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The Walt Disney Company
The Entertainment KingJames AmbroseCourtney HammBrandy O’NealJoseph Rendon
Disney Timeline 1923-Disney Brothers
Cartoon Studio 1927-”Oswald the
Lucky Rabbit” 1928-loses contract for
Oswald the Lucky Rabbit 1928-Steamboat Willie
Premiers
Steamboat Willie
Disney Timeline 1937-Snow White and the
Seven Dwarfs 1940-IPO 1950-First Live-Action film
& television debut 1955-Disneyland 1966-Death of Walt
Disney 1971-Walt Disney World
Opens
Disney Timeline 1982-EPCOT Center opens 1983-Tokyo Disneyland
opens 1984-Michael Eisner and
Frank Wells
Disney’s Success Creation of new
characters Looking to the future Walt Disney’s Vision
Disney Timeline 1987-First Disney Store 1988-Who Framed Roger
Rabbit 1989-Disney-MGM Studios
Theme Park 1992-Euro Disney
Disney Timeline 1992-Best Picture
Nomination 1994-Frank Wells dies 1995-purchase of ABC TV 1998-Animal Kingdom 1998-First Cruise Ship
Issues Revitalization of TV and
Movies Coordination among
businesses Expanding into new
businesses, regions, and audiences
Maximizing Theme Park Profitability
Tokyo Disneyland
Revitalization of TV and Movies Network Television
Programming Increased movie production Animation Department
Coordination Among Businesses Promotional Campaigns Internal Transfer Prices Conflict Resolution Corporate Marketing Function
Expanding into new businesses, regions, and audiences Retail-as-entertainment Euro Disney Full Length Animated Features
Maximizing Theme Park Profitability Walt Disney World Tokyo Disneyland Euro Disney Disney America
Michael Eisner’s Effect Revitalizing TV and
Movies Theme Parks New Businesses
Disney’s Diversification Vertical Geographic Product Effects of Diversification
Disney’s Stock Price HistoryAdj. Close*
05
1015202530354045
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Date
Price
Adj. Close*
Conclusion
QuestionsandComments