The taste of freedom' brochure

The Taste of Freedom

wwwthe-taste-of-freedomorg

ldquoWomen Slaves and Leaders of the Arab Springrdquo

Vision Communication Consultancy is AgraveQDOLVLQJWKHSDUWQHUVKLSof International and Intergovernmental Organisations TV channelrsquos NGOs Civil Society Organisations private sector companies and partners who

believe in womenrsquos empowerment and are VXSSRUWLQJWKHSURMHFW

IRXEHOLHYHOLNHXVWKDWZRPHQDUHFKDQJLQJWKHZRUOGFRQWDFWXVinfovision-communicationorg

$SURMHFWE

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lsquoThe Taste of Freedom Women Slaves and Leaders of the Arab Springrsquo is a powerful DZDUHQHVV FDPSDLJQ on how ZRPHQmiddotVOLYHVDUHFKDQJLQJ under the Arab Spring

The project is based onYDULRXVUHDOVWRULHVRIZRPHQ from (JSWand the 0HGLWHUUDQHDQ and 1RUWKHUQ$IULFDQ Region that represent challenges and opportunities for womenrsquos empowerment Real stories of women affected by SROLWLFDOHFRQRPLFDQGVRFLDOYLROHQFH

But also stories of women becoming champions as SROLWLFDOOHDGHUVHQWUHSUHQHXUVDQGVRFLDODFWLYLVWV in their communities lsquoThe Taste of Freedomrsquo shows womenrsquos GDLO VWUXJJOH for DXWRQRP and VHOIHPSRZHUPHQW An act of UHEHOOLRQWRWUDGLWLRQDOVRFLHWLHVWKDWSUHGRPLQDQWOFRQAgraveQHWKHLUUROHVDQGDFWLYLWLHVWRWKHGRPHVWLFVSKHUH

RPHQ are now leading as contemporary entrepreneurs they generate social and economic development they drive political processes and areFKDQJLQJVHFXODUFXOWXUDOVWHUHRWSHV It is with the strength and courage of their H[DPSOHV and stories that southern Mediterranean women are LQVSLULQJQHZJHQHUDWLRQV opening QHZRSSRUWXQLWLHV and VKDSLQJaQHZVRFLHW

Breath-taking ZRPHQmiddotV VWRULHVFKDQJLQJ RXU ZRUOG narrated through a social documentary

On-line LQWHUDFWLYH PXOWLPHGLDSODWIRUP sharing women challenges successes and inspirations

QDPLF VRFLDO PHGLD FDPSDLJQ focusing on the human aspects of the phenomenon with video testimonials

An DUWLVWLF ERRN designed using LOOXVWUDWLRQV to explain in an HQJDJLQJ way womenrsquos reality to DXGLHQFHV from high-school to adults

QWHUQDWLRQDO VHPLQDUV video documentary screening + debates with top experts + media coverage

QIRUPDWLYHERRNOHWV using LOOXVWUDWLRQV engaging all audiences on womenrsquos reality

Participation to QWHUQDWLRQDO)LOP)HVWLYDOV around the world

79 EURDGFDVWLQJ opportunities (distributors already acquired in Europe North and Latin America)

Goodwill Ambassadors network and key opinion leaders on themes captured in the video documentary

The Project The Concept

SYNOPSIS

Through the eyes of 6 women some who have become leaders and others victims we will uncover the social change which is happening in the Arab Spring countries

7KLV LVDFRPPXQLFDWLRQFDPSDLJQDQGDGRFXPHQWDUAgraveOPDERXW WKHFUXFLDO UROHRIZRPHQ in the VRFLDOFKDQJHthat is being experienced in the $UDE6SULQJand we will see it from the point of view of the six of them who have participated directly in the UHYROXWLRQto the point that their lives have changed forever They are all DFWLYLVWV They all defend womenrsquos rights Only three of them have become OHDGHUVof the movement The other three have become YLFWLPV but they continue AgraveJKWLQJ

We will meet one victim and one leader at the beginning of it all How and why did all this begin What was the situation in the countries then Did they foresee the chain reaction that it would provoke Where were they We will discover the origin of it all the circumstances which existed in that society and which in the end led to one of the most important social movements in modern history

Q(JSW Tahrir Square has been converted into the epicentre of the Arab Spring Shahira Amin and Hania Moheeb were there 6KDKLUDHPHUJHGDVDOHDGHUand an icon when she left her job as a MRXUQDOLVWDW1LOH79over her disapproval of the way citizen protests were being reported From here she became an activist for free information and for womenrsquos rights She told us about Hania a journalist colleague who became a victim In the celebration of the 2nd anniversary of the riots she was UDSHGEDJURXSRIGHIHQGHUVof the regime in Tahrir Square also known as Liberty Square Her life changed dramatically However her case is not unique Therefore she decided to VSHDNRXWand to be a champion of the VWUXJJOH IRUZRPHQmiddotV ULJKWVDQGDJDLQVW LPSXQLWof dominant groups because as she says ldquowomen are punished twice - once by being a victim and the other time by being held responsible for the attack by their own kinrdquo How and how much has her life changed with the revolution How have her surroundings also been affected Has it been easy to break down religious social and economic barriers We get closer to the conservatism of Egyptian society trying to understand the words of Hania and in turn recognising the value of the work of these women who break social religious and economic barriers to AgraveJKWIRUDPRUHMXVWZRUOG

What future awaits the Arab countries following the rise of social protests Have their expectations of change been met as women and as society of the Arab Spring With them we talk about GUHDPV LOOXVLRQV but also the IHDUVthat the GLFWDWRUVKLShas left in their country It is not easy to recover but they have decided to take the lead and to be the most important engine of social change that awaits us in the 21st Century the IXOOOLEHUDWLRQRIZRPHQ

As mentioned the purpose of the documentary is to discover the reality of a place and a people that has risen asking for changes that result in freedom through women who have been involved in this process and simultaneously oppose those dreams with the reality they face every day

At a structural level we will start by introducing the Arab Spring and the countries involved then PRYHLPPHGLDWHOWRIRFXVDWWHQWLRQRQWKHUROHRIZRPHQLQWKHUHYROXWLRQWRAgraveQLVKEPHHWLQJone by one our protagonists

With each one of the women we will rebuild based on memories and footage the beginning of the revolution according to the real experience and feelings awoken within them

Approach

From here we will hear the womenrsquos personal stories and what has made them leaders or victims Through the women and their stories we will learn in depth the world in which they live and the place left for them

The next step of the documentary will discover what they do to change their world and thus get to know their side of the struggle for the rights of women in particular and the rights of the whole society to which they belong

Speaking of the society to which they belong we ask what has been the spirit of the revolution if what is claimed to have been achieved truly has and if we have obtained a better world

We also analyse the SROLWLFDODQGVRFLDOVWDWXVin the countries of the Arab Spring and the SURJUHVVmade with a particular focus on the role of women

Finally we will encourage the leader and victim in each country so that they can meet share their opinions and join together to continue waging a struggle that inevitably has to bring them to full freedom It is important to highlight the fact that the revolution has transformed them into leaders or victims does not change one iota the importance of their work since both are activists and have EHHQAgraveJKWLQJIRUDFRPPRQJRDO

This project is based on the characters that appear We have 6 women Three leaders Three victims Two women to act as main characters

Approach

7KHAgraveUVWWKLQJWREHFODULAgraveHGLVZKZHVHHNRQOZRPHQHEHOLHYHWKDWWKHVWampHQWXUZLOOEHthe century in which women experience ultimate empowerment and will lead social change The women in the Arab world suffer the so-called ldquotriple exclusion economic social and politicalrdquo and acuteWULSOHGLVFULPLQDWLRQEDVHGRQJHQGHURULJLQDQGUHOLJLRQmicro7KH$UDE6SULQJKDVEHHQDAgraveUVWVWHSand we believe that it is necessary to live through this revolution with them

From 6 selected women we have two to act as main characters A leader and a victim I could describe who they are and what they have done but we believe that their testimony is more valuable so wersquoll let them introduce themselves

6+$+5$$01sup2(JSW($(5

ldquoDear friends

I quit my job as deputy head of state run Nile TV and the channelrsquos senior anchor on Feb 3 2011 in protest at their biased coverage of the uprising I then joined the protesters in Tahrir and stayed until Mubarak fell

7ZRPRQWKVODWHUEURNHWKHVWRURQWKHYLUJLQLWWHVWVDIWHUJHWWLQJWKHAgraveUVWDGPLVVLRQIURPDVHQLRUgeneral that the military had performed the tests

I have spent the last 3 years pushing for reforms exposing the rights violations under three successive regimes

DPFXUUHQWODZRPHQmiddotVULJKWVDFWLYLVWAgraveJKWLQJIRUZRPHQmiddotVULJKWVLQFOXGLQJWKHHOLPLQDWLRQRIWKHharmful practice of FGM greater participation of women in politics DQG SXEOLF OLIH AgraveJKWLQJ VH[XDOharassment etc I currently write for index on censorship a free expression portal documenting the developments since the uprising especially those related to media freedom

KDYH IDFHG PDQ GLIAgraveFXOWLHVand challenges including a smear campaign against me by security agencies threats and intimidation

Thank you for considering me as a candidate to share my story in your documentary The last 3 years KDYHEHHQLQWHQVHH[FLWLQJEXWDOVRAgraveOOHGZLWKGLVDSSRLQWPHQWVHKDYHVHHQRXUUHYROXWLRQVWROHQtwice once by the MB and a second time by the military

The revolution continues

All the best Shahirardquo

Approach Approach

+$1$02+((sup2(JSW9amp70

ldquoIrsquom a journalist womenrsquos rights activist and as you may know I got raped in Tahrir on January 25 2013 the 2nd anniversary of the uprising Over 20 similar cases happened on Tahrir that day People who raped me where well organized The other women who are harassed and violated every day are one of the reasons I decided to speak out

Despite the trauma of what happened when they put me in the ambulance I told myself I will put PAgraveQJHULQWKHLUHHVDVZHVDLQ(JSWmiddotPQRWDVKDPHGDQGZLOOQRWJLYHXS7KHZLOOQRWEUHDNme

I have great faith in this revolutionrdquo

Our protagonists have lived through revolutions in their country

This is how it started in Egypt the protests began a month after the beginning in Tunisia and after the start of police brutality against protesters which only led to more protests Mubarak was overthrown Tahrir Square became the heart of the protests of the ldquoWhite Revolutionrdquo

The armed forces took advantage of the lack of power to rise to power which resulted in the SURWHVWVFRQWLQXLQJXQWLOWKHHOHFWLRQVZHUHKHOGWKHAgraveUVWLQWKHKLVWRURI(JSW0XUVLZDVHOHFWHGbut his constitutional changes generated new mass protests By refusing to meet the demands of the people he fell into a new coup After elections were held which were won by the military that overthrew Mursi he became a politician and a hero and is currently the president of the country

As our protagonists tell us we must have faith while the revolution continues

Approach

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The project will follow a strong distribution strategy structured on 4 pillars

Distribution Strategy

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2QOLQH

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FDPSDLJQ

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It will be presented in key European and MENA region cities as well in New York and selected Latin American countries We have guaranteed special locations such as the European Parliament and the United Nations HQ

Public and private partnerships will be created with international agencies such as the United Nations European Commission Inter American Development Bank OECD World Bank as well as with several universities globally

The documentary will be broadcast through various television networks around the world Currently we have TV broadcast opportunities across America through WKHUD]LOLDQAgraveOPdistributor ELO Company and in Europe by Flame Distribution and Tetraktys Films as well as various European TV channels Furthermore new deals with other TV channels distribution companies and networks are being made

A powerful online campaign strategy will raise awareness of the project and sensitise the public before during and after the realisation of the documentary to ensure maximum and sustainable impact through the project website and social media networks

A network of ldquogoodwill ambassadorsrdquo and key opinion leaders of all themes covered in the documentary will be put in place to increase even more projectrsquos visibility and promote campaign activities globally

The documentary will participate LQVHYHUDOAgraveOPfestivals around the world such as ampDQQHV6KHIAgraveHOGSunny Side of the Doc Docs Barcelona and many others

9LVLRQampRPPXQLFDWLRQampRQVXOWDQF is a Global Communication Consultancy and a Film

production award winning company

Our projects have been selected among best social documentaries in the Mediterranean

at ampDQQHV )LOPV )HVWLYDO and have been presented in three continents including the

(XURSHDQ3DUOLDPHQWand the 8QLWHG1DWLRQV+4

We are leaders in global communication and awareness campaigns and we have extensive

experience in production of award-wining gender equality documentaries at the MENA

region such as its previous project lsquo7KHWKUHVKROGRIWKHHVHUWrsquo (wwwthe-threshold-of-the-

desertorg)

Vision Communication Consultancy is looking for

partners and investors from TV channels international

organisations policy-makers national and local

authorities non governmental organisations and

civil society organisations interested in contributing

to the Project ldquoThe Taste of Freedom Women Slaves

and Leaders of the Arab Springrdquo

The Producer

5DPRQ9LODis the director of the project He is also

director of several international documentary

AgraveOPV VXFK DV acute7KH WKUHVKROG RI WKH GHVHUWrdquo

ldquoampURVVFXUUHQWV WKH GUHDP RI SURJUHVV DQG

DQFHVWUDO FRPPXQLWLHVrdquo ldquo(OHFWLRQV 9LROHQFH

DQGampRQAacuteLFW3UHYHQWLRQrdquo and he has been the

producer of the documentaries ldquo7KH7UDQVLWLRQ

IURP FRQAacuteLFW WR GHYHORSPHQW LQ LEHULDrdquo and

ldquo1RXULVKLQJ KRSHV FUHDWLQJ RSSRUWXQLWLHV IRU

D EHWWHU QXWULWLRQ LQ DWLQ $PHULFDrdquo He is the

Director of Vision Communication Consultancy

9LVLRQampRPPXQLFDWLRQampRQVXOWDQFKDVPDQDJHGLQWHUQDWLRQDOFRPPXQLFDWLRQFDPSDLJQV

UNDP UN Women the European Commission the Inter-American Development Bank

OECD the Red Cross the International Center for Transitional Justice Spanish Government

the World Bank the Catalonian Government Party of European Socialists Adidas Red Bull

Ericsson Epson Gruumlnenthal Gas Natural Fenosa Spanish TV

The Producer

9LVLRQampRPPXQLFDWLRQampRQVXOWDQF

wwwvision-communicationorg

+42IAgraveFH6SDLQ

(8UXVVHOVRIAgraveFHHOJLXP

+34 647235426 (Mobile)

The project rdquoThe Taste of Freedom Women Slaves and Leaders of the Arab

Springrdquo will be produced and disseminated following this schedule

Selection of the organizations personalities to become partners of the project

Production of the project (website documentary video testimonials Social Media campaign)

Dissemination (screening + debate in Europe MENA region USA and Latin America Social Media Campaign TV distribution press release Media Coverage International Film Festivals participation)

(VWLPDWHGXGJHWIRUWKH3URMHFW

6HUYLFH HWDLOV $PRXQWfrac12Pre-production Website + treatment + research + script +

trailer + design + development + crew amp personnel

Production Filming + photography + production expenses + travel + insurances

120000

Post-production Editing + music + infographics + product AgraveQDOL]DWLRQ

Distribution Social Media campaign + press campaign + TV distribution + International Film Festivals + on site screenings

Timeline amp Budget

A project by

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7188FA11-F3FC-4A64-8CD9-736ABAB378CC On