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Tonight’s Topics
✓ Basic SEO Terms ✓ Advanced SEO Terms ✓ Best Practices for SEO ✓ Finding Errors on Your Site ✓ SEO Cheat Sheet PDF ✓ Live Q & A Session
✓ SEO ✓ search engine optimization
✓ SEM ✓ search engine marketing
✓ PPC ✓ pay per click
✓ SERP ✓ search engine result page
✓ Meta Title ✓ article title for search engines ✓ shows up in SERP
✓ Meta Description ✓ article description for search ✓ shows up in SERP
✓ CTA ✓ call to action ✓ what you want traffic to do
✓ Internal link ✓ link to another page on site
✓ External link ✓ link to another page off site
✓ Anchor text ✓ words used to link
✓ Conversion ✓ a targeted goal ✓ e.g. a sale, lead or call
✓ 404 error ✓ when something (traffic, link or person) access a URL on your site ✓ and it is not there ✓ this 404 tells Google the URL doesn’t existing (anymore)
✓ 301 redirect ✓ when you take an old URL (404) and redirect it to a new one ✓ this is done via code or plugins
✓ Canonical tag ✓ tells Google what the REAL url of the page is ✓ e.g. yoururl.com/thispage ✓ yoururl.com/thispage?comments
✓ Deep links ✓ a link to an internal page within your site ✓ link to http://yoururl.com/blog/thisisanoldpost ✓ instead of http://yoururl.com
✓ LSI ✓ latent semantic indexing ✓ related keyword to your initial keyword ✓ e.g. post is based on ‘growing tomatoes’ ✓ you also rank for ‘how to grow tomatoes’ because it’s in your content ✓ LSI’s are based off of your content
✓ On-page SEO ✓ the stuff you do ON your site to get it ranking ✓ content creation ✓ meta title & description
✓ Off-page SEO ✓ the stuff you do OFF your site to get it ranking ✓ social media ✓ commenting on other sites
✓ Bounce rate ✓ the % of people who enter & leave a page on your site ✓ land on page ‘A’ from search and leave page ‘A’
✓ Exit rate ✓ the % of people who leave a page on your site ✓ but have navigated other pages
✓ Structured Data ✓ additional code to enhance your pages for the SERPs ✓ e.g. ratings stars in SERPs
✓ Research Targeted Keyword ✓ Research the SERP Competition for Targeted Keyword ✓ Write Content with the Targeted Keyword in Mind ✓ Customize Meta Title and Meta Description ✓ Obtain Images and Place within the Content ✓ Place Internal Links to Other Pages/Posts ✓ Test Article with a Small PPC Campaign (optional) ✓ Share via Social Media (G+) ✓ Fetch as Google inside GWT ✓ Make Video Related to Article and Place on YouTube