Embed Size (px)
Citation preview
MEDIA PACK2 0 1 7
he TopGear brand brings together the world’s foremost automotive
experts, journalists and photographers, to offer readers an awesome motoring experience across all platforms.
It’s the UK’s leading motoring, lifestyle and car culture brand, whilst both entertaining and offering expert advice; ultimately inspiring and taking our audience on a journey.
EXPERTLY DONET
BBC TOPGEAR MEDIA PACK INTRODUCTION
AWARD WINNING & RECORD BREAKING
3.9mOVER
DVDs SOLD IN THE UK
31.5mDOWNLOADED
GAMES
International magazine editions
52
21.4mLikes
2mFollowers
2mFollowers
1.5bnViews
10INTERNATIONAL
WEBSITES
7FORMATSTELEVISION
COMMISSIONED
GLOBALGLOBAL STATS
350mGLOBAL
AUDIENCE
BBC Top Gear Magazine delivers the very best stories about the world’s most important cars. We put the reader in the driving seat and take them on a journey, whether it’s helping them buy the right car or offering a dose of pure escapism. Each issue features the world’s finest photography and writing, as well as honest, no-holds-barred judgments on every car that matters, plus a roundup of weird and wonderful motoring-related stories from around the globe...”
— Charlie Turner, Editor BBC Top Gear
112kABC Circulation
1mNRS Readership
THE MAGAZINE
#1 14kMotoring magazine
app in the UKMonthly iPad downloads
BBC TOPGEAR MEDIA PACK MAGAZINE
BBC TOPGEAR MEDIA PACK MAGAZINE
“…We put the reader in the driving seat and
take them on a journey”
BBC Top Gear Retro, Tech, Portfolio, New Car Buyer's Guide, Magazine [Subscribers’ Edition], Magazine iPad Edition
BBC TOPGEAR MEDIA PACK TOPGEAR.COM
10mPage impressions
1.6mUnique users
● Fully Mobile Optimised Website
● Comprehensive UK Car Reviews Section
● Extensive Social Media Channels
● Top Gear TV Show and Behind the Scenes Video Archive
THE WEBSITE
BBC TOPGEAR MEDIA PACK TOPGEAR.COM
BBC Top Gear website featuring reviews, home and news
“The world's greatest car website, from the team behind the telly show”
PARTNERSHIPS
BBC TOPGEAR MEDIA PACK PARTNERSHIPS
RECENT PARTNERSHIPS
We create 1st class content for our partners so they can talk to our audiences in our language.
WHATWe drive premium demand for our client’s brands, products & services
HOWWe do this through entertaining, storytelling content that resonates with our audience.
WHYWe do this to inspire our readers to feel positively and think differently about the brands we work with.
A range of BBC Top Gear advertising partnerships
1.6mTaken holiday in the past 12 months
60%ABC1
1.5mBuy new gadgets and appliances
AUDIENCE PROFILE
37AVERAGE
AGE
1.1mINTEND TO BUY
A CAR IN THE NEXT 2 YEARS
78%WATCH
OWNERS
212Index vs spending £200+ on a watch (112% above average)
Car champions
94k
79%MALE 234
Index spend onmenswear last year(134% above average)
SOURCE: TGI CLICKSTREAM Q2 2017
RATE CARD
BBC TOPGEAR MEDIA PACK RATE CARD
ONLINE AD FORMATSHomepage Takeover (est. 50k impressions) £100 CPM
Skin £100 CPM
Billboard (970 x 250px) £80 CPM
Double MPU (300 x 600px) £70 CPM
Footer (bespoke) £80 CPM
MPU (320 x 250px) £35 CPM
Leaderboard (728 x 90px) £30 CPM
Mobile Banner (320 x 50px) £25 CPM
Pre-Roll (30”—1’ Video) £70 CPM
PRINT DISPLAYPage £11,332
DPS £21,531
Cover Site £13,598
ADVERTORIALSPage £21,500
DPS £38,700
CLASSIFIEDFull Page £2,000
Half Page £1,100
Quarter Page £700
Eighth Page £375
INSERTSLoose: £38 P/T
Bound In £75 P/T
Tip ons £75 P/T
COMMERCIAL CONTACTS
BBC TOPGEAR MEDIA PACK CONTACTS
ADVERTISING DIRECTOR
ROB WALSHADVERTISING [email protected]
PARTNERSHIPS
PHIL HOLLANDGROUP HEAD [email protected]
EDD CORNFORTHPARTNERSHIPS [email protected]
CROSS MEDIA SALES
DAN HELLENSGROUP HEAD [email protected]
LIAM KENNEDYSENIOR CROSS MEDIA SALES [email protected]
JACK ELLISBUSINESS DEVELOPMENT [email protected]
DIGITAL OPERATIONS
JESSICA DABHADEDIGITAL SALES [email protected]
CLASSIFIED AND INSERTS
HUGO GILLIGANCLASSIFIED SALES [email protected]
JAMES LAW-SMITHINSERTS SALES [email protected]
INTERNATIONAL LICENSING
TIM HUDSONDIRECTOR OF LICENSING & [email protected]
RICHARD BENTLEYLICENSING & SYNDICATION [email protected]
JENNIFER NGLICENSING MANAGER [email protected]
THE WORLD’S BIGGESTMOTORING MEDIA BRAND
T O P G E A R . C O M
