The time-spaces of soft paternalism

Mapping Behaviour Change

Rhys Jones, Jessica Pykett, Marc Welsh, Mark Whitehead, IGES

iNcentives

Understanding mappings

Defaults

Give feedback

Expect error

Structure complex choices

Messenger

Incentives

Norms

Defaults

Salience

Priming

Affect

Commitments

Ego

Positive Emotion

Engagement

Relationships

Meaning

Accomplishment

Time-Spaces of Soft Paternalism

Mapping Behaviour Change as a political project• the ethics of government intervention; • the changing time-spaces of decision-making;• new conceptions of the human citizen-subject.

3 case studies:Streets Gambling School food

http://governingtemptation.wordpress.com/