::intro::

::undertaken by the UKs leading specialist research Universities::observermembers::research innovation application::::strategic world-class:: ::defined & steered by global industry leaders::

::intro::Strategic Innovation for Global Industry

World-Class, Industry-Led, Vision to Grow the IndustryEstablished in 1996 by the communications industryNot-for-Profit, funded by Industrial Members & UK GovernmentMajor international Operators & ManufacturersHigh financial gearing for the industrial membersFull Industrial Subscription: 45k in 2011 (Associates pay less)Research Programmes: 2m in 2011All activities defined & steered by the Industry Members

UK-China Beyond 4G

::international links::MoUs with NICT, WiCo, Yonsei et al (J-C-K)

::content::

::objectives approach operating model::

::vision research innovation application::::from vision to research::::communications:: member benefits:::membership:: value::membership:: options

::objectives approach operating model::

::objectives::Original Goals

To harness the research capability of a selected group of UK universities into a cohesive world-class Centre of ExcellenceTo influence the direction of long-term research through dialogue between industry & the academic communityTo carry out programmes of research with a focus on cross-disciplinary & well-managed programmesTo provide a mechanism for industry to work collectively with key Universities to secure the necessary flow of the most skilled experts To secure international recognition

Underpinning Approach: work with industry to use vision and technology research to facilitate industry growth

::objectives::Enhanced Goals (as well as, not instead of)

To build on VCEs close relationship with EPSRC to provide easy access to the UKs ICT academic research capability to UK & overseas companiesTo create new mechanisms for technology sourcing & innovation building upon VCEs established relationships in the UK and worldwideTo leverage VCEs collaborative culture to build relationships & create R&D opportunities for application industries

Underpinning Approach: work with its members to use industry vision, research, innovation & application to transform society & other industries - Delivering Digital

::achieving the objectives::Critical Success Factors

Strong & Sustained Industry LeadershipBoard of Directors - 5 industry, 3 universityClear industry definition of goals & responsibilities

Commitment from the Universities to DeliverMutual respect & esteem between industry & academics

Research ExcellenceIndependently assessed as world class Reflects both the university & industry inputs

Global Perspective & EngagementIndustry membership from Asia, America & EuropeIndustry membership from across the value chain / value web

::approach:: strategic industry-led VCETelecom OperatorsHandset MfrsInfrastructure MfrsComponent, Software, Convergent IndustriesIndustryGrowthShared Future Industry VisionStrategicResearchUniv Research TeamsIndustry Steering GroupsDefine & LeadSeed & Feed,ExploitationHealth, Energy, Transport

::approach:: led by industryA Global Window on the Future Our Industry Members develop shared visionsEurope, Asia, America with varied geographical perspectivesVaried parts of the value chainIncreasingly, varied application perspectivesALL the players seek to have a comprehensive, accurate view, which is inevitably coloured by local factors and pace of change

Research Challenges & Innovation OpportunitiesTrends, Opportunities & Challenges - Industry membersTechnical Approaches - Academic membersTechnology Sourcing SMEs, Mid-Tier members

Core R&I, Elective Projects, etcMembers Core FundUK GovernmentSupport

Govt Funds

- - - Members Companies- - - - - Annual Subscriptions - -Industry Defined & Steered ActivitiesWorld Class::research innovation application::

Seeds & Feeds In-house Member R&D

One-Way Trapdoor

high gearing of both finance AND strategic vision strengthens the resource base available to the global industry known, qualified, research staff available to recruit::operating model:: New Product & ServiceRevenues

Mid-tier

SME

Subcontract

Collabns

::value::Principal Sources of ValueEnsuring the Future Strategic industry-defined research, ahead of the curveA proven source of innovation seeds & feeds the companiesEarly warning radar for opportunities & threats

Partnership, R&D Cost SharingAn open innovation approach amongst membersNew industrial, and academic, relationships are formedBuilding technology sourcing & application industriesOutsourcing, subcontracting & sharing R&D costsProjects can get done that might otherwise fall off the budget list

People & ExpertiseReady access, to industry-aware, high calibre researchersBuild strong relationships with the research communityOne stop portal to access a wide range of R&D capability

::research innovation application::

::research::Core ResearchIntegrated, strategic, research funded by member subscriptionsAll industry members define, participate, share the benefits & have royalty-free access to IPR. Attracts additional UK government funding Over 400 myrs of core research, 50 patents of which 35 grantedCurrent programme ~100 myrsGreen Radio, User Interactions for Breakthrough Services, Instant Knowledge

Elective ProjectsCommissioned by one or more industrial members Initiated a single industry member, but evolve quickly to involve severalVCE helps identify industrial members with common research needs Industry players select the most appropriate university team or perhaps SME, assisted, if needed, by VCE specialist research manpowerExamples MIMO channel characterisation, intelligent handset antennas,

::innovation::

::application::Working with Application IndustriesBuilding upon early collaborative cross-industry initiativesAugmented Travel Workshop Nov 2010Leveraging existing partnerships eg innovITS, ICT KTN, Cambridge Wireless, iNET/SSW, TSB, EPSRCJoint events with the ICT KTN this autumn, aimed at securing new industrial members from application industriesLeveraging VCE collaborative, open, innovation cultureICT Applications Event October 2011Participants / speakers who are already doing itFollow up Working Groups & White Papers, with the aim toBuild long term relationshipsIdentify specific mutual interests & opportunities, to facilitate collaborative projects between existing members and application sector companiesSecure project funding eg via TSB, EPSRC, iNET,

::informed by vision::Industry Visions GroupComprised of Industrial MembersChaired by an independent senior academicConsidering Environmental, Industry & Technology TrendsIdentifying over-arching themes, andSpecific Technology Priorities key enablersAreas that will have broad industry impactWorking togetherTheme ChampionsWhite PapersConsultationLeading toNew VCE ProjectsIn-house, member company, spin-offs

::informed by vision::Industry Vision last time round: 2020 VisionOutworking the 2nd Century of RadioUsable, Embedded, Ubiquitous, Networked

Two Realms of Impact Mass Market - Personal Lifestyle Enterprise - Transformation of other Industries

Resultant Core 5 Research ThemesUser Interactions for Breakthrough ServicesDesigning Flexible NetworksGreen Radio

::vision to research::

::vision to research::Process from Vision to Research Industry Futures DayBroad membership dialogue & debate

2020 Vision paper addressed: Primary drivers of evolution IJI It Just Is A Vision of invisible technology & ease of use Identified major areas where breakthroughs were needed

VCE Industry member consultationPriority technical themes & challenges were agreed

Collaborative programme building followedEmbryonic Industry Steering GroupsProgramme Definition Documents

::vision to research::Consensus Industry VisionIndustry-populated Visions Group develops a shared agenda

Industrial Steering GroupsDefine & manage the detailed programmeIndustrial Chairman responsible to lead each work areaSteering Groups meet every 3 monthsIndustrial members provide feedback, direction and decisions on patents, publications, etc, to the research teamsWorkshops defined by the ISG, address scenarios, business models, etc Remote participation supportedIndustry Steering Group presentations available, with audio, over the webWebex used to facilitate remote meeting participation

Industry ReviewersEnables Industrial staff to keep on the leading edge in specialist areasOne-on-one, technical meetings with relevant researchersA means to assess, and develop. potential recruitsMay or may not physically attend Industry Steering Group meetings

::research management::

The Drive for BandwidthBase stations = power hungry Data overtakes voice, 40x increase forecast 2009-14Faster, fatter = yet more energy (no change is not an option)

Green RadioEfficient wirelessGreen = Reduced OPEX !Vital to support data growthEnergy awareness as well Spectrum awarenessEnergy efficient multipliersGoal: 100x improvement::core research::Download infosheet @www.mobilevce.com/infosheets/GreenRadio.pdf

Flexible NetworksUnpredictable user needsService agnosticTailored user experienceEvolvable architectureNetwork Virtualisation, yet supporting competitive differentiationRobustness, EfficiencySelf-validating

Business Model NeutralAutonomous managementSeamless & InvisibleControl Point Architecture

::core research::Download infosheet @www.mobilevce.com/infosheets/FlexibleNetworks.pdf

User Interactions for Breakthrough ServicesInteractions withA new device ecosystemThe users environment - woven into the fabric of lifeIntelligence in the network

Re-defining the user experience & simplifying complexityEnabling new personalised, contextualised, capabilities

::core research::Download infosheet @www.mobilevce.com/infosheets/UserInteractions.pdf

Instant KnowledgeRapidly locate information or the man that can within the company, with minimal effortHarnesses information flows in the handset/PC/etcCombines multiple technologies now feasible in the smartphonerealtime user behaviour and context , autonomously created social network map, recommendation, & policy-based security and privacyEnables new personalised, contextualised capabilities, enterprise efficiencies & business models

::core research::Download infosheet @www.mobilevce.com/infosheets/InstantKnowledge.pdfSecure AutonomousBusiness Collaborationa new family of enterprise services

::innovation to application::

::innovation to application::The Need & OpportunityGlobally, the massive growth of telephone penetration, cf China 0.5% (1990) to 80% (2010), and of the Internet (15% globally by 2010) has changed the way the world does business. The next wave of wireless personal and object based realtime context will enable an even greater transformation of industry

In the next 20 years, sustainability in healthcare, transport, energy and other sectors will require them to function in new ways

This transformation represents a major global opportunity but also provides many challenges, both technical and culturalLow cost solutions are needed that can be applied globally on a massive scaleCompanies need to work across traditional boundaries and mindsets

::innovation to application::ApproachVCE is building upon existing mechanisms to Bridge experience, culture and mindsets across industries, applying emerging wireless ICT to create new service concepts, business models & market opportunities

Accelerate such opportunities by building relationships, cross-fertilising ideas & facilitating collaborative R&D

Encourage member companies to challenge traditional thinking, to share vision, learn & innovate together, to create new possibilities

Involve new universities, SMEs and mid-tier ICT companies, thereby identifying resources and routes to rapid prototyping and development of the ideas and innovations that emerge.

::innovation to application::Membership ChangesTo allow this VCE has made changes to its membership structure, inviting new members from: Mid-tier and SME companies

Key application industries which are facing transformation, such as health, transport and energy

Universities, to widen the breadth of academic skills available to its industrial members

These will to join its existing global operators & manufacturers, and its existing University members, enabling new things to be undertaken

::innovation to application::Mechanisms VCE is creating new ways of working to extend its activities, inter alia:Sector Working Groups to bridge industries and mindsetsThese will enable players within industry sectors to explore shared interests, develop new ideas and bring these forward as White Papers and Members Seminars. Cross-Sector Group One key to delivering global telephony & internet penetration was the adoption of common global standards. Health, transport, energy, education etc have many common requirements in terms of technical enablers capabilities such as identity, privacy, security, location, etcNew R&D collaborative projects amongst member companies To apply wireless ICT into healthcare, transport, energy etcMechanisms for BigCos to source needed technology in new waysSMEs with relevant technologies to contribute to projects, possibly on a funded basis

::innovation to application::Working with Innovative SMEsMechanism: Facilitated, intelligent, brokerage based on a knowledge of our member companies interests

Example:SIM-based authentication/identification for online paymentsIdentity management / m-payment / fraud preventionStatus: Beta stage product, demo developed with MNO availableCallSign UK startup with $0.5m angel investment (Silicon Valley)Strong technical background in security Prior relationships with banking & big retail playersVCE has made targeted MNO introductions, with a view technology demos, aiming at wider partnerships, investment & a commercial pilot in 2012

::innovation to application::Example: OpeniaUser Experience Quantification & AnalysisOpportunity to commercialise the User Behaviour software from the TSB-supported Instant Knowledge programmePotential for improving user-device interaction, monitoring usage of applications & content (eg mobile, kiosk, TV)VCE exploring operator & handset manufacturer interestOpeniaEst 1999, privately held companyUser Experience Research & CMS Development/HostingTraditionally Internet/Web, but already started going mobileLinks with Surrey University (Digital World Research Centre)Commercialising research findings (eg 2x TSB grants, DWRC)Openia currently quantifying the market / business caseVCE is working with Openia to establish feasibility & fundingSeed funding - Knowledge Transfer Award TSB R&D Grant Proof of Market, Development of PrototypeAngel funding downstream a possibility

::innovation to application::Working with Application IndustriesMechanism: Work with partners with good existing links ICT KTN, iNET (SW), Cambridge Wireless, TSB, EPSRC

ExamplesVCE is organising joint events with the ICT KTN this autumn, aimed at securing new industrial members from both the ICT industry and from application sectorsICT Trends, ICT Applications September/October 2011Participants / speakers identified through iNET, CWFollow up Working Groups & White Papers, with the aim toBuild long term relationshipIdentify specific mutual interests & opportunitiesFacilitate collaborative projects for our existing members and attract application sector companies as members of VCEPotential funding for companies - iNET, TSB, EPSRC

::innovation to application::Working with Existing Partners / R&I ClustersICT KTN, Cambridge Wireless, South West ClusterVCE founded the ICT KTN (originally Digital Comms KTN), with the Communications Research Network (Cambridge), and sits on the KTN Company & Programme Boards

Cambridge WirelessSignificant growth & impact over the past 3 yearsGood personal relationships Through CRN when founding the KTN and via personal/Ofcom linksRecent help & discussions TICs, Cabinet OfficeAiming to work more closely together

South West ClusterSilicon SouthWest, Microelectronics iNET, LEP, SET2Potential funding, very good SME linkages VCE works closely with Bristol & Bath Universities

::innovation to application::Specific Upcoming Events

ICT Trends Event, joint with the ICT KTN, 23rd Sept 2011Outlining the emerging Industry Visions, designed toHelp calibrate and get wider feedback on the industrial visions, andInclude presentations from outside industry players, to explore areas that may be missing

ICT Applications Event, joint with the ICT KTN, 26th Oct 2011Exploring the potential for transformation with players from the application sectors, as a prelude to building sector groups and relationships To include presentations from several existing practitioners in these markets and industries

::communications::

::communications::WebsitePublic Area Open FacingLinks to blog etcTop level info

Members Only AreaInside updatesDedicated areas for the core research and other streams, as neededReports, PublicationsExpertise Portal (in planning) (Univs & SMEs)

::communications::Industry Briefs & White Papers Strategic Industry RelevanceKey R&D AdvancesWhere to learn moreFundamental Trends, before they happenThought LeadershipBuilding on VCE industry debateLinking with other organisations where appropriateOnline FeedsBlog, Twitter, LinkedIn, FacebookEmail news options

::membership:: value

::value::Ensuring the Future

Industry needs to know what new technologies will be emerging, but no longer can do it all VCE pioneered open innovation within its member community before the phrase existed

Seed & Feed a way for companies to ensure the futureSeed watch progress and, when a research area gets hot, use the technical reports & meet with the team to seed a new in-house activity. Get it up and running quickly.Feed manage internal programmes to build upon and be complementary to VCE research, thereby stretching the internal research budgetA companys R&D radar a window on the futureAccess to experts through building long-term relationships, companies grow to understand Univs real areas of deep expertiseEasy access for placing direct contracts when needed

::value::Partnership & Cost Sharing Value through trusted relationships & insightsVisions activity strategic enabler of new foci (cf Green Radio)More than just a financial multiplier (but that helps)

Core Projects typically 40x financial multiplierIndustry-defined programme based around shared visionCost - 45k (2011) company subscriptionValue - 2m (2011) of research (plus other benefits)

Elective Projects typically 4-6x financial multiplierInitiated by an individual company, with others joining inSize typically from 25k to 250kNumber of companies engaged typically 1-6 Projects can be done that might otherwise fall off the budgetIdeas emerge that would not within a single company

::value::

::value::Industrial Members derive many benefits

Industry led Vision co-create future vision, product & service concepts with the global manufacturers, operators & application sectorsWindow on the Future early warning of trends, threats & opportunitiesResearch & Innovation define & steer VCE core projects to feed existing in-house company activities and to seed new onesCost effective VCE funded R&D is typically 40x annual subscription

Shared Cost & Strategic R&D Projects Collaborative projects initiate R&D with other member companies potential partners, suppliers, or customers within the VCE framework or outside, eg private partnerships, with TSB, EC Framework etcApplication projects - work with application sector companies, using VCEs collaborative culture, to bridge mindsets & industries to co-create new cross-industry opportunities

Access to Resources University testbeds, SMEs, experts, consultancy, seminars & the VCE patent portfolio (35 granted patent families)Staffing recruit industry-aware, known quantity, research staffTraining develop research & innovation skills through participatingFunding support to access 3rd party grants for secondments, R&D, etc

::membership:: options

::member types:: full industrial 45kOperators, Manufacturers, etcIndustry Vision & Core Research (by right)Full Industry Visions Group membershipFull access to define & steer core research projectsFull Industry Steering Group membership access to the web portal, opportunity to initiate, shape and contribute to White PapersWorkshops, Seminars, Webinars Organise, Contribute, AttendApproved Technical Reports & Publications, and work in progressPatent Portfolio (50 filings, 35 granted) explicit royalty free accessCollaborative & Application Projects (by right)Propose, fund & Initiate Participate, Define & SteerAccess (by right)Resources University testbeds, SMEs, experts, consultancy, seminars & the VCE patent portfolio (35 granted patent families)Staffing recruit industry-aware, known quantity, research staffTraining develop research & innovation skills through participatingFunding support to access 3rd party grants for secondments, R&D, etcGovernance (by right)Voting Rights @ General Meeting, Eligible for Board Membership

::member types:: associate industrial 25kMid-Tier Players, Application IndustriesIndustry Vision & Core Research (subject to confidentiality)Industry Visions Group attendance by invitation, as appropriateAccess to Industry Steering Groups to monitor core research projectsIndustry Steering Group attendance partial access to the web portal, input to White Papers by invitationWorkshops, Seminars, Webinars attend; contribution by invitationApproved Technical Reports & PublicationsPatent Portfolio (50 filings, 35 granted) commercial accessCollaborative & Application Projects (subject to confidentiality)Propose, Fund & Initiate (if supported by a full industrial member)Participate, Define & SteerAccess subject to availability, full industrials given priorityResources University testbeds, SMEs, experts, consultancy, seminarsStaffing recruit industry-aware, known quantity, research staffTraining develop research & innovation skills through participatingFunding support to access 3rd party grants for secondments, R&D, etcGovernanceNo Voting Rights @ General Meeting, Ineligible for Board Membership

::member types:: SMEs 7.5kSmall & Medium EnterprisesIndustry Vision & Core Research (subject to confidentiality)Industry Visions Group no participation, full visibility of outcomesCore research projects no direct participation in project definition, but possibility to contribute key skills or products where applicableIndustry Steering Group attendance by invitation, access to new SME portal, access to White Papers (input by invitation, where relevant) Workshops, Seminars, Webinars attend; contribute by invitationApproved Technical Reports & PublicationsPatent Portfolio (50 filings, 35 granted) commercial accessCollaborative & Application Projects (subject to confidentiality)Propose, Fund & Initiate (if supported by a full industrial member)Participate, Define & SteerUndertake on funded basis, if industrials wish to contractAccess subject to availability/terms, full industrials given priorityResources University testbeds, experts, consultancy, seminarsOther aspects negotiable, subject to time/availability/etcGovernanceNo Voting Rights @ General Meeting, Ineligible for Board Membership

::member types:: contributing univs 7.5kContributing University MembersIndustry Vision & Core Research (subject to confidentiality)Industry Visions Group no participation, full visibility of outcomesCore research projects funding to undertake research by invitation subject to relevant key skillsIndustry Steering Group attendance by invitation, presence on new Univ portal, access to White Papers (input by invitation, where relevant) Workshops, Seminars, Webinars attend; contribute by invitationApproved Technical Reports & PublicationsPatent Portfolio (50 filings, 35 granted) commercial accessCollaborative & Application Projects (subject to confidentiality)Participate, by invitationUndertake on funded basis, if industrials wish to contractAccess subject to availability/termsParticipation in Annual Industry/Academic ConferenceSecondments, CASE studentships if requested by industrial memberOther aspects negotiable, subject to time/availability/etcGovernanceNo Voting Rights @ General Meeting, Ineligible for Board Membership

::member types:: full & associate univs Full & Associate University MembersIndustry Vision & Core ResearchIndustry Visions Group no participation, full visibility of outcomesCore research projects participation in project definition & funding to undertake research by invitation, subject to relevant key skillsIndustry Steering Group full participation on funded programmes, presence on new Univ portal, access & contribution to White Papers Workshops, Seminars, Webinars organise, attend, contributeApproved Technical Reports & Publications and work in progressPatent Portfolio (50 filings, 35 granted) access for research purposes, subject to relevant agreementCollaborative & Application ProjectsPropose, Fund & Initiate (if supported by a full industrial member)Undertake on funded basis, if industrials wish to contractAccess Participation/Organisation in Annual Industry/Academic ConferenceSecondments, CASE studentships if requested by industrial memberOther aspects negotiable, subject to time/availability/etcGovernanceFull members have Voting Rights and are eligible for Board Membership

::membership:: terms & costsNew Joiners during 2H11

VCE membership runs the full Calendar year, January-December

Normal situation - full membership fees apply, regardless of when a new member joins during the year. Member has access to all outcomes from that calendar year.

However, VCE has widened its remit in 2011 to embrace application industries, mid-tier players, SMEs and collaborating universities and wishes to secure momentum behind this transition. VCE wants its new industrial members to have early visibility of, and the opportunity to shape, its industry vision and next phase of activity.

For these reasons, companies joining in 2H11 have a unique opportunity to join now, receiving membership for 2011 and 2012 at a significantly reduced cost

Full details of membership options and application forms are available from the VCE office contact Jenny Johnson +44 1256 338604 jennyj@mobilevce.com

::follow our blog @::www.mobilevce.com/blog

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