The story of Google at MWV

Melvin ShafferWietze de Vries

25 March 2010

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Who is MWV?

world’s most-admired products.We’re the look and feel of the

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$6 billion in revenue

20,000 employees worldwide

Operations in 30 countries

+45% sales outside North America

25% of revenue from related businesses (Specialty Chemicals, Consumer & Office Products, Land Management)

Named to Dow Jones Sustainability World Index

MWV is a global leader in packaging and packaging solutions

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We consolidated >10 systems into one

Calmar - 800 Notes - 8,000 Media Ireland - 30 Media Europe -700 Wall Group - 300

Med

ia N

.A. -

300

Rigesa - 1,100 Tilibra - 300 Folding Carton Japan - 50 Media Australia -30

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• Two phase pilot from April 2009 – June 2009• Phase 1, 5 associates• Phase 2, 110 associates

• All businesses and geographies represented• Multiple surveys executed

• Midpoint• End

• Results• Strong preference for Google email over existing tools• Strong collaboration capability within the Google Apps suite• Constant stream of innovation from Google• 90%+ agree/strongly agree we should move to Google• Synchronizing multiple email systems within the domain very difficult• Executive Admins are a change management focus• Security considerations require policy changes and training for end users

MWV Google PilotSummary

115 pilot participants80 users “live” on Google12 countries40 functional groups90%+ recommend Google

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Why ?

•Replace MWV's 10 current messaging systems with Google Apps (Lotus Notes, Microsoft Outlook, etc.)

• Variabilize our costs for messaging and collaboration• Standardize email and collaboration tools globally• Rapid integration of new acquisitions• Cost Reduction• Leverage Google’s innovation cycle

•One MWV == One Messaging and Collaboration system to enable MWV’s strategy

• One Messaging system common globally• Speeds collaboration and innovation across the world

•Partner with the market leader in Web 2.0 technology• Commanding market share in search, video, and content

distribution• Organizational commitment to transparency and partnership• Healthy firm with strong financials and security-of-data focus

Etc.

Apps

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What about security?

• We had our Chief Security Officer and Legal team perform the following• Review Google security materials / white papers• Review Google’s SAS-70 certification• Review Google’s European Safe Harbor certification• Follow up with Google staff to clarify data security practices

• We confirmed that the contract says our data belongs to us, not Google• We set our core Google Apps domain to not allow doc/site sharing outside the

company• We re-emphasized our company’s existing Acceptable Use and Information Security

policies to employees

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How we did it• Technical

• Used a series of waves organized by one or more legacy email system (mini – big bangs)• Started each wave with mail flow through Postini to legacy system

• Then at golive, no migration of mail – just change settings in Postini• Integrated user accounts with ID Management system• Provisioned users one month in advance (& explain how to sign on)• Rebuilt fresh distribution lists (used Google Docs Form to collect data)

• Communication• Used “rolling thunder” communications – constant & just in time

• Change Management• Recruited volunteers to be “Google Guides” – give them advance access and training (dual

delivery)• Used several training channels: in person, webinar, pull from site• Monitored user participation and encourage / nag them to sign on at least once• Provided on site support for larger sites & 24 hr war room support 3-5 days

• Migration• Used self-service tool to migrate personal contacts• Re-created calendar events manually• Left Lotus Notes apps on Domino servers; adapted other apps to SMTP as needed

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What about mobile?

• We piloted with BlackBerry using Google Sync for Contacts & Calendar and the Java client for mail

• We experimented with Android phones and Apple iPhones• We decided to implement with BlackBerry using the Google Connector on the

BlackBerry Enterprise Server (GBES)• Needed the added security

• Remote wipe• Enforcement of password & timeout policies on the device

• Deployed 5 production servers + 1 test server• At the time there was limit of 250 users per server

• We are excited about Google development in this area (“mobile console”) and are considering future deployment of Android &/or iPhone

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We use Google Docs, Sites & Groups extensively

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Lessons Learned• Technical

• Dual delivery & calendar interoperability is trouble prone (during pilot)• Legacy systems may contain a lot of stale email accounts• Migration of calendar events is troubleprone; migration of email takes time & bandwidth• BlackBerry activation takes time & can overload local cellular network capacity (better to

spread out & “pre-golive” w/ split delivery)• User profile info (phone #s, address, …) needs to be maintained• Access & password issues are the most common problems

• Change Management / Training• Users have a very hard time “getting” conversation threads (you can’t do too much training)• Getting executive commitment is very important (person-to-person is key; it also helps to be

in the pilot, but this creates its own challenges)• Exec Admins & Executives need a lot of special attention throughout the project• A lot of talent exists “out there” beyond Corporate• A variety of communication and training methods are good• Communications and training need to consider multi-language requirements• “Google Guides” are good for engagement and scaling up training• Trained people on site at golive who walk around and mingle are very useful

• Project Management• Dual delivery mode is challenging -- once you’ve completed the pilot, go fast• Overlapping waves can cause challenges with bottleneck resources

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Evolving Relationships

Provided access to highest level executives as a part of due diligence Articulated a considerable understanding of enterprise needs and challengesDemonstrated organization wide transparency and commitment to the enterprise

Real-world case of cloud computing improving service and reducing cost

Real-world case of innovation and partnership delivering world-class IT

solutions

Demonstrated a willingness to change to meet customer needsBuilt a dynamic, transparent relationship with GoogleDelivered a global support model, from service desk to architecture

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Additional Details

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Deployment Schedule

ID Task Name FinishQ2 09 Q3 09 Q4 09 Q1 10

Apr May Jun Jul Aug Sep Oct Nov Dec Jan

1 4/30/2009Pilot 5

3 6/30/2009Pilot 50 / 90

6/1/2009AGI TM

4 8/1/2009Global Announcement

5 9/28/2009AGI Media

6 10/26/2009Wall Group

7 11/9/2009Enterprise Notes

8 11/16/2009Rigesa

9 12/7/2009Calmar & Dublin

10 2/1/2010Tilibra

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