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The World Health Tourism Congress Durban, SA, 2010

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The World Health Tourism Congress Durban, SA, 2010. Event Highlights. Medical Tourism. Travel to a foreign country to obtain care 750,000 Americans travelled outbound for medical care in 2008. By 2010 its expected to reach six million - PowerPoint PPT Presentation

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Page 1: The World Health Tourism Congress Durban, SA, 2010
Page 2: The World Health Tourism Congress Durban, SA, 2010

Medical Tourism Travel to a foreign country to obtain care

750,000 Americans travelled outbound for medical care in 2008. By 2010 its expected to reach six million

McKinsey & Company estimates that the global medical tourism industry was worth $60bn in 2006, and will reach $100bn by 2012.

Page 3: The World Health Tourism Congress Durban, SA, 2010

Why Medical Tourism Lower Cost In India heart bypass surgery is 10%

the cost compared to USA

Timely Treatment In Canada or UK 6 months to 3 years

surgery wait time Innovative Procedures High regulation in the US and

Canada, prevents many successful

treatments Exotic Locations Combining surgery and tourism

Privacy Preferred for some cosmetic procedures

Page 4: The World Health Tourism Congress Durban, SA, 2010

Selected Surgery Costs

Why Medical Tourism

Page 5: The World Health Tourism Congress Durban, SA, 2010

Medical Tourists

Page 6: The World Health Tourism Congress Durban, SA, 2010

The World Health Tourism Congress 2010

Page 7: The World Health Tourism Congress Durban, SA, 2010

World Health Tourism Congress In 2006, the WHTC was the first event in the world

targeting the Health Tourism Industry

The first World Health Tourism Congress was hosted in March 2006 in Wiesbaden, Germany

The leader and pioneer of Health Tourism Events: The WHTC has established itself as the leading international event in Health Tourism

Page 8: The World Health Tourism Congress Durban, SA, 2010

World Health Tourism Congress Pioneering format: a unique, innovative, sales-driven

format focused on networking and knowledge sharing

Strong established relationships with the biggest and most sought after global corporate buyers

The longest running Health Tourism Event in the world: Now in its 5th year.

Page 9: The World Health Tourism Congress Durban, SA, 2010

World Health Tourism Congress NOT simply a Conference or an Exhibition It is first and foremost an Executive Congress One on One meetings Workshops and Discussion sessions Exclusive Attendance restricted to decision

makers only

Page 10: The World Health Tourism Congress Durban, SA, 2010

Who are the Corporate Buyers? Ministries of Health Insurance Companies/Self Funded Medical Travel Facilitators Fortune 500 Companies Outbound Travel Agencies

Page 11: The World Health Tourism Congress Durban, SA, 2010

Who are the Solution Providers? Hospitals Clinics: Dental, Plastic Surgery, Weight Loss,

etc Spas Hotels Inbound Tour Operators Transport Companies Too numerous to mention……

Page 12: The World Health Tourism Congress Durban, SA, 2010

Previous Venues: 2006 Wiesbaden, Germany

2007 Limassol, Cyprus through the Cyprus Tourism Organization

2008 Marbella, Spain through the Costa Del Sol /AndalucíaTourism Boards

2009 Manila, the Philippines with the National Department of Tourism

2010 Durban, South Africa through the KZN Tourism Board

2011 Murcia, Spain

World Health Tourism Congress

Page 13: The World Health Tourism Congress Durban, SA, 2010

Media Coverage

Previous Sponsor Countries

Page 14: The World Health Tourism Congress Durban, SA, 2010

World Health Tourism Congress

Page 15: The World Health Tourism Congress Durban, SA, 2010

World Health Tourism Congress

Page 16: The World Health Tourism Congress Durban, SA, 2010

Testimonials

Three Sponsor Countries

Page 17: The World Health Tourism Congress Durban, SA, 2010

Cyprus Tourism Organizations

Page 18: The World Health Tourism Congress Durban, SA, 2010

Costa Del Sol Tourism Board

Page 19: The World Health Tourism Congress Durban, SA, 2010

Philippines Department of Tourism

Page 20: The World Health Tourism Congress Durban, SA, 2010

Benefit of Hosting the WHTC

KZN, SA, 2010

Page 21: The World Health Tourism Congress Durban, SA, 2010

Immediate return on investment to the local economy (Hotel rooms, airplane tickets, transportation, meals, entertainment, etc)

New markets. Health and Medical buyers of the Arab World

are virtually unknown to outsiders and the event will present a great opportunity for the KZN and SA to tap into this very lucrative market.

Opportunity to introduce local South African solution providers

to International Health and Medical Travel Buyers

Hosting WHTC: Benefits to KZN and SA

Page 22: The World Health Tourism Congress Durban, SA, 2010

VIP Attendees: 150 of the best qualified corporate buyers in charge of deciding WHERE and WHEN to send their citizens / employees / clients for medical treatment abroad

Attendees: Over 500 top level decision makers from international governments and private institutions

Promote: KZN and SA as a prime Wellbeing Travel Destination to Key Global Decision Makers

Hosting WHTC: Benefits to KZN and SA

Page 23: The World Health Tourism Congress Durban, SA, 2010

WHTC Goal: Buyers sending patients to SA for treatment and recovery

Combined buyers budget: exceeds US $2 Billion per year

If 10% spent in SA annually: US $200 Million additional revenue and several thousand local Jobs annually in SA

Hosting WHTC: Benefits to KZN and SA

Page 24: The World Health Tourism Congress Durban, SA, 2010

Global coverage through strategic PR plan

Media & WebsiteMonthly PR to local & international media

Full-page ad placements with media partners

WHTC website includes a full summit overview

Direct Mailing and Direct CallingDatabase of over 15,000 Buyers and Solution Providers

All potential attendees contacted directly by phone

All interested parties sent personalized emails

Sales campaign will mobilize 8 sales executives for 7 months.

Hosting WHTC: Benefits to KZN and SA

Page 25: The World Health Tourism Congress Durban, SA, 2010

Hosting WHTC: Benefits to KZN and SA For the First Time: The Arab African Investment

Forum Lead Sponsor: Trade and Investment KZN 50 institutional investors from the Arab World Fostering partnership and development Creating long term business opportunities Increasing DFI in KZN and South Africa

Page 26: The World Health Tourism Congress Durban, SA, 2010

AURA EVENTS is specialized in hosting industry specific executive congresses and forums. Our Events target C-Level Executives in Fortune 500 companies and provide a unique and exclusive sales-driven environment.

Our congresses are designed to offer a focused approach where corporate buyers and solution providers meet in a one to one setting.

Aura Events is the owner and the organizer of the World Health Tourism Congress

WHTC Organizer : Aura International

Page 27: The World Health Tourism Congress Durban, SA, 2010

Mission Our mission is to provide our clients with the information and

insights they need to sustain a valuable competitive advantage

Vision We enable our employees to produce inspirational and

indispensable products and services that are actively sought by our clients.

WHTC Organizer : Aura International

Page 28: The World Health Tourism Congress Durban, SA, 2010

Thank You