MidlandsAllsopp Flooring LtdKidderminsterTel: 01562 515260

Beds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Betrex FlooringBirminghamTel: 0121 333 [email protected]

Carpet & FlooringBirminghamTel: 0121 421 [email protected]

Capitol Flooring SuppliesCoventryTel: 024 7668 [email protected]

Cheshires of NottinghamNottinghamTel: 0115 977 [email protected]

Concept Flooring Supplies LtdMidlandsTel: 0121 580 [email protected]

Garrard Waters LtdNorthamptonTel: 01604 [email protected]

J J Wholesale & Distribution LtdBirmingham0121 765 [email protected]

Joseph Hamilton & Seaton LtdTamworthTel: 01827 [email protected]

KJC CarpetsBirminghamTel: 01675 [email protected]

Lansdon LtdMidlandsTel: 0121 421 9131

Nixon KnowlesNottinghamshireTel: 01909 [email protected]

STS Flooring DistributorsWatford08454 [email protected] page 27 for details

Supertex FurnishingLeylandTel: 01772 457070sales@supertexfurnishing.co.ukwww.supertexfurnishing.co.ukSee page 28 for details

T&R Floor CoveringDistributors LtdNottinghamTel: 0115 925 [email protected]

Trade Carpet & FlooringSupplies LtdStokeTel: 01782 279015

Walker CarpetsNottinghamTel: 0115 932 6121

EastACE Carpets LtdEssexTel: 01371 [email protected]

All In One SuppliesHatfieldTel: 0845 260 [email protected]

Anderson Grant & Co LtdEssexTel: 01245 [email protected]

Beds FlooringBedford01234 341234Email: [email protected] Web: www.bedsflooring.co.uk

GarrodsIpswichTel: 01473 [email protected]



The Essential FlooringCompanyMiddlesexTel: 01895 [email protected]

Solid FloorLondonTel: 020 7221 [email protected]

STS Flooring Distributors LtdCambridgeTel: 0845 [email protected] page 27 for details

Volante LtdLondonTel: 020 8947 [email protected]

Whitemill Flooring Supplies LtdCambridgeshireTel: 01354 691533whitemill4.stemp@btinternet.comwww.whitemillflooringsupplies.co.uk

South East AFSMiddlesex020 8805 [email protected] page 15 for details

Beds FlooringBedford01234 [email protected]

Columbia FlooringMiddlesex020 8443 [email protected] page 18 for details

Contemporary Trade FlooringLtdAylesford01622 [email protected]

HallÕs Flooring LtdLondonTel: 020 8803 [email protected]

Littner HamptonLondon020 8520 [email protected] page 22 for details

Potts & Ward, Woodcocks LtdBrighton01273 [email protected]

RackhamsLondon020 8531 [email protected] page 25 for details

Solent Wholesale CarpetWest Sussex01243 [email protected] page 26 for details

STS Flooring Distributors Orpington/Croydon0845 434 [email protected] page 27 for details

South WestBeach Bros LtdDevonTel: 01392 [email protected]

BL Flooring Supplies LtdBristolTel: 0117 955 [email protected]

Pat Hayes LtdGloucestershireTel: 01684 [email protected]

R&M WholesaleDevonTel: 01884 [email protected]

Richards Flooring SuppliesBristolTel: 0117 955 [email protected]

Solent Wholesale CarpetWest Sussex01243 [email protected] page 26 for details

STS Flooring DistributorsThame (Oxford)01844 [email protected] page 27 for details

IrelandA Hutchinson Floor & WallSupplies LtdCo LondonderryTel: 028 7035 [email protected]

Canadia Distributors LtdDublinTel: 00 353 1 4610 [email protected]

Home Comforts LtdDublinTel: 01 623 [email protected]

KJ Flanagan & Co LtdNorthern IrelandTel: 028 9751 [email protected]

Laydex (NI) LtdBelfastTel: 028 9038 2223Email: [email protected]: www.laydex.com

WalesFlooring Accessories LtdCardiffTel: 029 2047 [email protected]

Newport Flooring SuppliesNewport01633 [email protected]

Are you a Wholesaler?If you’re not listed here and wouldlike to be, please call Diane Martinon 01482 659396 - see page 48.


Abingdon Flooring 01274 655694

Adam Carpets LtdBe Tu Tw W Ww 01562 829966

Associated WeaversRw Tu 01422 431100

Avena Carpets LtdTu Ww 01422 330261

Axminster Carpets LtdAx Be Tw 01297 32244

Bajong Carpets NVTu Tw W +32 56783250

Balta Industries NVTu Tw W Ww +32 56 62 2211

Beaulieu WielsbekePr Tu Tw +32 56 62 9230

Betap Tufting BVTu Tw W +31 383 861 060

BIC CarpetsBe Tw W +32 56 23 54 10

Bizspoke Custom CarpetsBe Tw W 01924 488882

Blenheim CarpetsAx Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth LtdAx 01562 745000

BrintonsAx Ww 01562 635665

Brockway Carpets LtdTw W 01562 [email protected] www.brockway.co.uk

Bronte Carpets LtdBe Tu Tw W 01282 862 [email protected]

BurmatexTu 01924 262525

Cadogan Carpet CoW 01562 733610

Carpets of KidderminsterAx Tu 01299 827477sales@carpetsofkidderminster.comwww.carpetsofkidderminster.com

Cavalier Carpets LtdAx Be Tu Tw W Ww 01254 268000

Christy CarpetsTu 019078 308777

Clarendon CarpetsTw 01675 433046

Classis CarpetsTu W Ww 0870 020 1725

Condor Carpets BVTu +31 38 4778911

Contemporary Life & TextilesBe Tw 01254 296829www.contemporarylife.co.uk

Cormar Carpets LtdTu Tw W 01204 881 [email protected]

Couristan CarpetsAx Tu W Ww 800 223 6186

Craigie CarpetsBe 01294 558400

Creative Carpets LtdBe Tu Tw W 0116 284 1455

Creatuft CarpetsTu W +32 56 35 4444

Custom Carpet CompanyAx Be Tu Tw W Ww 01737 830301

Dan-Floor UKW 015454 858014

Domo InternationalBe Pr Tu Tw W +32 92 41 4511

Drury Lane Carpets LtdBe Tu Tw W 01484 550380

Dutton CarpetsBe 01254 672672

E & WE CarpetsW 01562 825952

Edel Telenzo Carpets LtdTu Tw W 01422 374 [email protected]

Enterprise Weaving CoBe Ww 01562 745030

Fells CarpetsWw 01977 [email protected]

Fetcham Furnishings LtdTw 020 8944 6220

The StocklistsCarpet Company Directory

Edel Telenzo’s Rembrandt Brockway’s VogueMohawk’s Cherbourg Check



Fletco Taepper A/STu W +45 96 60 3000

Furlong FlooringTw W 01772 696 [email protected]

GaskellTu Tw W 01827 831525

Gaskell Mackay Carpets LtdAx Tu Tw W 01642 242 423

Georgian CarpetsTu Tw W 01827 831430

Godfrey Hirst (GB) LtdTw 01562 755 112

Halbmond TeppichwerkeBe Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

John Lanham Watts CarpetsAx Tw Ww 01937 588511

John Evans LtdAx Tu Tw W 0161 368 2563

Joseph Hamilton & SeatonW 01827 831400

Kingsmead CarpetsTu Tw W 01827 831 424

Lano NVAx Pr Tu Tw W Ww +32 56 65 [email protected]

Le Tissage d’ArcadeAx Ww +32 05685 4747

Lecaflor LtdAx Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners LtdTw 01942 673232

Louis de PoortereW +32 56 393 386

LusotufoTu 01388 664101

Manx CarpetsTw W 01827 831 434

Mayfield CarpetsW 01706 639 866

MID NLBe +31 38 851 8700

Mohawk Europe01282 606 [email protected]

Mr TomkinsonTw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse CarpetsTu Tw W 01706 341231

Phoenox Textiles Pr Tu 01484 863227

RalosTw +32 89 79 85 11

Roger Vanden Berghe.NVTu Ww +32 56 73 57 11

Ryalux Carpets LtdBe Tu Tw W 0845 652 881

Sans Frontieres LtdBe Pr Tu Tw W Ww 0844 5611977

Shaw Home FoundationsTu 01675 433 501

Tapibel NVPr Tu Tw 01623 481 221

Tasibel NVTw +32 52 499600

The Alternative Flooring Co 01264 335111

The Grosvenor Wilton CoW Ww 01562 701456

The Sultana Carpet CoAx 01299 822300

The Wilton Carpet CoAx W Ww 0845 296 8850

Thomas Witter UK LtdTu Tw 0870 1128318

Timzo Tufting Industry BVTu +31 38 385 4477

Tisca TiaraTu Ww +41 71 791 0111

Ulster CarpetsAx Be Tu Tw W Ww 02838 334433

United Carpets & BedsTw W Ww 01709 732 666

Victoria CarpetsTu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex CarpetsTu 01274 861334

Whitestone Weavers LtdAx Be Tu Tw W Ww 01642 242423

Wilkies CarpetsTw 0113 307 9955

William PownallTw W 0845 652881

Woodward GrosvenorAx Tu Tw W Ww 0800 526696

Wool ClassicsAx Be Pr Tu Tw W Ww 0207 349 0090

Bronte’s stand

Cormar’s Berwick

Carpets of Kidderminster’s Beaufort Court

KEY TO CODES:Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W:Wool • Ww:Woven Wilton

If you would like to be included in this section or upgrade your listing,please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,you can click straight to it from our online edition atwww.thestocklists.com



Flooring factsheet

Good underlay will...• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpet

Poor or old underlay will...• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British Standards

How thick? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad.The combinationof thickness and density is all important as a thickunderlay with low density may not perform well.Typically, the thicker the underlay, the better quality it willneed to be - 11mm is often used for luxury installationswith 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale - with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that newunderlay is always required, the only decision is whichtype. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results - somemanufacturers offer point-of-sale units.

Underlay

Sponge rubberThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foamPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts.The foam providesexcellent comfort and performance levels with lots ofthickness options - and its light weight helps handling.The product can be re-cycled again after use.

Crumb rubberFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlayThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

CombinationA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlayAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used - which meansthe underlay would normally have a tog rating of 1.0.

FeltThis traditional (but environmentally friendly) underlay ismade from recycled fibres - wool, jute and synthetic - tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets

Pre-tackified underlayA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.texfelt.co.uk

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam




STOCK CARPET RANGESAEGEAN (50/50 berber loop)ALASKA (manmade 44oz saxony)ASPEN TWIST (80/20 Twist 38oz)AUTUMN LEAVES (100% Polyprop Twist)BOUDOIR ELITE (Bedroom Saxony)BOUDOIR BATHROOM (Bathroom Saxony)CAMELIA (Cut pile print)CASABLANCA (50/50 Natural Loop)CHARTER COLLECTION (80/20 Twist)CONCERTO (40oz Saxony)CORAL COVE (20/80 Natural Loop)DELUXE (Polyprop Saxony)DESERT TWIST (polyprop cutpile natural colours)DOMINO (100% polyprop twist)ENTERPRISE TWIST (80/20 Twist)FREEWAY (ribbed entrance matting)GALA CORD (Loop Pile Cord)HERITAGE (100% Nylon Graphic cut pile)HOMESTEAD (100% Sysoltex)INSTAMAT (17mm Coir)ISABELLE TWIST (80/10/10 twist)KINGSTON (100% Wool Natural)LOTUS (10/90 natural loop)MATCH (100% poly twist)MONTEREY (Polyprop Loop)NATURAL PASTURES (Luxury Bathroom)NEW HAMPSHIRE 32 (80/20 Twist)NEW HAMPSHIRE 42 (80/20 Twist)NEW MAJESTIC (50/50 Twist)NOMAD (50/50 Loop Pile)OASIS ROYALE (100% Natural Wool Loop)PALACE (100% Nylon Graphic cut pile)PUNCH (Foam back Needlepunch Cord)PUNCH PLUS (Felt back Needlepunch Cord)RAMBO (100% Nylon Low Level Loop)REEDS (100% Sysoltex Natural Loop)SALSA/TEMPO (100% Polyprop Loop)SPICY TWIST (Polyprop cutpile strong colours)STAINFREE SUPREME (Nylon Saxony)STAINFREE ULTRA (Nylon Saxony)SULTAN BERBER (100% Wool Berber)TOSCANA (Man made loop - impervious back)TWILIGHT BATH (Bathroom)TWILIGHT (Bedroom Saxony)VEGAS TWIST (100% Polyprop twist felt back)WHITSTABLE TWIST (80/20 Twist)X-TRA TWIST (Frise Cut Pile)

VINYL RANGESBEAUTYSONICSAFESTEP PLUS

CARPETS IN STOCKHEAVENLYHIGHLANDER (50oz Natural Twist)BERWICK 40BERWICK 50HOME COUNTIES 42HOME COUNTIES 50BUCHANAN (40oz Natural Twist)MALABAR (100% Wool Natural)PRIMO PLUS (100% Excellon Twist)PRIMO SAXONY (100% Excellon Saxony)PRIMO TWEEDNEW HAMPSHIRE 32 (80/20 Twist)NEW HAMPSHIRE 42 (80/20 Twist)STONEHAVEN (20/80 Natural)

CORMAR CARPETS delivery 5/7 daysCOUNTRY TEXTURES(100% Wool Loop Pile)OAKLANDS (80/20 Twist)OAKLANDS 42 (80/20 Twist)PENNINE TWIST (80/20 Twist)SALISBURY (60oz 80/20 Twist)TOWN AND COUNTRY (80/20 Twist)WARWICK TWIST (80/20 Twist)

STOCK UNDERLAY RANGESInterfloor underlaysBOARDWALKCARNIVALCOLOURSCRUSADER SUPREMEDEFENDERDUODURAFITDYNAMICSELITEFIESTAHEATFLOWJUBILEEPARAMOUNTPOWERSIGNATURESTERLINGSUPER DURALAYSUPERIORSUPREMESYSTEM 10TECHNICS 5TECHNICS 6TREADMOREWILLOW GREEN

CARPENTERS LUXURY PU UNDERLAYSDEEPSTEPFIRMSTEPGREENSTEPPOWERSTEPRICHSTEPSUPER GREENSTEP

UNDERLAYS FROM AIRSTEP (MK) AND TEXFELTAQUAEMERALDENVIROLAY 42ENVIROLAY 48HEART ‘N’ SOULSPRINGBACK 800

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated September 2008

AFSUnit 4 Baird Road, Enfield,

Middlesex EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email: [email protected]

REP DETAILS:Peter Lawrence Tel: 07802 422810 Berks, Bucks, Beds, HertsNick Hart Tel: 07771 967609 Essex, Suffolk, East LondonTony Cook Tel: 07860 205377 Kent, Surrey, South West London, South East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex

d.uk


E&WE CARPETS BY BROCKWAY

ORION TWIST/MAJOR 60oz/ALPHA 32oz


Telephones:

Sales (01562) 828200Admin (01562) 824737

Fax: (01562) 752010

Kidderminster Trading EstateSpennells Valley RoadKidderminsterWorcs DY10 1XSNew trade price list effective 1st December 2008

MASTER CRAFTSMAN FORTEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/20% NYLON40oz PILE WEIGHT 4 & 5 METRE WIDTHS

CRAFTSMAN ELITEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/20% NYLON50oz PILE WEIGHT 4 & 5 METRE WIDTHS

AMOREEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER45oz PILE WEIGHT 4 & 5 METRE WIDTHS

TWINFOLD FINE TWISTEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER50oz PILE WEIGHT 4 & 5 METRE WIDTH

CRESTAEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER40oz PILE WEIGHT 4 & 5 METRE WIDTH

CRESTA SUPREMEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER50oz PILE WEIGHT 4 & 5 METRE WIDTH

ASPEN 35/50

New Colours Coming Soon



HEAVY/ EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/20% POLYPROPYLENE35oz PILE WEIGHT (ASPEN 35) + 50 oz PILE WEIGHT (ASPEN 50) 4 & 5 METRE WIDTHS

BERBER TWIST CLASSIC EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER

4 & 5 METRE WIDTHS

SHETLAND New RangeEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 100% TWO PLY PURE NEW WOOLMade with a natural mix of undyed Shetland & Norwegian Wool 4 METRE WIDTHS

CAVENDISH New Range HEAVY DOMESTIC/GENERAL CONTRACT 100% PURE NEW WOOLChoice of 18 Stylish Shades 4 & 5 METRE WIDTHS

VOGUE New Range EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% PURE NEW WOOL, 20% NYLON TWO FOLD YARN

PLAIN 4 & 5 METRE WIDTHS, STRIPED 4 & 0.66 METRE WHIPPED RUNNER

FLORIANEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER60oz PILE WEIGHT 4 & 5 METRE WIDTH

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% ACRYLIC/7% POLYESTER/42oz PILE WEIGHT (ORION TWIST) + 60 oz (ORION MAJOR) 3% POLYPROPYLENE+ 32 oz PILE WEIGHT (ORION ALPHA) 4 & 5 METRE WIDTH

FAIRFIELD TWISTEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER40oz PILE WEIGHT 4 & 5 METRE WIDTH

REPRESENTATIVES:Mr. T. Bradley Tel: 07968 835201 S. Humberside, Lincs.,Notts, Derbyshire, Leicestershire, Cambridgeshire,North Hertfordshire.

Mr. S. Perks Tel: 07968 835205 W. Midlands, Northants., Beds, Warwickshire, Worcs,Herefordshire, Shropshire

Mr. S. Stead Tel: 07968 835204. North Humberside,Yorkshire, The North East

Mr. A. Finch Tel: 07970 693752. Sussex, parts of Surrey, SouthCentral & South West London

Mr. R.I. Hart Tel: 07968 835202.Norfolk, Suffolk, Essex, Kent, S.E London

Mr. M. Humphreys Tel: 07968 835203 Hampshire, Dorset,Berkshire, Isle of Wight, Channel Isles, parts of Surrey

Mr. R. Venn Tel: 07968 835206.South Wales, Bristol, South West, Gloucestershire, Wiltshire,Devon, Cornwall

Mr L. Little Tel: 07918 081782Lancashire, Cheshire, North Wales, Cumbria, North Staffs

Mr D. Milstead Tel: 07841 565349Oxfordshire, Buckinghamshire, South Beds, South Herts,North London

AGENTS:Mr. T. Tindal, Helensburgh. Tel: 01436 671421,mobile: 07836 705620, fax: 01436 671939 Scotland

Mr. D. Moran Tel: 07710 882421 N. Ireland & Eire

Ranges include:Lakeland HerdwickFlatweave Collection

Vogue A stunning range of co-ordinatedstripe and plain carpets available infour eye-catching colour palettes.





AALLLL AAXXMMIINNSSTTEERRSS WWOOVVEENN IINN KKIIDDDDEERRMMIINNSSTTEERR

SARAKHAN BERBER COLLECTION

Colour Design No. Repeat MatchRED PERSIAN 11/4398 34” H/DDAMSON SAMARKAND 10/5281 34” H/DBLUE SAMARKAND 3/5281 34” H/DKIRMEN PANEL 2/403 34” S/MGREEN QUADRILLE 2/4647 34” H/D

FLORENCE ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm

Colour Design No. Repeat Match

SHAH ABBASS 16/8950 36” set

JACOBEAN 14/8018 36” set

RED TURKEY 23/8036 43” set

RED KASHAN 26/803 36” self

NATURAL KASHAN 10/8207 36” self

GRENABY ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm


PERSIAN JEWEL 10/8127 41 1/4” H/D

GREEN CHINTZ 25/627 41 1/4” H/D

CLEOPATRA 60/8745 41 1/4” H/D

Royalty ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm


GREEN ISPHAHAN 72/746 27” H/D

FAWN ELIZABETHAN 48/763 36” H/D

PERSIAN GARDEN 23/759 36” H/D

EMIR TURKEY 23/9036 36” self

LLLLaaaaxxxxeeee yyyy ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm

Colour Design No. Repeat MatchMURRAY OF ATHOLL 5626 12” selfLINDSEY 360/7 12” selfMcKELLAR 5555 18” selfBLACKWATCH (sm) 5487S 18” selfBLACKWATCH (lg) 5487L 36” selfANCIENT HUNTING ROSS 5527 12” selfMACPHERSON 5173 18” selfMACLEOD OF MACLEOD 5609 18” self

TTAARRTTAANNSS ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm

RROOWWEE company

Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 [email protected]

VViissiitt oouurr wweebbssiittee oonn:: wwwwww..ccaarrppeettssooffkkiiddddeerrmmiinnsstteerr..ccoomm

Colour Design No. Repeat MatchKIRMAN F00001 34” H/DISPHAHAN F00002 34” H/DHAMADAN F00003 34” H/DBOUQUET F00007 34” H/DROCOCCO F00008 34” S/M

Buckingham ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm


BEIGE BERBER 41/2822 36” H/D

BROWN BERBER 44/2822 36” H/D

GOLD BERBER 66/2822 36” H/D

KKAASSHHMMAARR ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmmThe Axminsters

SM - Sarakhan Maroc Distinctive Design

SM - Sarakhan Saxony Classic Saxony

SM - Sarakhan Royale Luxury SaxonyAll three styles made in the same 13 colourways

The TuftedsSS - Sarakhan ShingleHeavy 50oz-sq.yd 2ply twistAvailable in 19 colourways

SSaarraakkhhaann RRuussttiiqquueeHeavy 52oz-sq.yd 4ply loop pile6 colourways all made in 3 stylesRD - Rustique DiamenteRL - Rustique LinearRB - Rustique Boucle

NNaattuurraall EElleeggaanncceeExtra Heavy Luxury twist 65oz-psydIn 14 colourways, 7 Heather Berber & 7 Classic Plain Shades NEW

TTwweeeeddssddaalleeA 40oz-sq.yd FIne Twist at an attractivelymodest nett price in 12 subtle naturalheather shades NEW

CLASSIC AXMINSTER COLLECTION80% WOOL, 20% NYLON

Grade 5, Very Heavy Wear, ssuupppplliieedd iinn 33..6666mm aanndd 9911ccmm

80% WOOL, 10% NYLON, 10% POLYESTER Grade 5, Very Heavy Wear

ssuupppplliieedd iinn 44mm aanndd 55mm

100% WOOL Grade 5, Very Heavy Wear, Loop pile


80% WOOL, 20% NYLON Grade 5, Very Heavy Wear


80% WOOL, 20% SYNTHETIC with MeltbondHeavy Domestic




a RROOWWEE company

Registered office: Wilden Lane,

Stourport-on-Severn, Worcs. DY13 9LW

Tel: 01299 827 477 Fax: 01299 827 052

[email protected] oouurr wweebbssiittee oonn:: wwwwww..ccaarrppeettssooffkkiiddddeerrmmiinnsstteerr..ccoomm

CURRENT PRICE LIST DATED: AUGUST 2008

We would like to remind all customers that we have our ownDDEEDDIICCAATTEEDD TTRRAANNSSPPOORRTT FFLLEEEETT

offering a timely and efficient delivery service.

Contract and bespoke service available.

For all commercial enquiries please refer to sales reps/agents. For information or visit our new user friendly website

www.carpetsofkidderminster.com

CONTEMPORARY AND TONAL AXMINSTERS

AAGGEENNTTSS && RREEPPRREESSEENNTTAATTIIVVEESS

Scotland RRooddggeerr AAddaammss mobile: 07970 023 159

North East /Cumbria JJoohhnn RReeiidd mobile: 07973 741 445

Lancashire, Yorkshire &North Wales MMaarrttiinn LLeeeess mobile: 07974 413 992

Lincolnshire, East Midlands East Anglia, Essex & Hampshire MMaarriioo SSoorraannoo mobile: 07989 589 124

West Midlands RRoobbiinn RRoowwbbeerrrryy mobile: 07831 434 244

North & West London,Home Counties & Bedfordshire LLeeee PPaallmmeerr mobile: 07774 101640

South West/South Wales AAnnddrreeww JJeeffffeerriieess mobile: 07831 457 102

South London/Surrey/Sussex & Kent TToonnyy CCooookk mobile: 07860 205 377

Chateau Royale

3 ply well established pindot in 12 colourswith 2 border options

Beaufort Court3 ply modern simple designs on pindot groundavailable in 12 colourways, 2 designsMazarin & Crystal NEW

Florenza3 ply subtle natural tonaltextured yarns NEW

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

ssuupppplliieedd iinn 33..6666mm





Beaufort CourtMazarine Crystal • Available in two designs

Natural EleganceThe Ultimate in style and luxury



The Leading Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available*Specialist advice and terms available on contract enquiries*

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring atGUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322Fax: 0208 805 2346

ColumbiaFlooring plc


Greater London as far as N. Circular on north side ofThames and as far as M25on south side, Surrey, someof Bucks & Middlesex John A ConstableT: 01622 685397M: 07836 734322

Kent, Sussex, Hampshire Robin CroughtonT: 01892 669699M: 07710 393966

Avon, Cornwall, Devon,Dorset, Gloucestershire (partof), Somerset, Wiltshire Doug GilmourT: 01373 462503M: 07970 950276

West Midlands, South WalesPaul BrewerT: 0121 4277117M: 07798 745181

East Anglia, Bedfordshire,Cambs, Essex, Herts,Norfolk, Northants, SuffolkJonathan HartT: 01621 817992M: 07889 264466

Lincs, Leics, Notts,Derbyshire Jim OsborneT: 01246 413090M: 07738 642934

Lancashire, Cheshire, NorthWalesPhilip HambletonT: 01925 740050M: 07966 397676

Yorkshire & North Lincs John AlsopT: 01904 762471M: 07860 572220

Cumbria and North East Jimmy ThomsonT: 01835 863180M: 07767 702928

ScotlandTim TindalT: 01436 671421M: 07836 705620

Channel Islands, Isle of Wight John Eastlake T: 01323 896141M: 07885 398858

OUR SALES TEAM

PRODUCT OF THE MONTH:REMBRANDT

COMING SOON

Rembrandt is a lovely, luxurious, three-ply semi-worsted100% wool textured loop carpet. Antiflam, anti-static andScotchgard treated, it’s suitable for heavy domestic or lightcontract applications. It’s available in 4 or 5 metre widthoptions and in seven subtle colours: wicker, sandalwood,coffee bean, antique silk, latte, toasted cinnamon andcappuccino.

Call Head Office now for details of this month’sSpecial Promotion on this range.

Tel: 01422 374417 or 01422 371226Fax: 01422 377452Email: [email protected]

Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire HX5 0BW

Sales DirectorPhilip Hopkins M: 07738 813734

Operations ManagerLesley Inman M: 07703 337989

Look out for our new price list andnewsletter, due out shortly.

Look out for the following new and exciting qualities,coming soon...

New Caesar87% PP 13% PA, 4m, rolls only. 8 new colourways.

New Hercules66% PP 34% PA, 4m, rolls only. 8 new colourways.

New Greenwich50% wool 50% PP, 4m and 5m, Scotchgarded rollsand cut lengths, medium contract. 7 new colourways.

New Hamilton 100% wool, 4m and 5m, Scotchgarded, rolls and cutlengths, medium contract. 7 new colourways.

New Sydney100% wool, 4m and 5m, Scotchgarded, rolls and cutlengths, medium contract. 7 new colourways.

New Windsor50% wool 50% PP, 4m and 5m, Scotchgarded rollsand cut lengths, medium contract. 5 new colourways.

WATCH THIS SPOT

YOUR HEAD OFFICE TEAM CONTACTS



We tick all the boxes!

Best-selling products at every price point

Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet

As a UK manufacturer and distributor, Furlong’s objectiveis simply to offer its customers the best of all worlds interms of price, service and quality - a partnership thatretailers can rely on and a comprehensive product rangethat consumers will respond to.

Furlong’s wholly-owned manufacturing company,Regency Carpets, is one of the UK’s top three tufters witha modern plant located in Bangor, Northern Ireland.

A long-term programme of substantial investment hascreated a major production facility for both 4m and 5mwide carpet and the new backing plant commissioned lastyear is now fully on line.

As a result, the company can produce hundreds ofthousands of square metres of carpet every week,covering all the key sectors – stain resistantpolypropylene, wool twist, wool natural and many others.

Being in control of its manufacturing means Furlong cancontrol the cost base and the quality to provide a rangeof products that is competitive at each of the pricepoints. Manufacturing also means they can manage stockmore closely and respond to changes in demand so thatthe right carpet is always ready for dispatch.

Furlong’s nationwide distribution network operates acrossthree depots – London, Preston and Newport – using adedicated fleet to carry rolls and cut lengths to ourcustomers usually within 24 hours.

Furlong’s product development team has created aportfolio of products matched to the diverse needs ofdifferent customer groups, rooms styles and performancerequirements. Regency’s stain-resistant ranges use theirown ‘Carefree’ fibre which is bleach cleanable and offeredwith a warranty for absolute confidence. New ranges areintroduced several times a year to keep the offering freshand interesting and respond to consumer trends andcolour shifts.

Furlong have paid particular attention to the presentationof the product range to consumers with a market-leadingmodular POS system which they will deliver and designto suit your store.

Furlong believes in working in partnership with their customersto provide products and services that ticks all the boxes.

Investing in quality and service

the aim is simply to offer customersthe best of all worlds in terms of price, service and quality


s!Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

London &HomeCounties

South EastDAVID HOLMESM: 07816 217555SALES MANAGER

PAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK &CAMBS

TBAHAMPSHIRE &BERKSHIRE

KRIS KOBYLKA M: 07816 217563E & WEST SUSSEX

TONY CONWAY M: 07791 891025BEDS, NORTHANTS,OXON & BUCKS

North West

Yorkshire &North EastDES BESTM: 07968 828516NORTH EAST

RAY ANDREW M: 07973 719801EAST LANCS/W.YORKS

REG SYKES M: 07973 403450SOUTH YORKSHIRE

Scotland

MidlandsMARTIN MORRIS M: 07980 786265 NOTTS & DERBYSHIRE

MIKE SHUTTM: 07970 158594BIRMINGHAM/STAFFORDSHIRE

MARTYN REAM: 07968 324598LEICESTER/WARWICKSHIRE/LINCS

WalesALLAN MCDONALDM: 07872 941036SALES MANAGER

SAMANTHA EVANSM: 07973 389799S./MID & W. WALES

JASON BRIMBLEM: 07912 879796AVON &GLOUCESTERSHIRE

TIM BAILEY M: 07841 204657S.E. WALES &HEREFORDSHIRE

STEWART WAITHMAN M: 07854 968144DEVON & CORNWALL

GEOFF ABERNETHYM: 07970 229717POTTERIES, CHESHIRE,SHROPSHIRE & FYLDECOAST

MIKE HATFULM: 07966 263571GREATER MANCHESTER

BOB CHRISTIEM: 07980 786264MERSEYSIDE, WIRRAL &N. WALES

Wood Floor SpecialistsJOHN POWERS SALES MANAGERM: 07792 477312

RICHARD RICHMANAREA SALES MANAGERM: 07791 891044

ASHLEY BESTM: 07816 217558SALES MANAGER

SIMON BRENNERM: 07791 891024S.W LONDON, SURREY (INS. M25)

IAN COLLACOTTM: 07816 217550MIDDLESEX, W. LONDON

DARREN SPENDIFFM: 07791 890861KENT

RAY SMITHM: 07816 217565ESSEX

ADAM HOLLYOAKEM: 07816 217548N, N W & E LONDON

3 quality3 choice3 availability3 service3 price

The Regency range ofstain-resistant carpetsticks all the boxes:

GEORGE WISELYM: 07967 148665SCOTTISH SALESDIRECTOR

COLIN RICHFORDM: 07970 163372WEST SCOTLAND &CUMBRIA

ALAN CAIRNIEM: 07976 311434EAST SCOTLAND

• Mix and match up to10 units.

• Islands, triangles, corners and walls.

• Unique, stylish, interlocking design.

• Total service - design, delivery andinstallation.

High impact POSFurlong’s innovative new modular displayshave been launched with the top 10 Regencystain-resistant carpet ranges to suit everystyle and consumer budget.




North, East & Central . London, Essex &Middx (within M25)Paul Henson 07881 502506

Kent, Surrey, Sussex, S.E. LondonChris Walker 07881 502507

Sales OfficeAntony Stapleton 0208 498 2845 M. 07881 502505

Herts, Bedfordshire, Essex (west of M11), Pt MiddxJames White 07881 502508

Essex (outside M25),Cambridgeshire, SuffolkRichard Chappell 07837 295379

SW, W & NW London, South Middx, West Surrey, Berks, BucksJohn Imbrey 07875 714269

CARPETS • VINYLS • TILES • UNDERLAYS

Area Sales Managers

Rackhams LimitedUnit 6 Jubilee Avenue,Highams Park Ind. Est.,

London E4 9JDTel: (020) 8531 9225

Fax: (020) 8531 0426E-mail: [email protected]

We also stock Ball & YoungUnderlays, Rugs, Accessories,Entrance Matting and offer a

Special Order Service on productsfrom virtually every flooringmanufacturer in existence!

GRAPHICS / CONTRACT GELSArena CherokeeSapphireSenatorSentinelStatesman

NATURAL EFFECTAgadirCraftwork Berber 4&5MHarvesterIvory CoastKhartoum 4&5MMarrakeshMetropolitanNatures WritingPlanet Earth 4&5MSahara 4&5MSan Salvador 4&5MThe Naturals Collection 4&5MWorsted Weave 4&5M

SAXONY / SHAG PILEBerber Trail 4&5MBig SoftieChamonixMidas Touch 4&5MMont BlancMontana 4&5MHalf CenturyMonacoNew CenturyNobilityStainblock Berber 4&5MStainfree Saxony 4&5MStainblock Supreme 4&5MTennesseeVentura 4&5M

CORD & NEEDLEPUNCHGalaGala GelRackcordScorpioSupacord

TWISTS - SYNTHETICChislehurstClydeEasy TwistHeathertwist / Heathertwist SupremeHerdsman TwistMontana Twist 4&5MPark LanePortmanPremier Harvest Twist 4&5MShepherd TwistStainsafe Touch 4&5MStartwist / Startwist SupremeSummer SkiesSupatwist

TWISTS - WOOLDundee TwistEden Twist 30/40/50 4&5MHigh Life 4&5MIconic Twist 40/50 4&5MInspirations 40/50 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate Tweed

VELOUR / VELVETUrban Life

WILTON / PATTERNED CUT PILEThe Arabica & Ceylon Wilton

Collection 4&5MNew Heritage CollectionRenaissance

VINYL / SMOOTH FLOORINGArte Della CeramicaAvalonCasinoCeltic StoneEclipseEconoflexGenoMasterpieceMedleyMojoSherwood Oak

CARPET TILESCapital PlusCapital PrimoElectronMagnesiumNeutronOxygenPositronProtonQuarkTitanium

More new ranges than ever before! More style! More value! More quality!Crunch? What crunch!!!

Have you experienced the joy of COSI? Perhaps the fastest selling underlay in history!6mm/8mm/10mm thicknesses in stock. It’s lightweight and it’s flying! Why not check it out!



VICTORIABaronetCastillionCeltic Heathers Crown TwistDuchess EliteGaelic HeathersKelsoNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsSuede Tudor Twist CollTudor ManorWool Tweed

LANOBoleroCampus X-tremeGreenfieldHavanaHeathertwist CollInspiration 40/50ozPembridge TwistRustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTAAutumn LeavesBergaBirnam TwistCobblestoneDesert TwistFiestaFusion High FlyersGala Cord-all options in stockPrimaRustic Twist SupremeShepherd TwistSpicy TwistStainsafe Tweed Stainsafe ComfortStainsafe FavouriteStainsafe HeathersStainsafe OlympicSuper WiltaxTempo/SalsaTwistyVersailles

BROCKWAYAmoreCavendishCraftsman Collection (Elite/Forte)Orion/Orion Major

CORMARBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Pennine TwistPrimo PlusWarwick

DOMOAbsolut LuxuryAlpinaAuvergneLimelight Twist CollectionMerinoMetropolitanOcean BreezeOrlandoPlanetPlaygroundPortofinoScorpioTraditionalsWeavers Twist

ITCCheck CheckmateConcertoConsulHeritage CollectionJaguar - new coloursKretaNew DimensionsPalaceSophisticationStainblock BerberStainblock HeathersStainblock Tweed

TAPIBELCachetChilternGalaxyMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

HALO CARPET MILLSBarbadosGenuaHalifaxPaduaPanamaSalamancaSydney

TARKETTSalsa 14mm Combi-loc - limited stocksViva 8.5mm Ultra-loc - limited stocks

VINYLSLivingNew OpticOasisPrestigeRustic LivingSo Tropical

BERRY GROUPAdventure TwistCeltic Stone VinylComfort Grip VinylDublinDurham TwistFashion/GalleryHeavy TreadI-TwistIsis/MentuMajestic - limited stocksMirageNatural LifeProntoSelectionsSherwood Oak VinylStudio VinylSonata VinylSupreme Twist 3m/4mSweet HomesTexalino Sup VinylUrban Vinyllaminates Essentials (previously Casa)Cottage - new range

BAJONGHome Twist SupremeMontanaMontana TwistSahara

MISCELLANEOUS

IVCMaster GripPresto

CAVALIERCountry CollectionHamlet Parish and Village

LEIGH SPINNERSAtlasVelour

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTTeelleepphhoonnee:: 0011224433 777744662233 Fax: 01243 533636 E -mail: [email protected] Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX

We carry other products not listed above, and can also provide a swift specialorder service on non stock lines. Our reps and sales office would be pleasedto answer all enquiries. Our last Price List is dated March/April 2009.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799

NNooww ssttoocckkiinngg EElleeEEaassee WWooooddss//TTiillee aanndd SSiiggnnaattuurree -- pplleeaassee pphhoonnee ffoorr ddeettaaiillss

NOW IN STOCKMEMORY FOAM MATTRESSES AND PILLOWS



DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

OORRPPIINNGGTTOONN •• CCRROOYYDDOONN •• WWAATTFFOORRDD •• CCAAMMBBRRIIDDGGEE •• OOXXFFOORRDD ((TTHHAAMMEE))0088445544 334411000000 0088445544 334422000000 0011884444 221133555555

STS Area ManagersPeter Gregory 07789 770093Essex, Cambs, Suffolk, Norfolk

Rachel Sherwood 07801 762724NE London, Bucks, Beds, Herts, Middx,North River Thames

Martine Tournay 07738 329714Northants, Oxfords, Berks, Glos, Wilts, Warks, Worcs

John Batts 07711 735638Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail)

Dana Baldock 07801 762725SE London, Kent, E Sussex, Part Essex

Vicky Langley 07962 646847SE London, Kent, E Sussex

Ian Mellor 07801 762720SW London, W Sussex, Berks, Hants, Surrey

STS GOLDLINE STOCK CARPETSArundel TwistAston TwistBernwood TwistBernwood SupremeBernwood ForestBernwood HeatherBernwood Heather SupremeBlenheim Twist 50New CavendishCherwell CordDorchesterGladiatorHarrier FeltHarrier GelHeathdaleHillcroftKaretwistMagnum GelMeadowbrookMilton CollectionMulticare ImperviousMulticare Classic Opus TwistRadley TwistRuskin TwistShaftesbury TwistSupersava TwistValley Twist

LANO STOCK CARPETSBoleroCoral CoveHavannaHeather TwistHeather Twist SupremePembridge TwistRustic BerberSapphireStartwistStartwist SupremeTwilight

CORMAR STOCK CARPETSBerwick 50MalabarNew Hampshire 32New Hampshire 42Primo PlusPrimo TweedsWarwick

BALTA STOCK CARPETSShepherd Twist

CARPET STOCK TILESAscotBeckenhamChelsfieldCroydonCroydon StripeInspirationKestonLatourSaturnSelsdonTivoli 24

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTreadmore

NNEEXXTT DDAAYY DDEELLIIVVEERRYY


28THE STOCKLISTS January 2009 28

CUTTING PRICES,CUTTING CARPET,DELIVERING VALUE

Your Sales Team

TEL: 01772 457070 FAX: 01772 621074Supertex Furnishing Ltd, Whinfield House, Centurion Way, Farington, Leyland, Lancashire. PR25 4GUEmail: [email protected] www.supertexfurnishing.co.uk

Manchester: Gerry Whittle 07966 557803

Yorkshire: Sam Boocock 07798 725657

Merseyside/Southport: Gary Clay 07966 557801, 07734 106729

Lancs/Cumbria/Fylde/N. Wales: Paul Wilson 07966 557802

Midlands: Dean Spencer 07966 557808

Stoke-on-Trent/Staffs: Gary Bibby 07833 051104

l 8800 ccuutt--lleennggtthh rraannggeess

l FFuullll && hhaallff--rroollll ddeeaallssoonn aallll oouurr rraannggeess

l CCoommppeettiittiivvee pprriicceess

l 550000 rroollllss ooffcclleeaarraannccee ssttoocckk

PPLLUUSSl RRuuggssl GGrriippppeerrl AAcccceessssoorriieess

“Low costindependentdistributor”


29from The Stocklists April 2009

Lyrical style from Vorwerk

It’s only Rock ‘n’ Roll but...

The Fascination collection from Vorwerk Carpets presentsretailers the opportunity to move into the world of high stylewith 10 sumptuous textures and designs with attractive prices.

Launched for 2009, Lyrica is a stunning new design within theportfolio that provides the mainstay of the German

manufacturer’s approach to the UK market. Alongside theworld famous Ulf Moritz range and the experimental,

constantly developing Evolution collection, Fascination is amixture of plain, textured and patterned carpets designed to

stimulate and up the ante in carpet for everyday living.

Lyrica will provide a great introduction to the Vorwerk brandfor customers more used to beige twist and cut piles, but adds

a dash of glamour with a shimmering lustre.With thetrademark Saxony ‘soft as silk’ touch, Lyrica in 100% polyamideis offered in a total of 16 colours with an overriding warm feel,

topped off by adventurous shades of red and green.

Ian Hammond,Vorwerk Carpets, comments: “Lyrica hasbecome one of our most popular carpets on UK shores as this

is undoubtedly due to its subtle take on a nation’s favourite.For consumers, the shimmering effect of the carpet is a great

draw and marks the Fascination collection as a real stylereference. For the retailer, Lyrica offers great potential to tap in

to a new audience of shoppers.

T 0870 0104484 www.vorwerkcarpets.co.uk

Alternative Flooring has won the Flooring Award for itsinnovative and exciting Rock ‘n’ Roll collection in the Homes &Gardens Classic Design Awards.The winners were announced atthe Victoria and Albert Museum on the 12th March 2009.

Alternative Flooring worked with leading interiors stylist MelindaAshton-Turner to develop Rock ‘n’ Roll, which was designed tomake floors more exciting.The range features six tightly-loopedstriped designs with narrow bands of colour, in a choice of sixconsidered combinations from statement to subtle shades.Thejudges particularly liked Wild Thing, with its vibrant mix of glossyaubergine and grassy greens.

This carpet is 100% wool and suitable for heavy domestic ormedium contract use. It can be fitted wall-to-wall or loose-laid asa square with a border.The carpet is 4m wide, so large spacescan be covered without seams. Narrow widths can be cut forstairs and/or runners.The stripes in the Rock ‘n’ Roll collectionteam with plain colours from the company's comprehensiverange.The retail price is £44.75 per square metre.

“The Homes & Gardens Classic Design Awards has become thehighlight of the British design calendar. Alternative Flooring wereshort listed for the Eco Collection last year, so we are thrilled tohave scooped top prize in 2009 with these wonderful winningstripes,” said Lorna Haigh, Marketing Manager, Alternative Flooring.

T 01264 335111 www.alternativeflooring.com

FlooringNews

SL Back April 09 26/3/09 1:45 pm Page 29

30

News

FlooringNews

Can-do adhesive from Floorwise

Gra

ndeu

rGrandeur is for people who want nothing but the best. This collection

of laminate floors is the very best that the market has to offer. Exquisite

quality is not this luxury laminate’s only advantage: its measurements are

also a cut above the ordinary. The extra long and wide planks are perfect

for large areas and spacious lofts.

601 Hermitage Oak

592 Renaissance Oak

R.E. BALTERIO - Wakkensteenweg 37B - B-8710 Sint Baafs VijveT. +32 56 62 80 81 – F. +32 56 62 80 82 - [email protected] MORE INFORMATION,VISIT OUR WEBSITE WWW.BALTERIO.COM

Grandeur,a floor of stature

2039 mm

238 mm

EXTRA LONG &WIDE PLANKS

900215_BAL_AdvGrandeurThe StocklistMagazine.indd 1 19-02-2009 11:06:50

Eco Dream is the new ecological carpet created by Louis de Poortere - delivering a stylishand positive message in the preservation and protection of the planet.

This new product is exclusively composed of natural elements – mainly non-dyed yarnwoven into jute and cotton and with a backing free from chemical additives - a compositionmakes the carpet not only recyclable but most importantly, it is completely biodegradable.

Furthermore the production process, being free from any waste for nature, guarantees theabsence of pollution.The traditional Wilton weaving process reduces energy consumptionto a level which enables the use of natural and renewable energy sources.

Louis de Poortere will launch this product in April as Eco Dream which will be available inthree distinct textures - Soft, Comfort & Life. Each texture will be available in a choice ofup to 5 colourways.With this new product innovation, Louis de Poortere says it’s playing itspart in building a more ecologically friendly world.

T 00 32 56 393 386 www.louisdepoortere.com

Natural choice for planet protection

King James’s School in Almondbury is celebrating its 400th year,yet has chosen to keep right up to date by selecting Momentum

carpet from Heckmondwike FB.

Built in 1608, the school took the decision to create a refreshinglyup-to-date look to its new IT suite. After careful consideration,

Momentum from Heckmondwike FB was felt to offer the best all-round performance.

The range is available in 12 colours and features a striking criss-cross design. As well as being hardwearing and therefore suitable

for heavy traffic, Momentum offers antistatic properties, whichwas a requirement for the new IT suite. Momentum has passedthe ISO 6356 Body Walking Test that is an assessment of static

electrical propensity and is therefore suitable for computerrooms. The British-made heavy contract broadloom carpet will

not ravel or fray and its dust-trapping properties will againprovide huge benefits to the school.

T 01924 406 161 www.heckmondwike-fb.co.uk

Powerful performance in a can is the name of the game for Floorwise’s range of fitterfriendly spray adhesives. Floorwise F599 Heavy Duty Spray Adhesive is a multi-tasking

wonder, capable of sticking everything from carpet tiles to PU underlay, felt underlay, corkand paper to substrates ranging from wood to concrete, stone, brickwork and plaster.

F599 features more adhesive than comparable cans from other suppliers, meaning abetter and thicker coverage per can. In fact, F599 can cover up to 3m2 from a 500ml canwith a stronger bond. And more adhesive means less solvents to dry out, so F599 takes

just 30 seconds to develop tack in the summer months and in our inclement winters, theperformance is even better with F599 taking just a fifth of the time when compared to

most other sprays.

F599 is joined by Floorwise’s new F592 Contact Spray Adhesive, which has beenformulated to bond carpets, carpet tiles, most vinyl floorcoverings, PVC skirting, fabrics,

cork, paper, underlay, felts and much more.

With a high solids/low solvent ratio, just like its heavy duty F599 sibling, F592 offers greatcoverage from a 500ml can with a thick coating of up to 3m2 giving a strong bond that

gives complete peace of mind.

T 01509 673974 www.floorwise.co.uk

Ancient and modern Momentum

April 2009


Gra

ndeu

r

Grandeur is for people who want nothing but the best. This collection

of laminate floors is the very best that the market has to offer. Exquisite

quality is not this luxury laminate’s only advantage: its measurements are

also a cut above the ordinary. The extra long and wide planks are perfect

for large areas and spacious lofts.

601 Hermitage Oak

592 Renaissance Oak

R.E. BALTERIO - Wakkensteenweg 37B - B-8710 Sint Baafs VijveT. +32 56 62 80 81 – F. +32 56 62 80 82 - [email protected] MORE INFORMATION,VISIT OUR WEBSITE WWW.BALTERIO.COM

Grandeur,a floor of stature

2039 mm

238 mm

EXTRA LONG &WIDE PLANKS

900215_BAL_AdvGrandeurThe StocklistMagazine.indd 1 19-02-2009 11:06:50


32

News

FlooringNewsApril 2009

Pinpoint pattern checks in

‘Best chance’ to buy into business

Wools of New Zealand has appointedDavid Hammond as European Market

Manager, based at the organisation’sCentre of Wool Excellence in Ilkley,

West Yorkshire. David joins thecompany from H Dawson where hehas worked for 26 years, including 9

years as Executive Director.

This key appointment reaffirms Woolsof New Zealand’s commitment to

creating the best commercialframework within the wool industry.

David’s market experience and extensive global network ofcontacts will be a valuable addition to the team, and his decisionto join Wools of New Zealand is a strong endorsement for the

market-led direction that the company is taking following itsintegration into Wool Partners International last autumn.

In the role of European Market Manager, David will be applying hisauthoritative leadership to build on Wools of New Zealand’smarketing strategy in Europe, focusing on further market and

brand development. “We are delighted to get David Hammond onboard – he shares our powerful vision of what can be achieved inthe wool industry”, says Iain Abercrombie, CEO of Wool Partners

International.

David will be taking over from Klaus Steimann who is taking theopportunity to wind down his formal work commitments. Klaus

has made a tremendous contribution to New Zealand wool,having steered the development of the Wools of New Zealand

programme in Europe since its inception in 1995. Klaus willfacilitate a smooth handover with David and will be available for

some project work with the company in future.

T 01943 603888 www.woolsnz.com

Euro Marketeer for WONZ

Taking the growing trend for patterned carpets and turning it into a subtleor powerful, yet always refined small check, Karastan of The Mohawk

Group introduces Cherbourg Check.

Pitched at the discerning consumer, Karastan’s Cherbourg Check ismanufactured on its proprietary Kara-Loc looms that enhances the

strength of the wool fibre while allowing endless variations in colour andtexture. A patented technology, Kara-Loc helps to create the pinpoint

pattern reproduction required for Cherbourg Check.

In keeping with its positioning as a premium carpet, Cherbourg Check ismanufactured from 100% pure New Zealand Wool for excellent colour

richness and outstanding durability with a limited lifetime warranty.

Available in nine variations, each colourway in French Check has fourcolours, ranging from subtle beiges and light browns to striking red and

green combinations. “Cherbourg Check really is a carpet of the moment,”comments Howard Lindsay, Sales Manager, Residential Division.

T 01480 479830 www.themohawkgroup.com

With a record number of flooring companies losing money, and overallbusiness values plummeting to the extent that almost half are now worthless than half their value of 12 months ago, it’s difficult to find much goodnews. However a new study by industry analysts Plimsoll Publishing,suggests that the current economic downturn represents one of thebiggest opportunities in a generation, if you have the courage and thecapital.

The study has rated each of the UK’s leading 1000 Floor Coveringscompanies on their acquisition attractiveness. It found that 137 companiesare “ripe for the picking” based on a combined scoring system,incorporating overall financial strength, ownership, valuation and futurepotential.These 137 companies are all privately owned, yet are showing aserious deterioration in the financial performance.

David Pattison, Senior Analyst at Plimsoll, explains the results, “What wehave indentified here is a group of ‘wounded animals’, many of thesebusinesses have a long and distinguished history, yet their recentperformance has deteriorated. By definition these are classic acquisitions.Anyone looking to grow their own company through acquisition should belooking for businesses that are currently undervalued yet, with help, can beturned around.”

However, as Pattison points out, “this will not be easy. Many will need rapidand deep cost cutting to get them back on a firm financial footing.Wecould see as many as 3000 jobs go over the next 12 to 24 months asthese companies shrink to ensure their survival.”

Yet despite this dour prediction Pattison sees a massive opportunity in theUK Floor Coverings market. “The current market conditions havepresented an unprecedented set of opportunities to buy into a businessthat even a year ago would have been unaffordable.We know of at least537 companies within the industry, who have the cash to spend and couldaid these 137 ailing businesses and ensure their survival.”

T 01642 626400 www.plimsoll.co.uk

“The current market conditions have presented an unprecedented set of opportunities to buy into

a business that even a year ago would have been unaffordable.”



Brintons have recently launched their latest beautiful advertising image which forms partof their Seasons Collection. Summer by Brintons is making appearances in leadinginteriors consumer magazines and as part of this campaign, Brintons has launched aunique Design Inspiration Service, specifically developed to help consumers find theirideal decorating scheme this summer.

The Brintons Design Team has identified five key themes for 2009; the themes are builtaround different shades and taken their lead from current trends in the market.AtBrintons, trend research is an on-going process.They look at everything from product atinteriors trade shows to visiting art galleries, studying high street trends and watching theseasonal fashion shows.“Even films, music and events influence trends in colour anddesign,” said Kelly Butler, Design Manager.

The latest trends can be viewed on the Brintons website www.brintons.net/inspiration,where samples can also be ordered to help consumers plan the perfect summer scheme.

An exciting addition for the consumer is that Brintons is also offering to create a mood board to an individual consumer’s brief for a fee of £25.Thiswill incorporate their fabric and a selection of six carpets chosen for them – the fee is refundable if the consumer then buys a carpet before June2009 (terms and conditions apply).

“We want to add value and help the carpet retailer and the consumer to achieve the best possible results in selecting a Brintons carpet.The Design Inspiration Service is a great way to help consumers address flooring as an inclusive part of their overall decor,” said Rita Bancroft,Marketing Communications Manager.

The British Wool columnThe British Wool column

British Wool launch new consumer website – aboutwool.com

Brintons launch design inspiration service

According to figures released by the Department for Communities and LocalGovernment, the average cost of a detached house rose by 4.9% between December2008 and January 2009, thereby bucking the downward trend but the price of a terracedhouse dropped by an average 2.3% during the same period and flats by 1.8%. Aspredicted by the market analysts, the bottom end of the market is feeling the crunchharder than the top.That’s not really news but it is information.Where good wool carpetis concerned, the consumer profile is probably mid to upper end in both age and pocket.So whilst trade is extremely tough, we should be aware that there are pockets ofprosperity and opportunity out there.

Marketing tools such as the new aboutwool.com website, the About Wool brochureswhich are available to retailers and the design inspiration service offered by Brintons, as well as excellent sample services and comprehensivewebsites from other British manufacturers can all be a major help to carpet consumers, so please take full advantage of them in your showroom.

Small pockets of opportunity

British Wool has launched a brand new website designed specifically for the consumer.The website –aboutwool.com has taken a strong lead from the highly successful About Wool brochure which has enjoyed alot of praise from the carpet industry.

Offering simple, easy to understand and easy to find information about wool in a user friendly format, thewebsite has a smart and design-led appearance.An appealing screen style keeps key facts and informationstreamlined and uses current photography to maintain a contemporary image for British Wool carpet andother products.

The website includes a new ‘British Wool Look Book’ with mood board style room interpretations and aimsto offer information and inspiration to wool consumers.Also included is an up-to-date list of British Woollicensed manufacturers with links to their corporate websites for easy access.

“We wanted to meet the needs of wool consumers, many of which are increasingly using the web to search for information and product sources.The website is smart and straight forward to ensure that the consumer can get to the information they want quickly without losing interest and itoffers direct connections to our licensed manufacturers to make everything very easy,” explained Irfan Khan, Promotions Manager at the BWMB.

About British Wool for Carpets brochure

aboutwool.com new website

Brintons Moodboard




36

News


Tough and adorable Glandore

Cavalier John at ‘end of era’

Novostrat says that the uncertain economic situation in UK and Ireland is greatlyfavouring their sales of ‘Graphite’ economy carpet underlay.

‘Graphite’ is a robust, ‘no frills’, solid value for money carpet underlay. It is produced inpolyethylene foam which is 7mm thick and as such provides a particularly comfortablecushion underfoot. Graphite has a very low tog rating and is able to work perfectlywith underfloor heating systems, and being so light in weight it is ideal for ease ofstorage, transportation and, of course, installation.

Michael Hanrahan, Sales and Marketing Director for Novostrat, says “It is quitenoticeable at the moment how the market is gravitating towards the ‘value’ products -not necessarily the cheapest, but those which offer optimum performance at the mostrealistic prices. Fortunately our Graphite carpet underlay was always intended tooccupy that market position but we could never have expected it to have been so indemand so soon.

“We now have Graphite positioned for sale through retailers and distributorsthroughout the UK and Ireland”, he said.

T 00353 61-339287 www.novostrat-insulation.com

Boost for budget underlay

After 16 years of dedication and commitment that has seen Lancashire-based Cavalier Carpets go from strength to strength, John Richardson has announced hisretirement at the end of the year as he approaches his 65th birthday.

A well known figure in the carpet industry and as retail sales director for one of theUK’s most treasured carpet brands, John Richardson has been an industry stalwartand he has done much to promote carpet through his involvement with the CarpetFoundation as well as helping to steer Cavalier Carpets to one of the foremost carpetbrands in the UK.

“John has served the carpet industry for almost 50 years and has been an integralpart of Cavalier for the past 16 years and he has done much to boost our presencein the UK,” comments Nathan Lowe, Managing Director “He will be greatly missed.”

In light of John’s retirement, Hans Lowe, currently in charge of exports for themanufacturer, has also taken on the role of retail sales manager. “John’s retirementmarks an end of an era here at Cavalier Carpets, but I am relishing the opportunity todevelop our retail sales even further,” comments Hans Lowe.

T 01254 268000 www.cavaliercarpets.co.uk

Axminster Carpets has developed a stunning striated carpet that is ideal for use inhospitality locations. Glandore celebrates the popularity of contemporary linear designsand is available in 12 colourways that have been carefully developed to provide optimalbalance within guest rooms and public areas.

Made from a resilient blend of 80% wool and 20% nylon for durability and appearanceretention, Glandore’s tufted construction makes it the ideal solution for establishmentslooking for a carpet that marries performance and style.The unique mix of twist andvelvet yarns offers a luxurious feel while maintaining long-term appearance retention.

Available in 4.00 metres wide, manufactured with a pile weight of 1153gms m2 (34oz sqyd) the carpet achieves a Heavy Contract rating.

“Axminster Carpets has long been regarded as one of the hospitality industry’s foremostcarpet suppliers and Glandore underlines this reputation by making our legendary qualityeven more accessible,” says Steve Upperton, Sales Director.

T 01297 630630 www.axminster-contractcarpets.co.uk

Cavalier’s Hans Lowe (left) pictured with John Richardson



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67%80%70%57%29%8%

84%

38 FlooringNewsApril 2009

retailers respond to industry issues

“Dodgy discounters aredamaging our industry”What retailers really think about selling quality carpet in a recession.

In The Stocklists Flooring Forum survey, most retailers denied sellingon price with 46% saying that a third or more of their sales were notsold on price and a further 21% saying maybe half their sales wereprice-led.

But a Northern retailer commented: “We are our own worst enemies -we often under-estimate what our customers are prepared to spend, andall too often if we are told that a competitor will do a deal for £X, are tooquick to say we will do it for less.We should sell the quality of our serviceand products instead of focussing on the £ signs!”

The pressure’s on to sell on price - and industry commentators have been criticalof independent retailers for being too quick to compromise margins to get a sale atany cost. We asked our readers at the sharp end of High Street selling to respondto the charge.

It was that discounting policy of retail part trading ‘sheds’ that came infor most venom in the survey. 84% blame these discounters fordevaluing carpet. “Prices being inflated by national companies to showhigh discounts does nothing but damage the integrity of the whole carpetretail industry,” said one respondent and another asked for action:“People believe far too much in 75% discounts. It should not be allowedand should be price checked by trading standards.The sooner we stopthis, the sooner the carpet trade will benefit.”

But a Southern retailer noted that discounts did help pull people in:“but it is then down to the sales staff to make the sale. Most customershave little idea how a carpet will perform but good sales training canensure we only sell products which suit and meet the customer'sexpectations.”

Training emerged as a big issue in the debate with 46% of retailersrating it a primary issue in generating higher value sales – moreimportant than enhanced point-of-sale presentation, for example.

Perhaps surprisingly, better product information from manufacturersrated top in the list of retailers requirements to help them up-sellcarpets – ahead even of better product ranges and point-of-sale. OneMidlands retailer had a swipe at manufacturers representatives.“The majority of reps don't know enough about the products they areselling, many of them are more interested in talking about golf handicapsand their holidays,” he said.

But retailers are generally positive about price.While most agreed therecession had made consumers more price sensitive, a strong 80%believe that consumers were capable of being traded up and only 11%said the economic climate meant that selling higher volumes ofcheaper carpet was more important.

But margin is a more complex issue as one Northern retailercommented: “I think it’s difficult to up-sell when the pressure is on just toget the order - being mindful also that most times there is more profit ina wholesale value wool twist than in a higher-end wool twist.”

There was a sense in the survey responses that the retail industry hasbeen ‘dumbing down’. A carpet professional in the South commented:“It is far too easy to become a ‘retailer’ today than it ever was. No capitalrequired. No premises required.Wholesalers are more than happy to takeany business without question”. A large Scottish retailer commented:

67% of retailers say most carpet is not soldsolely on price.

80% of retailers believe most consumers canbe traded up.

70% said the recession had made consumersmore price sensitive.

57% agreed that the quality end of the marketis holding up well.

Only 29% said consumers were prepared topay a premium for quality.

Only 8% of retailers thought there was enoughconsumer knowledge.

84% of retailers blame the ‘sheds’ for devaluingcarpet.

The Stocklists polled 293 retailers throughout the UK in March2009. Replies and comments are recorded anonymously.Many thanks to all those who took part last month!

Key results

Selling on price?



NEW

“More exclusivity is required. At present anyone and his dog canaccess too many ranges.The large distributors are ruining themarketplace and wasting miles of carpet on duplicated patternbooks.”

If there is dumbing down in the trade, the question is raisedabout how smart consumers are about carpet. 69% ofretailers agreed that consumers did not know enough to buyon quality and a disgruntled Northerner commented: “I thinkmore of the money raised by the Carpet Foundation could beused to educate the customer rather than than telling the tradewhat they are supposedly doing wrong.”

We also asked retailers what they felt were the key sellingpoints for promoting better quality carpet. Design and colourranked with durability and appearance retention as theheadliners but, perhaps more surprisingly, feel and texture waslow on the list and stain-resistance only ranked with 14% as akey sales motivator.

So the lessons learned from the first Flooring Forum?Consumers can be traded up but they don’t know enough torespond without well-trained guidance from retailers.

“Don't forget to ask questions, to find out what customers need,not just what you think they would like,” said one battle-hardened retailer. “In these uncertain times we must remainpositive. If you have what the consumer wants - they'll buy.Business on the whole is not that bad!,” said another.

“We are our own worstenemies - we often

under-estimate whatour customers are

prepared to spend.”

“Prices being inflated bynational companies to

show high discounts doesnothing but damage theintegrity of the whole

carpet retail industry.”

“The majority of repsdon't know enough

about the products theyare selling and aremore interesting intalking about golf.”

“It is far too easy tobecome a ‘retailer’

today. More exclusivityis required.”

“In these uncertaintimes we must remainpositive. If you havewhat the consumer

wants - they'll buy.”

“Consumers can betraded up but they don’tknow enough to respond

without well-trainedguidance from retailers.”

The StocklistsFlooringForumThe Flooring Forum is a new service fromThe Stocklists to help the industry talk toitself about key issues including marketing,service, products, quality and theenvironment.

Retailers respond to an online survey andare also encouraged to leave ‘soapbox’comments.The anonymity of responses ispreserved so that retailers can say whatthey really think.

If you have a topic you’d like to see debatedin the Flooring Forum, please email DavidSpragg at [email protected]

If you would like to participate in futuresurveys, look out for the next topicpromoted in this magazine or [email protected] and we’ll addyou to our list of retailers we invite by emaileach time a survey is published.


40

News


Stairing at new business

Osmo UK, the eco-friendly wood and finishes expert, has introduced a single-discmachine that removes even the smallest specks of dirt from wood that othermachines usually miss – FloorXcenter.

Designed to keep wooden floors clean and looking in good condition, FloorXcenteris an easy to use machine which both professionals and do-it-yourself users can use.Unlike the traditional large and heavy machines, FloorXcenter is small enough to belifted and carried around.

“We realise how frustrating it can be when you can’t thoroughly clean and maintainyour floor,” says Steve Grimwood, MD of Osmo UK. “So we have developedFloorXcenter to eliminate the testing process of cleaning. By using rotation, it canreach the smallest spaces in the wood structure, guaranteeing effective cleaningresults. This product is ideal for the cleaning and maintenance of large areas ofcommercial or residential flooring.”

FloorXcenter has several extra pads to fulfil different functions. When cleaning, thewhite pad or brush is used and works in combination with the cleaning agent andthe mechanical movement of the machine. Because wooden floors mustn’t get toowet, FloorXcenter has a soap dispenser which enables the user to control howmuch of the pre-loaded cleaner is used.

T 01296 481220 www.osmouk.com

Osmo reaches the parts...

The Furnishing Trades' Benevolent Association (FTBA) is seeinggrowing evidence of financial hardship caused by the recession - anincreasing number of grant applications are coming from furnishingindustry workers struggling to make ends meet as a result of theeconomic downturn.

Said FTBA chief executive Charles Kerrigan: “It was inevitable that the FTBA would feel the aftershocks of the downturn and applications coming through are beginning to reflect just how tough it is out there.”

As a further measure of help for those struggling to cope, the FTBA’sboard of directors has also increased the level of help made to thosein receipt of weekly grant payments. From April 1 the payment for asingle person rises to £12 a week and for a couple, £20.

Said Charles: “It is likely that we will see more and more applicationsfrom people affected by the recession over the coming months. Itmakes it all the more imperative that those in a position to do so,support our fundraising initiatives so we can continue to offer help tothe growing number of people experiencing real financial hardship.”

Charity crunched as recession bites

Stair Make-Over, designed to rejuvenate staircases, bringing them a new lease oflife, is an ideal added value product to compliment sales of floorcoverings. A DIYstaircase refurbishment system, Stair Make-Over can transform tired and worn outstaircases with a tough finish that will match enduringly popular wood or laminateflooring.

Available in 100 and 140cm widths in convenient packs of two treads and risers,Stair Make-Over can transform staircases regardless of size or shape in a choice of maple, beech, cherry, oak and wenge finishes. Consumers can select wood,off-white or brushed aluminium risers to create staircases that will become a realtalking point.

However, it is the way that Stair Make-Over can help drive footfall to a store thatreally impresses. At www.stairmakeover.com, consumers are shown its benefits andare given a precise estimate of exactly how much product they require through afew simple measurements and their nearest stockist.

“We have already begun to forge partnerships that we are confident will see StairMake-Over grow in stature,” comments Ronnie Houben, UK Sales Manager.

T +31 40208 6222 www.stairmakeover.com



Feature

Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet andFloorlayers (NICF) FITA is the leading training organisation for the industry, both the commercial(CFA) and domestic (NICF) markets.

During this time of uncertainty you may think that training is not the top priority for your business,however it may well be that by taking the opportunity to train it will make you or your companymore attractive to prospective clients – something not to be sneezed at during the credit crunch.

Most people looking to employ the services of installation experts will expect them to be at the topof their field and if you are able to promote that you or your fitters are highly trained it will set youapart from your opposition.

FITA has made a conscious effort to remain competitive during these trying times and ran a WinterPromotion on the Solid Wood Sanding and Finishing Course. Due to the success of that promotionwe are now running a Spring Promotion on the Basic Carpet Fitting Course.The cost of the five daycourse has been reduced by 20%, a very significant saving indeed.

If you do find that things are a little quiet at the moment now is certainly the time to consider training. You may well have already found yourself in theposition of knowing you need some training but your diary is so full you just can’t fit the training in. Many people have already seen training as a positivestep forward as the take up of places on our training courses has increased by 115% on the same period last year.

FITA takes great pride in the facilities available at its training centre atLoughborough, with constant modification and refurbishment of the fittingbays, the most up to date tools being on hand for use and information onproducts and materials accessible in the library. Our latest improvement tothe centre is the installation of a new heating system.The old systemunfortunately broke down in January during the extreme cold snap and wewere most fortunate that the installation of the new one took place veryquickly and without causing disruption to our training schedule. It is, ofcourse, very important to ensure materials and adhesives are stored at thecorrect temperature as well as keeping delegates happy.

During the past few months there have been some changes at FITA, a newChief Training Consultant has been appointed as well as a new CouncilChairman and a new Council Member. Steve Ramsden has taken on the

role of Chief Training Consultant and is responsible for the overseeing of the training centre and the training consultants.Steve brings many years of experience in the industry to this role and we wish him every success. Alan Gayle of A GFlooring Ltd is the new Chairman of the FITA Council taking over from Keith Carey last November. Alan runs asuccessful contracting business in the North West and has been an active member of the CFA and FITA Councils formany years. Joining the FITA Council is Henryk Struzik of Courtis Contracts (Nottm) Ltd, Henryk joined the CFACouncil last May although he has been involved in the contract flooring world for over 20 years. Our thanks to KeithCarey for all his hard work over recent years as Council Chairman, we wish him well for the future.

FITA has also welcomed a new Premier Sponsor on board this year, Balterio Ltd, as well as two new Official Sponsors,John Butler Contracts Ltd and Polyflor Ltd. Long standing Premier Sponsors are F Ball and Co Ltd and Blaklader Ltd andthere are also many other companies who donate materials and tools for use on the training courses. Grateful thanks toall those companies for their support.

FITA offers short courses (from one to five days) designed to fit in with the busy schedule of flooring contractors anddomestic fitters. Successful completion of a FITA course provides delegates with an industry recognised accreditationwhich can add further credibility to a business as well as perhaps providing a new revenue stream.

This small insight into FITA might entice you to visit the website (www.fita.co.uk) and find out more about the many andvaried courses on offer.

The importance of well trained fitters cannot be underestimated and can only enhance your company’s profile and steeryou towards a brighter future.

www.fita.co.uk

Fit for Purpose

“Many people have already seen training as apositive step forward as the take up of places ontraining courses has increased by 115% on thesame period last year.”



The Floorsite package offers:l 7 ready-made pages of flooring industry content covering the

key sectors of carpets, vinyls, laminates, etc.

l Instant online editing - you can customise these pagesyourself anytime using our online editor for latest offers andnew ranges … or leave them as they are – just put in yourname and contact information.

l Choose photos from our library to make your site unique –or upload your own images.

l Link to Google Maps – let customers find you quickly andsee where to park

l Auto-email form to let users contact you direct

You can re-direct internet users from your current web addressor set-up a new domain name.

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You can fill out the contact form on this site to enquire furtheror to order a Floorsite – or contact David Spragg [email protected] or call 01845 573241.

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Flooring stores don’t generally need elaborate websites –most of the time, visitors are just trying to find out yourphone number, your opening hours or where they canpark! Or they’re just checking you out to see howprofessional you look.

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With consumers and businesses alike becoming increasinglyenvironmentally aware, the flooring industry needs to be aware of thepotential benefits.

These include reducing costs of waste disposal and lowering energyconsumption, both of which can help companies to improve cash flow.Where carpet is concerned, the use of natural products lend themselveseasily to recycling. Carpet Recycling UK is the trade association formed in2008 aiming to divert carpet waste from landfill, sponsored primarily by 15carpet manufacturers and 14 other value chain businesses, including rawmaterial suppliers, retailers and recyclers.The carpet industry has a postconsumer recycling rate of less than 1%, well below the level of other products.

Flooring retailers and contractors will be aware of the impact of packagingregulations and the associated disposal costs, says CRUK. Segregation ofwaste products at source reduces cost and carpets are no exception, so theassociation is developing schemes with collection and recycling partnersaimed at maximising the value recovered from carpets. More members arerequired to improve the rate of recycling, which is showing growth in someareas of the UK. Fees start at £300 per year for small businesses.

Where carpet manufacturers are concerned, Brintons states that it isactively involved in working to reduce the level of textile waste going tolandfill. Focus is given to recycling waste generated during each stage ofproduction, delivery, and post sale.The company is also working on anumber of recycling initiatives in conjunction with Carpet Recycling UK andother companies in three main areas.These include the production ofother textile based products‚ such as underlay and insulation materials‚energy reclamation and agriculture. Brintons already collects discontinuedcarpet samples from retailers when new ranges are launched andencourages retailers to ensure these are not thrown away as they can beusefully reprocessed.

Brockway Carpets is one of Carpet Recycling UK's most recent members,underlining its commitment to reducing the environmental impact of itsactivities wherever possible. But looking into recycling is also a hard-nosedbusiness decision, according to production director Nick Walley: 'If wedon't develop alternatives to landfill, it's highly likely the carpet industry willeventually be taxed in the same way as other areas of the economy, likethe electrical and electronic equipment and packaging industries, fordisposal of our waste products.' To this end Brockway is investigating with

CRUK how to extract and re-usefibre from carpet edge trimmings,and looking into end uses for thefibre dust created during the shearingoperation. It appears its bestpotential may be as a fertiliser.

‘From the retailer's point of view, until an infrastructure is established whichwill return value to the used carpet, there is not much they can do yet torecycle it.This is CRUK's prime objective, and our reason for being amember. It is a mammoth undertaking and if CRUK succeeds they willhave earned the industry's gratitude,' Walley concluded.

The Mohawk Group is another member of Carpet Recycling UK and hasalso undertaken a number of green issues within its own productioncycles. Reasoning that recycled content should be used for carpetmanufacture, with focus also given on how it is recycled at the end of itslife, the company has established its closed loop recycling initiative.Thisensures materials are constantly recycled and do not enter landfill.TheMohawk Group has accordingly established its Encycle carpet tile backing,ReCover recycling programme and its GreenWorks recycling facility. ItsEncycle is claimed to be the first and only non-PVC carpet tile that can berecycled without separating the face fibre from the backing layers, usingless energy and saving resources. Using 35% pre-consumer recycled

content (by total product weight), it also contains a minimum of 2% bio-based renewable content and uses no plasticisers.

The ReCover programme handles the logistics of old carpet removal,hence making it more probable that it will enter the recycling scheme.Thecompany's GreenWorks facility is capable of processing nylon 6, nylon 6.6and polypropylene. It processes these fibres, the backing and latex andrecovers about 90% of materials into useable products.The facility ensuresthat as much recycled product as possible is recycled and reused in theproduction of new carpets.

Wools of New Zealand reports that it is engaged in an extensive ongoingproject to ensure the long-term sustainability of the wool carpet industry.Detailed research has been carried out globally to create a clear picture ofmarket factors relating to the growing, processing and marketing of wooltextiles. It has also completed a global survey of the value chain tounderstand where the market opportunities lie. Carpet recycling is clearlya key priority to the industry in order to be able to deliver trulysustainable solutions, says WONZ.Wool is a naturally renewable andbiodegradable product, but gets contaminated with polyamides and othersynthetic materials that hinder its purity and the industry must takeresponsibility and address this.

It has also elected to support Carpet Recycling UK to find end-of-lifesolutions for wool-rich products.Wools of New Zealand believes it is notonly the ethical thing to do, but also critical to continued market access forwool-based products. It is therefore providing research data and access togovernment agents for lobbying purposes.WONZ further states it isworking with the entire value chain to ensure every stage of the process isadding value to the consumer experience of sustainable lifestyles.

How green is your carpet?

Flower on FlooringFlower on Flooringby Dennis Flower

Classic Florals 12 from Brinton’s which is committed to reducing landfill

“If we don't develop alternatives to landfill,it's highly likely the carpet industry willeventually be taxed in the same way as otherareas of the economy”


See for yourself - visit our new online demoat www.thestocklists.com/carpetguide

Fully updated database



VoiceOF THE TRADE

“Claire Crooks - Solent WholesaleAge: 44 Job Title: Financial DirectorYears with present company: 27Years in flooring industry: 27Main non-work interests: Holidays around world - never the same place twice!

“How would you describe current markets conditionsnow, compared to a year ago? Conditions are very turblent and difficult at present. It refocusesthe mind and we are working really hard to get our share of themarket.

When do you expect an upturn in the economygenerally?We believe 2009 still to be a difficult year with hopefully a start ofimprovement by the end of this year.We need to change people’sminds and create a feeling of optimism again, as this crisis is also apsychological one.

What's the key market issue/challenge today?Challenges today are to get retailers to remember that generallyindependent wholesalers are keener on price than the biggergroups. Look at nett prices not what discounts you get.

What’s the single most important key to success inflooring?To have enthusiasm and real interest in what you are selling.

Which companies in the trade most impress you?Loyalty has a big part in companies that impress me, and when wewere struck with a flood in 1994 and lost all our stock somesuppliers pulled out all the stops to help us and they includedVictoria Carpets who lent us a cutting machine to get us up andrunning again.

What’s your favourite flooring product (yours orsomeone elses?)I am a huge lover of 80%/20% wool twists.Apart from lookingexcellent on the floor they are the basis of our success, we haveover 34 wool twists in our stock ranges.

If you could ask retailers to change one thing, whatwould it be?Not to be so blinkered. Some retailers get into a habit in orderingfrom the same wholesale.Take the blinkers off and see what goodvalue a distributor like ourselves is compared to the big groups.

What has changed most in the last 5-10 years?The opinions of the suppliers to the independents. Suppliers arenow realising it is best to spread their ranges throughout thesector not just sticking with the big groups.We can generally get abetter book to sales ratio.

In all your time in the trade, what has most surprisedyou?When we had our flood in 1994 and for two months worked withno stock,how loyal some of our customers were and changed theirworking pratices to fit in with us.

And most disappointed you?Moving into our new premises in 2007 being ready to be able to dovast amount of cuts a day with our new machine and going into therecession just when we are at our best.

What was your first job in flooring?Thrown in right in the deep end - Sales Representative - at thetime one of the first women on the road.

Would you advise a member of your family to comeinto the flooring industry?Yes - in fact Stefani McHale who is my niece has been with us nowfor a year and she has settled in well.

Are wholesalers more or less important to the tradethan they were five years ago? We are more important than ever at the moment with retailersworking with such an empty order book. If a customer rings up andthey are available to fit, they want the carpet immediately and that’swhere we come in.We keep more stock in when times are quietfor that reason alone.

What’s the future of wholesaling distribution? It’s always good to have a choice and there will always be room forthe independent wholesaler.We are all unique and have somethingdifferent to offer but obviously some are better than others.Westrive to do our best in everything and I personally think we havethe best staff in the warehouse, sales office staff that go out of theirway to assist customers, friendliest/helpful drivers andknowledgeable reps in our sector.

Are manufacturers paying enough attention to servicingwholesalers?They are now, with the climate as it is, and now some of the biggergroups are going into manufacturing, the suppliers are realising wecan do a good job for them even though we might not be as big.The volumes we acheive on some of the products from Balta arehuge especially Gala which is a product that has just beenrelaunched in 4m/5m felt/SB, 4m gel.

We keep extra stock in when it’s quiet. Withretailers working off an empty order book, theywant a carpet immediately if a customer rings up.



The A-Z of the UK and Europeancarpet companies on pages 12 & 13

Another new service from The Stocklists to join our other factsheets:• Carpet Care Guide - pages 4 & 5• Carpet Trouble-shooter - pages 6 & 7• Pattern Book Page - page 8• Carpet Types Guide - page 9• Wholesaler Directory - pages 10 & 11• Underlay Factsheet - page 12


News


Balterio’s successful ChromeZone technology, which was first introduced onthe Magnitude collection, is also being used on the new Grandeur collection.A subtle lustre in the wood’s pores is combined with a matt finish for a verynatural look and feel.The combination of a long and wide plank with matt-chrome ChromeZone finish on a 9mm thickness emphasises the perceptionof real wooden planks.The effect of long and wide planks is furtherreinforced by the 4-side V-groove. All these features make Grandeurextremely suitable for voluminous spaces like large areas and spacious lofts.

In this collection Balterio introduces a “fall-down” installation system for easyinstallation. Grandeur is available in five contemporary decors: RenaissanceOak, Old French Oak,Wellington Oak,Victorian Oak and Hermitage Oak.

Grandeur’s core is a high-quality, 9mm hydrosafe-HDF plank that offers verygood stability and has a standard guarantee ranging from 12 to 25 years,depending on the use.

Grandeur will be an important eye-catcher for Balterio at severalconstruction fairs including Mosbuild (Russia) and Batimat (France).

T +32 56 62 8081 www.balterio.com

Grandeur luxury and lustre

Decade of cleaner carpetsRugMark is once again running a major rug design competitionaimed at college and university design and textile students,following the success of its 2008 competition. The design brief,this year is highly topical and commercial. Entitled The Beat ofthe East, participants are invited to take inspiration from theexotic mood board provided and create a unique andcommercial design for a 9 x 6 feet hand-knotted rug.

WovenGround.com and 100% Design are both sponsoring thecompetition. Winners will have the chance to exhibit theirdesign at 100% Design in September and the first prize studentwill also take a trip to Nepal to see their design on the loom.

Sam Towle, Director of RugMark is appealing for as manystudents as possible to get involved: “This year’s live brief isvisually hot and so topical given the heightened interest in Indiafollowing the recent success of the film Slumdog Millionaire; Ithink it should appeal to students, whilst providing them with areal design challenge.”

All entries must be submitted byJune 1st 2009 and full details ofthe competition are available fromwww.rugmark.org.uk

RugMark is a not-for-profitorganisation dedicated toproviding a better life forthousands of children workingillegally in the rug industry acrossSouth Asia.

www.rugmark.org.uk

‘Beat of the East’ for rugsThe Woolsafe Organisation marked the 10th anniversary of itsCertified Operators Network at this year’s Cleaning Show at theNEC, promoting its range of services to visitors including carpetmaintenance professionals and chemical companies.

What proved to be a hugely successful three days, the Woolsafestand enjoyed a constant stream of visitors from start to finish,with many cleaning professionals looking to sign up for their wellrespected training courses, and chemical companies eager to putforward their products for independent testing.

In addition to this unprecedented success,Woolsafe also usedthe show to recognise an important milestone reached by theorganisation and the founding members of the CertifiedOperators Network.

The first training course on specialist wool carpet care tookplace at the end of 1998 and by March of 1999, the firstcompanies had joined what soon became a national network ofhighly skilled and qualified carpet care professionals.

“The fact that we have celebrated the continued success ofseveral founding members at this year’s Cleaning Show justunderlines the advantage of being involved in the CertifiedOperators Network,” comments Paul Bakker, Managing Directorof The Woolsafe Organisation.

“With strict qualification criteria, members of the Network havealready proved that they are among the best in their field,showing true professionalism in their work and now, some 10years on, their membership continues to prove that this,combined with the support and promotion offered by TheWoolsafe Organisation, is a recipe for success.”

T 0800 731 5688 www.woolsafe.org



The StocklistsWholesalers Directory

NationalFells CarpetsGooleTel: 01977 662211Email: [email protected]: www.fellscarpets.co.ukSee page 20 for details

ScotlandBathgate & Co. LtdEdinburghTel: 0131 554 5485Email: [email protected]

Fyfe & McGrouther GlasgowTel: 0141 552 4966Email: [email protected]

McMillan Flooring DistributionEdinburgh Tel: 0131 202 0030Email: [email protected]: www.mcmillan-floors.com

Neil Smith LtdAyrTel: 01292 287948

North EastAdamms Wholesale CarpetsNorth ShieldsTel: 0191 296 0074

Artfloor LtdHuddersfieldTel: 01484 540099

Barnsley FlooringBarnsleyTel: 01226 321316

Carpet Line Direct LtdHartlepoolTel: 01429 892523Email: [email protected]

Delta Carpet DistributorsLeedsTel: 0113 240 4144Email: [email protected]: www.deltacarpets.com

Fells CarpetsGooleTel: 01977 662211Email: [email protected]: www.fellscarpets.co.ukSee page 20 for details

Floorwise (North East)County DurhamTel: 0191 410 7070

M S Contract Carpets &Carpet TilesShelfTel: 01274 691511

Supertex FurnishingsLancashireTel: 01772 457070Email: [email protected]: www.supertexfurnishings.co.ukSee page 26 for details

North West A & A Carpets LtdManchesterTel: 01204 701188

A & S CarpetsBoltonTel: 01204 706401Email: [email protected]

Carpet Fitters SuppliesBlackburnTel: 01254 51661

Dyne Carpet Tile CompanySalfordTel: 0161 877 8877Email: [email protected]: www.dynecarpettile.com

Haldon ThompsonsStockportTel: 0161 430 1420Email: [email protected]

HBS FloortradeStockportTel: 0161 430 1435Email: [email protected]

John Talbot Wholesale FlooringBlackpoolTel: 01253 751777

Lee Floorstok LtdLiverpoolTel: 0151 708 7420Email: [email protected]: www.leefloorstock.co.uk

Pennine FlooringCarlisleTel: 01228 591002Email: [email protected]: www.pennineflooring.com

R G N Flooring SuppliesStockportTel: 0161 406 7557Email: [email protected]: www.rgnflooringsupplies.co.uk


Sundream Enterprises LtdManchesterTel: 0161 236 1020Email: [email protected]

Sweeney Todd Blades LtdWorsleyTel: 0161 790 7850 [email protected]

MidlandsBeds FlooringBedfordTel: 01234 341234Email: [email protected]

Floorwise D & J LtdSouthamTel: 01926 814922Email: [email protected]: www.floorwise.co.uk

J J Wholesale & DistributionLtdBirminghamTel: 0121 765 4994Email: [email protected]

McManus WholesaleMidlandsTel: 02476 635856

Sheffield Wholesale Lino &CarpetSheffieldTel: 0114 272 8116Email: sales:[email protected]

St.Ann’s Warehouse LtdStoke on TrentTel: 01782 717200Email: [email protected]


Westfold Products LtdSheffieldTel: 0114 287 9638Email: [email protected]

Woodfloor Trade SuppliesRugbyTel: 0870 241 8847sales@woodfloortradesupplies.co.ukwww.woodfloortradesupplies.co.uk

EastBeds FlooringBedfordTel: 01234 341234Email: [email protected]

Faithfulls (Hadleigh)IpswichTel: 01473 822341Email: [email protected]: www.faithfulls.co.uk

Flooring Supplies Anglia LtdNorwichTel: 01603 427247Web: www.flooringsuppliesanglia.co.uk

Myton FlooringNorwichTel: 01603 624387

South East Acorn Carpet AccessoriesBromleyTel: 020 8462 0422Email: [email protected]

All In One SuppliesHatfieldTel: 0845 260 7055Email: [email protected]: www.allinonesupplies.co.uk

AFSMiddlesexTel: 020 8805 8620Email: [email protected] page 13 for details

Ashmount Flooring Supplies TottenhamTel: 020 8808 2158Email: [email protected]: www.ashmountflooring.co.uk

Beds FlooringBedfordTel: 01234 341234Email: [email protected]

Carvall Group FlooringSuppliesChelmsfordTel: 01245 451461Email: [email protected]: www.carvallgroup.com

Columbia FlooringMiddlesexTel: 020 8443 3322Email: [email protected]: www.columbiaflooring.co.ukSee page 17 for details

Faithfull Floor CoveringsDartfordTel: 01322 285001

Flooring Supplies (London) ChelmsfordTel: 01245 451461Email: [email protected]: www.carvallgroup.com

Flooring Supplies (London)TottenhamTel: 020 8808 3011Email: [email protected]: www.carvallgroup.com

The StocklistsWholesalers Directory

NationalFells CarpetsGooleTel: 01977 662211Email: [email protected]: www.fellscarpets.co.ukSee page 20 for details

ScotlandBathgate & Co. LtdEdinburghTel: 0131 554 5485Email: [email protected]

Fyfe & McGrouther GlasgowTel: 0141 552 4966Email: [email protected]

McMillan Flooring DistributionEdinburgh Tel: 0131 202 0030Email: [email protected]: www.mcmillan-floors.com

Neil Smith LtdAyrTel: 01292 287948

North EastAdamms Wholesale CarpetsNorth ShieldsTel: 0191 296 0074

Artfloor LtdHuddersfieldTel: 01484 540099

Barnsley FlooringBarnsleyTel: 01226 321316

Carpet Line Direct LtdHartlepoolTel: 01429 892523Email: [email protected]

Delta Carpet DistributorsLeedsTel: 0113 240 4144Email: [email protected]: www.deltacarpets.com

Fells CarpetsGooleTel: 01977 662211Email: [email protected]: www.fellscarpets.co.ukSee page 20 for details

Floorwise (North East)County DurhamTel: 0191 410 7070

M S Contract Carpets &Carpet TilesShelfTel: 01274 691511


North West A & A Carpets LtdManchesterTel: 01204 701188

A & S CarpetsBoltonTel: 01204 706401Email: [email protected]

Carpet Fitters SuppliesBlackburnTel: 01254 51661

Dyne Carpet Tile CompanySalfordTel: 0161 877 8877Email: [email protected]: www.dynecarpettile.com

Haldon ThompsonsStockportTel: 0161 430 1420Email: [email protected]

HBS FloortradeStockportTel: 0161 430 1435Email: [email protected]

John Talbot Wholesale FlooringBlackpoolTel: 01253 751777

Lee Floorstok LtdLiverpoolTel: 0151 708 7420Email: [email protected]: www.leefloorstock.co.uk

Pennine FlooringCarlisleTel: 01228 591002Email: [email protected]: www.pennineflooring.com

R G N Flooring SuppliesStockportTel: 0161 406 7557Email: [email protected]: www.rgnflooringsupplies.co.uk


Sundream Enterprises LtdManchesterTel: 0161 236 1020Email: [email protected]

Sweeney Todd Blades LtdWorsleyTel: 0161 790 7850 [email protected]

MidlandsBeds FlooringBedfordTel: 01234 341234Email: [email protected]

Floorwise D & J LtdSouthamTel: 01926 814922Email: [email protected]: www.floorwise.co.uk

J J Wholesale & DistributionLtdBirminghamTel: 0121 765 4994Email: [email protected]

McManus WholesaleMidlandsTel: 02476 635856

Sheffield Wholesale Lino &CarpetSheffieldTel: 0114 272 8116Email: sales:[email protected]

St.Ann’s Warehouse LtdStoke on TrentTel: 01782 717200Email: [email protected]


Westfold Products LtdSheffieldTel: 0114 287 9638Email: [email protected]

Woodfloor Trade SuppliesRugbyTel: 0870 241 8847sales@woodfloortradesupplies.co.ukwww.woodfloortradesupplies.co.uk

EastBeds FlooringBedfordTel: 01234 341234Email: [email protected]

Faithfulls (Hadleigh)IpswichTel: 01473 822341Email: [email protected]: www.faithfulls.co.uk

Flooring Supplies Anglia LtdNorwichTel: 01603 427247Web: www.flooringsuppliesanglia.co.uk

Myton FlooringNorwichTel: 01603 624387

South East Acorn Carpet AccessoriesBromleyTel: 020 8462 0422Email: [email protected]

All In One SuppliesHatfieldTel: 0845 260 7055Email: [email protected]: www.allinonesupplies.co.uk

AFSMiddlesexTel: 020 8805 8620Email: [email protected] page 13 for details

Ashmount Flooring Supplies TottenhamTel: 020 8808 2158Email: [email protected]: www.ashmountflooring.co.uk

Beds FlooringBedfordTel: 01234 341234Email: [email protected]

Carvall Group FlooringSuppliesChelmsfordTel: 01245 451461Email: [email protected]: www.carvallgroup.com

Columbia FlooringMiddlesexTel: 020 8443 3322Email: [email protected]: www.columbiaflooring.co.ukSee page 17 for details

Faithfull Floor CoveringsDartfordTel: 01322 285001

Flooring Supplies (London) ChelmsfordTel: 01245 451461Email: [email protected]: www.carvallgroup.com

Flooring Supplies (London)TottenhamTel: 020 8808 3011Email: [email protected]: www.carvallgroup.com

Flooring Supplies (London)GreenwichTel: 020 8853 5581Email: [email protected]: www.carvallgroup.com

Garrod Bros LtdEnfieldTel: 020 8805 6767Email: [email protected]

Hall’s Flooring LtdLondonTel: 020 8803 1400Email: [email protected]

J De Bruyn LtdLeytonTel: 020 8558 4725Email: [email protected]: www.de-bruyn.co.uk

Littner HamptonLondonTel: 020 8520 8474Email: [email protected]:www.littnerhamptoncarpets.co.uk

P F C Flooring Supplies LtdRomfordTel: 01708 378801Email: [email protected]

RackhamsLondonTel: 020 8531 9225Email: [email protected] page 25 for details

STS Flooring Distributors LtdWatfordTel 01923 222790Email: [email protected]: www.stsflooring.com

STS Flooring Distributors LtdOrpingtonTel: 0845 434 1000Email: [email protected]: www.stsflooring.com

STS Flooring Distributors LtdCroydenTel: 020 8659 0971Email: [email protected]: www.stsflooring.com

Solent Wholesale CarpetWest SussexTel: 01243 774623Email: [email protected]: www.solentwholesale.co.ukSee page 25 for details

The Wood Floor Centre UKLeigh on SeaTel: 01702 479493Email:[email protected]:www.thewoodfloorcentreukltd.co.uk

South WestBalley Carpets of BristolKeynsham0117 986 8431Email: [email protected]: www.baileybristol.co.uk

Beach Bros LtdDevonTel: 01392 421000Email: [email protected]

Clarks Wood CompanyBristolTel: 0117 971 6316Email: [email protected]: www.clarkswood.com

CF Anderson & Son LtdColchesterTel: 01206 211666Email: [email protected]: www.cfanderson.co.uk

G J Flooring WholesaleBattleTel: 01424 892411

Nutland Carpet Accessories PooleTel: 01202 681929Email: [email protected]: www.nutlandscarpets.co.uk

Nutland Carpet AccessoriesChandlers Ford Tel: 023 8026 7322Email: [email protected]: www.nutlandcarpets.co.uk

Solent Wholesale CarpetWest SussexTel: 01243 774623Email: [email protected]: www.solentwholesale.co.ukSee page 25 for details

IrelandBrooks BelfastBelfastTel: 028 9074 4201Email: [email protected]: www.brooksgroup.co.uk

E C O Wood LtdCo.WicklowTel: 353 4046 2620Email: [email protected]

Marketall Trading LtdDublin 11Tel: 00 353 1 8308244Email: [email protected]: www.marketall.ie

M C D BelfastBelfastTel: 028 9035 1624Email: [email protected]: www.merbelfast.co.uk

Wales3 D Flooring Supplies LtdSwanseaTel: 01792 797970Email:[email protected]

3 D Flooring Supplies LtdCardiffTel: 029 2070 6706 Email:[email protected]

Keepfers Flooring AccessoriesCwmbranTel: 01633 871162

Rhyl Flooring Supplies LtdRhylTel: 01745 354555

Are you a Wholesaler?If you’re not listed here and wouldlike to be, please call Diane Martinon 01482 659396

New Regional Wholesalers Directory

Stocklists we reach further so you can aim higherThe

Name:

Business name:

Telephone number:

Email address:

Your local service guide - see pages 10 & 11

Wholesalers: To list your wholesale business for a nominal monthly charge,please faxback the form below to 01482 659397 or telephone 01482 659396

or email [email protected] and we’ll send you all the details.




StocklistsThe

ClassifiedFOR SALE

ATTENTION CARPET SUPPLIERSTurn those remnants into cash!

New and reconditioned carpet/rug whipping, fringingand taping machines available for immediate delivery.

For further details contact

DDAAVVIIDD AALLMMOONNDD [email protected]

Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LNTel. 01706 214817 Fax. 01706 214819

An essential tool of the flooring tradeIssue 2009

The A-Z of the carpet industryon a searchable CD

• carpet qualities

• manufacturers

• distributors

• importers

• wholesalers

• fitters

CarpetGuideCD

GET IT NOWOrder your copyFor £49 on CD (bound copy £69)

CARPET TILES

Dyne Carpet TileCompany Ltd

200,000 tiles available from stock8 current stock lines

Clearance lines less than half priceUnit 16 Kansas Avenue, Salford M50 2GL

Tel: 0161 877 8877 Fax: 0161 877 5610e-mail: [email protected]

FREE SAMPLES SENT 1st CLASS

ForThe Stocklists

classifieds please call 01482 659396

Carpet Tile Special OfferChoice from needlepunch velour, needlepunch rib

& low level loop. Choice of colours and fast delivery.

Call for samples and availability.

CORPORATE IMAGE FLOORINGUnit 9, Tamworth Business Centre, Amber Close, Tamworth B77 4RP.

Tel 01827 55441 Fax 01827 68611 Mobile 07974 178852Email [email protected]

Credit card hotline: 01482 659396


Underlay Flooring factsheet

The latest in our series of helpfuldatasheets for the flooring retail andfitting trade - see page 8

StocklistsThe

Classified

RUG ANTI-SLIPSAllstop and Allstop Plus, RUGSTOP and anti slip rubber

underlays and felts in rolls or cut lengths, unbeatable service

FREEPHONE: 0800 035 6677 Fax: 0870 751 118222-24 Hart Street, Southport PR8 6BT

serving the trade for 54 years

flooring.uk.com ltdLaminate accessories - ie Scotia from 65p for 2.4m list

FOXISuper PlusThe Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYSNEEDLEFELT UNDERLAYS

EGALSOFT STICKDOWN UNDERLAY

For orders and further information, please ringP&R Ratcliffe (Underlays) Ltd.Burnley, Lancashire BB10 3BH

Tel: 01282 421026, Fax: 01282 412321

UNDER RUGS

WHOLESALERS

SITUATIONS VACANT

Promote your wholesale business every month in our new

Regional Wholesale Distributors Directory

SSeeee ppaaggeess 1100 && 1111 ffoorr tthhee DDiirreeccttoorryyaanndd ppaaggee 4488 ttoo aappppllyy ffoorr aa lliissttiinngg



Documents

The Stocklists - April 2009