“The world’s largest

lost and found.”Image from 9to5mac.com

You may lose your keys, but you will never lose your tile.

When you or another TileApp user comes within 150 feet of your lost tile, you will be notified and directed to it’s location.

Attach a tile to anything valuable: your bike, laptop, etc. And let your mind be at ease.

direction

simplicity

+

- Available for iPhone

- Pre-orders have exceeded expectation

- Release has been delayed twice for technical issues.

Strengths

NEW & HIP

USER-FRIENDLY

SENSE OF COMMUNITY

Weaknesses

UNTESTED

PRICE

USER COUNT

Opportunities

POTENTIAL FOR EXPONENTIAL

GROWTH

A STAPLE APP

Threats

AWARENESS:education must

precede sale

DEPENDABILITY

key advertising problem to be solved: awareness…

How will consumers find out about TileApp?

And how do you convince them to buy it?

- Where innovation meets lost and found - A new solution for an old problem

Innovators

Early Adopters Everyone

Else

sales

The group which is first to try new ideas, processes, goods and services. Although least numerous (typically 2 percent of the population) the members of this most venturesome group are urbane, have money and higher education, are attracted to change and new experiences…

www.businessinsider.com

Target Audience

Demographic

- Gen Y/Young Adults- Male and Females- Caucasian- Hipsters,

yuppies- In college, college-

educated entry-level career positions

Geographic – urban areas

Lifestyle

- Tech-savvy- Concerts- Coffee shops- Forward sense of

fashion- Lives with roommates- Liberal

Benefits and attributes – it’s a talking piece

http://lamiki.com

Good thing I put a tile

on the other half

of my jeans!

Persona

He in the prime of his life: the mid-20s. The city is his playground. He is tech-savvy. He likes concerts, hangs out at coffee shops, and rides a bike. He lives with a couple roommates who aren’t as organized as him. His wardrobe is updated and his ballot is blue.

Consumer Insight

His love for innovation meets his tech-savvy interests. He is fresh into the business world. He hates the risk of riding his bike and carrying his laptop, knowing they may get lost in the hustle-bustle of the big city. But he needs them. That’s why he uses the Tile App.

Creating awareness in the media