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The Style Icon Style and Luxury Experience, produced by 369 West, is an upscale and exclusive
Lounge Experience designed to engage celebrities, stylists, industry power players and influencers
during major sporting events, award shows and entertainment events around the world.
The Lounge is a unique blend of pampering, luxury gifting and upscale hospitality set in a high
fashion environment that allows guests to indulge in style, fashion and all things Red Carpet.
Giving Back: Style Icon Lounges always host a charity and encourage our guests, sponsors and
celebrity friends to support our host charities that our making a difference in lives around the world.
We have worked with March of Dimes, Blessings in a Backpack and Cure Duchenne.
EVENT DELIVERABLES o Quality Photos with your brand and celebrities within same day
o Special VIP/Branding Areas in High End Style Environment
o Top celebrities that have a strong press, social media and fan influence
o Private Receptions with Celebrities, Entertainment Executives and Influencers
o Two-day event
o Interactive Brand Experiences
o Gifting Sponsors, showing only their best, high-end products
o Designers, and fashion brands
o VIP Corporate Sponsorships
o DJ/ Entertainment
o Brunch/Cocktail Parties
o Social Media Campaigns
o Audio Visual Displays with logo branding
André Wilson, President and CEO of Style Icon, LLC brings his
unique vision and eye for style and detail to each event. As a stylist, image/brand strategist and creative director, Mr. Wilson is passionate about creating events for celebrities, tastemakers and VIP’s to experience innovations, ideas and emerging designers in a fashion inspired atmosphere.
Mr. Wilson tours the country consulting high level executives, PR/Marketing firms, celebrities and corporations. Mr. Wilson teaches how to develop powerful and stylish brand
messaging, individually and corporately that attracts attention, enhances desirability and ultimately increases business while strengthening competitive advantage. As a well-respected stylist and consultant with over 20 years of extensive industry knowledge of trends and celebrity styling, André Wilson and Style Icon have appeared on E!
News, Entertainment Tonight, Access Hollywood, OK Magazine, US Weekly, New York Daily News among many other regional and local media outlets across the country.
The Style Icon Lounges have received over 233 million total media
impressions and have generated increased exposure beyond our events and in many cases increased revenue and enhanced profile in
participating brands’ respective industries.
Style Icon Events also feature social media campaigns to create brand advocates and broaden reach for our partners and the Style Icon program See below for an example:
• “Treat Yourself like a Celebrity Campaign”
– Social initiative that uses strategic celebrities to promote participating Brands
– Campaign begins two weeks prior to event
• “Love your fans Campaign”
– Social event marketing that uses on site celebrities to promote participating brands in real time
• Post-event tweeting
– Stay in the minds of your fans with more contest and promotions after the event
Our 2012 Series consist of:
Golden Globes 2012 (Los Angeles)
2012 Super Bowl (Indianapolis)
2012 Derby (Louisville, KY)
2012 ESPY’s Awards (Los Angeles)
Emmy Awards (Los Angeles)
Country Music Awards (Nashville)
STYLE ICON 2012 PARTNERSHIP LEVELS This sponsorship level is available for the first 3 event activations of 2012. Special packages and
discounted activation fees are available at this sponsorship level.
Activation Cost – 30k -75k
Included in Style Icon 2012 Partnership Levels:
Company/Brand Logo featured on press wall
Exclusivity in your brand category
Press Release featuring “Your Brand” as Title Sponsor
Company/Brand logo looped on flat screens inside luxury suite
Logo and link to your website on www.styleiconevents.com
Prominent branding/product table inside Luxury Suite
Customized ideas for “Your Brand” throughout the SI Luxury Suite
Celebrity Photos with “Your Brand’s” product to use for your marketing/PR materials
2 hotels rooms at the event venue/host hotel
Event Tickets where available
Style Icon Partnership Event tickets (after parties, cocktail receptions and private luncheons)
PRESENTING SPONSORSHIPS Activation Cost $15-$30,000
Included in Sponsorship Purchase:
Your company and brand positioned as lead presenting sponsor
“Style Icon Luxury Suite presented by (your brand)
In all media, press releases, marketing materials, website, emails blasts
Company/Brand Logo featured on press wall
Company/Brand Logo featured on exit interview press wall
Exclusivity in your brand category
Inclusion as participating sponsor in email blasts, printed media materials, literature, collateral, website
Company/Brand logo looped on flat screens inside luxury suite
Leading intro ad recognizing (your company) as our participating sponsor in all promotional video
Logo and link to your website on www.styleiconevents.com
Prominent branding/product table inside Luxury Suite
Customized ideas for “Your Brand” throughout the SI Luxury Suite
Celebrity Photos with “Your Brand’s” product to use for your marketing/pr materials
ADDITIONAL SPONSORSHIPS:
EXIT LOUNGE SPONSORSHIP
MEDIA SPONSORSHIP
BESPOKE SPONSORSHIP
GIVEBACK SPONSORSHIP
SOCIAL MEDIA LOUNGE Activation Cost $10,000
This sponsorship includes: Prominent VIP Lounge area with dedicated plasma screens for live
Facebook, Twitter and LinkedIn Feeds.
Naming Rights
Logo on all emails and promotional collateral
Signage inside luxury suite as the “Your Brand” Social Media Lounge”
Company/Brand logo looped on flat screens inside luxury suite
CELEBRITY BRUNCH SPONSORSHIP Activation Cost $7,500
Monday and Tuesday 10am -1pm
Naming Rights
Logo on all emails and promotional collateral
Signage inside luxury suite mentioning your company as the “Celebrity Brunch Sponsor”
2 VIP passes for your clients to attend the Style Icon Luxury Suite
GIFTING SPONSORSHIPS Boutique Style Area -$8500
Prominent Brand Display Area inside
Lounge/desired location
Customized furniture for area
Celebrity Photos with “Your Brand’s” product
Cabana Style Area -$6500
VIP draped display area with seating
8’ table for product placement inside the
Celebrity Lounge
Product Display table provided with skirting
Celebrity Photos with “Your Brand’s” product
Gifting Table - $5000
8’ table for product placement inside the
Celebrity Lounge
Celebrity Photos with “Your Brand’s” product
GIFT BAG SPONSORSHIP Activation Cost - $1500
Product inclusion in Exclusive Gift Bags placed
directly in the hands of celebrities, VIP guests,
managers, media, celeb stylist, agents, industry
executives and influencers.
Product Gifting Criteria for all Gifting Levels:
Each Celebrity Lounge gifting sponsor will be
expected to provide a minimum (50) top tier
products and another minimum of (50) second
tier products or promotional items.
Total Product- 100
To discuss sponsor activation, brand integration or customizing an
approach that addresses your key activation needs please contact us.
ROBIN EVITTS
O: 502-641-1479
T: 502-855-3446
