THE UNFORGETTABLE PHOTOGRAPH

BY GEORGE L ANGE WITH SCOTT MOWBRAY

The Unforgettable Photograph is not your average Photography book. Sure, there are tips and tricks scattered through the pages. Like how to adjust your camera’s focus or shutter speed in low light, or how to create depth of field by adjusting your camera’s aperture setting. But the core mes-sage is really a hand book for living “The Good Life”. From the Moments You Stumble Upon to Everyday Moments - and tips on how to Seize The Moment. From Keeping It Real to Embracing the Awkward - and every thing in between. This is a book about connections. Moments. People. Ideas. Love. It’s a book about life.

THIS ISN’T JUST A BOOK ABOUT PHOTOGRAPHY...

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Scott Mowbray is the editor of Cooking Light, as well as co-author of The New Way To Cook Light (2012). He’s edited several magazines, including Popular Science and Eating Well, and won top national awards for doing so. He’s always taken a lot of photos, but now takes much better photos after working with George. A native of Saskatchewan, he lives in Birmingham, Alabama and Louisville, Colorado.

Co-author Scott Mowbray really knows how to fire up a grill!

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Incredible careers don’t just happen. They take passion, dedication, hard work, and a dash of magic. Like a fine wine, the good ones get better with age. But if you want to truly master your craft, it helps if you start early.George Lange began taking photos when he was 7 years old. He’s taken photos every day of his life since. He says, “Sometimes I think I have simply spent my life trying to re-create with my camera what made me so happy growing up”. George grew up and went on to study photography at Rhode Island School of Design. When he graduated, he took his portfolio to a photographer he admired named Aaron Siskind. Siskind paged through the photos and then said, “These are not nearly as good as you are.” Those words set the bar for George and his future work. He apprenticed with the great art photographer Duane Michals, and spent a year traveling around the world as Annie Leibovitz’s assistant. Today his portfolio is bursting with work as good as he is. There’s the iconic photo of Bill Gates & Steve Jobs that graced the cover of Fortune in 1991. Sophia Loren with a leaf blower strapped over her summer dress. President Obama and the First Lady sharing a tender moment. Known primarily as a still photographer, his work has appeared on movie posters, billboards, in almost every ma-jor magazine, and in numerous platforms for many major corporations. He has photographed everyone from Jim Carrey to Honey Boo Boo; from the cast of Seinfeld to Cake Boss; from latex glove factories in Thailand to ice cream production in Columbus, Ohio; from choreographers to jewelers. In the past three years he has begun di-recting videos both personally and commercially with his wife, Stephanie Lange.

George Lange goofing around in studio.

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Renowned photographer George Lange’s work is guided by one simple truth: An unforgettable photograph is not about what the subject looks like, but what it feels like. In this entirely new kind of photography guide, written by George Lange and Scott Mowbray, the rest of us will learn how to take photographs that don’t just document life but celebrate it.

No fancy equipment required. Just hundreds of simple, inspiring ideas and lessons—each one illustrated with a photograph. We are all living incredibly full interesting lives and often taking really predictable pictures.   The Unforgettable Photograph teaches you how to bridge the gap from the life you are living to photographs that document the full breathe of your life.

The ideas in, "The Unforgettable Photograph" work for photographers of all levels - using everything from smart phones to the most sophisticated equipment.  

Ideas include:

➡ Move in Closer - don't be afraid of touching your subject.➡ Know the light in your house -it changes all the time and offers the best single tool for making your pictures really beautiful.  ➡ Appreciating the details in your life creates a whole new way of seeing.➡ Move the camera - don't get stuck in one spot.   When shooting a group, first move in and shoot parts of the group, let people re-

lax, then move out for the big picture.➡ Embrace imperfection - know that there is no such thing as a perfect picture.  If you let go of trying to make a perfect picture, you

are free to show what makes life real.➡ Shoot the whole emotional range - happy, sad, alone, in crazy mad groups.➡ When you travel - buy the postcards of the sites, and photograph your own experience.

Looking Out. #ShootYourLife

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WHAT PEOPLE ARE SAYING

“This book is great. Lange demonstrates his experience and talent as a photographer with beautiful photo-graphs. The point of the book is to give you tips “for taking the best pictures of your life” and it does just that. It doesn’t really focus on the technical aspects about photography which makes it different from other photo books and is something I enjoyed. This book is about telling a story with your photographs and capturing those special moments that are constantly disappearing. Lange encourages readers to always keep shooting and look for the in-between moments that make a picture truly memorable. The design of the book is simple, clean, and beautiful and is easy to just flip through or read cover-to-cover. I recommend this book to any photographer looking to capture simple moments of life with a new perspective.”

~John Girard

“I am blown away by George Lange’s new book. What’s here for me is a wonderful deep dive into human inter-action, within the frame of a book about photography. Don’t get me wrong, there are plenty of wonderful tips and thoughts on the art of photography itself, but I’m not a photographer (in any sense of the word), and I LOVED not only the photos but the wonderful mirror on how we live, what we capture, how we think about “beauty.” George is an amazingly passionate, authentic guy…and viewing the world through his eyes (which I guess he often closes) or at least his heart and lens…is an extraordinary romp. Can’t say enough about it. Loved it.”

~S. Heilbronner

“Because in the end, it’s about living the moment, shooting the moment -- and being in the

moment forever.” ~George Lange

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