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The use of quotation marks, also called inverted commas, is slightly complicated by the fact that there are two types—single (‘ ’) and double (“ ”), and two styles—British and American. In the British style, single quotes denote quoted speech, and double quotes indicate a quotation within quoted speech. The American style adopts the reverse.
Here are some basic rules to help you quote it right, British style!
UsageExample
To enclose direct quotations (reporting exactly what was said) after any other punctuation
JPMC CTO James Young reiterated, ‘TCS is a very reputable firm, high on integrity and delivery.’
To enclose a quotation within a quotation
The DCH said, ‘TRDDC is a pioneer, as the CEO Ramadorai aptly noted, “TRDDC is an affirmation of TCS's pioneering leadership in the Indian IT industry.” ’
To indicate words used ironically, with reservation, or in some unusual way
He claimed he was ‘too busy’ to participate in the CSR initiative.
To indicate the translation of foreign words, and to set off terms, mottos, coined words
La date limite, ‘the deadline’.
To refer to the title of a written work
‘Research by Design: Innovation and TCS’ is a compilation of articles by renowned experts at TCS.
To explain technical or unfamiliar words. But, note that such words are italicised.
The English word encrypt comes from a Greek word meaning ‘hidden’.
Remember, quotation marks are like twins—they always come in pairs!
_____________________________________________________________________Contributed by: Meera Amaldev (TechCom-Chennai) and Sweta N (TechCom-Bangalore)Coordinated by: Letha Roy, TechCom-ChennaiReviewed and Published by: P. Rufus (Head - Technical Communication)
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