The Time is Now for Big Data Issue 1.5 - Lisbon Edition 03FEV2015

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

The time is now for Big Data

Luis Campos Big Data Solutions Director for Europe, Middle East and Africa

Oracle Confidential – Internal/Restricted/Highly Restricted | #BeyondBigData

Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.


“House of Cards was obviously a big bet for Netflix. But it was a calculated bet because we knew Netflix members like political dramas, that they like serialized dramas. That they are fans of

Kevin Spacey, that they like David Fincher

Oracle Confidential


“Netflix does have a competitive advantage over HBO because of the analytics. Networks like HBO still rely, on large part, on Nielsen data. But the information Netflix gets is much more

textured, granular... and valuable.”

Oracle Confidential


We are entering a new digital industry economy where everyone will be a technology company

Peter Sondergaard, Gartner Research, 2014


…But data is useless without the time element


We are used in the world of information to talk about data, and size, and speed…. But the most important thing for us all is...

Time.


It is at the same both infinite and for us all finite. It is measurable to a quantum and yet when a moment has passed it is gone forever.

Time.


The only true constant between us all is time. The only truly universal language of business is time.

For Business TIME is a (the?) restriction to delivery of business value.


In the meantime 250 Terabytes of information has been created around the world!

Information created by you, your customers, your suppliers and your competitors


• Differentiate your customers’ experience

• Understand your customers

• Use all of your customer data

Given that much information is available, it’s time to:

As you can see every second that goes by and you don’t use all the information available, your competitors will do.


How Customer Advocacy Has Affected Us

Mass media Internet/1:1 Social/Mobile

CUSTOMERS TAKE CONTROL

1% of consumers feel that their expectations for a good experience are met

94% of consumers will pay more for a better customer experience

89% of consumers switched to a competitor after a poor experience

Customer Power and Choice

Company Power and Voice


Learn what your customers want

Integrated Customer Experience Foundation

Integrated Customer Experience Foundation

Social Network Mobile Analytic KPIs &

Dashboards Predictive Analytics Integrations

Web

Mobile

Social

In-Store Contact Center

Field Service

Direct Sales

Channel

And connect every interaction that Your Customer Has With Your Brand

LEARN with your customer Are you ready to combine all this information in TIME?


In the meantime, 2000 new users have joined the Mobile Web…..

Do you know who these 2000 people are? Their preferences, habits and potential for your business? Unaddressed Segments?


• Male, born in 1948

• Grew up in England

• Married twice, children

• Successful, wealthy, celebrity

• Loves dogs and the Alps

How well do you know your customer?

2 Quite Different Segments to identify in time to respond too


Big Data Platform for Customer Analytics


$200M

Incremental Revenue in 2013

Increase in Conversions

30%

Increase in Satisfaction

30%

Big Data Farm

Machine Learning Algorithms

Personalized Marketing, Sales, and Service

Offline Customer Data

Social Media

Website


It’s been 5 minutes since we last checked the time. In the meantime...

195,000 people have complained about a product online!


10%

19%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

All Bank Customers Young Customers (18-36)

Bank Switching

“My previous bank didn’t offer the level of technology/innovation that I wanted”

“My previous bank didn’t offer the online services that I needed”

“My previous bank didn’t offer the mobile services that I needed”

Source: Mobile Financial Services Tracking Study, AlixPartners 2013

Understanding your changing customers


Wargaming.Net, In time to change outcomes

“Oracle Big Data Appliance gives us unprecedented insight into game, business, and market health. The possibilities are endless with this highly extensible solution that enables us to gather, analyze, and use data, including social-media data, in ways that were simply not possible before.”

• Implement a scalable and flexible data warehouse.

• Optimizes video game information processing, allowing telemetry from more than 110 million players to become actionable business intelligence improving the player experience

• Expand insight into game health, market health, and business health with the goal of increasing player enjoyment and overall company success

– Craig Fryar, Head of Wargaming Business Intelligence Solution Components: Big Data Appliance, Advanced Analytics, Big Data Connectors



Sadly in the 19 minutes we have been here

Over 3800 crimes have been committed using the Internet

Cyber Crime defence, is not just a Governmental activity, it’s an organisational need. A must have.


In Fraud-Mitigation, Speed is the Key

How quickly can you, react (or hopefully predict) and implement?

Fraudsters definitely use very Agile approaches!


Rogue Trader Incidents Continue to Happen ... Some of the stories that made news headlines …

€4.9bn Jérôme Kerviel

$1.1bn Toshihide Iguchi

$2.2bn Kweku Adoboli

$1.4bn Nick Leeson

CEO Resignation Mgt shakeup

> $14bn losses

24

Bank Collapse / Sale

Source Notes: News Reports, ACFE website, Oracle Insight analysis


€4.9bn Jérôme Kerviel

$1.1bn Toshihide Iguchi

$2.2bn Kweku Adoboli

$1.4bn Nick Leeson

CEO Resignation Mgt shakeup

> $14bn losses

25

Bank Collapse / Sale

Source Notes: News Reports, ACFE website, Oracle Insight analysis

Move from Detection to Prediction

The Key is meeting this challenge in ‘Right Time’


Enterprise Big Data, Time to Value

Traditional Analysis

Oracle Enterprise Big Data

Savings

Big Data Integration Big Data Management

Big Data Analytics Big Data Apps


In the meantime...

Wow 25 minutes have gone by, and a LOT has happened

306 flights delayed 20 cancelled…


You may have Time to differentiate and give your (and others) customer’s a unique experience

• Real-time offer decisioning

• Context based events

• Delivery to a smart phone

• Customers can request offers


Mobile Customer Experience, deliver offers in real time. Personalized, Location-Based, Real-Time Offers

Customers flight delayed Identify and correlate

your customer, location and event


Location Based Offers

Consumers that indicate targeted promotions would be valuable 21%

Consumers that are willing to share their personal data with retailers

Drive revenue Individually-selected offers

9%

Source: New Retail Democracy, Oracle, 2013

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 31

Location-based Temporal Mobile Billboard

Customer responsiveness with scalable architecture

<1s Subscriber related events/second ( with 1.5B events daily)

800K

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://medya.turkcell.com.tr/gorsel_arsivi-3&ei=i46KVNyFDcrXoATnv4CACA&bvm=bv.81828268,d.cGU&psig=AFQjCNHNTRdVrrMqKNK2uNOAMFtm3I1ckQ&ust=1418452907146014


Use all of your customer data Get More Answers, in context in Right Time Generate Insight Using Enterprise Data Provide Self Service Sandbox, Enable Data Driven Innovation

Hadoop

RDBMS

NoSQL

Enrich

Visual

Self Service

Now is the Time to


One final thing

In just our short time together

7354 new lives have entered our world

New lives that will need a SAFER, BETTER, and DATA DRIVEN life style.


Luis Campos luigicampos

• Time Thank you for your

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The Time is Now for Big Data Issue 1.5 - Lisbon Edition 03FEV2015