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The Subscriber Content InitiativeHasn’t it always been Paid?
Mark MediciDirector of Audience Development
B2C Print and [email protected]
214-977-7729
Grant MoiseGeneral Manager of Digital
Content and [email protected]
214-977-7768
The world has changed and innovation is requiredHere is what happens when you forget to innovate
The Subscriber Content InitiativeThe Evolution of Content Management
The Subscriber Content InitiativeThe Evolution of Content Management
The 1990’s; ScaleThe dawn of the information age – everyone could get access to content and everyone wanted it.
2000 – ’05; Search and LinkMoved from a consumption environment to a “search” environment. “Just Google it.”
Everyone wanted to share everything – except the music industry.
2006 – ‘10; Web 2.0 and Share (or something like that)Web 2.0 was born and with it came open software platforms where search was no longer enough. Preferred search and “decision engines were born.”
Site scraping, reorganizing of original content and cease and desist begin to take shape.
2010; the great equalizer - PlatformsPlatforms are now the rage – and in the short term, they are the future.
iPad
iPhone
Sub. Services DallasNew
s
.com
The Subscriber Content InitiativeHow platform management levels the playing field
Sub. Services DallasNew
s
.com
Subscriber
The Subscriber Content InitiativeAdoption First; Engagement Always
First and Foremost, content is king – it always has been. Remember, ultimately, the consumer defines content.
Music, Apps, Books, Podcasts, Publishing Content, Magazine Content, Video, Broadcast
Manage your contentThere are very few business models that scale – Google, Yahoo and Facebook are the exception – not the rule.
If Quality is the King, then quantifying and qualifying your audience is the Prince.
Be who you are and believe in what you areThe Dallas Morning News is not the New York Times or the Wall Street Journal but we are relevant to our local audience.
Provide easy access – and create a relationship for that accessLong term monetization is hard to achieve without a relationship. This goes for B2B and B2C.
The Subscriber Content InitiativeWhy paid content will work
The Subscriber Content InitiativeQ&A
Mark MediciDirector of Audience Development
B2C Print and [email protected]
214-977-7729
Grant MoiseGeneral Manager of Digital
Content and [email protected]
214-977-7768
