The University of Iowa Trademark Licensing Department

By: Griffin Weihe

Goals

• Learn about licensing• Work hard and complete tasks on time• Improve communication and writing skills• Be confident

Hours of Operation

Licensing: Monday-Friday: 8-5

Hall of Fame:Monday-Thursday 8-5Friday: 8-6Saturday and Sunday: 10-5

What is Trademark Licensing?

• Form of marketing- People see and want to buy because of how it looks.

• Global industry- Licensed product is everywhere

• Up and coming (high schools, Division III)• US Patent Office

-Register classes

CLC, LRG, and Independents• Collegiate Licensing Company: The CLC is the largest licensing

company and manages a large amount of big schools. Includes: LSU, Illinois, Ole Miss, UNC, Florida State, Alabama,

• Licensing Resource Group: LRG is the second largest licensing agency, most of their clients are medium and smaller schools:Includes: Iowa State, Baylor, Kansas State, NC State, Drake, UNI, UWP, UWSP.

• Independents: Schools who independently manage their licensees: USC, Iowa, Ohio State, Michigan State

What Does Iowa Trademark?

• Logos(Tigerhawk, Block-I, old school collection)• Word marks

(Iowa, Hawkeyes, Iowa Hawkeyes) • Combination marks• Verbiage

(“Go Hawks”, “How bout’ them Hawks”• Marks associated with the institution

Daily Tasks

- Artwork approval- Answering phones- Royalties- New product addendums- Work on assigned projects

2 Different Types of Licenses

• Cottage- Ma and Pa (IA) companies- $200 Licensing Fee-Pay Royalties at end of year

• Standard- $500 Licensing Fee- Pay Royalties at end of each quarter.

Royalties

• 10% of all licensed products• Rate changes over time• Items can be royalty exempt. • 30 Days to report after due date.• Company can be terminated if royalty

payment is missed.

New Product Addendum

• Existing companies• Review Process

- Letter and non-Iowa sample- Factory Disclosure- Artwork- Iowa Sample and signed addendum

• Thinking about adding a fee.

Hall of Fame

• Women’s and Minorities exhibit- Research- Meetings- Phone calls

• Other Hall of Fame tasks- Occasional set up for events.- Banner Hanging

Other Projects

• Decals• Herky on Parade• Federal Registration• Royalty Research• Reviewed Product Categories

Future Interns

• Work hard• Don’t be shy• Ask questions • Be confident everyday

Final Thoughts/Questions

• Great experience• Positive growth for myself• Goals accomplished

Questions?