The world-renowned design exhibition 100% Designis coming to South Africa – a contemporary

showcase of the best residential, hospitality, office and product design in the country

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In association with:

100% Design South Africa – the facts • Aleadinginternationalexhibitionofprofessionaldesignandinteriordesign • Thelargestevershowcaseofcontemporarydesign&decorationinSouthernAfrica • Takesplace6-10August2014alongsideDecorexJoburgatGallagherConventionCentre • Over3000m²floor-spaceaccommodatingover100exhibitors • Ticketsaleswillbeforboth100%DesignSouthAfricaandDecorexwithananticipatedvisitorfigure exceeding50,000 • VisitorsareLSM7-10andareeducated,travelledandstylish • 100%DesignispresentedinconjunctionwithDauphinHumanDesignGroupandCondéNastHouse&Gardenmagazine • Pre-launcheswith100%DesignSouthAfricaPavilionatDecorexCapeTowninApril2014 • 100%DesignSouthAfricamarketingandcommunicationsstrategyformaximummediaandtradeexposurewith complimentarypro-activecommunicationthroughtheDecorexSAmarketingchannels

Special features at 100% Design South Africa • TheLaunchPad–atheatrewithintheexhibitionhallforexhibitorstolaunchnewproductstoanaudienceof 30-40people.(Thisservicewillbefreetoexhibitorsbutbookingwillbenecessary) • Extrafeaturestoenhancevisitorexperienceandshowcaseforward-thinkingdesign;100%Hotel,100%Office, 100%Talent,TheLongTable,restaurant,bars,andspeciallycommissionedexhibitionsandinstallations • 100%DesignTalkswilltakeplacealongsidetheexhibition–withleadinginternationalandlocaldesignprofessionals • 5thAugustwillbeastrictlytrade-onlypreviewdayfrom12pm–6pm.Keyindustrytrademediaandbuyerswillbe inattendance

Who we areTheDecorexSAteamofexhibitionexpertsinassociationwithThebeReedExhibitionshavecollaboratedwiththreeofSouthAfrica’sleadingdesignvisionaries,LaurenceBrick,CathyO’CleryandJulianGelbtobring100%DesigntoSouthAfrica

Partners100%DesignSouthAfricaisproudtohaveDauphinHumanDesignGroupastheheadlinesponsorfortheexhibition.DauphinhavebeensupplyingtopqualityofficeseatingtotheSouthAfricanMarketforover30yearsandareaglobalindustryleader

CondéNastHouse&Garden,SouthAfrica’smostprestigiousinteriordecoratingandlifestylemagazinewillbethemediasponsorfor100%DesignSouthAfrica.House&Gardenhasacirculationof44,744andareadershipof294,000andiseditedbyrenownedjournalist,LizMorris

Launching in August 2014, alongside Africa’s largest home lifestyle exhibition – Decorex Joburg, 100% Design South Africa is a curated showcase of the most inspirational designs and designers. South African and international furniture, lighting, interior design, fabrics and product design, covering the residential, hospitality and office industry will be exhibited together for the first time in a unique event

Image supplied by Condé Nast House & Garden

100% Design South Africa - management team

Laurence Brick

LaurenceisMDofPlatformCreativeAgency,acollectiveofexperienceddesignprofessionalswhoconceptualiseanddirectcreativeandcommerciallydrivensolutionsforbusinessandsmallenterprises

HeisalsoadirectorandfounderofoneofSouthAfrica’smostspecialisedchainofhomestores,LoadsofLivingandbeenadrivingforceinthegrowthoftheindustrythroughmentoringandproductdevelopmentandbyprovidingappropriateplatformsfordesigner-makers.AsanestablishedexpertandconsultantoninternationalandlocaltrendsandlifestyleconceptsLaurencemaintainsahighmediaprofile,oftencalleduponforhisopinionsandinsight

Cathy O’Clery

Asanex-magazineeditoranddesignconsultant,andnowCreativeDirectorofPlatformCreativeAgencyCathyisahighlyregardedexpertindesignacrossAfrica

ShestartedinLondonasFeaturesEditoronWorldofInteriorsMagazineandinSouthAfricashebecameprominentasEditorofElleDecorationandtheAssociateEditorofHouse&LeisureandCondeNastHouse&Garden

Cathyhasdesignedmanyaward-winningstandsandexhibitionspacesforDecorexSA,RoomsonViewandDecorexInternationalandwasthefoundingcuratorofTheSouthAfricaHouseexpoheldwithinRoomsonView.SheisanongoingDesignFacilitatorfortheDanishoperatedDesignNetworkAfricaforwhomshehostsworkshopsandproductdevelopmentprogrammesthroughoutthecontinent

Julian Gelb

JulianGelbistheoutgoing ChairmanofHomeFabricsandFabricLibraryafterbeingMDforthecompanyforover40years.Heisrenownedasanindustryleaderwithworld-widecontactsespeciallyinLondonwherehehasestablishedlong-termbusinesspartnershipswithsuchcompaniesasDesigner’sGuildandWilliamYeoward

Julianhasaninherentpassionfordesignandcolourwhichconnectshimwithhisabilitytohelpsellandmarkethigh-endproducts.Asanentrepreneurhehasbeeninstrumentalinbuildingonalocalandinternationallevelthroughsourcinganddevelopingproductfromallovertheworld.Julianwillbejoiningthemanagementteamonasenioradvisoryrole

Carol Weaving

CarolhasworkedinSouthAfrica’sbusinesstourismindustryforthepast25years–fromarrangingexhibitions,eventsandconferences,tomanagingvenuesandfacilities ShewasadirectoroftheAAatKyalamiracetrackandthenopenedherowncompany.ShelatersoldamajorityshareinthiscompanytoDutchexhibitioncompanyRAI,andthenheadedupRAISouthAfrica Understandingtheneedforanempowermentpartner,shefacilitatedabuy-outofRAIsharestoThebeTourismGroup,asubsidiaryofThebeInvestmentCorporation.ShecontinuestoheaduptheThebeReedExhibitionsGroupasa30%shareholderandManagingDirector TodayThebeReedExhibitionsGroupisoneofthelargestcompaniesofitskindinAfrica,withsignificantmarketshare.ThegroupownsmajorexhibitiontitlesincludingDecorexSA,MediatechAfrica,TheBusinessOpportunitiesandFranchiseExpo,TheRetirementExpoandTheSportsandEventsTourismExchange

Cairey Baxter-Bruce

HavingworkedforThebeReedExhibitionsforover11years,Caireyhasgainedinvaluableexperienceintheexhibition,conferenceandeventbusiness.For5yearsshewasGeneralManager-exhibitionsandeventsforDecorexinDurban,CapeTownandJohannesburgwhichcollectivelyattractover100000visitorsand900exhibitors

ShehasalsobeeninstrumentalindevelopingsuccessfuleventsandbrandextensionssuchasConversationsonArchitecture,InteriorDesignDialogue,DecorexDesignerCollectionandCraftCollective

CaireycurrentlyheadsupNewBusinessDevelopmentfortheDecorexSAportfolio

Sian Steyn

Withextensiveexperiencein marketingandcommunicationsstrategy,SianSteynisGeneralManageroftheDecorexSAportfolio.

Shestartedhercareerinthedynamicautomotiveindustryandthenmovedtoatop5non-profitorganisation,beforeheadingupthemarketingdepartmentatDecorexSA.Siangrewfromthemarketingmanagertohercurrentrolewithintwoyears

Whilebeinganexhibitorinpreviousroles,Siansawthehighreturnexhibitionsprovide,andtrulybelievesinthepowerofthismarketingmedium

Google Umbono Workspace - Haldane Martin

100% Design South Africa - a unique show100% Design South Africa is about discerning design and pushing creative boundaries in a visual theatre

From the minute visitors enter the 100% Design South Africa arena the show will look and feel very different to itsneighbour, Decorex Joburg. Specially commissioned design installations will wow people on arrival and the exhibition hallwill offer a new shell scheme. However exhibitors will be encouraged to design stands off the shell scheme and designguidance is on hand from the Management Team who will be curating the show. Exhibitors can be assured that due tothe selection process their neighbours will be of a similar high design credentials. Installations and special features withinthe exhibition hall will be in place essentially to ensure visitor satisfaction and length of visit but also to push forward theindustry with dramatic and inspiring platforms. 100% Design South Africa will offer exhibitors a high calibre promotionalexperience set up to encourage sales and industry growth where their clients, new clients, trade and public alike willbenefit from a creative and visually stimulating event

100% Design South Africa and World Design Capital100% Design South Africa is proud to announce its World Design Council Accreditation

The World Design Capital is an initiative of the International Council of Societies of IndustrialDesign. Held biennially, it seeks to highlight the accomplishments of cities that are trulyleveraging design as a tool to improve the social, cultural and economic life of cities, throughouta yearlong programme of design-related events. Cape Town is World Design Capital 2014

100% Design South Africa

Contemporary design focussed

Industryfocussedforlocal,internationalandsub-SaharanAfrica

Inspiring– high-end interior decoration

Creativequalitycontent

Pushing design boundaries

Curatedforexhibitionqualityandparity

Commissioned installations and sets – ‘visual designtheatre’ providing thought provoking inspiration

InternationalandSouthAfricandesign

Emphasis on creativity in design thinking

Inspiringdesign-consciousvisitorsandbuyerswithnewideas

100% Design South Africa is running alongside Decorex Joburg; the

exhibitions are complementary but very different in flavour. 100% Design South

Africa is primarily is a curated show focussed upon quality contemporary considered design in the residential,

hospitality and office sectors

Decorex Joburg

Broad lifestyle appeal to homemakers

Comfortable–Accessible

Traditional

Practicalproducts,finishesandfurnishing

Retail ‘marketplace’ environment

Emphasisuponlocalaccessibilitywhileshowcasing internationalpavilions

Focus upon practical home and décor solutions

LargestAfricanshowcaseforkitchenandbathrooms, windows,doorsandflooring

Focus on all home finishes and interior surfaces

Significant‘trade-buyer’fairforlocalandsub-SaharanAfrica

100% Design South Africa vs Decorex Joburg- complementary but very different shows

The Truth coffee Interior - Haldane Martin, photo Mickey Hoyle

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100% Design South Africa – ratesOpen Design Space - R1950 /m2

Shell Scheme Package upgrade - R400 /m2

All prices quoted exclude VAT. Corner stands have a 5% surcharge and prime stands have a 10% surcharge

100%DesignSouthAfricaexhibitorsarerequiredtomeetcreative,innovationanddesigncriteriabeforegainingentrytotheexhibitiontoensureitispurelyacutting-edgeshowcaseofhigh-enddesign. Allapplicationswillbevettedaccordingly

100% Design South Africa - datesCape Town-LaunchPavilion/CTICC/25to28April2014Johannesburg-Hall1/GallagherConventionCentre/6to10August2014

Open design space Adistributionboardiscompulsoryforstandsover18m2

atR1180exVAT.Standdrawingsmustbesubmitted

andapproved6weekspriortobuild-up

Shell scheme upgradeIncludes16mmhollow-corepanelwallspaintedwhite,

3spotlightsper9m2,1plugpointper9m2(shared

distributionboard),carpetingandcompanyname

Image supplied by Condé Nast House & Garden

Applications for the upcoming exhibition are now open and sponsorship opportunities are being considered.

For more information contact 100% Design South Africa sales at Thebe Reed Exhibitions:+27 11 549 8300 / 100percentdesign@ThebeReed.co.za / www.100percentdesign.co.za

Contact us

Londolozi, Varty Camp by Yvonne O’ Brien Interiors

The 100% Design trade mark is owned and protected by Reed Elsevier Properties SA

Organised by: