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THE WAY FORWARD 2011 Annual Report

THE WAY FORWARD - AnnualReports.com · 2011-12-21 · increased shareholder value. We aim to accelerate both top and bottom ... and intent to declare a $3.00 per share special dividend

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  • THE WAY FORWARD2011 Annual Report

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  • c2 Sara Lee Corporation

    Contents1 Great changes are under way at Sara Lee

    2 The pure play strategy

    4 Financial highlights

    5 Letter to stockholders

    8 North American meat

    11 Key brands drive growth

    15 Providing innovative solutions

    19 Beliefs beyond the bottom line

    23 Sometimes less is more

    26 International coffee & tea

    29 Brewing strong local brands

    33 Leveraging across categories

    37 Caring about sustainable origin

    41 An entrepreneurial spirit

    44 Directors and senior corporate officers

    46 Financial section

    119 Performance graph

    120 Investor information

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  • Sara Lee Corporation 1

    GREAT CHANGES ARE UNDER WAY AT SARA LEE.

    Were preparing to launch two pure play companies withtremendous market potential: Meat and Coffee & Tea.

    Organizing each company around its own core competency not only

    plays to our proven business strengths, but also opens the door to

    increased shareholder value. We aim to accelerate both top and bottom

    line growth by creating two strong, innovative and nimble companies.

    They will be closer to consumers, customers and markets and will

    respond to opportunities more quickly than conglomerate competitors.

    Were excited about these dynamic changes and look forward to

    reporting future successes as two independent, pure play companies.

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  • 2 Sara Lee Corporation

    Unlocking shareholder value

    March 2009 Announcement of strategic

    review of Household and Body Care

    February 2010 Announcement of $2.5

    $3.0 billion share repurchase program

    July 2010 Air Care sale closes

    November 2010 Agreement to sell

    North American Fresh Bakery; Acquisition

    of Caf Damasco in Brazil

    December 2010 Body Care sale closes

    January 2011 Announcement of

    spin-off into two pure play companies

    and intent to declare a $3.00 per share

    special dividend

    April 2011 Shoe Care sale closes

    May 2011 Acquisition of Aidells

    Sausage Company and announcement of

    strategic review of International Bakery

    and North American Refrigerated Dough

    August 2011 Agreement to sell

    North American Refrigerated Dough

    THE PURE PLAY STRATEGY

    Sara Lee has been on a journey, making

    changes to the composition of our portfolio.

    Each step is focused on creating and unlock-

    ing shareholder value and streamlining our

    operations. The spin-off of our International

    Coffee & Tea business, creating two inde-

    pendent entities, is the next logical step for

    our shareholders, customers, consumers

    and employees.

    Benefits of pure play companies The term

    pure play is frequently used to describe an

    entity that focuses on one line of business

    and whose products are closely related. This

    single focus provides various benefits that

    often translate into greater shareholder value.

    Pure play companies offer the opportunity

    to streamline operating structures and

    reduce layers. This provides management

    closer access to their end markets, which

    improves decision making and can ultimately

    lead to superior business performance.

    Streamlined operations also provide cost

    advantages. Pure plays can be unburdened

    by the bureaucratic processes that weigh

    down large entities and can bloat cost struc-

    tures. Improved speed to market is another

    advantage, as pure play companies are often

    able to rapidly introduce new products and

    more quickly react to changes in the market-

    place. Due to their focus, pure plays often

    find more opportunities for strategic partner-

    ships or acquisitions that are not possible for

    larger conglomerates. Additionally, pure play

    companies are often preferable investment

    vehicles because they more easily allow indi-

    vidual investors to diversify their portfolio

    according to their own preferences. The

    combination of these benefits often drives

    superior performance for pure play entities.

    At Sara Lee, our most important

    commitment is to maximize value for our

    shareholders. The minimal overlap between

    our two remaining businesses, coupled with

    the benefits of the pure play structure, were

    the key factors that drove the decision to

    create two independent, pure play companies

    for our shareholders.

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  • Sara Lee Corporation 3

    International Coffee & Tea

    The International Coffee &

    Tea company is a leading

    global manufacturer and

    marketer of high quality

    coffee and tea products.

    Leveraging more than 250

    years of knowledge and

    expertise, our leading local

    brands provide high-quality,

    innovative coffee and tea

    products that are beloved

    and enjoyed by consumers

    in retail and foodservice

    markets around the world.

    North American Meat

    The North American Meat

    company is a top branded

    meat player in the retail and

    foodservice channels. Our

    growth brands, Hillshire Farm,

    Jimmy Dean, Ball Park and

    Sara Lee, hold strong positions

    in key categories, such as

    deli meat, smoked sausage,

    protein breakfast and hot

    dogs. We are growing our

    core brands through effective

    marketing and innovation

    centered on premium quality,

    convenience and nutrition,

    while investing in high-growth

    areas, such as super-premium

    and natural meats.

    THE STRATEGY IS TO DIVIDE SARA LEE

    INTO TWO FOCUSED PURE PLAY COMPANIES.

    PURE PLAY COMPANIES TEND TO DO WELL

    WITH MANAGEMENT SITTING CLOSE TO

    MARKET OPPORTUNITIES. EACH COMPANY

    WILL HAVE LEADING CONSUMER BRANDS

    AND COMPELLING GROWTH PROSPECTS

    WITH POTENTIAL TO DELIVER LONG TERM

    SHAREHOLDER VALUE.

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  • Reported Fiscal Year Results Adjusted Fiscal Year Results1

    In millions except per share data 2011 2010 % Change 2011 2010 % Change

    Continuing Operations

    Net Sales

    North American Retail $2,868 $2,818 1.8 $2,857 $2,766 3.3

    North American Foodservice 1,566 1,547 1.2 1,566 1,523 2.8

    International Beverage 3,548 3,221 10.2 3,514 3,199 9.9

    International Bakery 726 785 (7.5) 726 775 (6.4)

    Intersegment (27) (32) (27) (32)

    Total net sales $8,681 $8,339 4.1 $8,636 $8,231 4.9

    Operating Income

    North American Retail $307 $343 (10.6) $317 $335 (5.2)

    North American Foodservice 79 60 32.8 102 86 19.1

    International Beverage 452 592 (23.6) 489 593 (17.5)

    International Bakery (12) (14) 10.9 16 45 (65.0)

    Operating segment income $826 $981 (15.8) $924 $1,059 (12.6)

    General corporate expenses (188) (259) (104) (198)

    Mark-to-market derivative gain/(loss) 11 (13) 11 (13)

    Amortization (22) (21) (22) (21)

    Contingent sale proceeds 133

    Operating income $627 $821 (23.6) $809 $827 (2.0)

    Diluted EPS $0.54 $0.84 (35.7) $0.78 $0.67 16.41 Adjusted financials are non-GAAP measures and are reconciled to comparable GAAP measures in the Financial section of this report

    beginning on page 46.

    F INANCIAL H IGHLIGHTS

    Adjusted Net SalesInternational Beverage 41%

    North American Retail 33%

    North American Foodservice 18%

    International Bakery 8%

    4 Sara Lee Corporation

    Adjusted Operating Segment Income

    International Beverage 53%

    North American Retail 34%

    North American Foodservice 11%

    International Bakery 2%

    4 Sara Lee Corporation

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  • Sara Lee Corporation 5

    DEAR FELLOW STOCKHOLDERS

    We are writing the last chapter of a

    fundamental transformation of our com-

    pany. A decade ago, Sara Lee was a holding

    company with numerous unrelated and

    decentralized operating units. As the business

    environment transformed, Sara Lee evolved

    into a streamlined operating company.

    Successive management teams pared the

    companys portfolio to increase focus and

    implemented programs to reach contempo-

    rary standards of operational excellence. This

    process benefited the divested businesses

    as well as those that remain with Sara Lee.

    In the last two years, we found new

    homes for our Household and Body Care

    businesses, reached an agreement to sell

    our North American Fresh Bakery business

    and are also in the process of divesting the

    majority of our International Bakery assets.

    We retained two businesses: North American

    Meats and International Coffee & Tea. Both

    are well positioned to win with great brands,

    strong market positions, healthy innovation

    pipelines and complete focus on their

    respective markets. The final chapter in

    the evolution of Sara Lee began in January

    with our announcement to separate into two

    independent, pure play companies. While

    this announcement marks the end of the

    journey for one company, it begins two

    new stories. We are very excited about

    what lies ahead.

    Fiscal 2011 was a year of tremendous

    progress During Fiscal 2011, we announced

    the closings of our air care, body care, shoe

    care and cleaning business divestitures, as

    well as the completion of our $1.8 billion share

    buyback program. Our Household and Body

    Care divestitures are now largely complete

    and we are pleased that our brands have

    found new homes and promising futures with

    well respected consumer products companies.

    In November, we announced the next major

    step in our portfolio transformation with

    an agreement to sell our North American

    Fresh Bakery division to Grupo Bimbo.

    We expect this disposition to close soon.

    We also added two new businesses that

    will enhance the portfolios of our ongoing

    companies. In November, we reached agree-

    ment to acquire Caf Damasco, a coffee

    business with premium positioning and more

    than 50 years of experience operating in

    southern Brazil. The acquisition enabled

    us to expand our footprint in this important

    emerging market and leverage manufactur-

    ing synergies. In May, we announced the

    acquisition of Aidells Sausage Company.

    Aidells is well known for its small batch,

    all natural sausages produced with fresh

    ingredients. This premium brand provides

    us with exposure to new distribution chan-

    nels and a method to reach an expanded

    customer base. Our meat business will

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  • 6 Sara Lee Corporation

    leverage Aidells entrepreneurial culture and

    strong customer relationships. These two

    acquisitions have closed and are performing

    ahead of expectations.

    In conjunction with the announcement

    to separate into two independent companies,

    we announced that Jan Bennink would join

    the company and assume the role of execu-

    tive chairman. In this role, Jan oversees all

    spin-off activities and prepares both busi-

    nesses for successful futures. This includes

    ensuring that both companies are led by top

    quality management teams and possess

    focused portfolios with streamlined opera-

    tional structures. Additionally, we announced

    a $3.00 special dividend to be paid to our

    shareholders. Over a two-year span, we

    plan to return more than $3.5 billion to our

    shareholders through the already completed

    share repurchases and the expected payout

    of the special dividend.

    Through our actions to unlock and

    create shareholder value, we have delivered

    total shareholder return of more than 115%

    over the past two years. This result came

    from a combination of smart strategic deci-

    sions and solid operational performance.

    During fiscal 2011, we increased adjusted

    earnings per share by 16% despite absorb-

    ing more than $645 million of commodity

    cost inflation. This was achieved through

    pricing actions, innovation, cost reduction

    programs and share repurchases. By focusing

    on the corporate cost structure, we reduced

    corporate expenses by nearly $100 million

    versus fiscal 2010. This illustrates our com-

    mitment to running a lean and efficient

    corporate enterprise.

    Our core brands continued to generate

    growth behind innovation and marketing

    investment. The North American business

    generated solid performance behind new

    product launches, such as Jimmy Dean

    Jimmy Ds breakfast solutions, Hillshire Farm

    Turkey Smoked Sausages and Jimmy Dean

    Hearty Sausage Crumbles, which was voted

    the best breakfast product of 2011 in a sur-

    vey of more than 60,000 consumers. In the

    coffee and tea business, we continued to

    benefit from the successful geographical

    roll-out of Senseo and LOR EspressO, which

    reached $100 million in cumulative sales in

    August and is on pace to more than double

    sales versus the prior year.

    In addition to launching successful

    new products, we continued to focus on

    operational improvements, evidenced by the

    opening of our new meat slicing facility in

    Kansas City, Kansas. This state-of-the-art

    facility utilizes robotics and supports our

    strategy of creating shareholder value by

    providing a sustainable competitive advan-

    tage in one of our important categories,

    sliced lunchmeat. It provides capacity for

    long-term growth, enables us to maintain

    WE CONTINUE TO DELIVER SOLID RESULTS AS WE

    PROGRESS IN THE CREATION OF TWO PURE PLAY

    COMPANIES POISED FOR SUCCESS.

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  • Sara Lee Corporation 7

    the highest quality standards and provides

    a significant cost advantage. In addition,

    we completed our rollout of SAP in North

    America and expect to see efficiencies from

    that implementation flowing through in the

    upcoming fiscal year.

    Fiscal 2012 will be a year of transition

    Our activities in fiscal 2012 will be focused

    on providing solid foundations for the future

    success of the two new companies. We are all

    highly energized and prepared for a busy year.

    We continue to streamline our operational

    structures, improve process efficiencies and

    identify additional cost savings opportunities.

    We also have a strong pipeline of innovation

    and we look forward to launching our many

    new products in the marketplace. Some of

    these products will debut toward the second

    half of the fiscal year, but a greater impact

    will be seen in fiscal 2013 and beyond.

    Management teams for both companies will

    be in place shortly and will present more

    detailed plans later in the fiscal year.

    In closing, we would like to extend

    our thanks and appreciation to our global

    employee base for their continued hard

    work and dedication. Weve undergone

    quite a bit of change over the last few years

    and we value their commitment. Wed also

    like to thank our Board of Directors for their

    counsel and guidance. And, as always, wed

    like to thank our shareholders for their

    confidence and support.

    The entire company is excited about the

    future opportunities that the spin-off provides.

    We have been successful in unlocking value

    and we are confident that the new companies

    will have great prospects for creating incre-

    mental shareholder value in the future.Jan Bennink Marcel H.M. Smits

    Executive chairman Chief executive officer

    September 1, 2011

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  • N O R T H A M E R I C A N M E A T

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  • Sara Lee Corporation 11Sara Lee Corporation 11

    KEY BRANDS DRIVE GROWTH

    Our North American Meat company isbuilding its future from a solid founda-tion of well-known brands, includingJimmy Dean, Hillshire Farm, Ball Parkand Sara Lee. These are names thatcommand national recognition as market leaders and hold the enviablestatus of being the number one rankedbrand in diverse categories, such asprotein breakfast, cocktail and smokedsausages and hot dogs. Over the yearsour key brands have successfullymigrated from staple products to a platform of value-added meals andmeal components. One of our greatestsuccesses is the conversion of theJimmy Dean brand from a commodity roll sausage to a complete breakfast

    platform, focused on adding valuethrough convenience and health andwellness. We plan to expand our keybrands even further based on the prin-ciples that have proven successful forJimmy Dean. As consumers becomemore health conscious and aware offood origins, they are more willing to payfor premium propositions. We plan toincrease our presence in the premium,natural and organic segment, and ourrecent acquisition of Aidells is animportant step in that direction. Ourgoal is to become the most insightful,fastest moving consumer goods com-pany in the meat sector with marketleading innovation based on emergingconsumer trends.

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  • Sara Lee Corporation 15Sara Lee Corporation 15

    PROVIDING INNOVATIVE SOLUTIONS

    When consumers crave a convenientand healthy breakfast, a quick and delicious lunch or a fresh off the grilldinner, we are there to satisfy theseneeds both in and out of the home.Consumers enjoy our wide assortmentof meat products through the retail andfoodservice channels. We aim to be theclosest partner to customers in bothchannels, helping guide them throughconstantly evolving market dynamicsand better positioning our partners toachieve their own goals of differentiationand profitability. Our customers turn tous for fresh ideas and innovative solu-tions in product design, packaging andmerchandising. For example, researchidentified the need for a convenient,

    no-mess protein product that could beused to personalize a variety of dishes,from omelets to pizzas to pastas. Oursolution, Jimmy Dean Hearty SausageCrumbles, resonated with customersand consumers, quickly becoming thebest breakfast product of 2011. Apartfrom our brands and innovation, wehave well-developed tools that positionus to be the best partner in the meatcategory. Our skill set includes superiorcapabilities in category management,research and development and pricingoptimization. We strive to be the pre-ferred supplier in our categories and we are committed to going the extramile to earn that title.

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  • Sara Lee Corporation 19Sara Lee Corporation 19

    BELIEFS BEYOND THE BOTTOM L INE

    Our North American Meat company willdraw on a consistent, core set of beliefsto ensure that the needs of our variousstakeholders are met. Our beliefs aregrounded in three core facets: outper-forming customer and consumerexpectations, motivating and engagingour workforce and delivering superiorreturns to our shareholders. Customerand consumer preferences are formedbased on the consistent delivery ofexpectations and a track record of creat-ing innovation beyond expectation. Wewill be the company that consistentlyexceeds the expectations of our cus-tomers and consumers. We believe thatsuccess begins with highly energized

    and engaged employees that go theextra mile because they believe in thevalue of what they are building together.Weve created a program called Energyin Motion that empowers high-potentialemployees to develop new ways toimprove products and processes. Wereexcited to put their action plans intoplace. As always, we will strive to maxi-mize shareholder value through superiorperformance. All of these facets will be achieved within the context of goodcorporate citizenship. We believe thatexecuting on these core facets will create a solid foundation to become atop-tier value-added protein company.

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  • Sara Lee Corporation 23Sara Lee Corporation 23

    SOMETIMES LESS IS MORE

    Focused pure play companies oftengain efficiencies through simplificationand streamlining. The North AmericanMeat company will be lean and efficientin everything that we do. We are takingthe necessary steps to ensure that our new meat company has the mostappropriate operating structure from itsfirst day as an independent company.We have eliminated layers within theorganization to allow for faster decisionmaking and action taking. We will bemore flexible and better positioned to quickly adapt to changing customerand consumer needs. Our employeesat every level will be empowered to

    make decisions and take actions thatquickly impact the bottom-line. Thisleads to an entrepreneurial culturewhere every employee plays a vital role in our quest for superior perform-ance. Being lean also means providingcustomers and consumers with onlythe attributes that they truly value.Processes or features that the cus-tomer does not value, and therefore isunwilling to pay for, will be eliminatedfrom the system as an excess cost.Lean will continue to be a way of life for our company, touching everything we do and driving us to a more effec-tive and efficient structure.

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  • I N T E R N A T I O N A L C O F F E E & T E A

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  • Sara Lee Corporation 29Sara Lee Corporation 29

    BREWING STRONG LOCAL BRANDS

    Our Coffee & Tea company possesses a portfolio of well known and trustedbrands with leading positions in ourcore markets. Our local brands, suchas Douwe Egberts in the Netherlandsand Belgium, LOR in France and Piloin Brazil are consumer favorites basedon a long heritage of high quality, greattasting coffee and tea. Dating back to 1753, Douwe Egberts has earned its place as a deeply embedded andbeloved part of the coffee culture in its home region. Leveraging more than250 years of coffee knowledge andexperience allows our local brands to stand apart from the competition

    in terms of quality, loyalty and appeal.Over the last decade, we have comple-mented our local jewels with internationalpropositions, such as Senseo andCafitesse, which have been universallyapplied across geographies. Going for-ward, our local brands will become theprimary carriers of consumer equity aswe strive to enhance their presence,perception and allure to the level thatDouwe Egberts has achieved in theNetherlands. We will increase the levelof consumer marketing and innovationbehind these local brands, enhancingthe coffee experience and driving superior growth.

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  • Sara Lee Corporation 33

    LEVERAGING ACROSS CATEGORIES

    The universe of coffee and tea coversnumerous variations,appearances, tastesand preparation methods. Consumerpreference in coffee spans the gamutfrom strong espressos to sweetenedlattes. Coffee and tea are high interestcategories where consumers havedemonstrated a willingness to pay forenhancements in perceived value. Ourambition is to be at the forefront of theprogression and development of eachcoffee and tea subcategory. We standapart from competitors based on ourdesire to play across the full spectrumof coffee and tea, as we challenge thesupposition that certain subcategories

    are destined to decline. In addition to reigniting our core roast and groundofferings, we intend to focus moredeeply on categories that have longbeen underemphasized by the com-pany, including instants and tea.Additionally, we plan to leverage ourpresence and superior technology inthe European foodservice channel totouch consumers with our brands atevery possible consumption occasion.We believe that there are opportunitiesto fulfill consumer aspirations in everysubcategory and we possess thebrands, expertise and innovation tomeet these needs.

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  • Sara Lee Corporation 37Sara Lee Corporation 37

    CARING ABOUT SUSTAINABLE ORIGIN

    Coffee and tea consumers take a particularly strong interest in the originand sourcing of their coffee products.Every bean we procure carries its ownunique back-story and every cup weproduce follows our commitment to fairtrade and sustainable sourcing. We arestrongly committed to being a sociallyresponsible corporate citizen and havinga positive and sustainable impact onour environment and community. Ourenvironmental programs are designedto optimize the use of all resourceswhile creating, packaging and distrib-uting our products in a manner thatlessens their impact on the eco-system.We are the worlds largest purchaser

    of UTZ CERTIFIED coffee and the first company to source UTZ CERTIFIED tea. UTZ is a certification program whichshares our commitment to making thecoffee and tea markets more sustain-able. This program has a significantbeneficial impact on helping farmersimprove living conditions. We continueto invest in supporting coffee and teafarmers with training to fulfill the neces-sary requirements for certification. Ourfarming partners are checked regularlyto ensure that they are growing coffeeand tea in a sustainable manner. Ourlong-term vision is to source all of ourcoffee and tea sustainably, and everyyear we move closer to that goal.

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  • Sara Lee Corporation 41Sara Lee Corporation 41

    AN ENTREPRENEURIAL SPIRIT

    We are building an organizational structure that will support our desire to improve the quality and speed ofmarketplace innovation. Our goal is tocreate independent country operationsthat work around a centralized and sup-portive core. We are eliminating excesslayers in our organizational structureand encouraging employees at everylevel to think creatively, find solutionsand openly share ideas with seniormanagement. In order to accelerate ourinnovation efforts, weve launched aprogram called Energy in Motion. Thisprogram takes teams of our highestpotential employees and empowersthem to reignite our innovation pipeline

    as we set ourselves up for success as a focused pure play coffee & tea com-pany. This is proving to be a win-win, as the company is benefiting from awealth of new and exciting initiativeswhile employees are more motivatedthan ever. We have embraced theirideas and we are in the process ofbringing the ideas to fruition for fiscal2013. We have adjusted our organi-zation to harness the full innovationpower of our people on an ongoingbasis. As a nimble pure play company,we will bring new ideas to the marketquickly and capitalize on fast movingconsumer trends.

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    BOARD OF DIRECTORS

    Jan Bennink, 54 Executive chairman, Sara Lee Corporation Director since 2011

    Christopher B. Begley, 59 Executive chairman,Hospira, Inc.Director since 2006

    Crandall C. Bowles, 63 Chairman, Springs Industries, Inc. Director since 2008

    Virgis W. Colbert, 71 Retired executive vice president, Miller Brewing Company Director since 2006

    James S. Crown, 58 President, Henry Crown and Company Director since 1998

    Laurette T. Koellner, 56 Retired president, Boeing International Director since 2003

    Cees J.A. van Lede, 68 Retired chairman and chief executive officer, Akzo Nobel N.V.Director since 2002

    Dr. John D.G. McAdam, 63 Retired chief executive officer, Imperial Chemical Industries PLCDirector since 2008

    Sir Ian Prosser, 68 Retired chairman, InterContinental Hotels Group PLC Director since 2004

    Norman R. Sorensen, 66 Chairman,Principal International and President,International Asset Management and Accumulation, Principal Financial Group Director since 2007

    Jeffrey W. Ubben, 50 Chief executive officer and Chief investment officer, ValueAct CapitalDirector since 2008

    Jonathan P. Ward, 57 Operating partner, Kohlberg & Co. Director since 2005

    Jan Bennink, 54Executive chairman

    Marcel H.M. Smits, 49 Chief executive officer

    Mark A. Garvey, 47 Chief financial officer, Executive vice president

    Christopher J. (CJ) Fraleigh, 47 Chief executive officer, North America

    Frank van Oers, 52 Chief executive officer, International Beverage and Bakery

    SENIOR CORPORATE OFF ICERS

    Executive Committee Audit Committee Corporate Governance, Nominating and Policy Committee Compensation and Employee Benefits Committee Finance Committee

    Brown symbol indicates committee chair

    Stephen J. Cerrone, 52 Executive vice president, Human Resources

    B. Thomas Hansson, 51 Senior vice president, Strategy and corporate development

    Paulette Dodson, 47Senior vice president,General counsel, andCorporate secretary

    As of September 1, 2011

    Pictured seated from left to right:Jonathan P. WardCrandall C. BowlesLaurette T. KoellnerJan BenninkChristopher B. BegleyJames S. CrownDr. John D.G. McAdam

    Pictured standing from left to right:Norman R. SorensenSir Ian ProsserVirgis W. ColbertJeffrey W. UbbenCees J.A. van Lede

    2011SaraLeeAR_Layout 1 9/8/11 3:06 PM Page 44

  • 67709_FullSz_u7_wn_lo_Layout 1 9/7/11 1:31 PM Page 45

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    ng r

    egul

    ator

    y ap

    prov

    al. Th

    e re

    gula

    tory

    rev

    iew

    proc

    ess

    is o

    ngoi

    ng b

    ut m

    ay r

    esul

    t in

    a p

    urch

    ase

    pric

    e re

    duct

    ion

    inex

    cess

    of $140 m

    illio

    n. T

    he a

    gree

    men

    t w

    ill e

    nabl

    e G

    rupo

    Bim

    bo t

    ous

    e th

    e S

    ara

    Lee

    bran

    d in

    the

    fre

    sh b

    aker

    y ca

    tego

    ry t

    hrou

    ghou

    t th

    ew

    orld

    , exc

    ept

    Wes

    tern

    Eur

    ope,

    Aus

    tral

    ia a

    nd N

    ew Z

    eala

    nd, w

    hile

    the

    corp

    orat

    ion

    reta

    ins

    the

    bran

    d fo

    r al

    l oth

    er c

    ateg

    orie

    s an

    d ge

    ogra

    -ph

    ies.

    The

    sal

    e al

    so in

    clud

    es a

    sm

    all p

    ortio

    n of

    bus

    ines

    s th

    at is

    curr

    ently

    par

    t of

    the

    Nor

    th A

    mer

    ican

    Foo

    dser

    vice

    seg

    men

    t w

    hich

    is

    not

    ref

    lect

    ed a

    s di

    scon

    tinue

    d op

    erat

    ions

    as

    it do

    es n

    ot m

    eet th

    ede

    finiti

    on o

    f a

    com

    pone

    nt p

    ursu

    ant

    to t

    he a

    ccou

    ntin

    g ru

    les.

    The

    tran

    sact

    ion

    is a

    ntic

    ipat

    ed t

    o cl

    ose

    in t

    he firs

    t qu

    arte

    r of

    2012.

    In

    the

    fou

    rth

    quar

    ter

    of 2

    011, s

    teps

    wer

    e ta

    ken

    to m

    arke

    t an

    ddi

    spos

    e of

    the

    Nor

    th A

    mer

    ican

    ref

    riger

    ated

    dou

    gh b

    usin

    ess,

    whi

    chis

    bei

    ng r

    epor

    ted

    as a

    dis

    cont

    inue

    d op

    erat

    ion.

    On

    Augu

    st 9

    , 2011,

    the

    com

    pany

    ann

    ounc

    ed it

    had

    sig

    ned

    an a

    gree

    men

    t to

    sel

    l thi

    sbu

    sine

    ss fo

    r $545 m

    illio

    n. In

    Aug

    ust 2011, t

    he c

    ompa

    ny a

    lso

    mad

    eth

    e de

    cisi

    on to

    dive

    st o

    f its

    Spa

    nish

    bak

    ery

    and

    Fren

    ch d

    ough

    bus

    i-ne

    sses

    whi

    ch a

    re p

    art

    of t

    he In

    tern

    atio

    nal B

    aker

    y se

    gmen

    t. T

    heAu

    stra

    lian

    froz

    en d

    esse

    rts

    busi

    ness

    , whi

    ch is

    als

    o pa

    rt o

    f th

    eIn

    tern

    atio

    nal B

    aker

    y se

    gmen

    t, is

    und

    er s

    trat

    egic

    rev

    iew. T

    hese

    bus

    i-ne

    sses

    are

    cur

    rent

    ly r

    epor

    ted

    as p

    art

    of c

    ontin

    uing

    ope

    ratio

    ns.

    As

    of th

    e en

    d of

    2011, t

    he c

    orpo

    ratio

    n ha

    s cl

    osed

    or

    rece

    ived

    bind

    ing

    offe

    rs for

    vir

    tual

    ly a

    ll of

    its

    hous

    ehol

    d an

    d bo

    dy c

    are

    busi

    -ne

    sses

    b

    ody

    care

    , air

    care

    , sho

    e ca

    re a

    nd in

    sect

    icid

    es.

    6770

    9_30

    0 P

    g 46

    -78

    Fin

    _u2_

    Layo

    ut 1

    9/7

    /11

    12:

    49 P

    M P

    age

    48

  • 48

    /49

    Sar

    a Le

    e C

    orpo

    ratio

    n an

    d S

    ubsi

    diar

    ies

    Th

    e co

    mpa

    nys

    inte

    rnat

    iona

    l ope

    ratio

    ns a

    lso

    prov

    ide

    a si

    gnifi

    cant

    port

    ion

    of t

    he c

    ompa

    nys

    cas

    h flo

    w fro

    m o

    pera

    ting

    activ

    ities

    , whi

    chha

    s re

    quire

    d an

    d is

    exp

    ecte

    d to

    con

    tinue

    to

    requ

    ire t

    he c

    ompa

    ny t

    ore

    patr

    iate

    a g

    reat

    er p

    ortio

    n of

    cas

    h ge

    nera

    ted

    outs

    ide

    of t

    he U

    .S.

    The

    repa

    tria

    tion

    of t

    hese

    fun

    ds h

    as r

    esul

    ted

    in h

    ighe

    r in

    com

    e ta

    xex

    pens

    e an

    d ca

    sh t

    ax p

    aym

    ents

    . In

    pre

    para

    tion

    for

    the

    spin

    -off, t

    he c

    orpo

    ratio

    n ha

    s id

    entif

    ied

    cost

    red

    uctio

    n op

    port

    uniti

    es o

    f $180 m

    illio

    n to

    $200 m

    illio

    n, c

    om-

    pare

    d to

    fis

    cal 2

    011, a

    chie

    vabl

    e w

    ithin

    the

    nex

    t tw

    o ye

    ars.

    The

    seco

    st r

    educ

    tions

    res

    ult

    from

    the

    dow

    nsiz

    ing

    of c

    orpo

    rate

    res

    ourc

    es,

    the

    redu

    ctio

    n of

    ove

    rhea

    d w

    ithin

    bot

    h th

    e N

    orth

    Am

    eric

    an m

    eat

    busi

    ness

    es a

    nd the

    inte

    rnat

    iona

    l cof

    fee

    and

    tea

    busi

    ness

    es a

    s w

    ell

    as t

    he c

    ompl

    etio

    n of

    Pro

    ject

    Acc

    eler

    ate

    initi

    ativ

    es. Th

    ese

    savi

    ngs

    are

    expe

    cted

    to

    mor

    e th

    an o

    ffse

    t th

    e $50 m

    illio

    n to

    $60 m

    illio

    n of

    stra

    nded

    cos

    ts fro

    m b

    usin

    ess

    disp

    ositi

    ons.

    In

    2012, t

    he c

    orpo

    ratio

    n ex

    pect

    s ch

    arge

    s of

    app

    roxi

    mat

    ely

    $425 m

    illio

    n re

    latin

    g to

    the

    abo

    ve c

    ost

    savi

    ngs

    initi

    ativ

    es a

    nd o

    ther

    actio

    ns. Th

    ese

    cost

    s ar

    e co

    mpr

    ised

    of $300 m

    illio

    n in

    res

    truc

    turin

    gac

    tions

    and

    $125 m

    illio

    n fo

    r tr

    ansa

    ctio

    n-re

    late

    d co

    sts.

    Non

    -GA

    AP

    Mea

    sure

    s M

    anag

    emen

    t m

    easu

    res

    and

    repo

    rts

    Sar

    a Le

    es

    finan

    cial

    resu

    lts in

    acc

    orda

    nce

    with

    U.S

    . gen

    eral

    ly a

    ccep

    ted

    acco

    untin

    gpr

    inci

    ples

    (G

    AAP

    ). In

    thi

    s re

    port

    , Sar

    a Le

    e hi

    ghlig

    hts

    cert

    ain

    item

    sth

    at h

    ave

    sign

    ifica

    ntly

    impa

    cted

    the

    cor

    pora

    tion

    s fin

    anci

    al r

    esul

    tsan

    d us

    es s

    ever

    al n

    on-G

    AAP

    finan

    cial

    mea

    sure

    s to

    hel

    p in

    vest

    ors

    unde

    rsta

    nd the

    fina

    ncia

    l im

    pact

    of t

    hese

    sig

    nific

    ant ite

    ms.

    The

    non

    -G

    AAP

    finan

    cial

    mea

    sure

    s us

    ed b

    y S

    ara

    Lee

    in t

    his

    annu

    al r

    epor

    tar

    e ad

    just

    ed n

    et s

    ales

    , adj

    uste

    d op

    erat

    ing

    segm

    ent

    inco

    me,

    and

    adju

    sted

    ope

    ratin

    g in

    com

    e, w

    hich

    exc

    lude

    fro

    m a

    fin

    anci

    al m

    easu

    reco

    mpu

    ted

    in a

    ccor

    danc

    e w

    ith G

    AAP

    the

    impa

    ct o

    f si

    gnifi

    cant

    item

    s,th

    e re

    ceip

    t of

    con

    tinge

    nt s

    ale

    proc

    eeds

    , the

    impa

    ct o

    f ac

    quis

    ition

    san

    d di

    spos

    ition

    s, the

    impa

    ct o

    f the

    53rd

    wee

    k an

    d ch

    ange

    s in

    fore

    ign

    curr

    ency

    exc

    hang

    e ra

    tes.

    Man

    agem

    ent be

    lieve

    s th

    at the

    se n

    on-G

    AAP

    finan

    cial

    mea

    sure

    s re

    flect

    an

    addi

    tiona

    l way

    of vi

    ewin

    g as

    pect

    s of

    Sar

    a Le

    es

    busi

    ness

    tha

    t, w

    hen

    view

    ed t

    oget

    her

    with

    Sar

    a Le

    es

    finan

    cial

    res

    ults

    com

    pute

    d in

    acc

    orda

    nce

    with

    GAA

    P, pr

    ovid

    e a

    mor

    eco

    mpl

    ete

    unde

    rsta

    ndin

    g of

    fac

    tors

    and

    tre

    nds

    affe

    ctin

    g S

    ara

    Lee

    shi

    stor

    ical

    fin

    anci

    al p

    erfo

    rman

    ce a

    nd p

    roje

    cted

    fut

    ure

    oper

    atin

    gre

    sults

    , gre

    ater

    tra

    nspa

    renc

    y of

    und

    erly

    ing

    prof

    it tr

    ends

    and

    gre

    ater

    com

    para

    bilit

    y of

    res

    ults

    acr

    oss

    perio

    ds. Th

    ese

    non-

    GAA

    P fin

    anci

    alm

    easu

    res

    are

    not

    inte

    nded

    to

    be a

    sub

    stitu

    te for

    the

    com

    para

    ble

    GAA

    P m

    easu

    res

    and

    shou

    ld b

    e re

    ad o

    nly

    in c

    onju

    nctio

    n w

    ith o

    urco

    nsol

    idat

    ed fi

    nanc

    ial s

    tate

    men

    ts p

    repa

    red

    in a

    ccor

    danc

    e w

    ith G

    AAP.

    Cha

    lleng

    es a

    nd R

    isks

    As

    an

    inte

    rnat

    iona

    l con

    sum

    er p

    rodu

    cts

    com

    pany

    , we

    face

    cer

    tain

    ris

    ks a

    nd c

    halle

    nges

    tha

    t im

    pact

    our

    bu

    sine

    ss a

    nd fin

    anci

    al p

    erfo

    rman

    ce. Th

    e ris

    ks a

    nd c

    halle

    nges

    desc

    ribed

    bel

    ow h

    ave

    impa

    cted

    our

    per

    form

    ance

    and

    are

    like

    ly

    to im

    pact

    our

    fut

    ure

    resu

    lts a

    s w

    ell.

    The

    food

    and

    con

    sum

    er p

    rodu

    cts

    busi

    ness

    es a

    re h

    ighl

    y co

    mpe

    titiv

    e. In

    man

    y pr

    oduc

    t ca

    tego

    ries,

    we

    com

    pete

    not

    onl

    y w

    ithw

    idel

    y ad

    vert

    ised

    bra

    nded

    pro

    duct

    s, b

    ut a

    lso

    with

    priv

    ate

    labe

    l pro

    d-uc

    tsth

    at a

    re g

    ener

    ally

    sol

    d at

    low

    er p

    rices

    . As

    a r

    esul

    t, fr

    om t

    ime

    to t

    ime,

    we

    may

    nee

    d to

    red

    uce

    the

    pric

    es for

    som

    e of

    our

    pro

    duct

    sto

    res

    pond

    to

    com

    petit

    ive

    pres

    sure

    s. E

    cono

    mic

    unc

    erta

    inty

    may

    resu

    lt in

    incr

    ease

    d pr

    essu

    re t

    o re

    duce

    the

    pric

    es for

    som

    e of

    our

    prod

    ucts

    , lim

    it ou

    r ab

    ility

    to

    incr

    ease

    or

    mai

    ntai

    n pr

    ices

    or

    lead

    to

    a co

    ntin

    ued

    shift

    tow

    ard

    priv

    ate

    labe

    l pro

    duct

    s. A

    ny r

    educ

    tion

    inpr

    ices

    or

    our

    inab

    ility

    to

    incr

    ease

    pric

    es w

    hen

    raw

    mat

    eria

    l cos

    tsin

    crea

    se c

    ould

    neg

    ativ

    ely

    impa

    ct p

    rofit

    mar

    gins

    and

    the

    ove

    rall

    prof

    itabi

    lity

    of o

    ur r

    epor

    ting

    units

    , whi

    ch c

    ould

    pot

    entia

    lly t

    rigge

    r a

    good

    will

    impa

    irmen

    t.

    C

    omm

    odity

    pric

    es d

    irect

    ly im

    pact

    our

    bus

    ines

    s be

    caus

    e of

    the

    iref

    fect

    on

    the

    cost

    of ra

    w m

    ater

    ials

    use

    d to

    mak

    e ou

    r pr

    oduc

    ts a

    ndth

    e co

    st o

    f in

    puts

    to

    man

    ufac

    ture

    , pac

    kage

    and

    shi

    p ou

    r pr

    oduc

    ts.

    Man

    y of

    the

    com

    mod

    ities

    we

    use,

    incl

    udin

    g be

    ef, p

    ork,

    cof

    fee,

    whe

    at,

    corn

    , cor

    n sy

    rup,

    soy

    bean

    and

    cor

    n oi

    ls, b

    utte

    r, su

    gar

    and

    ener

    gy,

    have

    exp

    erie

    nced

    pric

    e vo

    latil

    ity d

    ue t

    o fa

    ctor

    s be

    yond

    our

    con

    trol

    .Th

    e co

    mpa

    nys

    obj

    ectiv

    e is

    to

    offs

    et c

    omm

    odity

    pric

    e in

    crea

    ses

    with

    pric

    ing

    actio

    ns a

    nd t

    o of

    fset

    any

    ope

    ratin

    g co

    sts

    incr

    ease

    s w

    ithco

    ntin

    uous

    impr

    ovem

    ent

    savi

    ngs.

    Dur

    ing

    2011, c

    omm

    odity

    cos

    ts,

    excl

    udin

    g m

    ark-

    to-m

    arke

    t de

    rivat

    ive

    gain

    s/lo

    sses

    , inc

    reas

    ed a

    ppro

    x-im

    atel

    y $646 m

    illio

    n ov

    er t

    he p

    rior

    year

    , inc

    ludi

    ng $

    55 m

    illio

    n of

    curr

    ency

    mar

    k-to

    -mar

    ket l

    osse

    s re

    late

    d to

    cof

    fee

    purc

    hase

    s re

    cogn

    ized

    by t

    he In

    tern

    atio

    nal B

    ever

    age

    segm

    ent.

    Thi

    s in

    crea

    se in

    com

    mod

    ityco

    sts

    was

    onl

    y pa

    rtia

    lly o

    ffse

    t by

    app

    roxi

    mat

    ely

    $4

    68

    mill

    ion

    in

    pric

    ing

    actio

    ns. T

    he c

    ompa

    ny e

    xpec

    ts c

    omm

    odity

    cos

    ts to

    cont

    inue

    to in

    crea

    se in

    2012.

    The

    com

    pany

    s b

    usin

    ess

    resu

    lts a

    re a

    lso

    heav

    ily in

    fluen

    ced

    bych

    ange

    s in

    for

    eign

    cur

    renc

    y ex

    chan

    ge r

    ates

    . Fo

    r th

    e m

    ost

    rece

    ntly

    com

    plet

    ed fi

    scal

    yea

    r, ap

    prox

    imat

    ely

    50%

    of n

    et s

    ales

    and

    ope

    ratin

    gse

    gmen

    t in

    com

    e re

    late

    d to

    con

    tinui

    ng o

    pera

    tions

    wer

    e ge

    nera

    ted

    outs

    ide

    of the

    U.S

    . As

    a re

    sult,

    cha

    nges

    in fo

    reig

    n cu

    rren

    cy e

    xcha

    nge

    rate

    s, p

    artic

    ular

    ly t

    he E

    urop

    ean

    euro

    , can

    hav

    e a

    sign

    ifica

    nt im

    pact

    on the

    rep

    orte

    d re

    sults

    . A thr

    ee c

    ent m

    ovem

    ent in

    the

    eur

    o ex

    chan

    gera

    te is

    exp

    ecte

    d to

    hav

    e ap

    prox

    imat

    ely

    a on

    e ce

    nt im

    pact

    on

    the

    corp

    orat

    ion

    s di

    lute

    d ea

    rnin

    gs p

    er s

    hare

    .

    6770

    9_30

    0 P

    g 46

    -78

    Fin

    _u2_

    Layo

    ut 1

    9/7

    /11

    12:

    49 P

    M P

    age

    49

  • FIN

    AN

    CIA

    L R

    EVIE

    W

    C

    ash

    from

    ope

    ratin

    g ac

    tiviti

    es w

    as $

    447 m

    illio

    n in

    2011, a

    decr

    ease

    of $505 m

    illio

    n du

    e to

    the

    dec

    line

    in o

    pera

    ting

    resu

    lts,

    the

    impa

    ct o

    f bu

    sine

    ss d

    ispo

    sitio

    ns a

    nd in

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