The Target Accomplised1

8/14/2019 The Target Accomplised1

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Target is Americas second largestgeneral merchandise retailer.Founded in 1962Same year that Wal-Mart and Kmart

began operationsOwn global sourcing company(AMC) with over 50 officesworldwide


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Wher e i t cam e f rom:

1900s - 1950sFounder George Dayton opens the first store named Goodfellows in downtown Minneapolis,Minnesota.In 1946, the Dayton Company begins the tradition that keeps us strong today: 5% of federallytaxable profits go back to the communities we serve.In 1956, The Dayton Company opens Southdale, the world's first fully-enclosed two-levelshopping center.

1960sIn 1962, the Dayton Company enters discount merchandising with the opening of its firstTarget stores.In 1967, Dayton Corporation goes public with its first offering of common stock.In 1969, the company merges with J. L. Hudson Company and adopts the name: DaytonHudson Corporation (DHC)

1970sFor the first time, the corporation's revenues top $1 billion.Dayton Hudson Corporation acquires Mervyn's to become the 7th largest U.S. retailer.Target Stores becomes the corporation's largest revenue-producer by the end of the decade

1980sRevenues more than double to $10 billion.In 1984, Dayton's and Hudson's combine to form Dayton Hudson Department Store Company, the largestindependent U.S. department store.


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1990sDayton Hudson acquires Marshall Field's in 1990.In 1994, Bob Ulrich becomes Chairman and CEO of the corporation.A year later, Target launches the first-ever discount store credit card

(Target Guest Card), and opens its first SuperTarget stores.In 1997, Target introduces Take Charge of Education.In 1998, the company acquires Rivertown Trading and launches its direct mailand e-commerce efforts.The same year, Target acquires Associated Merchandising Corporation (AMC), aglobal sourcing organization.By the end of the decade, revenues exceed $30 billion.

2000 - 2003Dayton Hudson Corporation begins a new era with a new name: Target

Corporation.The next year, Dayton Hudson Department Store Company changes its name andall of its stores names to Marshall Field's.Also in 2001, Target rolls out its Target Visa card nationwide.In 2002, the company celebrates the 40th anniversary of Target Stores and the150th anniversary of Marshall Field's, and marks the 35th year of being a

publicly-traded company.


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Number of employees?Over 270,000 team members.

Who are the typical guests? Young, well-educated, moderate-to-better income families with activelifestyles

The average age of our guests is 45, the youngest of all major discountretailers

80% are female and 40% have children at home

How many stores? More than 1,250 stores in 47 states

More than 100 Super Target stores 1,000 photo labs

880 pharmacies

250 optical centers

150 portrait studios


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To make Targetthe preferredshopping

destination forguests


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Target the upscale discounter

Expect more. Pay less.

5% of pretax profits designated for community initiatives


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Discounted departmentalstores

General merchandisingsuper store Hypermarket

Online store


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All merchandise categories,from apparel to personal care

Home decor to automotive

Outdoor sports and fitness

accessoriesOutdoor sports and fitnessaccessories

And many more.


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Archer Farms

Bullseye Design :-Bullseye Dog

Choxie:-chocolate

ClearRx

Go Internationalcollections

Wine Cube


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Target Commercial InteriorsPlanningBuilding

FinancingManaging

Target.comTarget Financial Services

RedcardTarget Sourcing Services


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Store Image: Clean, attractive, organized,colourful, smells like popcorn!Located at front: customer service desk, photo

shop, bridal and baby registry, snack bar,restrooms, weekly ad display and dollar section.Eye catching, colourful merchandise displaysConvenient store layout


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World-class designers suchas: Massimo Giannulli, IsaacMizrahi, Liz Lange, MichaelGraves, Todd Oldham andmany more.

Fashionable clothing, shoes,home dcor and just aboutanything else you can think up!

A first in the Pharmacyindustry-clear, color-coded,easy to read prescription

bottles.

Now you can easily identifythe correct bottle and takecorrect dosage.


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SKU ReductionART

Electronic labeling system that utilizes real-timeinformation about where product is needed:

DPIADirect Import, Pre-distro & Assortment Programs

RFIDtransmitters can be attached to pallets, boxes,

products, or whatever unit desiredMicrosoft .NET Framework-based

technologiesPrice scanner


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Associated Merchandising Corp (AMC), a subsidiary of Target Corporation, is a leading global sourcingorganization and works with global sourcing companies thatsource garments and other goods.

Consumer Brands is a portfolio company of Petters Group

Worldwide. With its customer-centric business model,Petters Consumer Brands offers a wide range of value-added products and services. Areas of expertise include thedevelopment of consumer electronics and appliances, for distribution through retail, Internet, catalog, and specialtychannels.

Archway Marketing Services is the industry leadingoutsourcing provider of marketing services. Archway has themost comprehensive suite of marketing solutions available...from rebates to fulfillment to interactive gaming.


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Utilizes a regimented and

centralized managementstructure

Add uniformity to the chain bysystematizing departments, decor andfixturesAll stores will look the same, acrossall markets, with all decisionsoriginating in Minneapolis


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Committed to recruiting team members withdifferent backgrounds and distinctiveexperiences.

Targets team attend career fairs, visitcolleges and agencies, as well as offerinternships to potential employees

INROADS, is organization that Targetcollaborates with to find potential employees.

Looks for a energetic team oriented people.


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Training is focused on the diversity that onewill probably encounter in the workplace,

Trainings are given usually for the firstthree month of spam of their employment.

Tanning is focused on different soft skillsrequired for multicultural workplace, andmanaging inclusion.

Employees are trained through Diversity

Business Councils.


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Equal Employment Opportunity Policy

Harassment-Free Workplace Policy

No-retaliation Policy


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Inappropriate conduct based on race, color, sex, gender,national origin, citizenship status, religion, age, disability,sexual orientation, or any other protected characteristic.

Inappropriate conduct by or towards anyone, includingany team member (manager or co-worker), and/or guest.

Threats of harm to Target Corporation or any of itsemployees, intimidating behavior or remarks, and/or violence, the threat of violence, or stalking.

Inappropriate conduct through any form of communicationvoicemail, email, etc.

If no-retaliation policy has been violated, discipline may

result, up to and including termination of the person involvedin the retaliation


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Target stores do not play ambient musicTarget does not promote items or services through its public

address systemTarget stores do not sell firearms.In Target special attention is given to the design of the store

environment: Graphics reinforce Target's advertising imagery andshelves are dressed with contemporary signage, backdrops and liners,often printed on inexpensive material such as paper, corrugated andfoam boards.

In Target stores customers =Guests, Employees =Team Membersand Supervisors= Team Leaders.


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Free shipping.

Offers a special extended holiday programs.

Red card service which allows 10% discount.

Clearance items and price change every week.

The one stop program.


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Publicity (newspaper articles, news, word of mouth)

Commercials/ newspaper inserts/flyers

Sponsorships (Westminster dog show, Race

car sponsors)Gift cards+ Target Business card( Red card)

Event sponsoring (Annual Target Fireworksshow- Minneapolis, Sweep Stakes)

Public Relations ( serving the community,donating to non-profit organizations)Arts and Reading Grants

Internet (Web site-weekly ads, HispanicHeritage-website in Spanish)


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Target makes the product, not the offer

Advertisements are focused on women and youth.

.

The " bull's-eye world " is spots, displaying a funky retro pop culture place.

Partnership with Coca-Cola in the Colour My World redline campaign

private label designers are featured in Targetcommercials.


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Target has a collaboration withseveral environmental agencies:

U.S. Environmental ProtectionAgency

U.S. Green Building CouncilNational Recycling Coalition

Has a solid-waste program to monitorsrefuse removal at stores anddistribution centres.

20 %OF ENERGY DRAWNFROM SOLAR PANEL


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Biggest Strength : Brand awareness The Target

logo is more recognized than that of Nike or Apple.Biggest Weakness: Number of Stores compared to competitors.

Biggest Opportunity: Non-Operational StatesBiggest Threat: Wal-Mart.


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Presented by:-Arti choudharyArun SharmaAshish mehrotraChandan Prasad SinghChirag JainChetan Sahil

Dhruv KotwalSatyam nimSiddharth tiwari

Documents

The Target Accomplised1