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The Strength of Visual Merchandising

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In today’s market…..Visual Merchandising is what you see, sense, smell and touch. It is an overall experience. It is what excites & entices

you to buy, dine and ultimately invites you come back for more.

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Our strength and success comes from a solid & unified direction in Merchandising and Visual execution. We push the envelope with each new Movie,

Program or Park Event.

“Don’t be afraid of change or stepping outside the lines. Just do it with clear direction”. B.Benzio - SFA

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Merchandising StandardsThe Rules & Tools

•Establish a unique set of Merchandising Guidelines.•Create a consistent Fixture Design package.•Maintain a cohesive hanger style.•Identify your sizing m ethods.•Create a consistent signage package that supports your business needs•Insert creative concepts to signage by season, program , locationor event.•Gain consensus concerning your standards.•Publish guidelines & train your team to m aintain one strong POV.

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Within NBC Universal - Visual Merchandising & Design has become an equal partner in Revenue Operations Management

along with the Buying & Sales functions.

Supporting this change has allowed our team to growtogether and move forward creating stronger

revenue centers.

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Creating Program/Event Collateral

The “Menu”

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A Visual Store review

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Nickelodeon Store

••The excitem ent starts outside The excitem ent starts outside

••Utilize exterior space effectivelyUtilize exterior space effectively

••Sim ple m aterials work bestSim ple m aterials work best

••Expand the space.Expand the space.

••Think BigThink Big

••DonDon’’t be afraid of colort be afraid of color

••Push the lim itsPush the lim its

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Nickelodeon Store

••Maxim ize your space Maxim ize your space

••Utilize any overhead spaceUtilize any overhead space

••Always incorporate your brandAlways incorporate your brand

••Custom ize m aterials if possibleCustom ize m aterials if possible

••Make shopping fun for kidsMake shopping fun for kids

••Abundant m erchandise setsAbundant m erchandise sets

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Nickelodeon Store

••Incorporate a kids play spotIncorporate a kids play spot

••Interactive displaysInteractive displays

••Theatrical lightingTheatrical lighting

••Im pulse m erchandisingIm pulse m erchandising

••Cash wrap strategyCash wrap strategy

••Dum p bin m erchandisingDum p bin m erchandising

••Em phasize high m argin goodsEm phasize high m argin goods

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Nickelodeon Store

••Maxim ize any & all logoMaxim ize any & all logo’’ss

••Overhead DisplaysOverhead Displays

••Feature wallsFeature walls

••Capacity m erchandisingCapacity m erchandising

••Vendor fixturesVendor fixtures

••Retail fragranceRetail fragrance

••Team m em ber wardrobe.Team m em ber wardrobe.

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Cyberdyne

••SignageSignage

••Curb appealCurb appeal

••Entrance presentationsEntrance presentations

••W indow presentationsW indow presentations

••Them ed lightingThem ed lighting

••W ide open entrancesW ide open entrances

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Cyberdyne

••Icon developm entIcon developm ent

••Photo Opportunities = Mem oriesPhoto Opportunities = Mem ories

••Merchandising horizon lines.Merchandising horizon lines.

••Sound enhancem entsSound enhancem ents

••Retail propsRetail props

••Hanging vs. FoldingHanging vs. Folding

••Stack it HIGHStack it HIGH

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Universal Studio Store••Entrance/Exit retailEntrance/Exit retail

••Assort with the Assort with the ““Best of the BestBest of the Best””

••Beware of Visual PollutionBeware of Visual Pollution

••Consistency in Merchandising Consistency in Merchandising

••Maxim ize on the floor stockMaxim ize on the floor stock

••Mass m erchandise best sellersMass m erchandise best sellers

••Large form at A/VLarge form at A/V

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Universal Studio Store••Include plexi risers for capacityInclude plexi risers for capacity

••Shelf talkers = Silent sales assoc.Shelf talkers = Silent sales assoc.

••Product adjacenciesProduct adjacencies

••Special Values @ registersSpecial Values @ registers

••Corp. Partnership signageCorp. Partnership signage

••Sales floor back stock worksSales floor back stock works

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Universal Studio Store••Build a packaging statem entsBuild a packaging statem ents

••Incorporate hard/soft line goodsIncorporate hard/soft line goods

••Merchandise space at CW Merchandise space at CW

••Stock to sales ratioStock to sales ratio

••Display a faux food sam ple Display a faux food sam ple

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Jurassic Outfitters

••Porch m erchandising.Porch m erchandising.

••Bridge the doorsBridge the doors

••Maxim ize vending OpportunitiesMaxim ize vending Opportunities

••Exterior Illum inationExterior Illum ination

••Identify Identify ““Photo SpotsPhoto Spots””

••Exterior Food & Beverage OpsExterior Food & Beverage Ops

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Jurassic Outfitters

••Unique them ed propsUnique them ed props

••Them ed m erchandisersThem ed m erchandisers

••Brand appropriate fixtures.Brand appropriate fixtures.

••Cross m erchandisingCross m erchandising

••Fixture flowFixture flow

••Feature Attraction entrancesFeature Attraction entrances

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Jurassic Outfitters

••Category MerchandisingCategory Merchandising

••Program MerchandisingProgram Merchandising

••One of a kind m erchandise.One of a kind m erchandise.

••Double exposureDouble exposure

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Jurassic Outfitters

••Seasonal greenery.Seasonal greenery.

••Maintain ADA guidelinesMaintain ADA guidelines

••Allow space for Entertainm entAllow space for Entertainm ent

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Jurassic Outfitters

••Utilize natural light if possibleUtilize natural light if possible

••Them e Bust & body form sThem e Bust & body form s

••Present folded goods with logo Present folded goods with logo

••Utilize your m erch. color chartUtilize your m erch. color chart

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W oody

••Oversized Props = AttentionOversized Props = Attention

••Illum inated baseIllum inated base

••Changeable graphics.Changeable graphics.

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Shrek

••Represent the brand/character Represent the brand/character

••Interior should support the IPInterior should support the IP

••Custom carpet & flooringCustom carpet & flooring

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Shrek

••Consider the overhead spaceConsider the overhead space

••W all & paint finishesW all & paint finishes

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Shrek

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ET

••Capture the kids attentionCapture the kids attention

••Incorporate fun into shoppingIncorporate fun into shopping

••ET GLOW capsuleET GLOW capsule

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Hollywood Royalty

••The W OW factorThe W OW factor

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Snoopy Studios

••Character Dye cut propsCharacter Dye cut props

••Layered graphics & signageLayered graphics & signage

••Key location character sculptsKey location character sculpts

••Color enhanced lightingColor enhanced lighting

••Kinetic m otionKinetic m otion

••SoundSound

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Snoopy Studios

••Them ed cash wrapsThem ed cash wraps

••Playful Store designPlayful Store design

••ItIt’’s m eant for kidss m eant for kids

••Forgivable flooringForgivable flooring

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Snoopy Studios

••Irresistible m erchandisingIrresistible m erchandising

••Abundant productAbundant product

••W all to Table flowW all to Table flow

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Snoopy Studios

••Assort tables with low $ goodsAssort tables with low $ goods

••Changeable graphic lug onChangeable graphic lug on’’ss

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Snoopy Studios

••Maintain a shopable heightMaintain a shopable height

••Overhead them ed propsOverhead them ed props

••Fixture m axim izationFixture m axim ization

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California Confectionary

••W him sical Them ed propsW him sical Them ed props

••Mass m erchandising of CandyMass m erchandising of Candy

••Shopping baskets are keyShopping baskets are key

••Maxim ize product packagingMaxim ize product packaging

••Fragrance enhancem entFragrance enhancem ent

••Gift giving m essagingGift giving m essaging

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VM D M ovie support

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VM D M ovie support

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VM D M ovie support

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Holiday / EventsVisual Support

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Holiday / EventsVisual Support