Beyond Beer

Public/Private Partnership of New Belgium Brewery Project

Beer City USA

• Fourteen diverse craft breweries-more per capita than any city in the nation.

• More than 50 local beers can be enjoyed on draft and in bottles.

• Five annual beer festivals,

• A "Beer Guy" column in the local paper + beer blog

• Local beer-flavored food products.

• Beer based business ventures

New Belgium Selection Criteria

“New Belgium Brewing Co. picked Asheville over a list

of competitors, including Philadelphia, to build its East

Coast brewery, drawn as much by Asheville’s bike

paths and greenways as the city’s growing craft beer

scene”.

April 11 2012, Asheville Citizen Times

• Recreation/Tourism- European model of beer gardens connected by bike paths. • Economic Benefits- Business Relocation/New Business Ventures. • Make for a Happier Community.

Why Greenways &

Breweries are a good match

Photo Credit: Bill Rhoades Mountain Xpress

Business Ventures

• Asheville breweries and brewery-related business help boost the $2 billion per year tourism industry in Western North Carolina. •Real Estate Implications • Provides another reason for people to stay longer and plan a return visit.

Positive Economic Impact

The Site

The Site

New Belgium Brewing

City of Asheville

Economic Development

Coalition

Buncombe County

The Partnership

The Partners Roles

• Based on an in-depth search the site was chosen.

•Building and developing the site making a $175 Million dollar investment.

• They are working to become a part of the community.

New Belgium Brewing

City of Asheville

Economic Development

Coalition

Buncombe County

The Partners Roles

• Public/Private Partnership includes the City, County, & Chamber of Commerce • Recruitment & Marketing: Telling the Asheville Story

• Bringing the Site to Life with help of local business

• Locating suitable sites for development

•Early stage due diligence

New Belgium Brewing

City of Asheville

Economic Development

Coalition

Buncombe County

The Partners Roles

• County Provided 8.4 Million Tax Incentive

• NC State provided 1 Million Tax Incentive.

New Belgium Brewing

City of Asheville

Economic Development

Coalition

Buncombe County

The Partners Roles • Assisting with due diligence evaluation of the property • Providing 2.1 Million in incentives

• Developing infrastructure improvement projects investing over 6 Million.

• Approximately 1.8 Million in Grants - Economic Development Administration & NC Clean Water Management Trust Fund, Golden LEAF Funds

New Belgium Brewing

City of Asheville

Economic Development

Coalition

Buncombe County

Partners Roles

The Master Plan

Stormwater and Stream Restoration

Multi-modal

New Belgium Greenway

Greenway Ready

Steep Cross Slopes

Sewer Easement & Debris

Timeline

• Substantial Completion Summer

2015

• Final Completion December 2015

• NBB in production winter 2015-16

Distribution Center

Lessons Learned

Brownfield Site Practical Challenges • Remediation, Raising the Site, Revitalization

Logistical Challenges • Administrative Costs, Time Req’d

Team Alignment Industrial Client • Project Requirements, Owner Approach &

Team Understanding

• Two Projects, One Site

LEED Modeling • Process Loads

Process Management

Discussion

McCray Coates, Gabe Quisenberry, Fred Grogan