THE WINNERS OF THE BOLOGNA LICENSING TRADE FAIR

The Jury

Bologna Licensing Awards 2020

• Cecilia Padula, Senior Director Programming Multibrand, ViacomCBSItalia

• Federica Pitascio, TV Programming and Marketing Manager, Rai Ragazzi

• Ivan Colecchia, Senior Vice President Global Development, Kidz Global

Brand: Miraculous Ladybug

Licensor: Zag Studio

Agent: Planeta Junior

Partner: Artsana e Leolandia

Motivation: For the excellent execution of the project in its entire development, from the quality of the capsule collection to the visual merchandising, from the communication plan to the promotion in the store, in addition to the high profile of the partners involved

Best Preschool Licensing Project:Capsule Collection Chicco Miraculous

Brand: Barbie

Licensor: Mattel

Agent: Victoria Licensing & Marketing

Partner: Original Marines, Filippo Laterza

Motivation: For the perfect combination of elegance, high quality and brand values. A modern, captivating and well blended project

Best Kids Licensing Project for Girls:Barbie by Filippo Laterza for Original Marines

Brand: Nerf

Licensor: Hasbro

Agent: --

Partner: Easy Shoes, Scarpe & Scarpe, Scarpamondo

Motivation: For the link generated between the brand theme and the stylistic feature of the product and for having transposed the game essence in an original way on a consumer good such as footwear

Best Kids Licensing Project for Boys:Nerf for Scarpe & Scarpe e Scarpamondo

Brand: Dragon Ball

Licensor: Toei Animation

Agent: Starbright

Partner: --

Motivation: For the ability to regenerate the brand and to adapt its values with the iconicity of the consumer products and collections made

Best Teen Licensing Program:Dragon Ball

Brand: Barbie

Licensor: Mattel

Agent: Victoria Licensing & Marketing

Partner: Zaini

Motivation: For the beauty and quality of a celebratory product in the food category, for the synthesis of craftsmanship, high quality, branding, communication and integrated marketing on several levels

Best Adult Licensing Project:Cioccolato Zaini for Barbie

Brand: MTV

Licensor: Viacom CBS

Agent: --

Partner: AW LAB

Motivation: For its innovation in product development, brand declination and for the creation of original visual merchandising and a rich media and social campaign

Best Retail Licensing Project:MTV for AW LAB

Brand: Pink Panther

Licensor: MGM (Metro Goldwyn Mayer)

Agent: WildBrain CPLG

Partner: Monnalisa

Motivation: For the excellent performance of the capsule collection and the mix between quality, product exposure and re-interpretation of the brand

Best Kids Licensed Fashion Project:Pink Panther for Monnalisa

Brand: La Casa di Carta (La Casa de Papel)

Licensor: Netflix

Agent: CAA - GBG

Partner: Diesel

Motivation: For having conceived and realized an extremely innovative, gritty project and for having kept a great consistency between the products developed, the visual merchandising, the communication and the spirit of the TV series

Best Adult Licensed Fashion Project:La Casa de Papel for Diesel

Brand: Bing

Licensor: Acamar Films

Agent: MDL (Maurizio Distefano Licensing)

Partner: --

Motivation: For the complexity and extension of the licensing program, the variety and quality of the products done and the great success of the property

Property of the Year:Bing

Brand: Barbie

Licensor: Mattel

Agent: Victoria Licensing & Marketing

Partner: --

Motivation: For having been able to develop innovative, original and transversal licensing projects, enhancing the value of the brand and its strength on the occasion of an important year such as its 60th anniversary

Property of the Year, Special Mention:Barbie

Brand: Geo Ranger

Licensor: De Agostini

Agent: --

Partner: --

Motivation: For having conceived and created a complex and educational product for newsstand channel, without losing the taste for adventure and maintaining an attractive tone

Best Kiosk Project:DeAgostini Geo Ranger

Brand: Gapchinska

Licensor: Eugenia Gapchinska

Agent: MDL (Maurizio Distefano Licensing)

Partner: Malia Edizioni

Motivation: For the beauty of the books, suitable for multiple targets, the artist's skill, together with the publisher's ability to decline the illustrations on a line of original and transversal products

Best Licensed Publishing Project:Gapchinska for Malia Edizioni

Thank you