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CASE STUDY
Yahoo! Advertisting Solutions
ContactOur Sales Group
If you are an advertiser, agency or search engine marketer and interested in creating a Yahoo! Search Marketing campaign, please contact:
Sarah Lai, Head of Direct Sales ChannelTel: +65 6809 8154Email: [email protected]
Campaign Background and ObjectiveTo promote and engage Telkomsel’s Ramadan season appreciation program to its loyal subscribers
The Results
Combining search and display advertising solutions,
the one month campaign garnered very positive results:
Yahoo! Search Marketing: Sponsored Search and Content
Match™ campaign with a customised set of keywords based
on how Telkomsel subscribers were searching online to
create maximum awareness for the appreciation program.
This benefited Telkomsel to achieve its campaign objective.
Yahoo! Display Advertisting: Ads ran on Yahoo! Messenger
and Yahoo! Mobile to reach the targeted audience and
achieved a high click through rate of over 0.36% with more
than 12 millions of impressions delivered.
Target AudienceMale and female Telkomsel subscribers who aged over 18 years old
Yahoo! proposed a combination of the advertising solutions to
encourage the Telkomsel subscribers to participate actively in
the appreciation promotion:
• Yahoo! Search Marketing
> Sponsored Search
> Content Match™
> Premium ad placement on Yahoo! homepage and across
Yahoo! network and Yahoo! Messenger Spotlight
• Yahoo! Display Ads
> Display ad placement on Yahoo! Messenger and Yahoo! Mobile
The synergy of Yahoo! Search Marketing and Display advertising helpedTelkomsel to achieve a high engagement appreciation program
About Big Idea Chair Award: A Yahoo! owned global creative award recognising the best online and integrated campaigns and advertising cases and agencies
Our Client speaks:“This Yahoo! Telkomsel mudik campaign was significant in recognizing our valued customers.
Great to see wonderful results which will motivate us to develop stronger services.” Kemas Muhammad Fadhli, Officer, Digital and Interactive Media
Yahoo! Display Advertisting:Creates ads that appear across Yahoo! network that meets your branding and performance goals.
BIG IDEA CHAIR - Best ROI Regional Award (Merit)
Yahoo! Search Marketing:Places text ads for your business in Yahoo! Search results to reach your customers today.