RACONTEUR.NETSPECIAL REPORTS BUSINESS OF THEMED ENTERTAINMENT

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PUBLICATION DATEDecember 16, 2015

COPY DEADLINEDecember 10, 2015

READERSHIP1.26 million +

FORMATNewsprint(284mm x 358mm)

PAGES16

CIRCULATION398,693 (excludes SCT and NIR)

SPECIAL REPORT: Business of Themed EntertainmentThe theme park industry is one of the oldest leisure sectors, launched by Walt Disney in 1955 when his Disneyland park opened in California. Theme parks now generate more than $30 billion in revenue annually and the sector is still growing. In 2013 the top ten theme park groups attracted 377.3 million visitors and attendance was up 5.4% driven by growth in China, India and South America where middle class markets are emerging. Operators are

expanding to take advantage of growing demand and 2016 will see the opening of a $5.5 billion Disneyland park in Shanghai. Closer to home, Paramount has unveiled plans to build the world’s fourth-largest theme park in Kent which will cost $3 billion and will create 27,000 jobs. But despite its size, the industry only attracts sporadic reporting and is sometimes mired in unfair stereotyping concerning safety or rising costs and accessibility.

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To explore the scale and significance of the themed entertainment industry, Raconteur will publish a 16-page special report in The Times in December. Through leading commentary and case studies, this publication will analyse the business behind the building blocks of the themed entertainment industry. Topics will include ride design and construction, the importance of cutting-edge technology, the design of themed hotels and the importance of theme parks to media companies. Data and infographics will uncover the key industry trends and experts will reveal where it is heading.

With major new openings on the horizon, this report is timely and highly relevant to executives of companies connected to the industry, from ticket agencies and point of sale system manufacturers to management and shareholders. It is equally relevant to the millions of theme park goers who want to get beneath the skin of the industry. As such, its unique editorial focus and multi-stakeholder approach will make it the only leading, comprehensive outlook on themed entertainment for UK readers this year.

The Times is the leading high-quality broadsheet newspaper in the UK. With a national readership of 1.26 million, and 43% of all readers having a net worth of £1m+, Raconteur’s reports in The Times allow brands to access time-poor audiences and influencers. This special report will incorporate specialised niche content designed to attract and engage a well-educated and culturally aware audience.

I would welcome the opportunity to answer any questions that you may have about editorial comment, advertising options and the R.O.I you can expect from involvement.

Kind regards,

Richard HadlerPublishing ManagerDirect: +44 (0) 203 428 5386Office: +44 (0) 203 428 5230Mobile: +44 (0) 790 050 0367rh@raconteur.net

The Theme Park Industry

RACONTEUR.NETSPECIAL REPORTS BUSINESS OF THEMED ENTERTAINMENT

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INDUSTRY OUTLOOKThe origins and recent history of the industry will be examined in this opening piece. We will outline the shift in the themed entertainment space and examine how the industry is expected to evolve in the future. Growth trends in all major regions will be analysed and infographics will show the most-visited parks and park operators. Expert commentators will explain the reasons for their success and the challenges they face.

ATTRACTION DESIGN

Blockbuster theme park attractions can cost as much as $200 million to build, so where does all the money go? This piece will answer the question and will offer a step-by-step guide to construction of a theme park attraction from the first blue sky talks to the opening day. Leading designers will explain where they get their inspiration from and what the hardest parts to pull off are.

CASE STUDY: UNEXPECTED BRAWN BEHIND THE SCENESContrary to popular belief, theme park operators don’t usually build their attractions entirely in-house. A total of 44 French companies alone worked on the new cutting-edge Ratatouille attraction at Disneyland Paris. They provide some of the most unusual services and this piece will look at what they do and why they are chosen. The exotic items procured for the Ratatouille attraction include a model of a golden chicken from Parisian company Paradis Expansion, an ultrasonic 3D glasses cleaner made by multinational manufacturer FISA and 2,218 giant geranium leaves which were hand-wrought in aluminium by British business UK Loco.

TRANSFORMING FILM INTO REALITYBritain’s “Making of Harry Potter” attraction is one of the most popular film tours in Europe and this behind-the-scenes look at the secret to its success. It will cover the origins of the attraction and its financial results. An interview with its General Manager will also reveal the strategy behind maintaining its success and what went into its creation.

FAIRYTALE FACADES

Theme parks are home to some of the most exotic hotels in the world and certain companies specialise in designing them. This piece will explore an example brief, how it is managed, where the inspiration comes from, and the attention to detail that goes into creating a themed environment. Complementing this will be a case study of a themed hotel from a hotelier’s perspective. A General Manager will reveal the challenges of operating a hotel in a heavily themed building, the benefits this has to offer and the attraction to leisure and business guests.

DREAM PARTNERSHIPS

Sponsors are becoming just as important to theme parks as they are to sports teams and this article will explain why. It will reveal what sponsors provide, the benefits they bring and how they maximise their impact in an environment where visitors don’t expect to see corporate logos. A case study of one of the most successful deals will answer the question of why theme park sponsorship was chosen over sports.

HEALTH AND SAFETYFollowing recent events over the last few months theme park health and safety has been heavily scrutinised in the media. This feature will showcase the advancements that have been made in recent months and highlight the companies that are absolutely crucial to implementing and maintaining H&S standards across modern theme parks all over the world.

THE RISE OF DIGITAL ADOPTION

In the Theme Park industry the digital solutions used need to be robust given the sheer volume of customers. From till systems to futuristic payment methods technology is enhancing customer experiences in the attraction industry as much as any other. This article will evaluate the seven best new technologies implemented in the themed arena and how attractions have harnessed their benefits.

THEMED RESTAURANTS

From rock memorabilia to sporting paraphernalia these restaurants are a great choice for both fans of the chosen theme and anyone fancying a relaxed meal out. In this feature we will focus on one of the most popular Themed Restaurant chains in the world. This feature covers what makes a themed restaurant a success and how to distinguish yourself from the competition, and how to the best restaurants manage to follow a theme without resorting to tackiness.

EDITORIAL SYNOPSIS

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DECISION MAKING POWER

SECTORS IN WHICH RACONTEUR READERS WORK141,000readers are chairmen, owners, MDs, CEOs and deputies

235,000Directors

43%of Times readers have a net worth of £1m+

Raconteur readers who have purchase decision making powers in a department:

Source: Survey of approximately 400 Times and Sunday Times readers, March 2014, News UK

28%A

IT services

Business services

B 25%

D 21%HR and staffing

E 21%Office management

F 17%Premises

15%H

Business services

11%J

Healthcare services

C 24%Financial services

G 16%Telecomms

14%I

Legal services

of Times CEOs have read a Raconteur report

70%

of Times CFOs/CIOs have read a Raconteur report

62%

of Times C-Suite readers have read a Raconteur report

55%

READERSHIP

HEALTHCARE9 RETAIL10GOVERNMENT6

TIMES READERS RACONTEUR READERSHIP

of Times readers have read a Raconteur report

7 in 10

Raconteur readers are

in management

1 in 2of Raconteur readers are

C-level executives

15%7 BUSINESS

SERVICES 8

ENERGY4 LEGAL SERVICES5FINANCIAL

SERVICES1 IT2 MANUFACTURING3

TRANSPORTATION

53%more C-suite executives than the Financial Times

422,000Purchase decision makers (PDMs)

1.26m+Readership

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of FTSE 250 Times readers have mentioned a Raconteur report to someone else

64%

regular readers have passed a Raconteur report on

8 in 10

say better quality of content

75%

say better overall quality

69%

say better quality of contributors

68%

HIGHLIGHT KEY ISSUES FACING KEY

SECTORS

EDUCATE PEOPLE ON ISSUES THAT

MATTER

HAVE QUALITY CONTENT

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PROVIDE AN INTERESTING

READ

ARE INFORMATIVE

As a result of seeing a Raconteur report, readers take a variety of actions:

Saved an article

Changed their opinion on a company seen advertising for the better

Raised an issue or topic seen in a report at a board meeting

Passed the report on

Considered contacting a company seen advertising

46%

16%26%

15%11%

regular readers have mentioned a

Raconteur report to someone else

9 in 10Time the average

reader will spend reading a Raconteur report

17minutes

of FTSE 250 Times readers, who have an opinion, think Raconteur is a good place to advertise

88%

Source: Survey of approximately 400 Times and Sunday Times readers, March 2014, News UK

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