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BrandZ Verve Rank (No China) Brand 2014 BrandZ Top 100 Rank 1 Twitter 71 2 1 3 31 4 21 5 23 6 5 7 10 8 61 9 34 10 2 11 29 12 6 13 69 14 22 15 43 16 4 17 84 18 83 19 78 20 92 21 42 22 70 23 32 BrandZ Verve Rank (No China) Brand 2014 BrandZ Top 100 Rank 68 100 69 16 70 48 71 82 72 89 73 62 74 73 75 91 76 52 77 80 78 85 79 98 80 65 81 27 82 46 83 47 84 64 85 44 86 75 87 49 88 58 89 74 BrandZ Verve Rank (No China) Brand 2014 BrandZ Top 100 Rank 46 20 47 94 48 87 49 37 50 12 51 13 52 79 53 57 54 41 55 55 56 39 57 28 58 18 59 36 60 53 61 99 62 38 63 59 64 40 65 56 66 9 67 95 BrandZ Verve Rank (No China) Brand 2014 BrandZ Top 100 Rank 24 30 25 88 26 50 27 26 28 11 29 51 30 3 31 97 32 45 33 86 34 90 35 63 36 8 37 19 38 7 39 60 40 72 41 66 42 24 43 35 44 96 45 93 The Verve Score Report Source: Valuations include data from BrandZ™ and Bloomberg * English language only. With no Twitter in China, Chinese brands were not included in this ranking. Starbucks MTN

The Verve Score Report - Kantar Millward Brown · 31 97 32 45 33 86 34 90 35 63 36 8 37 19 38 7 39 60 40 72 41 66 42 24 43 35 44 96 45 93 The Verve Score Report Source: Valuations

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BrandZ Verve Rank (No China)

Brand

2014 BrandZ Top 100 Rank

1 Twitter 71

2 1

3 31

4 21

5 23

6 5

7 10

8 61

9 34

10 2

11 29

12 6

13 69

14 22

15 43

16 4

17 84

18 83

19 78

20 92

21 42

22 70

23 32

BrandZ Verve Rank (No China)

Brand

2014 BrandZ Top 100 Rank

68 100

69 16

70 48

71 82

72 89

73 62

74 73

75 91

76 52

77 80

78 85

79 98

80 65

81 27

82 46

83 47

84 64

85 44

86 75

87 49

88 58

89 74

BrandZ Verve Rank (No China)

Brand

2014 BrandZ Top 100 Rank

46 20

47 94

48 87

49 37

50 12

51 13

52 79

53 57

54 41

55 55

56 39

57 28

58 18

59 36

60 53

61 99

62 38

63 59

64 40

65 56

66 9

67 95

BrandZ Verve Rank (No China)

Brand

2014 BrandZ Top 100 Rank

24 30

25 88

26 50

27 26

28 11

29 51

30 3

31 97

32 45

33 86

34 90

35 63

36 8

37 19

38 7

39 60

40 72

41 66

42 24

43 35

44 96

45 93

The Verve Score Report

Source: Valuations include data from BrandZ™ and Bloomberg

* English language only. With no Twitter in China, Chinese brands were not included in this ranking.

Starbucks

MTN