The Transport Industry Goes Digital – How Mobility and Innovation Accelerators drive New Business Models

Marta Fiorentini - Research Manager IDC EMEA Personal Computing

mfiorentini@idc.com

BUSINESS

TRANSFORMATION

Increase

productivity

Facilitate

collaboration

Improve

customer

engagement

Fulfil New

Business

Needs and

Processes

Improve

competitive

advantage

Increase

market share

Connectivity Enables Mobility Leading to Business

Transformation

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Mobile Experimentation

Basic Mobility Services

Mobility Integration

Rich mobile experience & business innovation

Mobile Transformation

React to trends, fix or pre-empt

problems

Test value, get quick wins

Improve cost/

benefit and quality

Scalability and business

transformation

Sustained competitive

advantage

Enterprises’ mobility strategies are maturing

Mobilize the

Person

• E-Mail, Calendar

• Unified Comm.&

Collab.

• BYOD / CYOD

• Security

• Campus WiFi

1 Mobilize the

Process

• Field Services

• Sales

• BI, ERP

• CRM

• Contact Center

• Customer Interaction

2 Mobilize the

Channel

• Suppliers

• Distributors

• Customers

3

Mobility is transforming the workplace

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% of workers using

Smartphones

% of workers using Tablets

Today In 12 months

56% 64%

27% 34%

In Transport industry

Source: IDC UK Enterprise Mobility Survey, April 2016

Computing Device Penetration

Note: Includes Analyst Estimates for Illustrative Purposes

Today In 2019

Source: IDC Enterprise Tablet 2.0 - The Larger Opportunity, September 2016

Mobility is transforming the workforce

5

Current Tablet Users in Transport

Executives

21% Sales

8% Marketing

8%

IT Support

16%

Admin/HR/Account

11%

OPERATIONS 8% R&D/ ENGINEERS 7% CUSTOMER FACING 8% TRANSPORT 8%

PRODUCTION/

MAINTENANCE

4%

CUSTOMERS

1%

63%

Source: IDC Enterprise Tablet 2.0 - The Larger Opportunity, September 2016 - results from Transport (including logistics)

Which device for Employees?

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6

Mobility

Connectivity

Touch

Low Medium High

Ruggedized device

Productivity/Keyboard

Vertical apps

EXECUTIVES

9 inch

WAREHOUSE

11 inch

Users’ requirements

• Replacing Smartphones • Top apps:

• Certification, eSignature • Special Calculator • Customer apps

GROUND PERSONNEL

• Replacing Notebooks • Top apps:

• CRM • Supply Chain

Additional Replacing Notebooks

Source: IDC Enterprise Tablet 2.0 - The Larger Opportunity, September 2016 - results from Transport (including logistics)

One Device Doesn’t Fit All, But Some Features Fit Most

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BATTERY

LIFE

TOUCH

RESPONSIVENESS

CELLULAR

CONNECTIVITY

Infrared

scanner for

reading QR

and barcodes

KEY FEATURES ADD-ON

FEATURES

Ruggedised

High

resolution

back/front

camera

SECURITY

Continuously

refreshed

policies

Encryption

(Whole

device, FIPS)

Email

Encryption

OS

52%

34%

14%

14%

47%

39%

Source: IDC Enterprise Tablet 2.0 - The Larger Opportunity, September 2016 - results from Transport (including logistics)

Mobility has Transformed the Transport Industry…

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…Innovation Accelerators Enable Its Digital Transformation

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Next Gen Security

Internet of Things

Cognitive Systems

Robotics 3D Printing Augmented & Virtual Reality

IoT will be a Game Changer

32% SENSOR-BASED

STAFF IDENTIFICATION (FOR BOTH ACCESS CONTROL AND

TIME REPORTING)

39% FLEET TRACKING FOR PREDICTING TIMES/DELAYS OR

DELIVERY TIME UPDATES

ALREADY USING

30% ITEM LOCATION

Source: IDC European Vertical Markets Survey, October 2015

Passenger traffic

flow analysis Asset surveillance

Investment plans

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Next Gen Security

Internet of Things

Cognitive Systems

Robotics 3D Printing Augmented & Virtual Reality

The Impact of Augmented Reality

IMPROVE CUSTOMER SERVICE INCREASE EFFICIENCY & SECURITY

SAVING COSTS

CREW TRAINING

ENGINE MECHANICS Picture: Hololens

Next Gen Security

Internet of Things

Cognitive Systems

Robotics 3D Printing Augmented & Virtual Reality

Robotics and Cognitive Systems Unleash

Operational Efficiencies and Eliminate Risks

Operational jobs in the supply chain evolve into ‘knowledge’ roles required to

support new technologies like cognitive computing and modern robotics

Benefits:

• Reduced cost of delivery

• Fast delivery times

• Supply Chain easing

Still early stages

Future…

Challenges:

• Small delivery radius

• Privacy and security concerns; Lack of Regulation

• Safety concerns

• Battery life

• New labour skills

Innovation Accelerators are Crucial to Mobilise Channel

and Create End-to-End Passengers’ Experience

13

Pre-Flight In-Flight Shopping

Baggage Tracking In-Flight Entertainment

It is not plain sail…

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Security Application

Development

Challenges

Senior

Management

Resistance

Compliance

and regulatory

issues

Data

Integration

… but the Potential is Endless

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