The Wonder of Dabbawalla-Prince Dudhatra-9724949948

8/8/2019 The Wonder of Dabbawalla-Prince Dudhatra-9724949948

http://slidepdf.com/reader/full/the-wonder-of-dabbawalla-prince-dudhatra-9724949948 1/20

prince dudhatra-9724949948



HISTORY :-} The concept of Dabbawala was started in 1880.} They have been honored by Six Sigma

Certificate.} Due to their prompt process of service they had

been invited for guest lecture from top businessschools.

} This service was introduced in 1880. In 1890,Mahadeo Bachche, started this service with only100 men.

} In 1956, a charitable trust was registered in thename of Nutan Mumbai Tiffin Box Suppliers Trust.prince dudhatra-9724949948



P RESENT :-} Error Rate : 1 in 16 million transactions.} Six Sigma performance (99.999999).} Technological Backup : Nil.} Cost of service - Rs. 200/month.} Standard price for all (Weight, Distance, Space)} Rs. 50 Cr. Turnover approx.} ´No strikeµ record.} Earnings -5000 to 6000 p.m.




NUTAN MUMBAI TIFFIN SUPPL

IERSASSOCATION

} Charitable trust : Registered in 1956.} Avg. Literacy Rate : 8th Grade Schooling.} Total area coverage : 60 Km Employee.} Strength : 5000.} Number of Tiffin's : 2,00,000 Tiffin Boxes.} Time taken : 3 hrs.




Approach

DISCIPL INE :} No Alcohol Drinking during business hours.} Wearing White Cap during business hours.} Carry Identity Cards.

LATEST MARKETING STRATEGY:Marketing message in the ´dabbaµ




The service is uninterrupted even on the days ofextreme weather , such as Mumbai's characteristicmonsoons . The local Dabbawallas at the receiving and thesending ends are known to the customers personally, sothat there is no question of lack of trust. Also, they are wellaccustomed to the local areas they cater to, which allowsthem to access any destination with ease. Occasionally,people communicate between home and work by puttingmessages inside the boxes. However, this was usuallybefore the accessibility of telecommunications .

OrganisationalStructure




P RESIDENT

VICE P RESIDENT

GENERAL SECRETARY

TREASURER

DIRECTORS(19)

MEMBERS(5000)

MUKADAM

13 MEMBERS




Awards and Felicitation

Invitation from CII for conference held in Bangalore.

Documentaries made by BBC ,UTV, MTV, and ZEE TVDabbawalla services are popular with the Indian

IT developer community in Silicon Valley ,California , USA.




Achievements

} World record in best time management.

} Name in ´GUIN ESS BOOK of WorldRecordsµ.

} Registered with Ripley's ´ believe it or notµ.




LOGISTICSLOGISTICSLogistics is happening 24 hrs a day,7

days a week and 52 weeks a year.

Logistical competency is achieved bycoordinating the following:Network DesignInformationTransportationInventoryWarehousing prince dudhatra-9724949948



CodingVLP : Vile Parle(Suburb in Mumbai)

9E12 : Codefor Dabbawallas atDestination

E : Express Towers(Bldg. Name)

12 : Floor No.

E : Code for Dabbawallas atResidential station.

3 : Code for Destination station(E.g.. Nariman Point)




} Let us now look at an example of these codes on the

tiffins to better understand the system and what itall denotes:




} 10

:34-11

:20

am

} This time period is actually the journey time. Thedabbawalas load the wooden crates filled with tiffins onto the luggage or goods compartment in the train. Generally, they choose to occupy thelast compartment of the train.




} 11 :20 ² 1 2:30 pm

} At this stage, the unloading takes place at the

destination station} Re-arrangement of tiffins takes place as per thedestination areaand destination building




I

n particular areas with high density of customers, a special crate is dedicated to the area.This crate carries150 tiffins and is driven by 3-4 dabbawalas!




} 1

:15

² 2:00

pm} Here on begins the collection processwhere the

dabbawalas have to pick up the tiffins from the

offices where they had delivered almost an hour ago.




RETURN JOURNEY:} 2:00 ² 2:30 pm} The group members meet for the segregation as per the destination suburb.




}

2:48 ² 3:30

pm} The return journey by train where the group finally meets up after the day·s routine of dispatchingand collecting from variousdestination offices

} Usually, since it is more of a pleasant journeycompared to the earlier part of the day, thedabbawalas lighten up the moment with merrymaking, joking around and singing.







Documents

The Wonder of Dabbawalla-Prince Dudhatra-9724949948