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2012 Utah Operations Winter Conference. The Supply Chain Simulation Game Gal Raz Darden School of Business, University of Virginia. Jan 18 (Wed). Jan 26 (Thu). Feb 1 (Wed). Introduction to Supply Chain Management. Supply Chain Network Design (K&S). Data Rich Management (SEJ). - PowerPoint PPT Presentation
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The Supply Chain Simulation Game
Gal RazDarden School of Business, University of Virginia
2012 Utah Operations Winter Conference
Supply Chain Management Elective
Jan 18 (Wed) Jan 26 (Thu) Feb 1 (Wed)
Introduction to Supply Chain Management
Supply Chain Network Design
(K&S)
Data Rich Management
(SEJ)
Feb 2 (Thu) Feb 8 (Thu) Feb 15 (Wed) Feb 16 (Thu) Feb 22 (Wed)
Sourcing from an Ops / People Perspective
(K&S China (B))
No Class Aligning Incentives in Supply Chains (Blockbuster)
The Negotiations Exercise (Uncle
Coco Magic shop)
The Supply Chain Game – Part 1
Feb 23 (Thu) Feb 24 (Fri) Mar 1 (Wed) Mar 8 (Wed) Mar 9 (Thu)
The Supply Chain Game – Part 2
The Supply Chain Game – Debrief
Recycling and Reverse Logistics
(Sandvik)
Green Product-Service Systems
(Netafim)
Green Product-Service Systems
(Better Place)
Jan 19 (Thu) Jan 25 (Wed)
Outsourcing and Offshoring (Timbak2)
Sourcing from an Ops / People Perspective
(K&S China (A))
* The Negotiation Exercise on Thursday February 16th and the Supply Chain Game on Wednesday and Thursday February 22-23 will be from 2:45pm to 4:45pm and thus there will be no class on February 8
Main Learnings
Managing a global supply chain that competes by making timely decisions of pricing, ordering, and logistics that impact both the market and competitors
The impact of supply chain contracts on supply chain and individual firm performance
Negotiation under asymmetric information
Supply chain strategy (responsiveness versus efficiency)
The SC Simulation Game
Procedure
The game is played with competing teams of 4–8 players
Each team has four roles: a Retailer, Wholesaler, Distributor, and Manufacturer
The game is played for up to 96 weeks (2 simulated years)
The SC Simulation Game
The flow of product and orders
Manufacturing and transport takes 1 or 2 weeks.
Orders are received immediately
Manufacturer Retailer
Customers
WholesalerDistributor
The Decisions
Weekly: Order quantity Mode of transportation (trucks vs planes)
Quarterly: Retail Price
Half Yearly: Supply Chain Contract Negotiations (Revenue Sharing or
Wholesale Pricing Contracts) Information System
The SC Game Interface
Retailer Screen
The SC Game Interface
Distributor Screen
Contract Screen (RS Contract)
12
Quarterly Reports
The SC Game Debrief
Market Strategy – Pricing and market share Supply Chain Strategy – Ordering, using fast
mode of transportation (Responsiveness vs efficiency), coordinated ordering
The Supply Chain Contract Wholesale pricing contract Revenue sharing contract
Use of Information Sharing Individual vs Supply Chain Profit
Market Strategy
Supply Chain Strategy
Team 1 Team 3
Revenue-Sharing contract versus Wholesale-Pricing contract
What is the goal and impact of the revenue sharing contract? What is the optimal revenue sharing contract?
What is the impact of the Asymmetric Information?
The Supply Chain Contract
Administrator Interface