T H E W O L F P A C K S O U T H E R N A F R I C A

F A C T

T H E W O L F P A C K ’ S W O R L D

HOW?

WHAT?

WHY?

THE CIRCLE OF SUCCESS

Those that start here guarantee success

94% of Brands & Companies start here with varied success

T H E W O L F P A C K - W H Y ?

TOGETHER, WE CHANGE BEHAVIOUR

TO GROW BRANDS.

T H E W O L F P A C K S A - H O W ?

Changing Behaviour

Defining Brand Equity

TrainingBrand Stakeholders

Telling the Story

Engaging the Customer

Detailing the Consumer

Motivating Purchase

Targeting the Shopper

Researching the TM

Amplifying Reach Potential

Seeking ROI

Driving Brand Business Bottom Line

Activating Key Influencers

Leveraging Pertinent Media Exciting

the Media

Respecting the Competition

Leveraging the Digital Space

Rewarding Loyalty

Continuously Connecting & Communicating

T H E W O L V E S – W H A T ?

DIRECT TO CONSUMER COMMUNICATION ACTIVATION: strategic brand activation, Key Influencers and Brand Ambassadors, across a spectrum of brands’ DTC channels

TOTAL EVENTING CONCEPT, MANAGEMENT & LOGISTICS: National implementation, logistics, procurement and project process execution

COMMUNICATION ARCHITECTS: PR strategic alignment, brand reputation & crisis management, brand identity and communication ROI management

TELEVISION & RADIO & EVENT PRODUCTION: concept to production - video based education, industrial theatre, corporate training content & AV

SOCIAL & DIGITAL MEDIA: strategy, concept, development, content, implementation, analysis and optimal reach penetration

DESIGN & PRODUCTION: delivery of brand and market-relevant creative solutions – at POP & across all mediums both traditional & digitalMEDIA: strategy, segmentation & planning to procurement and implementation

POS & BRANDED COLLATERAL: sourcing the un source able to create a brand’s powerful impact & presence with their TM

RESEARCH & REPORTING: the tools & the insights - research & reporting in real time, transforming data into statistics into brand management information

BRAND STRATEGY & TRAINING LEADING TO BUSINESS SOLUTIONS:building and developing profitable brands and people with tailored business strategies, insights, growth and solutions

BRANCH OPS WC

BRANCH OPS EC

BRANCH OPS KZN

T H E W O L F P A C K S A - H O W ?

The Wolf Pack is Southern Africa’s first and leading BRAND BEHAVIOUR AGENCY (BBA©) – professionals in brand MARKETING, ADVERTISING and COMMUNICATIONS.

Born out of a collaborative and historic working relationship of over a DECADE, the “individual wolves” share the same business ethos and VALUE SYSTEM. As a BRAND BEHAVIOUR AGENCY we have successfully deconstructed traditional advertising & marketing agency structures and methodologies. The result is an absolute focus on BRAND SUCCESS, and most importantly its primary stakeholder – the CONSUMER.

We address a brand’s entire stakeholder chain from brand custodian (the manufacturer) to end user. In doing so, we amplify a holistic strategy and execution that delivers not only on brand promise and equity, but that drives the business bottom line.

Each Wolf is a MASTER of their respective discipline and contributes to the pack in a way that benefits all aspects of communication, activating and GROWING the brands we have the privilege and HONOUR of working with.

We understand BRAND COMMUNICATION. Our methodology not only involves the strategic unpacking, and analysis thereof, but most critically the execution and implementation, which is both seamless and pertinent. The Wolf Pack is perfectly equipped to CHANGE BEHAVIOUR…

is your brand in need of behavioural evolution?

T H E D E N R U L E S - B R A N D V A L U E S

CREATIVITYRETAINERS

what is that? we are only as good as

our last execution

WE CAN DO what we

propose, we know we

can doAWARDS ARE FOR EGOS NOT BRANDS … and egos are fragile!

WE NEED TO KEEP MOVING

flexibility & malleability

are always the main

ingredients

WE ARE NOT A YES

AGENCY it has to

make sense!

WE ARE YOUR BRAND

PARTNER transparency & sharing is

caring!

THE CHINESE WALL PHILOSOPHY - NO!!

Chinese walls are made out of bamboo! We commit strictly to

a single brand per category.

No competitors allowed

INDIVIDUALS SEEK GLORY …teams seek results

IF IT AIN’T BROKE, BREAK IT! because it

will break sometime and do you want to be there when that happens?

CLIENT SERVICE levels are NOT

directly proportionate to

brand budget

TIME IS MONEY process and traffic do not

slow us down – speed rules

is only brilliant if it yields results for the

brand

S O M E O F O U R V A L U E D B R A N D S

T H A N K Y O U

LOVE YOUR BRAND? WE DO.