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JAMES PHILIP CATTY CHAIRMAN, IACVA The Valuation Profession A Brief History Copyright © 2008 IACVA All Rights Reserved 707 Eglinton Avenue West, Toronto ON M5N 1C8 T: +1 416-865-9766 F: +1 416-865-1249 Bucharest, November 17 18, 2008

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JAMES PHILIP CATTYC H A I R M A N , I A C VA

The Valuation Profession

A Brief History

Copyright © 2008 IACVA All Rights Reserved

707 Eglinton Avenue West, Toronto ON M5N 1C8 T: +1 416-865-9766 F: +1 – 416-865-1249

Bucharest, November 17 – 18, 2008

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Introduction

Accounting is a conservative profession

A hackneyed joke is that it's the second oldest

And there may be some truth to this

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Introduction

Before writing, invention and acceptance of

money

Before the concept of numbers around 7500 BC

Clay tokens were used to keep track of

possessions - grain, animals, tools etc.

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Introduction

Things one could see, touch, or feel

In short: Tangible Assets

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Introduction

Intangible Assets traditionally are excluded from

Financial Statements

Until recently they were lumped in with

goodwill or ignored in a Pooling of Interests

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Introduction

Plato (427 - 347 BC.) described the concept of

value as one of the most difficult questions

Aristotle (384 - 322 BC) believed that the value

of an object existed only in the mind of man

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Introduction

Seneca (c. 4 BC - 65) paraphrased this as

“A thing is worth only what someone else will

pay for it”

Thus the origin of the Market Approach

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Introduction

The Greek and Roman bankers all required the

help of valuators

After the fall of Rome, the Catholic Church

evolved into the European dominant entity,

permeating almost all thinking

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Introduction

Banking also existed before writing

When there are bankers there will be markets

In the first century BC they traded in foreign

exchange, such as between Rome and Egypt, and

agricultural futures like grains and olive oil

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Introduction

It considered land a gift from God, evidence of

nature's bounty

Secular rulers responded by quickly adjusting to

this, declaring that all property belonged either to

the church or the King, at that time, the state

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Introduction

Clerical and secular rulers either rented or sold

land to the nobility, and from there it trickled

down to us ordinary folk

More productive lands generated higher rent or

sold for a better price

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Introduction

This marks the beginning of the concept of

economic rent and the principle of future

benefits

One of the main pillars of valuation theory

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Introduction

Another is the principle of substitution

Under ordinary circumstances no one will pay

more for an asset than it would cost to acquire or

create another with equal or greater economic

gain

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Introduction

Another determination of value also rooted in the

Middle Ages is cost of production

The Church’s "just price" was the reproduction

cost rather than an exchange value

It reflected the idea that value was a quality

inherent in a commodity

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Introduction

Buying and selling bills of exchange,

government loans & annuities, as well as stocks,

financial futures and options were added over the

next 2000 years

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Taxes

Taxes have been with us for millennia

The oldest known is the tithe in ancient Israel, a

10% levy on animal and agricultural products,

paid in the product, or by part of the product

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Taxes

Substituting money was penalized requiring the

addition of “a fifth part” (20%) of the tithe's

estimated value to the amount (Lev. 27:31)

Realizing the benefits of this system, the tithe

was justified on scriptural grounds by the Church

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Taxes

European rulers codified tithing into law; such

funds becoming a major source of revenue

By the 16th century, it was an annual levy

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Taxes

The Church could, and often did, sell the rights

to the tithe on a particular property for a fixed

period, normally 20 years

Future income converted into a capital payment

The buyer could then resell the rights

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Businesses

The oldest businesses still around, at least in

Europe , are brewers

Back then beer was the only unpolluted drink

The earliest still around, started in 1040, in

Weihenstephan, Germany

A clear manifestation of the European spirit

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Businesses

Others are even more mature

Kongo Gumi – a Japanese construction company

has built shrines since 578

The oldest manufacturer is a bell foundry in Italy

started in 1000 to serve the Vatican

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Finance Theory

Modern finance originated at two famous

medieval banking houses, in Italy and Germany

Lorenzo de Medici “The Magnificent”

(1449-1491) said:

"The art of banking is to lend money and get it

back nearly every time” preferably with interest

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Finance Theory

Jacob Fugger “The Rich” (1459-1525) advised

“Divide your fortune into four equal parts: shares, real

estate, bonds and gold

Be prepared most of the time, to be in a loss position

on one of these parts

During times of inflation, be prepared to lose money

on bonds and gain in real estate and gold

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Finance Theory

Periods of deflation will cause losses in real estate, but

gains in bonds

Shares will post varying results over time

When returns represent a high imbalance, you should

reestablish the balance among the four parts"

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Finance Theory

This requires a thorough knowledge of the value

of all assets

i.e. a Valuator

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Finance Theory

Until the Renaissance, value was an objective

quality inherent in something

With the rise of humanism, value came to be

considered as a function of an item’s ability to

satisfy a need or desire, another important

component of valuation theory

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Finance Theory

The concept of risk was not understood until

1654

Then, two French mathematicians, Blaise Pascal

(1623–1662) and Pierre de Fermat (1601–1665)

developed the "theory of probability”

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Finance Theory

For the first time people could make decisions,

even plausible forecasts, with numbers based on

past experience

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Finance Theory

Over the next 67 years:

mathematical underpinnings for risk were developed

life expectancy tables created

financial markets offering useful share and

commodity price data expanded

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The Corporation

That last trend was spread over the 17th & 18th

centuries spurred by the emergence of the

business corporation

Originally called a "joint-stock company”

Often with a Royal Charter

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The Corporation

The first, Muscovy Company, was founded in

London in 1553 to trade with Russia

It remained active until the 1917 Revolution

US corporations began in 1607 when the

Virginia Company established the Jamestown

Colony

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The Corporation

The colony eventually thrived but the firm failed

and in 1623 became insolvent

One year later, its charter was revoked and the

colony passed to the Crown

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The Corporation

Several traded European companies prospered

The (English) East India Company eventually ruled India

The (Dutch) East India Company (VOC) controlled the

spice islands (now Indonesia)

The Bank of England issued Notes until 1946

The Hudson's Bay Company governed western Canada

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The Stock Market

By 1710, active stock markets existed in

London, Paris and Amsterdam

There were two highly speculative bubbles

during 1720

The Mississippi Company of Paris

The South Sea Company in London

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The Stock Market

In each, greedy financiers sought profits by

exchanging stock at a premium for government

debt, offering greater liquidity

In both cases, the shares had spectacular

collapses

Those irregularities led to market regulation

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The Stock Market

From 1723 to 1794, London and Amsterdam

markets had close financial links in spite of the

slow communications

Stock prices for VOC and major British

enterprises were reported at least weekly in an

Amsterdam newspaper

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The Stock Market

However, market movements were often based

on rumors, as speculators reacted to them and,

like today's traders, affected the market

During those years pamphlets lamented the

unpredictability of stocks

Some things never change

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The Stock Market

Brokers and investors became increasingly

sophisticated

The first known example of the ever proliferating

"investment self-help" literature was published in

London in 1726

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The Stock Market

"The Money'd Man's Guide or the Purchaser's

Pocket Companion” by Richard Hayes, it:

Valued stocks according to their discounted stream of

future dividends

Used tables showing the appropriate discount factors

for interest rates and time horizons

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The Stock Market

Investors engaged in cash trades, futures

contracts, even options, sold short, obtained

margin credit, formed diversified portfolios and

were able to make futures' sales of commodities,

enabling them to hedge inventories

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Marketing Theory

Value representing benefits or the ability to satisfy

need, started to be accepted with "The Wealth of

Nations" by Adam Smith 1776

The creator of modern economics, he separated

value between:

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Marketing Theory

value in use - "the utility of the object for human

purposes"

value in exchange - the ability to "induce people

to pay other valuables for the use of them”

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Marketing Theory

The distinction is still important in interpreting

Fair Value

Smith's emphasis was on cost as the basis of

value; to him, money was merely an instrument

of exchange, a "wheel of trade”

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Marketing Theory

One hundred years later (1849) an unsung

German, Martin Faustmann (1822 – 1876)

developed the last pillar of valuation theory

establishing that the value of an asset was the

present worth of its future returns, the formula

was still used by the forest industry in the 1990’s

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Marketing Theory

Martin’s concept was codified as the Discounted

Cash Flows method, for valuing mines and

mineral reserves, by H. D. Hoskold of England

in his 1877 book “The Engineer's Valuing

Assistant”

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The Rise of the Accountant

Except for accurate financial data, most elements of

modern valuation and corporate finance theory were

in place by the end of the 18th century

Modern accounting was first described in 1494 by

Luca Pacioli (1446 – 1517) a friend of Leonardo da

Vinci (1452 – 1519)

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The Rise of the Accountant

In the 1800 census only twelve people in London

claimed the title "accountant”

The complexity of business and their role grew

and by the 1870’s nearly all characteristics of the

present profession existed in the British Empire

and the US

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The Present Day

In the 1990’s, valuation got the international

respect it merited

The 1997 Nobel Prize in Economics was

awarded to Canadian Myron Scholes (1941- ) &

American Robert Merton (1944- ) for creating

the Black-Scholes Option Pricing Model

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The Present Day

The originator, Fisher Black (1938 – 1995), also

an American, had died

This model inaugurated the Formula Approach,

which is gradually gaining general acceptance

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The Present Day

Today accounting and valuation are often

practiced by the same individuals adopting

different viewpoints

Accountants look back to understand “what has

happened”

Valuators look foreword to see “what is likely to occur”

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The Present Day

A key question – are accountants or valuators to

supply the guidance for implementing the

valuation concepts of the accounting _______

The past mainly reflected the thinking of the

English speaking countries

Now they also include the views of other nations