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WEDNESDAY 6 MARCH 2013 • [email protected] • www.thepeninsulaqatar.com • 4455 7741 MARKETPLACE FOOD HEALTH INTERIOR DESIGN TECHNOLOGY LEARN ARABIC P | 5 P | 6 P | 7 P | 11 P | 12 P | 13 IKEA unveils catalogue CGC launches new Nokia promotion Eating salmon, making meatballs, roasted cherry tomatoes and more Indian rule against Bayer brings down cancer drug price Adding warmth to a room with books Chok! Chok! Chok! ad shakes up mobile marketing Learn commonly used Arabic words and their meanings inside P | 8-9 P | 2-3 The triumph of the good bad guy Changing lives through research Through Annual Research Forum, Qatar Foundation aims to inspire younger generations to take up research that not only adds to the country’s own knowledge-base but also generates life-changing discoveries that extend beyond its borders.

The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

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Page 1: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

WEDNESDAY 6 MARCH 2013 • [email protected] • www.thepeninsulaqatar.com • 4455 7741

MARKETPLACE

FOOD

HEALTH

INTERIOR DESIGN

TECHNOLOGY

LEARN ARABIC

P | 5

P | 6

P | 7

P | 11

P | 12

P | 13

• IKEA unveils catalogue• CGC launches new

Nokia promotion

• Eating salmon, making meatballs, roasted cherry tomatoes and more

• Indian rule againstBayer brings downcancer drug price

• Adding warmthto a roomwith books

• Chok! Chok! Chok!ad shakes upmobile marketing

• Learn commonlyused Arabic wordsand their meanings

inside

P | 8-9

P | 2-3

The triumph of the good bad guy

Changing lives through research

Through Annual Research Forum, Qatar Foundation aims to inspire younger generations to take up research that not only adds to the country’s own knowledge-base but also generates life-changing discoveries that extend beyond its borders.

Page 2: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

2 COVER STORYPLUS | WEDNESDAY 6 MARCH 2013

The Annual Research Forum, which is organised by Qatar Foundation for Education, Science and Community Development, and is head-

ing towards its fourth year, aims to inspire the young generation to engage in research that not only adds to the coun-try’s knowledge base but also produces life-changing discoveries that extend beyond its borders.

These student-led studies may be in vastly different disciplines, but they are united by their concern for issues critical to the development of Qatar.

As a teenager curious about the source of human diversity, aspiring cardiologist Maen D Abou Ziki wanted to explore the secrets hidden within the most basic form of our existence: genes.

And now, having been awarded the prize for the Best Student Health and Biomedical Research of the Year at the 2012 Annual Research Forum (ARF), Abou Ziki is proving the transformative power of genetics in the medical field through his research in Qatar.

“The Arab populations in general,

and the Qatari population in specific, are under-represented in international studies on genetic markers of disease. Hence, what is discovered in European populations on the genetic risk factors for diabetes, for instance, might not be applicable to our patient population in Qatar,” said Abou Ziki, now in his third year at Weill Cornell Medical College in Qatar (WCMC-Q).

“We set out to discover the genetic variations that increase the risk for dia-betes, metabolic syndrome and cardiovas-cular disease in the Qatari population,” he added.

His research uncovered a genetic mutation prevalent among Qatari and African-derived populations that is asso-ciated with a higher risk of cardiovascu-lar disease.

The success of this award-winning study, ‘High prevalence of the ApoE Arg145Cys dyslipidemia at-risk poly-morphism in African-derived popula-tions’, a collaboration with his mentor at WCMC-Q, has inspired AbouZiki to continue his research into new frontiers of genetic diagnosis.

Inspiring younger generations to engagein research

Shamsa Abdullah Al Khanjari in GERG labs at Texas A&M University.

Page 3: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

3

This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual Research Forum. Qatar University’s Momina Adel Zakzok and Shamsa Abdullah Al Khanjari examined the contamination of one of Qatar’s lesser-known natural treasures: the coastal mangroves of the northeast.

Al Khanjari’s study, titled ‘Concentrations and bioaccumulation of polycyclic aromatic hydrocar-bons (PAHs) in the soft sediments of mangrove, east coast of Qatar’, won her the Best Student Poster of the Year in Energy and Environment Research.

“Oil industry and transportation can impose a potential environmental impact on this unique eco-system, so I was interested in investigating the con-centrations of different PAHs in the sediments and

bivalve tissues within the mangrove ecosystem,” said Al Khanjari.

Another study by her colleague Adel Zakzok uncovered alarming arsenic contamination in the mangroves. Zakzok hopes her ARF award for Best Student Energy and Environment Research of the Year will help when applying for a place for a master’s programme, where she would like to continue her research on environmental contamination in Qatar, the country of her birth.

The forum helps incentivise research and facilitate collaboration in the fields of health and biomedicine, energy and environment, computing and technology, and arts, behavioural and social sciences, humanities and Islamic studies.

In previous years, researchers who received awards in each of these fields have gone on to publish or present their findings to international audiences.

PhD candidate Asma Essa Alfadala at the University of Cambridge, for example, will be using her ARF award to present her research on the implementation of Qatar’s education reform, titled ‘Education for a new era’, at two major conferences in the United States.

Next month’s 57th Annual Conference of the Comparative and International Education Society, and the American Educational Research Association’s annual meeting, to be held in San Francisco in April, have each selected her research through a competi-tive blind review process.

Asma believes that through these conferences, her case studies on school leaders in Qatar will offer insights to a wider group of researchers analysing the success of ambitious educational reform in public school systems.

The Peninsula

PLUS | WEDNESDAY 6 MARCH 2013

The otherARF 2012award winners: Dia Noufal -- University of Angers; Social sustainability and the historical district projects: Souq Waqif in Qatar as a case study, for Best Student Arts, Behavioural and Social Sciences, Humanities and Islamic Studies Research Programme of the Year.Dania Abed Rabbou -- Carnegie Mellon University in Qatar; Extending the reach of social-based context-aware ubiquitous systems, for Best Student Computing and IT Research of the Year.

Rawan Al Saad -- Qatar University and Nile University; Efficient parallel implementation of the SHRiMP sequence alignment tool using MapReduce, for Best Student Poster of the Year in Computing and IT Research.

Omayma Abdulla Al Saei, Najah Abdulsalam Al Fakih – Qatar University; Effect Of beta-catenin inhibition on liver cancer stem cell profile, for Best Student Poster of the Year in Health and Biomedical Research.

Maen Abou Ziki in lab with Maen Abou Ziki in lab with a WCMC-Q mentora WCMC-Q mentor

Page 4: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

PLUS | WEDNESDAY 6 MARCH 20134 CAMPUS / COMMUNITY

Bhavan’s celebrates India’s Science Day

Bhavan’s Public School cel-ebrated Indian National Science Day on February 28 under the auspices of

its Science Club. The programme was inaugurated by Principal Dr G Manulal. He delivered a speech on the importance of observing National Science Day and the contribution of Indian physicist and Nobel laureate Sir C V Raman to science.

The students were able to get infor-mation about Raman Effect and the theme of National Science Day 2013, ‘Genetically modified seeds and food safety’. A quiz contest on the above topic was held under the supervision of quizmaster Nazeem in four categories.

Sanam Khadija (IID) and Advaith Subash (IIA) of Winter House won the first position in Category I; Anushka Sharman (VIB) and Mayurika Krishnan (IIB) of Summer House finished first in Category II; Anandu

Sreevalsan (VIB) and Theekshika GM (VB) of Autumn House finished first in Category III; and Aysha (VIIIA)

and Nithin (VIIIA) of Winter House finished first in Category IV. Activity Coordinator Pushpa Rajan delivered

the welcome speech and Science Club convener Suja Santhosh proposed a vote of thanks. The Peninsula

New office-bearers for IDEA-Qatar

Idukki District Expatriates Association (IDEA-Qatar), a forum for expatriates from the Idukki district of Kerala living in Qatar, held its second annual general body meeting recently at Asiana.

Outgoing president Wilson John welcomed the members and sec-retary Gigi Varghese presented a working report. An interactive session was held among the members and many expressed satisfaction with the growth of the organisation in a short span of time. Sajan Sebastian deliv-ered a vote of thanks. A 16-member executive committee was elected, and the committee elected the following office-bearers: Jose Thomas, vice-president; Arun Jose, treasurer; Sheela Vijayan, cultural secretary; Jerin Jose, secretary; Unnikrishnan P, president; Anu Anil, joint secretary. IDEA will organise a blood donation camp on May 10 in association with Hamad General Hospital. Those interested in donating blood may contact Jerin Jose on 33909453. The Peninsula

Newly elected IDEA-Qatar office-bearers.Newly elected IDEA-Qatar office-bearers.

The Japanese envoy with Qatari youngsters.

Japanese envoy hosts reception for young Qataris

Japanese Ambassador Kenjiro Monji hosted a reception at his residence to thank young Qataris for the warm support

they extended to the embassy in vari-ous events conducted under the “Qatar Japan 2012” initiative.

The reception was attended by around 30 young Qataris, including students and graduates from Qatar University as well as many fans of Japanese culture. Monji expressed his sincere gratitude to every Qatari who worked hard as a volunteer or joined in the Japanese cultural events in 2012.

The guests were also welcomed by traditional Japanese dolls displayed on the occasion of the Girls’ Festival (“Hina Matsuri” in Japanese), which was cel-ebrated on March 3. During the festival, families with young girls pray for their healthy growth and happiness by setting up a display of dolls inside the house. It started as a way of warding off evil spirits, with the dolls, acting as a charm, placed on a tiered platform covered with red felt. The Peninsula

Page 5: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

5MARKETPLACE PLUS | WEDNESDAY 6 MARCH 2013

Consolidated Gulf Company (CGC) has once again launched its Nokia bundle scheme, gifting shopping vouchers of Centrepoint of up to

QR100 on purchase of select Nokia mobile phones. Nokia’s Lumia 820 smartphone is being offered for QR1,599 with a QR100 Centrepoint voucher, while Asha 308, with a QR50 voucher, is on offer for QR339. CGC is offering over a dozen Nokia models with gift vouchers.

Anil Mahajan, COO, CGC, and Santosh Pai, COO, Landmark Group Qatar, jointly announced the Nokia offer in Doha recently.

Mahajan expressed the hope that Nokia consumers would benefit from the offer. “Giving more choices to our esteemed cus-tomers, we have included 16 Nokia mod-els with Centrepoint and Home Centre

shopping vouchers to cater to different user segments. The availability of a range of cost-effective mobile phones with a chance to shop at favourite brands add value to their Nokia purchases.”

Pai was delighted over partnering with CGC to extend a unique shopping experi-ence to common customers. “With fresh stocks in place ahead of the summer sea-son, our customers can take full advantage of the scheme at the Centrepoint Mall in Al Sadd and Barwa Village. Besides this, customers can redeem their gift vouchers at any Babyshop, Splash, Shoemart, City Lifestyle and Home Centre shop across Qatar.”

The promotion is on at all CGC show-rooms and select dealer outlets in the country.

The Peninsula

CGC launches new Nokia promo

Just over a week before IKEA opens its store in Qatar, the Swedish home furnishing retailer has unveiled the IKEA

catalogue. 150,000 catalogues are cur-rently being distributed to homes across Qatar. The IKEA catalogue provides home furnishing solutions, inspiration and smart ideas on how to create a better everyday life at home, and helps people better prepare for their visit to the IKEA store.

The IKEA catalogue displays a selec-tion of home living solutions available at Doha’s debut IKEA store, which will welcome its first visitors on March 11.

“Everyone in Qatar, regardless of living situation, can flick through the pages of the IKEA catalogue and draw

inspiration from the latest trends and products designed to refresh homes and lifestyles,” said John Kersten, Managing Director, IKEA-UAE, Qatar, Egypt and Oman.

“The 328-page IKEA Catalogue, which is available in English and Arabic, takes readers through an excit-ing journey full of surprising, afford-able and functional home furnishing solutions designed to meet the diverse living needs of the majority of people.

“In the catalogue, the readers can browse through a variety of interior designing ideas based on everyday activities like organising, sleeping, relaxing, cooking, working, eating and living a simple life at home. The prices shown in the catalogue are maximum

prices valid until August 2013 and they can only get lower but never higher,” said John.

In some 500 photographs, the cata-logue displays a selection of products with an overview of the sizes, designs, features, colours and materials that can be found at the IKEA store, which is located at Doha Festival City.

The popularity of the catalogue is evident in the 211 million copies printed in 62 languages and distrib-uted in 40 countries around the world each year.

Every year, the catalogue focuses on something, and this year IKEA cel-ebrates the love of textiles, bold and beautiful. The IKEA Catalogue reflects the functional and aesthetic considera-tions of using textiles to introduce an easy, attractive and affordable change to people’s homes.

The English and Arabic catalogue will be available at the IKEA store from March 11 and is complemented by an English digital version on IKEA Qatar’s website: www.IKEA.qa.

The Peninsula

IKEA unveils catalogue

© In

ter IK

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BRING NEW LIFE TO YOUR

HOME.

201

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AN IKEA ARMCHAIR FROM 1951. RENEWED WITH A CUSHION FROM TODAY.

AND BRING YOUR HOME TO LIFE.

201

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THE PRICES IN THIS CATALOGUE CAN ONLY GET LOWER UNTIL AUGUST 2013, NEVER HIGHER.

BEDDINGE LÖVÅS three-seat sofa-bed

QR1225Cover: cotton, polyester and elas-tane. W200×D104, H91cm. Bed size W140×L200cm. Genarp white.

IKEA PS 2012 cushion cover

QR39100% ramie. L50×W50cm. 802.178.78

The cover of the new IKEA catalogue

Anil Mahajan and Santosh Pai during the signing ceremony.

General Monitors along with its partner Middle East Business Development (MEBD) conducted a technical seminar on “Latest in gas detection tech-nology and improving safety layers of the plant”, at Hotel Radisson Blu.

The seminar focused on the “Latest in gas detection technology using ultra-sonic, Safety Integrity Level (SIL) and improving safety protection layers of plant”.

Martin T Olesen, managing director, Gassonic (General Monitors), spoke about the latest technology using ultrasonic to improve the safety layers of the plant. Edward Naranjo, product manager, General Monitors, presented various gas detection technologies while George El Haji, regional manager, General Monitors Middle East, introduced General Monitors’ capabilities in the Middle East.

The seminar was attended by instrumentation personnel from the oil and gas industry, including staff from Qatar Petroleum, Qatargas, RasGas, Qafco, Qapco, Qafac, Dolphin, QChem, Shell, Seef, Woqod and Maersk, and engineers from reputed EPC contractors and international consultants. The Peninsula

Seminar on latest gas detection technology

The seminar in progress.

Page 6: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

PLUS | WEDNESDAY 6 MARCH 2013 FOOD6

I used up a jar of black olives and have only the liquid left. Ingredients in that liquid are basic: vinegar, olive oil, grape must and one other that escapes me at the moment. That’s basically what at least some salad dressings are made of, so would it make sense to use the liquid to make one? And if it’s a good idea, how would I go about it?

I do that all the time with the dregs of anything briny, like olives, and with almost-empty jars of jams, salsas and the like. You have to make sure you like the taste of it, first and foremost. And then add more vinegar, oil, maybe a little Dijon mustard and honey, all to taste.

The traditional vinaigrette proportion is 3 parts oil to 1 part acid, but I usually go with more of a 2-to-1 or even 1-to-1 ratio, because I like things tarter and because I don’t want all that oil. So you have to play around with it until it meets with your taste.

My fiance and I are trying to eat more sea-food, in particular salmon. Are there any favorite cooking methods or flavor combinations that appeal to you? ... we had a maple-and-rosemary combination that was lovely, but I would appreci-ate some more ideas. Thanks again!

To mix things up a bit, salmonwise, you could work your way through these recipes from Recipe Finder at www.washingtonpost.com/recipes: Tomato and Smoked Salmon Pasta (I loved this one); Early Salmon Spring Packets (season’s just around the corner); Poached Fillets of Sole and Salmon Thailandaise; Tarragon Salmon Kebabs With Sour Cream Sauce; Walnut-Crusted Salmon.

My son asked for spaghetti and meatballs for his birthday dinner. I looked up several meatball

recipes, but they all call for browning them in the pan. I would prefer to just bake them off, as it seems easier and less time-consuming. I’ll be using ground turkey. At what temperature and for how long should I bake the meatballs?

I’d have to see your recipe, but the browning step is aimed at getting some caramelisation on the meatballs, not necessarily cooking them all the way through, and then they get finished in the sauce. You could bake, but I think you might risk drying them out, and it would take longer to get any kind of caramelisation going.

I’ve just roasted some otherwise inedible cherry tomatoes to use in sauces, etc. I’ll use some tonight, but what’s the best way to store the rest, and for how long?

Stuff them into a zip-top freezer bag, get as much of the air out as possible and freeze for, oh, I’d think up to a year.

I’m a dedicated omnivore who decided to give up meat for Lent this year. I’m trying to keep a varied menu in my home cooking so that I’m not just eating some variant on pasta or stir-fry all the time. Can you suggest some dinner recipes to switch things up a bit?

Wow, where to start? There are tonnes of meatless

main courses in Recipe Finder at www.washing-tonpost.com/recipes. Some examples of what we’ve run recently: Feta-Scallion Couscous Cakes With Tomato-Olive Salad; Grilled King Oyster Mushroom and Poblano Sandwich; Shiitake Tacos With Asian Pear Slaw; Squash and Artichoke Paella; Warm Lentil and Halloumi Salad.

Little Miss Muffett here, wondering about pouring whey into my plants as suggested in one article recently. Is there any downside to feeding plants a non-vegan diet? (I don’t want my indoor garden to attract insects or turn into a Little Shop of Horrors.)

Really. I did that all last year in Maine, and the plants loved it. I watered it down — up to 1 part whey, 9 or 10 parts water — and they drank it down. This is an old, old use for whey, and I have heard of no Audreys resulting. (BTW, some people add it to their bath water and say it makes their skin nice and soft.)

I’ll soon be moving from a home with a Viking gas stove/range, and a gas grill a few steps out-side the kitchen door, to an all-electric condo kitchen that doesn’t allow grills on the balcony. After decades of cooking on gas, I feel like I have to learn to cook all over again!

Have you considered induction cooking? That’s what I’d do if I had to have all-electric. My sister and brother-in-law switched to induction in Maine so they could power the stove with their solar panels, and while it takes some getting used to, I became a fan.

It’s so responsive, more so even than gas, but you have to get used to not picking up and shaking the pan all the time.

WP-Bloomberg

Q & A

Eating salmon, making meatballs, roasted cherry tomatoes and more

Page 7: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

HEALTH 7

Health Tipsfrom DOCTOR

Indigestion, also called dyspepsia or an upset stom-ach, is a general term that describes discomfort in your upper abdomen. Indigestion is not a disease, but rather a collection of symptoms you experience,

including bloating, belching and nausea. Although indi-gestion is common, how you experience indigestion may differ from other people. Symptoms of indigestion might be felt occasionally or as often as daily.

Most people with indigestion have one or more of the following symptoms: early fullness during a meal, uncomfortable fullness after a meal, pain in the upper abdomen, burning in the upper abdomen. Less fre-quent symptoms that may come along with indigestion include Nausea

Sometimes people with indigestion also experience heartburn, but heartburn and indigestion are two sepa-rate conditions. Heartburn is a pain or burning feeling in the centre of your chest that may radiate into your neck or back after or during eating.

There are many possible causes of indigestion. Some are related to lifestyle and what you’re eating and drinking. Indigestion can also be caused by other digestive conditions.

Common causes include: overeating, eating too quickly, fatty or greasy foods, spicy foods, too much caffeine, too much alcohol, too much chocolate, too many car-bonated beverages, smok-ing, nervousness, emotional trauma, medications, includ-ing antibiotics, and some pain relievers, pancreas inflammation (pancreatitis), peptic ulcers, gallstones, stomach cancer

When a cause for indigestion can’t be found after a thorough evaluation, a person may have functional dys-pepsia. Functional dyspepsia is a type of indigestion that occurs because of impairment in the stomach’s ability to accept and digest food and then pass that food to the small intestine.

Mild indigestion is usually nothing to worry about. Consult your doctor if discomfort persists for more than two weeks. Contact your doctor right away if pain is severe or accompanied by: unintentional weight loss or loss of appetite, repeated vomiting or vomiting with blood, black, tarry stools, yellow colouring in the skin and eyes (jaundice), trouble swallowing that gets pro-gressively worse.

Although indigestion doesn’t usually have serious complications, it can affect your quality of life by mak-ing you feel uncomfortable and causing you to eat less. When indigestion is caused by an underlying condition that condition could come with complications of its own.

Seek immediate medical attention if you have: short-ness of breath, sweating or chest pain radiating to the jaw, neck or arm and chest pain on exertion or with stress.

Dr M M Abdul Kharim Specialist – Internal

Medicine Healthspring World Clinic

Indigestion

By Anupama Chandrasekaran

An Indian patent appeals board upheld a decision to allow a domestic com-pany to sell a generic version of Bayer AG’s cancer drug Nexavar, in a blow

for global drugmakers’ efforts to hold on to monopolies on high-price medicines.

The ruling paves the way for the issue of more so-called compulsory licenses as govern-ments, particularly in emerging markets such as China and Thailand, battle to bring down healthcare costs and provide access to afford-able drugs to treat diseases such as cancer, HIV-Aids and hepatitis.

Bayer, Germany’s largest drugmaker, said it would continue to fight to overturn the deci-sion, which it said weakened the international patent system and endangered pharmaceutical research.

Under a global Trade-Related Aspects of Intellectual Property Rights (TRIPS) agree-ment, countries can issue compulsory licenses on certain drugs that are deemed unaffordable to a large section of their populations.

India’s $13bn drug market is seen by drug-makers as a huge opportunity, but there are concerns about the level of protection for intel-lectual property in the country -- where generic medicines account for more than 90 percent of drug sales -- after a series of judicial setbacks for “big pharma”.

COMPULSORY LICENCE CHALLENGED

Last year, the Indian patents office allowed Natco Pharma to sell generic Nexavar at ̀ 8,800 ($160) for a month’s dose -- a fraction of Bayer’s price of `280,000.

Bayer challenged this decision to grant Natco a compulsory license at the Intellectual Property Appellate Board (IPAB) in the south-ern city of Chennai.

The board dismissed the petition, although it did order Natco Pharma to pay a royalty of seven percent on sales of generic Nexavar to Bayer, an increase from the six percent royalty that had earlier been set.

Also, the board fined Natco Pharma `50,000 for presenting incorrect facts during the legal

proceedings. The amount would be donated to a cancer treatment hospital, the board ordered.

Announcing the decision, Justice Prabha Sridevan said the kidney and liver cancer drug should be available at an affordable price to everybody.

Bayer said in a statement it “strongly disa-greed” with the conclusions of the board, adding that it would seek to challenge it at the High Court in Mumbai.

“The challenges faced by the Indian health-care system have little or nothing to do with patents on pharmaceutical products as all products on India’s essential drug list are not patented,” the company said.

Natco Pharma Company Secretary M Adinarayana told reporters the board had deliv-ered a “reasoned, detailed” decision that could be “sustained in any court of law”.

LEGAL SETBACKS

In a separate case, Bayer has accused another Indian drugmaker, Cipla, of infringing its pat-ent on Nexavar. Cipla had launched its generic version of Nexavar before Natco won the com-pulsory license.

Cipla undercut Natco’s price in May last year and now sells the drug at $124.56 for a month’s dose.

Among other setbacks for Western drug companies, India has revoked patents granted to Pfizer Inc’s cancer drug Sutent, Roche Holding AG’s hepatitis C drug Pegasys and Merck & Co’s asthma treatment aerosol sus-pension formulation.

Another case involving drug patents is cur-rently in front of the Supreme Court, with Novartis battling against an earlier decision refusing it a patent on cancer drug Glivec.

New Delhi has also taken other measures, such as controlling the prices of generic medi-cines and providing free medicines at govern-ment-run hospitals that cater to the country’s poor.

Last week a government panel recommended a formula to curb prices of patented drugs to make them affordable for the world’s second-most populous country.

Reuters

Indian rule against Indian rule against Bayer brings down Bayer brings down cancer drug pricecancer drug price

PLUS | WEDNESDAY 6 MARCH 2013

Page 8: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

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e.

Every lik

e, sh

are a

nd c

om

ment

will contr

ibute

a p

redete

rm

ined u

nit

of

energy.

Agne

epat

h te

am r

euni

tes

for

Shud

dhi

The t

eam

of 2012

rem

ake A

gn

eep

ath

— a

cto

r H

rit

hik

Rosh

an, pro-

ducer K

aran J

ohar a

nd d

irecto

r K

aran M

alh

otr

a —

has

reunit

ed

for a

new

proje

ct

titl

ed S

hu

dd

hi. I

t is

lik

ely

to h

it t

he s

creens

in 2

014

.“H

rit

hik

Rosh

an h

as

giv

en t

he n

od f

or m

y fi

lm S

hu

dd

hi,”

Malh

otr

a

said

.“I

t is

a c

om

ple

te h

igh v

olt

age fi

lm. It

s m

y k

ind o

f proje

ct,

so t

here

will be lot

of

acti

on a

nd d

ram

a in t

he fi

lm,” h

e a

dded.

The s

creenpla

y h

as

been w

rit

ten b

y M

alh

otr

a’s

wif

e E

kta

.“W

e a

re v

ery e

xcit

ed a

bout

this

proje

ct,”

said

Malh

otr

a.

The m

ovie

will be s

hot

in M

um

bai and U

ttrakhand.

“The fi

lm w

ill go o

n fl

oors

in N

ovem

ber.

It

is s

late

d for a

2014

rele

ase

,”

he s

aid

.A

sked a

bout

the leadin

g lady o

f th

e fi

lm, he s

aid

: “I

have m

y w

ish lis

t ready,

but

noth

ing is

concrete

rig

ht

now

. O

nce w

e fi

nalise

our a

ctr

ess

, w

e s

hall m

ake a

n a

nnouncem

ent.”

Jack

ky la

unch

es d

esi

Gan

gnam

son

g in

Dha

ravi

Jackky B

hagnani

launched t

he I

ndia

n G

angnam

sty

le s

ong f

or h

is

film

Ra

ngre

zz in D

haravi, o

ne o

f A

sia’s

largest

slu

ms.

“I t

hought

we s

hould

do s

om

eth

ing d

iffe

ren

t an

d t

here i

s so

m

uch l

ove i

n D

haravi. M

ost

ly D

haravi

is p

ortr

ayed f

or i

ts n

egati

ves,

so

I t

hought

of

doin

g s

om

eth

ing f

or

Dharavi

and p

ut

it o

n t

he i

nte

rna-

tion

al

map f

or t

he g

ood a

nd r

ight

reaso

ns,

” he s

aid

here.

Dir

ected

by

Priy

ad

arsh

an

, R

an

gre

zz a

lso s

tars

Priy

a A

nand a

nd

Rajp

al Y

adav. T

he fi

lm h

its

theatr

es

March 2

1.T

he

28-year-old

, w

ho

wow

ed

everyon

e w

ith h

is d

an

cin

g s

kils

in

F.A

.L.T

.U.

an

d

Aja

b G

aza

bb

L

ove

, hopes

post

Ra

ngre

zz, he g

ets

recog-

nit

ion f

or h

is a

cti

ng s

kills

.“M

y c

areer h

as

been r

unnin

g o

n

dan

ce fo

r som

e ti

me n

ow

, I

hope

aft

er R

an

gre

zz, it

sta

rts

movin

g o

n

acti

ng,” h

e s

aid

.

Car

rey

hate

d di

etin

g fo

r fil

m

Hollyw

ood a

cto

r J

im C

arrey w

ent

on a

str

ict

die

t fo

r h

is n

ew

film

, T

he

Incr

ed

ible

Bu

rt

Won

ders

ton

e b

ut

did

n’t

quit

e lik

e t

he e

xperie

nce.

The 5

1-year-o

ld f

eels

gett

ing i

n s

hape w

as

dif

ficult

, reports

conta

ctm

usi

c.c

om

.“I

t w

as

tough t

o g

et

in s

hape t

o p

lay s

treet

magic

ian S

teve G

ray,

but

now

th

at

we a

re d

one w

ith s

hooti

ng, I

can r

egain

the w

eig

ht

I lo

st,” s

aid

Carrey.

Carrey,

wh

o appears sh

irtl

ess in

fe

w scen

es in

th

e fi

lm,

insis

ted

that

it w

on’t

be a

regula

r t

hin

g, and j

oked: “I

figured t

hat

its

Matt

hew

M

cC

onaughey’s

thin

g.”

Carrey is

not

the o

nly

acto

r t

o u

nderta

ke a

tough d

iet

for a

role

, H

ugh

Jackm

an h

ad c

onsu

med n

oth

ing b

ut

wate

r f

or 3

6 h

ours

to p

repare f

or

Les

Mis

era

ble

s.

Actr

ess

Halle B

erry h

as

confirm

ed s

he w

ill repris

e h

er r

ole

as

Sto

rm

in

the late

st X

-Men

: D

ays

of

Fu

ture

Pa

st.

The O

scar-w

innin

g a

ctr

ess

will pla

y S

torm

in t

he B

ryan S

inger-

dir

ecte

d m

uta

nt

movie

, and s

he c

an’t

wait

to d

on h

er s

uperhero o

utfi

t once a

gain

, reports

conta

ctm

usi

c.c

om

.A

sked if

she w

ould

be t

akin

g p

art

in t

he s

ixth

film

of

the M

arvel fr

an-

chis

e, B

erry t

old

access

hollyw

ood.c

om

: “I

’m in. I

thin

k I

’m in. I

am

excit

ed.

I lo

ve S

torm

. T

hat’s

one o

f m

y f

avourit

e c

haracte

rs

that

I’ve p

layed. A

nd

people

love t

hat

characte

r a

s w

ell.”

Pari

s H

ilton

thr

ows

Alic

e In

Won

derl

and

part

y

Socia

lite

Paris

Hilto

n t

hrew

a s

pecia

l th

em

e p

arty

aroun

d A

lice

In

Won

derl

an

d. S

he t

ransf

orm

ed h

er

house

into

a v

irtu

al fa

iryta

le w

orl

d

for

it. S

he t

hre

w t

he p

art

y o

n M

arc

h 2

.T

he h

ote

l heir

ess

, w

ho t

urn

ed 3

2 o

n F

ebru

ary

17,

donned a

n A

lice

cost

um

e

an

d d

ecorate

d h

er m

an

sion

here w

ith t

hem

ed p

rops,

in

clu

din

g t

ow

erin

g

mush

room

s and larg

er-

than-l

ife b

utt

erfl

ies,

report

s dailyst

ar.

co.u

k.

She a

lso t

reate

d h

er

guest

s to

a feast

of sw

eet

treats

and m

ult

iple

bir

thday

cakes.

Rapper

Lil W

ayne a

nd D

J T

iest

o a

dded a

dash

of

ente

rtain

ment

to t

he

part

y b

y p

layin

g s

ets

for

guest

s in

clu

din

g s

cre

en s

tars

Chin

a C

how

, E

fren

Ram

irez

and J

ess

e W

oodro

w, as

well a

s dir

ecto

r E

li R

oth

.H

ilto

n s

hare

d p

hoto

gra

phs

of

the p

art

y o

n T

wit

ter.

“So m

uch

fun! In

credib

le n

ight!

Best

tim

e e

ver,”

tweete

d H

ilto

n, w

hile R

oth

added: “H

appy b

irth

day P

ari

s H

ilto

n! I

had a

n a

mazi

ng t

ime. Y

es!

By

Dav

id C

ox

Th

e rogue fi

nan

cie

r pla

yed by

Ric

hard G

ere i

n A

rbit

rage i

s a

prett

y b

ad c

hap.

All h

e c

ares

about

is a

mass

ing w

ealt

h a

nd s

tatu

s,

and, w

hen t

hin

gs

go w

rong, sa

vin

g h

is

ow

n s

kin

. Y

et

alt

hough h

e p

lun

ders,

deceiv

es an

d betr

ays,

the audie

nce

is i

nvit

ed t

o r

oot

for h

im.

Such a

re

his

ch

aris

ma an

d m

agn

eti

sm

th

at

the i

nvit

ati

on

proves

irresi

stib

le.

In

this

film

, th

e v

illa

in i

s th

e h

ero.

His

daughte

r, its

paragon o

f vir

tue, is

a b

it

of

an a

naem

ic b

ore. H

is a

nta

gonis

t, a

m

averic

k d

ete

cti

ve, is

more e

ngagin

g

than h

er,

but

to m

ake h

im s

o, he t

oo

is g

iven

a s

infu

l sid

e:

he h

imself

is

prepared to

tr

an

sgress in

order to

get

his

man.

Arb

itra

ge’s

success

in

gla

moris

ing

evil h

as a

ttracte

d c

om

men

t; b

ut

of

course

the fi

lm’s

achie

vem

ent

in t

his

regard i

s fa

r f

rom

unusu

al. E

vildoers

who h

ave c

harm

ed fi

lmgoers r

an

ge

from

th

e Joker,

C

lyde B

arrow

an

d

Mic

hael

Corle

on

e

to

Cath

erin

e

Tram

ell,

O-R

en

Ishii a

nd B

ellatr

ix

Lestran

ge.

Mean

wh

ile,

worth

y

ch

aracte

rs te

nd to

be dreary,

like

Capta

in A

meric

a, or p

lain

irrit

ati

ng,

like

Poppy

Cross.

In

An

nie

H

all,

Woody A

llen’s

characte

r i

s unm

oved

by S

now

Whit

e a

nd y

earns

inst

ead for

the W

icked Q

ueen. T

he r

est

of

us,

it

seem

s, a

re n

ot

so d

iffe

rent.

Anyon

e w

ho th

ink

s th

e m

ovie

s

influence o

ur b

ehavio

ur m

ay fi

nd t

his

phen

om

en

on

un

sett

lin

g.

It c

erta

inly

un

sett

led J

am

es F

ran

cis

McIn

tyre,

the s

om

eti

me c

ardin

al

archbis

hop o

f L

os

Angele

s. I

n 1

952 h

e t

old

ass

em

ble

d

Hollyw

ood d

ign

itarie

s: “

There i

s to

o

much gla

moris

ing of

that

whic

h is

w

ron

g.”

H

e urged th

em

to

m

en

d

their

w

ays,

an

d

on

th

eir

beh

alf

, O

scar-w

innin

g a

ctr

ess

Lorett

a Y

oung

ass

ured h

im:

“We’r

e a

ll s

inners,

and

the o

ne b

ig d

iffe

rence a

mong s

inners

is t

hat

som

e a

re s

orry.”

Six

decades

late

r, it

seem

s th

at

this

so

rrow

has

yet

to b

ear f

ruit

. Perhaps

that’s

not

too s

urpris

ing. T

he s

in t

he

cardin

al

was rail

ing again

st

is fa

r

old

er t

han t

he m

ovie

s. W

illiam

Bla

ke

observed th

at

Mil

ton

w

as “o

f th

e

Devil’s

party

” in

Pa

rad

ise L

ost

back

in 1

790. T

here s

eem

s litt

le d

oubt

that

in t

hrow

ing t

heir

weig

ht

behin

d t

he

bad g

uys,

film

-makers

are r

eflecti

ng,

rath

er t

han

shapin

g,

a k

een

hum

an

appeti

te.

Pla

to’s

dic

tum

that

“to p

refe

r e

vil t

o

good i

s not

in h

um

an n

atu

re”

is h

ard

to s

quare w

ith w

hat

we s

ee a

round u

s.

Mae W

est

was

perhaps

clo

ser t

o t

he

mark

when

she v

en

tured:

“Betw

een

tw

o e

vils,

I a

lways

pic

k t

he o

ne I

never

trie

d b

efo

re.” R

eal-

life

crim

inals

such

as

the K

rays

or t

he g

reat

train

rob-

bers can

acquir

e som

eth

ing of

the

all

ure of

their

big

-screen

coun

ter-

parts

. F

am

ousl

y, w

om

en

prefe

r b

ad-

boy lovers.

Or p

erhaps

you t

hin

k t

hat’s

just

an

insu

ltin

g s

tereoty

pe c

ooked u

p b

y t

he

mis

ogynis

t m

edia

? In

2008 r

ese

arch-

ers

at

New

Mexic

o S

tate

Un

iversi

ty

test

ed 2

00 m

ale

stu

dents

for d

eceit

ful-

ness

, m

anip

ula

tiveness

and t

hought-

less

ness

. T

hose

who s

cored h

ighest

in

these

cate

gorie

s tu

rned o

ut

to h

ave t

he

most

partn

ers.

An

oth

er s

tudy,

con

-ducte

d a

t B

radle

y U

niv

ersi

ty, Il

linois

, su

ggest

ed t

hat

this

correla

tion h

old

s good a

cross

dif

feren

t coun

trie

s an

d

cult

ures.

Death

row

groupie

s, s

uch a

s th

e o

ne N

icole

Kid

man p

lays

in T

he

Pa

perb

oy,

take t

his

syn

drom

e t

o a

n

extr

em

e c

onclu

sion.

On

the f

ace o

f it

, em

bracin

g e

vil

seem

s a

lit

tle p

erverse.

Bad p

eople

harm

the r

est

of us,

so w

hy s

hould

we

appla

ud t

hem

?Perhaps

the m

ost

obvio

us

expla

na-

tion i

s th

at

we’r

e r

ecognis

ing a

dark

si

de o

f ourse

lves

that

we’r

e o

therw

ise

forced t

o r

epress

. “T

he l

ine d

ivid

ing

good a

nd e

vil c

uts

through t

he h

eart

of

every h

um

an b

ein

g,” w

rote

Ale

ksa

ndr

Solz

hen

itsy

n,

“an

d w

ho i

s w

illin

g t

o

destr

oy a pie

ce of

his

ow

n h

eart?

” A

ccordin

g t

o K

enneth

Tynan: “A

vil-

lain

who s

hares

one’s g

uilt

is inevit

ably

m

ore a

ttracti

ve t

han a

hero c

onvin

ced

of

one’s

innocence.” G

ere w

ould

prob-

ably

agree w

ith t

hem

both

. H

e b

elieves

he s

hares

the m

oral

failin

gs

he p

or-

trays

in A

rbit

rage.

He m

ay,

but

I don’t

. G

ere s

eem

s a

decent

enough b

loke w

hen y

ou m

eet

him

. T

he p

rosa

ic t

ruth

is

that

most

of

us

aren’t

actu

ally a

ll t

hat

bad. Perhaps

this

is

the r

eal

reaso

n w

hy w

e’r

e s

o

in t

hrall t

o t

hose w

ho a

re,

both

in

fact

an

d fi

cti

on

. M

ost

of

the ti

me,

most

people

live th

eir

lives w

ith

in

con

strain

ts i

mpose

d b

y l

aw

, conven

-ti

on

, con

scie

nce a

nd t

he n

eeds a

nd

wan

ts o

f oth

ers.

They k

now

that

if

most

people

did

n’t

do t

his

, life

would

becom

e i

mposs

ible

for e

veryon

e.

Yet

they a

lso k

now

that

there’s

som

eth

ing

inglo

rio

us

about

such a

cir

cum

scrib

ed

exis

tence.

On t

he o

ther h

and, evil p

eople

cre-

ate

their

ow

n e

ssence.

They u

ncover

their

true d

esi

res,

purs

ue t

hem

whole

-hearte

dly

and t

ram

ple

on t

hose

who

get

in t

heir

way.

Com

pared w

ith t

hem

, w

e’r

e o

nly

half

alive. U

nderst

andably

, w

e don

’t ju

st

envy th

em

; to

som

e

exte

nt,

we a

dm

ire t

hem

. It

’s t

herefo

re

hardly

am

azi

ng t

hat

we e

njo

y s

eein

g

them

herois

ed o

n s

creen.

Perhaps

we o

ught

to g

row

out

of

this

if

fy att

itude.

“Im

agin

ary evil

is r

om

an

tic a

nd v

arie

d;

real

evil i

s glo

om

y, m

onoto

nous,

barren, borin

g,”

said

Sim

one W

eil. “I

magin

ary g

ood is

borin

g; real

good i

s alw

ays

new

, m

ar-

vellous,

into

xic

ati

ng.”

Well

, m

aybe.

Even

so,

we aren

’t

ready to

absorb th

is n

ew

s.

Fil

m-

makers,

don’t

sta

rt

dis

paragin

g y

our

bad g

uys

yet.

We s

till n

eed t

o p

ay t

hem

hom

age t

o c

om

pen

sate

for o

ur o

wn

dis

pir

itin

g r

ecti

tude.

The

Pen

insu

la

PLU

S |

WE

DN

ES

DA

Y 6

MA

RC

H 2

013

Gre

ed

y, v

illain

ou

s,

gra

spin

g …

Ric

hard

G

ere

's c

hara

cte

r in

A

rbitr

age

is a

nast

y p

iece

of

wo

rk.

Wh

ich

seem

s to

d

raw

us

in.

The

triu

mph

Th

e tr

ium

ph

of th

e go

od

of th

e go

od

bad

guy

bad

guy

Hal

le B

erry

ret

urns

in X

-Men

: D

ays

of F

utur

e Pa

st

Page 9: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

WHEELSPLUS | WEDNESDAY 6 MARCH 201310

Page 10: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

11INTERIOR DESIGN PLUS | WEDNESDAY 6 MARCH 2013

By Elizabeth Mayhew

I have noticed over the years that every so often magazines (and now blogs) feature beautiful spreads of book-filled rooms, with

headlines like “Living With Books” or “The Pages of Our Lives.” Usually the images feature poetic, far-off places where leather volumes fill 15-foot-tall, wood-panelled shelves, or sparse rooms with gauzy curtains have stacks of books on the floor, standing like architectural columns. As a book lover, I find these rooms transporting and inspirational but totally out of touch. A growing number of people, I think, don’t have books. After all, who wants those heavy, clunky volumes when you can store a seemingly endless library on a device that weighs less than a sin-gle paperback?

So this leads me to wonder: In a world without books, what happens to our bookshelves?

Unfortunately, bookshelves are suf-fering from the same fate as the televi-sion armoire — some of us just don’t need them. Instead of housing our libraries, bookshelves have become the dumping ground for tchotchkes, mail, papers, picture frames, empty vases and, on occasion, an actual book. The empty cavities attract only chaos and disorder. Of course, there are things you can do to improve your shelves’ appearance in the absence of books: Fill them with smart-looking storage boxes (check out coloured and pat-terned varieties at www.container-store.com or www.ikea.com, but make sure you measure the shelves before you buy), display a well-edited collec-tion of ceramics or other objects, or use pictures, either leaning or hung over the shelf, to fill voids. Just keep in mind that unlike closets and closed cabinets, open shelves reveal everything, which means one needs to take more care in their styling.

For me, a world without actual, tan-gible books is a sad reality. Books give a room warmth and character (not to mention the positive effect educators say just being in the presence of books has on our kids’ learning). When books are authentically collected, they high-light your interests and passions. (I am against decorators who buy books by the foot, with no interest whatsoever in the book itself other than the colour of its spine.) My good friend Benjamin Wallace, author of The Billionaire’s

Vinegar, once described the books on his shelf as “tombstones,” each one like a postcard from a virtual literary trip that he has taken. I am on his page. I look at my books in the same way that I look at my photos — each one recalls a moment in time, a story, or a place that I don’t want to forget. So although I have both a Kindle and an iPad, I still buy physical books, as does my husband. We have a lot of them. They spill over our bedside tables and coffee table, fill four walls of our foyer and line walls in each of our kids’ bed-rooms. Call us old-fashioned; they are the objects we can’t live without.

I recently decided to repaint our bookshelves, which meant that I had to remove every single volume. It was

quite an endeavour, not only because my books were organised by category, but also because I had styled the shelves with objects “just so.” In order to remember where everything went, I took photos of the shelves with my phone before dismantling them. Here is how I put them back:

1. Edit: Remove everything from your shelves and sort books by size and subject matter (ie fiction, cook-ing, gardening, reference). Remove and discard any ripped dust jackets.

2. Line ‘em up: Line books up on shelves, stacking them both horizon-tally and vertically in a rhythmic pat-tern. This adds visual interest to the shelves and breaks up the monotony of rows upon rows of books.

3. Conceal: Maximise unused space with attractive boxes. Boxes allow you to neatly store anything, and their solid blocks of colour break up the rows of books.

4. Embellish: Add ceramics and other objects for visual interest. Photographs or small works of art leaning against a stack of books per-sonalize a bookshelf and prevent it from looking too staged.

Mayhew is the author of Flip! for

Decorating. WP-Bloomberg

Adding warmth to a room with books

Page 11: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

PLUS | WEDNESDAY 6 MARCH 2013 TECHNOLOGY12

By Kate Holton and Leila Abboud

A strange phenomenon hit Hong Kong in late 2011. As the clock hit 10pm each night a Coca Cola ad aired on tele-

vision, prompting thousands of viewers to grab their phones and start shaking them frantically to virtually “catch” the falling bottle caps on the screen and win instant prizes.

Dubbed Chok! Chok! Chok! — mean-ing rapid motion in local slang — the interactive campaign by McCann Worldgroup became a hit, and sent viewers at home, in cinemas and in front of giant outdoor screens into a frenzy.

Nine million people saw the ad - 380,000 downloaded the Chok! Chok! Chok! app in the first month — and its success indicates that marketers may be finally figuring out how to direct ads at consumers via mobile phones.

“The consumer is there so we as marketers start to salivate,” said Mike Parker, Chief Digital Officer for McCann, in an interview at the Mobile World Congress. “But people are so underwhelmed by banner ads on tiny screens. We are all still searching for the best way forward.”

Mobile advertising is set to grow by more than 50 percent a year over the period to hit $40bn in 2016, according to Informa research, but the figures are still tiny compared to television ads. Global ad spend in 2012 was $500bn.

Though advertisers are keen to harness the mobile boom, no one has perfected the art of using mobile devices to target adverts to consumers.

There remains a vast discrepancy between the amount of time consumers spend on their mobile devices and the advertising dollars companies spend there. In the US, mobile ads only accounted for 1 percent of marketing spend in 2011, according to the Internet Advertising Bureau, even though people

spent some 10 percent of their media time looking at their phones.

Mobile has long proved almost impenetrable for a host of reasons, including the small screen, poor presentation of mobile websites and consumers’ resistance to the invasion of a space seen as more private than a computer.

Even Google, which dominates online search, is still grappling with how to make money from ads on smartphones, while Facebook is trying to weave marketing messages into people’s newsfeeds without offending them.

WINNING FORMULAWith many brands still wary of

annoying consumers with lots of tiny ads or repetitive text messages, some like Coca Cola hit upon the idea of rewarding mobile owners with coupons, prizes or free content as a way to make a connection.

Helping them make that link is Brian Wong, Chief Executive of San Francisco-based kiip, a mobile app rewards network that connects brands and companies with consumers. He says his startup has found a winning formula — and that people have contacted him to say thank you for the adverts.

“The rewards are a pleasant surprise for the user. It’s like a gift that comes out of the blue,” Wong said.

In one campaign run via kiip by Pepsi, a person logging their morning five-kilometre jog on a fitness app like MapMyRun sees a grey band pop up on the top of their smartphone screen. If they click on it, a window appears: “What a workout! Refresh yourself with a bottle of Propel Zero” and they are emailed a coupon for the fitness drink to redeem at a local store.

Targeting such “moments of achievement”, such as when a gamer passes a level or a cyclist beats his personal best, allows marketers to target people at opportune moments in

ways that are relevant to them, Wong says.

Kiip only gets paid if the customer redeems the reward and as a result brands are willing to pay more for a sys-tem based on results. Although Wong won’t say how much kiip charges, it is likely more than the average price for mobile ads, which in turn are cheaper than ads on PCs. A perception that banner ads on small screens are not very effective and the glut of available space has kept prices capped at around $1 per thousand views.

LOCATION TARGETINGFor mobile ads to become more effec-

tive — and lucrative — marketers have to get more creative at tapping mobile’s advantages, such as the direct link to a person all day and the location data.

The industry is also working on com-ing up with better metrics to measure effectiveness of mobile ads, which could one day boost their value.

One way to improve the effective-ness of mobile marketing is to link up a person’s web browsing history on com-puters with their smartphone. Mark Strecker, the Chief Operating Officer of mobile advertising technology company Amobee, said companies were in the early stages of such work.

For example, when a shopper walks into a retailer like the Gap, their phone would know they had earlier looked at jeans on the store’s website from their home computer and send them details about availability of their size.

The additional information about users also means agencies now make fewer mistakes.

“If we see, from the location, that someone has gone to a car showroom then we could send them car ads,” said Dani Cushion, executive at mobile ad platform Millennial Media.

“But if we see they go to the show-room every day, then they probably just work there.” Reuters

Unlocking of mobile phones should be legal: White House

Mobile phone users should be allowed to switch their devices to any mobile carrier, the

White House said in response to an online petition against the recent banning of the practice.

More than 100,000 people signed the petition protesting the ban on switching imposed by the Library of Congress, which took effect in January. At issue is whether cell-phone buyers, who get new devices at a heavily subsidised price in return for committing to long-term con-tracts, should be able to take their gadgets with them when they change carriers.

Many in the telecoms industry argue that mobile phones should be “locked” — or prevented from mov-ing freely across networks — because of the massive subsidies that carri-ers provide, effectively putting the devices in the hands of more people.

The petition argued that prevent-ing “unlocking” reduces consumer choice and resale value of phones, which can cost hundreds of dollars without subsidies from carriers like AT&T Inc, Verizon Wireless and Sprint.

“The White House agrees with the 114,000+ of you who believe that consumers should be able to unlock their cell phones without risk-ing criminal or other penalties,” R David Edelman, a Senior Adviser for Internet, Innovation & Privacy to the Obama administration, wrote in the White House’s response.

“This is particularly important for secondhand or other mobile devices that you might buy or receive as a gift, and want to activate on the wire-less network that meets your needs — even if it isn’t the one on which the device was first activated. All consumers deserve that flexibility.”

The Library of Congress, which among other things is responsible for setting rules and deciding on exemptions related to the Digital Millennium Copyright Act, said the issue would benefit from further debate and that its intention was not to supplant public policy discussion.

The Library of Congress got involved late last year during a rule-making session conducted by the Register of Copyrights, which advises the organization. Unidentified par-ticipants in the rulemaking proc-ess, a technical, legal proceeding that allows members of the public to request exemptions to the copyright act, raised the issue then.

The Library of Congress sub-sequently decided that cellphones should no longer be exempted from the relevant section of copyright law, triggering the January ban on “unlocking.” Reuters

Chok! Chok! Chok! ad shakes up mobile marketing

Page 12: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

COMICS & MORE 13

Hoy en la HistoriaMarch 6, 2003

1953: Georgy Malenkov succeeded Stalin as leader of the Soviet Union1992: The Michelangelo computer virus struck thousands of personal computers worldwide2006: Poland confirmed its first outbreak of the deadly H5N1 bird flu virus, in two wild swans2009: Zimbabwean Prime Minister Morgan Tsvangirai was injured and his wife killed when a lorry collided with his car south of Harare

The U.S. Senate ratified the Strategic Offensive Reductions Treaty, requiring the U.S. and Russia to cut numbers of deployed nuclear warheads

Picture: Getty Images © GRAPHIC NEWS

ALL IN THE MIND Can you find the hidden words? They may be horizontal,vertical, diagonal, forwards or backwards.

ACTION, ACTOR, AUDIENCE, AUDITION, BACKSTAGE, BOX OFFICE,CABARET, CAMERA, CAST, COMEDY, COSTUME, CURTAIN CALL,DIRECTOR, DRAMA, ENCORE, ENTERTAINMENT, EXTRA, FILM,FOOTLIGHTS, GREASEPAINT, HOLLYWOOD, LIGHTING, LINES,LOCATION, MOVIE, MUSICAL, PERFORMANCE, PLAY, PRODUCER,PROMOTER, PROP, RADIO, REVIEW, ROLE, SCENE, SCORE,SCRIPT, SPOTLIGHT, STAGE, STAND IN, STAR, STUNT.

Baby Blues Jerry Scott and Rick Kirkman

Zits by Dennis Young and Denis Lebrun

Hagar The Horrible Chris Browne

LEARNARABIC

A group of useful verbs:

Raja’a + ila, Min To return, to, from

Nazha ra + ila To Look at

Safara + ila To travel to

Sa’ ala (An) To ask (about) Remark: If we ask about something we add (An), but we say we asked the manager for example: we do not add An

Fataha To open

Aghlaqa To close

Ar’sala To send

PLUS | WEDNESDAY 6 MARCH 2013

Page 13: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

PLUS | WEDNESDAY 6 MARCH 2013

HYPER SUDOKU

CROSSWORD

CROSSWORDS

YESTERDAY’S ANSWER

How to play Hyper Sudoku:A Hyper Sudoku

Puzzle is solved

by filling the

numbers from 1

to 9 into the blank

cells. A Hyper

Sudoku has

unlike Sudoku

13 regions

(four regions

overlap with the

nine standard

regions). In all

regions the numbers from 1 to 9 can appear

only once. Otherwise, a Hyper Sudoku is

solved like a normal Sudoku.

ACROSS 1 It can change one’s

tune 5 Before the procedure,

informally10 Abbr. on many a

cornerstone14 ___ Trevelyan, villain

in the James Bond film “GoldenEye”

15 Must16 Wolf whistle

accompanier, maybe17 Put in the hole18 Question asked in

Matthew 26:2219 Actress Steppat of “On

Her Majesty’s Secret Service”

20 World capital at 7,200+ feet elevation

22 Certain Ghostbuster23 Groks24 “Thank you,” in Swahili26 Carps28 Blood feud

30 One of a pair of items often given at a baby shower

31 Stellar start?32 “Das ___”

(Volkswagen slogan)34 Shows the door35 Nonmembers …

or what 4-, 7- and 10-Down lack?

38 Pharmacy stock41 Part of a landscaping

team42 Makeover46 Old Shaker leader48 Like horseshoes on

barn doors50 Embarks52 He once wrote “Last

but not least, avoid clichés like the plague”

53 “Star Trek: T.N.G.” role54 Slant56 Trig function57 Blarney source58 Following behind60 Barbecue fare

61 It may be broken into on Broadway

62 Jean-Luc Godard film “___ Musique”63 Spymaster’s worry64 Put in a difficult spot65 Music’s Stefani and

others66 Recording artist made

famous by the BBC series “The Celts”

DOWN 1 Tapioca source 2 Ellery Queen and

others 3 It’s decided in the fall 4 Checker or Domino 5 Fraternity character 6 Destroy, in Devon 7 It may include two

weeks’ notice 8 10th-century Holy

Roman emperor 9 End of many trips10 John Calvin, e.g.

11 Superior things12 Drug or DNA home-

use set13 Does a morning

routine21 Corroded25 Floride, par exemple27 Ones protected by a

safety net, with “the”29 Bottom33 Ancient concert halls36 Gets high, say37 Dwarf planet beyond

Pluto

38 Most widespread39 Mistakenly40 Fats Domino’s real first

name43 Dictionary specification44 So as to last45 It’s far from shore47 Providing relief for49 ___ Neuchâtel51 “You don’t have to tell

me”55 Old-looking59 Montgomery of jazz

1 2 3 4 5 6 7 8 9 10 11 12 13

14 15 16

17 18 19

20 21 22 23

24 25 26 27

28 29 30

31 32 33 34

35 36 37

38 39 40 41 42 43 44 45

46 47 48 49

50 51 52

53 54 55 56

57 58 59 60

61 62 63

64 65 66

D A V E C H U N G O K R AE M A G M A L E S H E E DF A N G O N E U P I N C AO R D A I N S T O B O O TG N A R S O W E T O G I AS A L U L N A R O L A F S

A Z O D E R A M Y LS Q U A R E D A N C E

B E A U M O D Z O ES U M A C M I T Z I C S IA R A A M A N A R E H A B

O N E R U N I K E B A N AO P T S T I T L E O R E NH O H O T A H O E L O S ES P A S S N A R L A N T Z

How to play Kakuro:The kakuro grid, unlike in sudoku, can be of any size. It has rows and columns, and dark cells like in a crossword. And, just like in a crossword, some of the dark cells will contain numbers. Some cells will contain two numbers.However, in a crossword the numbers reference clues. In a kakuro, the numbers are all you get! They denote the total of the digits in the row or column referenced by the number.Within each collection of cells - called a run

- any of the numbers 1 to 9 may be used but, like sudoku, each number may only be used once.

YESTERDAY’S ANSWER

14

EASY SUDOKUEasy Sudoku PuzzlesPlace a digit from 1 to 9 in each empty cell so everyrow, every column and every 3x3 box contains allthe digits 1 to 9.

Cartoon Arts International / The New York Times Syndicate

Page 14: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

CINEMA / TV LISTINGS 15

12:00 Uefa Champions

League

Manchester

United V Real

Madrid

14:00 English Sports

News

14:15 Basketball Nba

La Lakers @

Oklahoma City

16:15 Rugby Aviva

Premiership

Harlequins V

Exter Chiefs

18:00 English Sports

News

18:15 Serie A Show

18:45 Dutch League

Psv V Vvv Venlo

20:30 Special – Cesc

Fabregas

21:30 Atp Magazine

Show

22:00 Uefa Champions

League Psg V

Valencia

08:00 News

09:00 Witness

10:00 News

10:30 Inside Story

11:00 News

11:30 The Stream

12:00 News

12:30 Earthrise

13:00 NEWSHOUR

14:00 News

14:30 Inside Story

15:00 Al Jazeera

World

16:00 NEWSHOUR

17:00 News

17:30 The Stream

18:00 NEWSHOUR

19:00 News

19:30 People &

Power

20:00 News

20:30 Inside Story

21:00 NEWSHOUR

22:00 News

22:30 The Stream

23:00 Witness

13:40 Finding Bigfoot

15:30 Auction

Hunters

16:00 Unchained

Reaction

17:50 Mythbusters

18:45 American Guns

19:40 Factory Line

21:00 Auction

Hunters

21:30 James May’s

Man Lab

22:25 Superhuman

Showdown

23:20 Mythbuster

13:00 Monster Fish

16:00 Fish Warrior

17:00 World’s Weirdest

18:00 Hunter Hunted

19:00 Monster Fish

21:00 World’s

Deadliest

Snakes

22:00 Monster Crocs

23:00 Dangerous

Encounters

With Brady

Barr

14:10 A.N.T. Farm

15:00 My Babysitter’s

A Vampire

17:00 Good Luck

Charlie

17:30 Gravity Falls

20:00 Jessie

20:30 That’s So Raven

20:50 Cory In The

House

21:40 Hannah

Montana

12:00 Envy

14:00 The Perfect

Catch

16:00 Mrs. Miracle-

PG15

18:00 Nacho Libre

20:00 Bad Teacher

22:00 A Little Help

13:15 World Wild Vet

14:10 Animal Cops

Houston

15:05 Animal Precinct

16:00 Really Wild Show

16:30 Dogs 101

18:20 Breed All About It

19:15 Monkey Life

19:40 Wild Africa

Rescue

21:05 Wildest Islands

22:00 Mutant Planet

22:55 Wild France

23:50 Animal Cops

Housto

13:00 Danielle Steel’s

No Greater

Love

14:30 Absolute

Strangers

16:00 Savage Harvest

17:40 What Did You

Do In The War

Daddy?

19:35 Elmer Gantry

22:00 The Wrong Girl

23:30 The Innocent

11:00 2001: A Space

Odyssey-

13:20 Boys Town

15:00 Captain

Sindbad-

16:25 Elvis: That’s

The Way It Is-

18:35 Rio Bravo

20:55 The Champ

23:00 The Wrath Of

God

13:15 A Very Fairy

Christmas

14:30 A Venetian

Rascal Goes To

America

18:00 Snow Day

20:00 Dragon Hunters

22:00 A Very Fairy

Christmas

TEL: 444933989 444517001

MALL CINEMA

1Zila Ghaziabad (Hindi)

– 2.30, 5.15, 8.00 & 10.45pm

2

Mohema Fi Film Kadeem (2D/Arabic) – 3.00pm

Aadhi Bhagavan (2D/Tamil) – 5.00 & 10.30pm

Identity Thief (2D/Crime) – 8.00pm

3

Top Cat: The Movie (3D/Animation) – 2.30pm

Parker (2D/Action) – 4.30 & 9.00pm

Silent Hill Revelation (3D/Horror) – 7.00 & 11.15pm

ROYAL PLAZA

1

Top Cat: The Movie (3D/Animation) – 2.30pmIdentity Thief (2D/Crime)

– 4.00pmParker (2D/Action)

– 5.45 & 9.30pmSilent Hill Revelation

(3D/Horror) – 7.45 & 11.30pm

2

Snow White & The Huntsman (Drama) – 2.30 & 5.15pm

Mission Impossible 4: Ghost Protocol (Action) – 8.00 & 10.45pm

3

Ghost Rider: Spirit of Vengeance (3D/Fantasy)

– 3.00 & 5.00pmMy Boss (Malayalam)

– 7.30 & 10.30pm

LANDMARK

1

Mohema Fi Film Kadeem (2D/Arabic) – 3.00 & 5.00pmIdentity Thief (2D/Crime)

– 7.00pm

Argo (2D/Drama) – 9.00pm

Parker (2D/Action) – 11.00pm

2

Top Cat: The Movie (3D/Animation) – 2.30 & 4.30pm

Parker (2D/Action) – 6.30pm

Identity Thief (2D/Crime) – 9.00pm

Silent Hill Revelation (3D/Horror) – 11.15pm

3

I, Me aur Main (2D/Hindi) – 2.30pm

The Attacks of 26/11 (2D/Hindi) – 4.30 & 11.15pm

Romans (2D/Malayalam) – 6.45pm

Silent Hill Revelation (3D/Horror) – 9.30pm

QF RADIO 91.7 FM ENGLISH PROGRAMME BRIEF LIVE SHOWS Airing

TimeProgramme Briefs On the Programme…

TodayRISE 7:00 –

9:00 AMRise, a LIVE 2-hour morning show hosted and produced by Scott Boyes. It discusses a wide array of topics from Weather, News, Health tips, Sports News and interactive bits with the callers.

On the programme today, Scott speaks with Nael Salah Eddin from the Alasmakh Charity, a non-profit organisation here in Qatar.

REPEAT SHOWSINNOVATIONS 10:00–

11:00 AMInnovations, a LIVE 1-hour weekly show hosted and produced by Scott Boyes. The show talks about all the newest and exciting technological advancements in the world of science and technology.

FASHION 6:00 – 7:00 PM

Fashion, a LIVE 1-hour weekly show hosted and produced by Laura Finnerty. The show brings together the latest fashion trends along with exciting interviews with local and international designers.

With the recent culmination of the Doha Watch and Jewelry Exhibition, Laura speaks with David Warren the Director of Jewellery for Christie’s, one of the oldest and most prestigious auction houses in the world. They work with extraordinary art, unparalleled expertise and deal with sales ranging from $200 to over $80 million.

LEGENDARY ARTISTS

8:00 – 9:00 PM

The show tells the story of a celebrity artist that has reached unprecedented fame. Throughout the episode the artists’ memorable performances/songs will be played to put listeners in the mood.

Chart toppers “Billy Jean, Thriller, Scream, Black or White”, tonight… the show features the ‘King of Pop’, Michael Jackson.

PLUS | WEDNESDAY 6 MARCH 2013

Page 15: The triumph MARKETPLACE · 3 This young scientist’s discoveries in biomedi-cine are paralleled by critical studies in the field of environmental science, also awarded at the Annual

PLUS | WEDNESDAY 6 MARCH 2013 POTPOURRI16

Editor-In-Chief Khalid Al Sayed Acting Managing Editor Hussain Ahmad Editorial Office The Peninsula Tel: 4455 7741, E-mail: [email protected] / [email protected]

If you want your events featured here mail details to [email protected]

Hey’Ya: Arab Women in Sport When: March 7-Jun 16; Monday–Thursday, Saturday: 9am-8pmFriday; 3pm-9pm (Sunday closed)Where: QMA Gallery, Bldg 10 What: The Qatar Museums Authority will exhibit “Hey’Ya: Arab Women in Sport” at QMA Gallery in Katara Cultural Village. The exhibition was first shown in London during the 2012 Olympic Games. The exhibit originated in Qatar, beginning at the Arab Games’ Athletes Village in December 2011, where photographer Brigitte and documentary filmmaker Marian Lacombe set up an outdoor studio, working with female athletes. They then travelled to 20 Arab countries from the Gulf to North Africa, documenting images and videos of 70 Arab sportswomen. Free entry

Islamic Arts workshops at Katara Art Studios When: March 3-16; 10am to 9.30pmWhere: Katara Art Studios, Building 19 What: A series of Islamic Arts workshops facilitated by The Prince’s School of Traditional Arts, which specialises in teaching, researching, and promoting the practice and theory of the arts and crafts of the world’s great traditions.Ticket: Free. To reserve your place and find out the schedule, email [email protected] or call the Katara Education team on 4408 0233.

Forever NowWhen: Until March 31, 2013; 11am-6pmWhere: Mathaf: Arab Museum of Modern Art

What: Forever Now proposes new readings based on the works of five artists from Mathaf’s permanent collection. This exhibition unpacks new narratives that posit a unique understanding of five diverse artists: Fahrelnissa Zeid, Jewad Selim, Saliba Douaihy, Salim Al Dabbagh and Ahmed Cherkaoui. Free entry

Tea with NefertitiWhen: Until March 31, 2013; 11am-6pmWhere: Mathaf: Arab Museum of Modern Art What: Offer a critical perspective on how to perceive an artwork, particularly in and from the Arab world. Free entry

Chamber Music at Museum of Islamic Art: Death and the MaidenWhen: March 7; 6pmWhere: Museum of Islamic Art Atrium

Encounter: The Royal Academy in the Middle East ExhibitionWhen: Until March 6; 10am-10pmWhere: Gallery 1&2 Building 19 and Katara Gallery Building 22 What: An exhibition featuring over 80 works of art in a wide variety of media by 25 Royal Academicians and 25 prominent artists from across the Middle East.Free entry

Events in Qatar

A takeaway delivery man revealed yesterday that he is the mysterious crime-fighter whose image went

viral online after he walked into a British police station dressed as Batman and handed over a wanted man.

Stan Worby, 39, said he was “gob-smacked” by worldwide coverage of his antics and revealed that the man he turned into police was a friend.

Worby sparked a wave of theories about his identity on Monday when police released a CCTV image of a man dressed as the comic book hero, delivering the suspect to a police sta-tion in Bradford, northern England.

He had told dumbstruck officers: “I’ve caught this one for you!” before vanishing into the night on the early hours of February 25.

Danny Frayne, 27, has been charged with handling stolen goods and fraud-related offences and will appear in court on Friday.

Worby, who works for a Chinese takeaway, said his friend had wanted to hand himself in.

“Obviously it was done as a joke,” Worby told ITV television.

Worby said he took offence at media reports describing him as a chubby

version of the “caped crusader” —protesting that he looks overweight in the picture because he was wear-ing a tracksuit under the costume to stay warm.

“I’ve got my full tracksuit under-neath,” he explained. “I’m not just

wearing this — it’s too thin.”Worby said he had been at a football

match in London on February 24 — wearing the Batman outfit — when Frayne called to ask if he could give him a lift to the police station.

“I told him as soon as I was home I would run him to Bradford central police station,” Worby told the Daily

Telegraph newspaper.“Danny’s a good friend of mine and

I’ve known him for 15 years or so. Who knows if I’ll be doing some more crime-fighting in the future?”

Neighbourhood police in the Buttershaw area of Bradford revealed details of the mystery on their Facebook page and the incident was captured on CCTV.

Worby is not the first man to pose as a real-life Batman.

In October, a man pleaded not guilty to obstructing US police while dressed as Batman, after he refused to leave them alone while they searched for a driver who had fled the scene of an accident.

Mark Wayne Williams had already been sentenced to six months’ proba-tion after police received a report of a man dressed as Batman on the roof of a business in Michigan.

AFP

IN FOCUS

A photo sent by a Peninsula Plus reader.

by Dr Branko Pecar

Send your photos to [email protected]

British ‘Batman’ unmasks himself